Intents Festival

Name

Intents Festival

Legal name

Intents Events

Website

https://intentsfestival.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live music festival (hardstyle / hard dance electronic music event)

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Outdoor dance festival
• Hardstyle music festival
• Festival camping accommodations
• Festival merchandise sales
• Live event ticketing

Headquarters

HQ city

Oisterwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales including multiple tiers: Weekend+Camping, Combi tickets (Fri+Sat, Sat+Sun, Fri+Sat+Sun), single day tickets, and VIP upgrades. Tickets sold directly through official channel and authorized resale via TicketSwap.
2. Merchandise Sales: Official merchandise webshop selling clothing (shirts, hoodies), accessories (handfans, caps, sunglasses, flags, wristbands), wall decoration, and games. E-commerce direct-to-consumer model.
3. Luxury Accommodation (IntentsResort): Partnership with Landal and Klein Oisterwijk offering luxury lodge rentals (2-8 persons) near the festival site. Prices range from €1,680 to €3,120 per stay, includes shuttle bus to festival and optional festival tickets.
4. Sponsorship: Corporate sponsors including Bavaria (brewery), Coca-Cola, and other partners displayed on website footer. Partners receive branding visibility and promotional integration.
5. Transportation Services: Shuttle bus services from stations and parking areas, plus partnerships with bus travel companies (Eleven Travel, The Party Express). Revenue from parking tickets and shuttle bus fares.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Intents Festival operates a three-day annual outdoor dance music festival in Oisterwijk, Netherlands, featuring over 400 hardstyle, hardcore, and uptempo artists across 10 fully themed stages with pyrotechnic end shows. The core ticket-based experience is sold directly to consumers, supported by on-site camping (IntentsCity), luxury lodge accommodations (IntentsResort), an official merchandise webshop, and bus transportation packages.

Product overview

Intents Festival is a single annual event (since 2004) organized by Intents Events, held in Oisterwijk, Netherlands. The core offering is a three-day themed dance music festival with 10 stages and 400+ artists featuring harder electronic music styles. The festival operates as a unified event with several complementary services: IntentsCity provides on-site camping accommodations with sustainable options; IntentsResort offers luxury lodge partnerships nearby; Festival Tickets provide tiered access with VIP upgrade options; VIP Decks offer premium viewing experiences; Festival Facilities include food courts, bars, and amenities; the Merchandise Webshop sells official branded merchandise; and Bus Transportation provides shuttle services and partner bus trip programs.

Differentiator

Problem solved

Functional benefit

Brands

• IntentsCity: Festival camping site offering various accommodation options including sustainable tents, Festipis with solar charging, and Kartents made from recyclable cardboard.
• Karnaval Festival

Products and services

• Intents Festival (Three-Day Hardstyle Festival)
• Festival Tickets (Tiered Access)
• VIP Decks
• IntentsCity Festival Camping
• IntentsResort (Luxury Lodge Accommodations)
• Intents Festival Merchandise Webshop
• Festival Bus Transportation

Quantifiable outcome

• 185,000 kg CO2 saved through use of 100% sustainable Biodiesel (HVO)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• BavariacoreStrategic or Co-development PartnerPartnership with sustainable brewery Bavaria (part of Swinkels Family Brewers). Bavaria provides beverages to the festival while supporting sustainability initiatives. Swinkels Family Brewers aims to pass on an even better brewery to future generations through circular economy practices.
• Coca-ColaminorOthersOfficial beverage partner providing soft drinks and beverages throughout the festival.
• Hogeschool van Amsterdam (HvA)minorStrategic or Co-development PartnerEducational institution partnership for student involvement and academic collaboration.
• Reyrink GroepminorStrategic or Co-development PartnerRegional partner company supporting the festival.
• PaylogiccoreTechnology or IntegrationOfficial ticketing platform partner handling ticket sales, order management, confirmation emails, and ticket personalization through MyOrder system.
• TicketSwapcoreChannel Partner/ Reseller/ DistributorOfficial authorized ticket resale platform to combat scalping. Allows ticket holders to sell tickets at original prices starting end of April.
• Eleven TravelcoreChannel Partner/ Reseller/ DistributorBus travel partner providing transportation packages to Intents Festival from various locations in the Netherlands. Offers group rewards including free bus and/or entrance tickets for large groups.
• The Party ExpressminorChannel Partner/ Reseller/ DistributorBus travel partner offering transportation to Intents Festival from Brabant region.
• PartyBussenminorChannel Partner/ Reseller/ DistributorBus travel partner offering party bus transportation to Intents Festival from the Netherlands.
• Green Events NederlandcoreStrategic or Co-development PartnerInitiative partner for sustainability. Member of Plastic Promise, an initiative of Green Events Nederland and Green Deal 'Waste-free Festivals'.
• Stichting DuurzaamheidsvalleiminorStrategic or Co-development PartnerSustainability foundation partnership for tree planting. Planted 4,000 trees in 2020-2021 in vicinity of Intents Festival.
• LandalcoreStrategic or Co-development PartnerHoliday park partner for IntentsResort luxury lodge accommodations near the festival site. Landal provides modern lodges with amenities including kitchens, bathrooms, terraces, and free Wi-Fi.
• Klein OisterwijkcoreStrategic or Co-development PartnerLocal holiday park location for IntentsResort lodges. Provides luxury accommodations 10 minutes from festival grounds with natural surroundings.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rebirth Festival: Dutch outdoor harder-styles festival held in Haaren (also in Brabant), focusing on hardstyle and hardcore. Closely comparable on geography (North Brabant), genre, outdoor weekend format, and target audience.
• Qlimax: Indoor hardstyle event organized by Q-dance, held at GelreDome (Arnhem). Comparable as a flagship harder-styles festival by the leading Dutch hardstyle promoter, targeting the same artist roster and fan demographic as Intents.
• Defqon.1: Flagship outdoor hardstyle festival organized by Q-dance, held annually in the Netherlands (Biddinghuizen). Directly comparable on genre (harder styles), venue scale (multi-stage outdoor), audience (Dutch and European hardstyle fans), and operating model (single three-to-four-day festival weekend).
• Decibel outdoor: Outdoor hard dance festival held in the Netherlands (Zevenhuizen), covering hardstyle and techno-adjacent genres. Comparable on multi-stage outdoor harder-styles festival format, scale, and event-pro organizer economics.
• Dominator Festival: Harder-styles outdoor festival in the Netherlands (E3-strand, Eersel), explicitly positioned on hardcore, uptempo, and raw hardstyle. Comparable on genre focus, Dutch outdoor festival format, and premium-production positioning.

Broad incumbents

• Tomorrowland: Global mega-festival held in Boom, Belgium with sister events worldwide. Comparable as a premium multi-stage themed dance festival with VIP tiers and lodging partnerships, but operates at significantly larger scale and broader EDM focus than Intents.
• Dance Valley: Long-running Dutch outdoor dance festival (Spaarnwoude) organized by ID&T covering multiple EDM genres. Comparable as a multi-stage single-weekend Dutch dance festival with camping, but with a broader genre mix than Intents' harder-styles focus.
• Mysteryland: One of the longest-running Dutch dance music festivals (Haarlemmermeer), operated by ID&T. Comparable as a large-scale Dutch single-weekend dance festival brand with camping and premium tiers, but spanning broader EDM genres than Intents.
• Lowlands: Large Dutch three-day multi-genre festival (Biddinghuizen). Comparable as an established Dutch outdoor weekend festival with camping, but with a broader genre mix and significantly larger scale than Intents.

Others

• IntentsCity / Landal GreenParks: Holiday-park lodging operator partnered with Intents for the IntentsResort lodge product. Comparable not as a festival competitor but as an ecosystem partner providing the luxury accommodation extension central to Intents' upsell strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/intentsfestival
• Facebookfacebook.com/intentsfestival
• Instagraminstagram.com/intentsfestival
• LinkedInlinkedin.com/company/intentsfestival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intents Festival