Scottsdale Charros

What Scottsdale Charros does

The Scottsdale Charros is an all-volunteer nonprofit organization founded in 1961 as a special activity affiliate of the Scottsdale Chamber of Commerce. It operates the Charro Lodge, a premium hospitality venue inside Scottsdale Stadium, providing the most exclusive way to experience San Francisco Giants Spring Training. The Lodge accommodates up to 650 guests per game across 60 season tables, four Outpost Suites, group areas (The Saloon and Upper Corral), and general admission, all with all-inclusive food and beverages.

The organization's revenue model spans five streams: season table subscriptions for 4–6 guests across the full home schedule, individual general admission tickets, large group packages starting at $2,500, Outpost Suite rentals starting at $7,500, and a broad sponsorship/advertising product suite covering stadium banners, PA announcements, scoreboard placements, Spring Training Magazine advertising (10,000+ distribution), concourse booths, and food vendor partnerships. All sales are conducted directly through springtraining.com, phone, and email with no third-party resellers. Customer segments include corporate groups (client entertainment, corporate outings), social groups (celebrations, reunions), individual baseball fans, and corporate sponsors/advertisers. More than $2 million is donated annually to local charities from operations, with cumulative donations exceeding $21 million since 1961.

The Charros' core strategic asset is a 25-year agreement signed in 2019 with the San Francisco Giants and the City of Scottsdale, accompanied by a $50 million stadium renovation that included a new multipurpose Fieldhouse event center and Lodge enhancements. The organization has no paid employees, no proprietary technology platform beyond a standard event ticketing website, and no disclosed AI/ML capabilities. Operating risk is concentrated in a single counterparty relationship (the SF Giants) and a narrow seasonal revenue window (Spring Training, with supplementary Arizona Fall League and special-event usage).

Name

Scottsdale Charros

Legal name

Scottsdale Charros

Website

https://springtraining.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

The Scottsdale Charros is an all-volunteer nonprofit operating the Charro Lodge, a 650-guest premium hospitality venue inside Scottsdale Stadium serving San Francisco Giants Spring Training guests through season tables, group packages, suites, individual tickets, and sponsorships, and donating over $2 million annually to local charities.

Ownership category

akta.pro rank

Product category

Sports Hospitality Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Hospitality & VIP Lounge Staff (HSACAEAH)

Keywords

• Sports hospitality services
• Premium event seating
• Spring training baseball
• Venue hospitality management
• Nonprofit event organization

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Season Table Sales: Reserved tables for 4-6 guests at every San Francisco Giants home game throughout the spring training season. Includes all-inclusive food, drinks, and ballpark hospitality in premium locations with great views.
2. Individual Game Tickets: General admission tickets for individual spring training games, including access to Scottsdale Stadium and Charro Lodge with complimentary food and beverages.
3. Large Group Packages: Reserved seating areas for groups of 30-100+ guests in The Saloon (by the bullpen) or Upper Corral, starting at $2,500 per event.
4. Outpost Suite Rentals: Private suite rentals on the second floor of Charro Lodge for 30-120 guests with sweeping field and mountain views, private lounge, in-suite beverage service, and custom branding options, starting at $7,500.
5. Sponsorship and Advertising: Various sponsorship opportunities including stadium/field banners (100,000+ fans per season), PA announcements, program advertising in the Spring Training Magazine (10,000+ fans per game), scoreboard advertisements, concourse booths, and food vendor partnerships.
6. Food Vendor Partnerships: Featured restaurant partners provide 500+ food items per game in the Charro Lodge, receiving a half-page ad in the official Spring Training Magazine, signage, and promotional material distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Scottsdale Charros operate the Charro Lodge, a premium VIP hospitality venue inside Scottsdale Stadium that serves as the exclusive entertainment venue for San Francisco Giants Spring Training. They provide all-inclusive food and beverage service, premium seating overlooking the playing field, and a full calendar of community events throughout the spring training season. Founded in 1961 as an all-volunteer nonprofit, the organization reinvests proceeds into charitable causes, having contributed over $21 million to the Scottsdale community since inception.

Product overview

The Scottsdale Charros operates the Charro Lodge, a premium hospitality venue at Scottsdale Stadium for San Francisco Giants Spring Training. The core product is the Charro Lodge, which offers VIP seating experiences including 60 season tables, four private Outpost Suites, general admission areas (The Saloon, Upper Corral), and individual game tickets. The organization also offers extensive sponsorship opportunities including stadium/field banners, PA announcements, program advertising, scoreboard advertisements, food vendor partnerships, and concourse booths. All Charro Lodge experiences include all-inclusive food and beverages, with capacity for up to 650 fans per game.

Differentiator

Problem solved

Functional benefit

Products and services

• Charro Lodge The Charro Lodge is a premium VIP hospitality venue located inside Scottsdale Stadium, situated directly above the Giants bullpen. It offers an exclusive all-inclusive food and beverage experience with premium seating for guests attending San Francisco Giants Spring Training games.
• Season Tables Season Tables are annual reserved-seating packages sold on a recurring subscription basis for all home games of the spring training season. They are designed for both individual enthusiasts and corporate groups seeking consistent premium hospitality throughout the season.
• The Saloon The Saloon is a social hospitality area inside the Charro Lodge that provides a casual gathering atmosphere with food and beverage service, available to guests on a per-game basis.
• Outpost Suites Outpost Suites are private premium hospitality suites available for rental on a per-game basis, targeted at corporate clients and groups seeking an elevated VIP experience at Scottsdale Stadium.
• Individual Game Tickets Individual game tickets grant single-game entry to the Charro Lodge with all-inclusive food and beverage service, targeted at individual consumers seeking a premium spring training experience.
• Large Group Packages Large Group Packages provide custom hospitality arrangements for corporate events and large private gatherings during spring training games, including reserved seating and all-inclusive food and beverage service.
• Stadium and Field Banners Stadium and Field Banners are in-stadium advertising placements sold to corporate sponsors for visibility throughout the spring training season.
• Public Address Announcements Public Address Announcements are sponsor-branded audio messages played over the stadium's public address system during games, sold as a sponsorship opportunity to businesses.
• Program Advertising Program Advertising allows sponsors to place branded messaging in the official spring training program distributed to attendees, providing targeted exposure to baseball fans and corporate guests.
• Scoreboard Advertisements Scoreboard Advertisements provide sponsor visibility through digital and static ad placements displayed on the stadium scoreboard throughout spring training games.
• Concourse Booths Concourse Booths are physical sponsor activation spaces located in the stadium concourse that allow businesses to engage directly with attendees at spring training games.
• Food Vendor Partnership Food Vendor Partnerships offer external food and beverage providers an opportunity to participate in the concession operations at Scottsdale Stadium during spring training games.
• Upper Corral The Upper Corral is a group hospitality seating area within the Charro Lodge that provides reserved seating arrangements with all-inclusive food and beverage service for group guests.

Quantifiable outcome

• Over $21 million donated to local charities since 1961
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• San Francisco GiantscoreStrategic or Co-development Partner · 1 January 2019The San Francisco Giants are the primary tenant using Scottsdale Stadium for Spring Training since 1982. The Charro Lodge is positioned directly above the Giants' bullpen, creating an integrated hospitality experience. A 25-year agreement was signed in 2019 between the Charros, Giants, and City of Scottsdale, extending the partnership with a $50 million renovation including upgrades to the Giants' clubhouse, new Fieldhouse event center, and Charro Lodge enhancements.
• City of ScottsdalecoreStrategic or Co-development Partner · 1 January 2019The City of Scottsdale owns Scottsdale Stadium and partners with the Charros and Giants for Spring Training operations. In 2019, a new 25-year agreement was signed and a $50 million renovation was completed, modernizing the facility with new clubhouse, event center, and Lodge enhancements. The partnership supports the stadium's use for MLB Spring Training, Arizona Fall League, and special events.
• Scottsdale TrolleyminorGTM or Marketing PartnerThe free Scottsdale Trolley service provides transportation for fans between Scottsdale Stadium and Old Town dining/entertainment areas. Service runs starting 90 minutes before each game and 30 minutes following, with stops at Nordstroms, 5th Avenue, parking garages, and Main Street.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cactus League: Umbrella association coordinating the 15 MLB Spring Training facilities across Arizona, including the SF Giants/Charros. Directly comparable as the parent ecosystem and operator counterpart for Cactus League Spring Training hospitality and sponsorship activity.
• Surprise Stadium: Hosts Texas Rangers and Kansas City Royals Spring Training. Operated by the City of Surprise and offers comparable group/suite packages and advertising inventory targeting the same Spring Training visitor segment.
• Salt River Fields at Talking Stick: Hosts Arizona Diamondbacks and Colorado Rockies Spring Training in the Salt River Pima-Maricopa Indian Community. Comparable Cactus League venue with premium seating, group hospitality, and sponsorship inventory overlapping with the Charro Lodge offering.
• Camelback Ranch-Glendale: Hosts Los Angeles Dodgers and Chicago White Sox Spring Training. Comparable Arizona Spring Training facility with group decks, suites, and sponsor activation opportunities competing for the same Cactus League fan and corporate entertainment dollars.
• Peoria Sports Complex: Hosts Seattle Mariners and San Diego Padres Spring Training with a similar premium hospitality model, including group areas, suites, and sponsorships. Operated by the City of Peoria and comparable in venue size, fan capacity, and group/suite product mix.
• Sloan Park (Hohokam Stadium): Hosts Chicago Cubs Spring Training at the highest-attended Cactus League venue. Operated by the City of Mesa; comparable premium hospitality capacity and sponsor activation surface area, making it the primary Scottsdale competitor for Spring Training fans.

Regional players

• Roger Dean Stadium: Spring Training home for the Miami Marlins and St. Louis Cardinals in Jupiter, FL. Comparable premium hospitality venue operating model; relevant as another Florida Grapefruit League comparable but geographically non-competing with Scottsdale.
• JetBlue Park: Boston Red Sox Spring Training home in Fort Myers, FL. Comparable group, suite, and sponsorship model with similar season-table style inventory; relevant Florida-side analog to the Charro Lodge business model.
• BayCare Ballpark: Philadelphia Phillies Spring Training home in Clearwater, FL. Comparable premium hospitality and sponsorship offering for Florida-based Spring Training visitors; relevant as a cross-league operating comparable but does not overlap Scottsdale's geography.
• Ed Smith Stadium: Baltimore Orioles Spring Training home in Sarasota, FL. Operates a comparable suite/group/sponsorship hospitality model but in the Grapefruit League (Florida) rather than the Cactus League, so does not directly compete geographically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/charrolodge/?hl=en
• LinkedInlinkedin.com/company/scottsdale-charros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottsdale Charros