Rebirth Events

What Rebirth Events does

Rebirth Events is a privately held Dutch festival organizer headquartered in Haaren, Netherlands, operating through four interconnected legal entities: Stichting REBiRTH Events (foundation), REBiRTH Events B.V., REBiRTH Festival B.V., and REBELLiON Outdoor B.V. Founded in 2005, the company produces the annual REBiRTH Festival, a three-day harder styles music festival held at Antwerpsebaan in Helvoirt that draws 50,000+ attendees and is positioned as the official kick-off of the Dutch festival season. The event features 300+ acts across 18 areas spanning Hardstyle, Raw, Hardcore, Uptempo, Classics, and Euphoric genres, and is complemented by the REBiRTH Residence Campsite, which provides 72-hour on-site camping with accommodation options ranging from basic pitches to FestiTents, Fletoxels, Delta Deluxe tents, Glamping Pods, and Friendscamps. The company also operates related events including REBELLiON Outdoor, Reawake Festival, and Revelation Event.

The product portfolio centers on the REBiRTH Festival core event and extends to the Residence Campsite, the Appic-powered festival mobile app for attendee networking and real-time information, the MrCampChamp camping supply shop, and an official merchandise store. The technology stack is operationally focused and includes a proprietary online ticketing platform at tickets.rebirth-festival.nl, an authorized reseller integration with Paylogic, and sustainability infrastructure such as a shower water recycling system (35% water savings), fixed power points supplied with green energy from ENGIE Nederland, HVO 100 biodiesel generators (90% CO2 reduction), and an 87%+ plastic recycling rate. The festival website supports five languages (Dutch, English, German, Spanish, French) to capture international demand.

Rebirth Events operates a multi-stream direct-to-consumer revenue model with no enterprise or B2B customer base. Primary revenue is generated through weekend and day ticket sales via the proprietary ticketing platform and Paylogic, with the Residence Campsite priced at €60 per day (excluding fees) plus accommodation upsells. All on-site purchases — food, beverages, and merchandise — flow through a proprietary non-refundable token system purchased by debit card, which captures the full on-site wallet and improves cash flow predictability. Ancillary revenue streams include corporate sponsorships (Bavaria, Coca-Cola, and others), shuttle bus transportation from 's-Hertogenbosch, and carpooling facilitated via the Slinger platform. Customer mix is entirely consumer-driven, with attendees drawn from at least five countries and concentrated in the harder styles electronic music subculture.

Name

Rebirth Events

Legal name

Stichting REBiRTH Events

Website

https://rebirth-festival.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebirth Events is a privately held Dutch festival company that organizes the annual REBiRTH Festival, a three-day harder styles music event in Haaren drawing 50,000+ attendees, plus the REBiRTH Residence Campsite and sub-brands like REBELLiON Outdoor serving the European harder styles enthusiast community.

Ownership category

akta.pro rank

Product category

Live Music Festival / Event Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711), Dance Companies (71112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Music festival organization
• Live event production
• Festival ticketing services
• Harder styles entertainment
• Event camping services

Headquarters

HQ city

Haaren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Festival Tickets: Direct sales of weekend passes and day tickets through the festival's own ticketing platform and authorized third-party partners (Paylogic). Minimum age of 18 required.
2. Camping and Accommodation: Campsite tickets (Residence Campsite at €60/day excl. fee) and various accommodation options including FestiTents, Fletoxels, Delta Deluxe, Glamping Pods, and Friendscamps.
3. Tokens (On-site Currency): Proprietary token system used for all on-site purchases including food, beverages, and services. Tokens are event-specific and non-refundable.
4. Food and Beverage Sales: On-site catering through food stands and bars, paid with tokens. Includes partnerships with local entrepreneurs and a large caterer.
5. Merchandise: Official festival merchandise sold through the merchandise shop on the festival website.
6. Sponsorships: Corporate sponsors including Bavaria, Coca-Cola, and other brands visible on festival materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rebirth Events organizes and produces the annual REBiRTH Festival, a three-day harder styles music festival held in Haaren, Netherlands, drawing 50,000+ attendees and featuring 300+ acts across 18 stages. The company sells festival tickets, weekend camping passes, and on-site accommodations (FestiTents, Fletoxels, Delta Deluxe, Glamping Pods, Friendscamps), and operates an on-site token-based food, beverage, and merchandise payment system. Related events under the same legal umbrella include REBELLiON Outdoor.

Product overview

Rebirth Events operates a portfolio of harder styles music festivals and event services, with REBiRTH Festival as its flagship three-day event featuring over 300 acts across 18 stages. The company extends the festival experience through the REBiRTH Residence Campsite, offering various accommodation options from basic camping to luxury glamping pods, supported by facilities including heated bathhouses, cinema, arcade, and hot tubs. Additional products include a festival mobile app and merchandise shop. The company also organizes related events including REBELLiON Outdoor, Reawake Festival, and Revelation Event.

Differentiator

Problem solved

Functional benefit

Brands

• REBiRTH Residence: Festival campsite offering 72-hour camping experience directly adjacent to the festival grounds with pre- and afterparties, accommodations, and various facilities.

Products and services

• REBiRTH Festival Three-day annual harder styles music festival held in Haaren, Netherlands, featuring 300+ acts (live acts, specials, unique b2b's, showcases) across 18 distinct stages/areas covering Hardstyle, Raw, Hardcore, Uptempo, Classics, and Euphoric music genres. Minimum attendee age is 18. Includes access to festival grounds, line-up programming, and on-site entertainment.
• REBiRTH Residence Campsite Official festival campsite located directly adjacent to the REBiRTH Festival grounds, offering a 72-hour continuous camping experience from Friday 09:00 to Monday 12:00. Includes pre- and afterparties, heated bathhouses, cinema, arcade games, hot tubs, BBQ areas, and workout zones. Priced at €60 per day (excl. fee).
• Festival Accommodations

Quantifiable outcome

• 35% water savings during REBiRTH Festival 2023 through shower water recycling
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ENGIE NederlandcoreStrategic or Co-development PartnerENGIE Nederland supplies green energy for fixed power points at event locations, enabling operations to run on sustainable energy during set-up, breakdown, and part of the event without generators.
• PaylogiccoreChannel Partner/ Reseller/ DistributorAuthorized third-party ticketing partner providing ticket sales platform and customer service for festival attendees. Questions about tickets directed to Paylogic customer service.
• SlingerminorGTM or Marketing PartnerCarpooling platform used to encourage visitors to travel with full cars by offering to share empty car seats, reducing transport movements and environmental impact.
• Touring Car OrganizationsminorChannel Partner/ Reseller/ DistributorPartnership with touring car organizations to facilitate group transportation to the festival, working closely to arrange coach services for visitors.
• Local Entrepreneurs and CaterersminorStrategic or Co-development PartnerWorking with local entrepreneurs for food and beverage services and crew/artists catering. Encouraging use of sustainable products and reducing food waste through exact quantity agreements.
• Harmonie HelvoirtminorGTM or Marketing PartnerLocal organization that collects scrap metal from the campsite after the festival, earning money for the association while ensuring responsible waste management.
• Park Ruijbosch in HaarenminorGTM or Marketing PartnerLocal initiative that REBiRTH Events supports as part of their community engagement in the Helvoirt and Haaren areas.
• BavariaminorOthersBrand sponsor visible on festival website and promotional materials.
• Coca-ColaminorOthersBrand sponsor visible on festival website and promotional materials.
• MrCampChampminorChannel Partner/ Reseller/ DistributorExternal camping equipment supplier for the camping shop, offering pre-order of tents, sleeping bags, air mattresses, chairs, and other camping gear.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mysteryland: Mysteryland is a long-running Dutch multi-day music festival with camping, organized by ID&T. Comparable to REBiRTH as a Netherlands-based multi-day festival with camping, F&B token systems, and sustainability initiatives.
• Tomorrowland: Tomorrowland is the world's largest electronic dance music festival, Belgium-based, with multi-day camping and global brand presence. Comparable as a European multi-day music festival with on-site camping, token-based F&B, and premium accommodation tiers.
• Awakenings: Awakenings is a major Dutch electronic music festival brand focused on techno, with multi-day outdoor editions and international reach. Comparable as a Netherlands-rooted multi-day electronic music festival operator at scale.
• Pinkpop: Pinkpop is one of the Netherlands' largest and longest-running music festivals, featuring multi-day camping and broad genre programming. Comparable as a Netherlands multi-day festival operator with on-site camping and premium experiences.
• Lowlands: Lowlands is a major Dutch three-day music and culture festival with on-site camping, operated by MOJO. Comparable as a Netherlands multi-day music festival with camping, food/beverage tokens, and broad entertainment programming.

Direct peers

• ID&T: ID&T is a Dutch promoter that created Defqon.1, Mysteryland, and Sensation. Highly comparable as a Netherlands-headquartered festival operator with multiple harder styles and broader EDM events at 50,000+ scale.
• Intents Festival: Intents Festival is a Dutch harder styles outdoor festival featuring camping, multi-stage line-ups, and 50,000+ attendees — directly competing for the same Hardstyle audience and seasonal kick-off positioning as REBiRTH.
• Q-dance: Q-dance is the leading organizer of harder styles music events globally, including Defqon.1 and Qlimax. Directly comparable as both target the same Hardstyle/Hardcore audience with multi-day, multi-stage festival formats and similar artist rosters.
• Defqon.1: Defqon.1 is the flagship harder styles festival organized by Q-dance, attracting 100,000+ attendees with multi-day camping. Directly competes for the same genre audience and European festival calendar slot as REBiRTH.
• Hard Bass: Hard Bass was a Dutch indoor harder styles event organized by Art of Dance, historically targeting the same Hardstyle fan base as REBiRTH with comparable ticketing and community dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rebirthfestival
• LinkedInlinkedin.com/company/rebirth-events

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebirth Events