Signature Stag, Llc

What Signature Stag, Llc does

Signature Stag, LLC is a privately held, family-operated specialty menswear retailer founded in November 2013 by Natalie Huey in Midland, Texas, with both founders being Texas Tech alumni. The company operates two brick-and-mortar showrooms — a flagship in Midland (4400 Midland Dr, Ste 530) and a second location in Lubbock (7320 Milwaukee Ave, Suite 700) — complemented by an e-commerce storefront at signaturestag.com. Its core product offering is a curated multi-brand assortment of premium men's clothing, footwear, accessories, and grooming products, including Mizzen + Main, Johnston & Murphy, Filson, GenTeal, PAIGE, Costa Del Mar, Maui Jim, SAXX, Stone Rose, Burlebo, GameGuard, and an in-house proprietary GAMEDAY collegiate apparel line focused on Texas Tech Red Raiders merchandise. Unit pricing ranges from approximately $35 (hats) to $349 (sunglasses), with products sold individually on a pay-as-you-go basis.

The business generates revenue across five streams: (1) retail product sales through stores and e-commerce, (2) tuxedo and suit rental services for weddings and special occasions, (3) custom and made-to-measure suiting with tailoring and alterations, (4) custom gift baskets starting at $75, and (5) corporate apparel with custom logo embroidery for businesses. The go-to-market is sales-led and community-driven: the stores operate an experiential 'man-cave' format offering complimentary beer, shoeshines, hot towel shaves, Bloody Mary bars on Texas Tech game days, and personalized style consultations by an all-female staff, supplemented by athlete endorsement partnerships (Adonis Arms in 2022, Zac Vooletich in 2023) and a VIP Insider loyalty program tied to a proprietary Style File customer database.

Underlying technology is traditional retail: no proprietary platform, no AI or ML capabilities, and no disclosed integrations beyond a standard e-commerce website. The company has no institutional funding, no parent company, and no subsidiaries; it is bootstrapped and organically grown, reporting a 30%+ increase in gross sales as of 2023 and having been voted 'Best Men's Store' in Lubbock and Midland every year for 10 consecutive years.

Name

Signature Stag, Llc

Legal name

Signature Stag, LLC

Website

https://signaturestag.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Signature Stag, LLC is a privately held Texas menswear boutique retailer operating stores in Midland and Lubbock, offering premium multi-brand men's clothing, footwear, accessories, custom suiting, tuxedo rentals, and proprietary Texas Tech collegiate apparel to individual consumers and local businesses.

Ownership category

akta.pro rank

Product category

Fine Menswear Retail

NAICS

Jewelry, Luggage, and Leather Goods Retailers (4583), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Wardrobe Styling & Closet Curation (HSACAJAA)

akta.pro secondary industries

Special Occasion Styling (Weddings, Galas, Events) (HSACAJAC), Men’s Grooming Gift Sets & Bundles (CRABAGAL)

Keywords

• Fine menswear retail
• Men's clothing boutique
• Collegiate apparel store
• Tuxedo suit rentals
• Custom tailoring alterations

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Product Sales: Sale of premium men's clothing, accessories, and footwear through physical stores and online shop. Products include polos, dress shirts, pants, suits, tuxedos, outerwear, and accessories from brands like Mizzen + Main, Johnston & Murphy, Filson, and proprietary Stag Gameday collegiate line.
2. Tuxedo and Suit Rentals: Tuxedo and suit rental services for weddings, proms, and special occasions. Includes fitting services and groomsmen party events.
3. Custom Suits and Tailoring: Custom and made-to-measure suit services with professional tailoring and alterations. Also includes custom logo/corporate apparel embroidery.
4. Gift Baskets: Build-your-own customizable gift baskets starting at $75, targeting holidays, birthdays, weddings, and special occasions.
5. Corporate Apparel Services: Custom corporate branding and embroidered apparel for businesses, including uniforms, customer appreciation gifts, and employee holiday gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Signature Stag is a multi-brand fine menswear retailer that curates and sells premium men's clothing, shoes, accessories, and grooming products through two brick-and-mortar stores in Lubbock and Midland, Texas, plus an e-commerce site. The company complements its product assortment with fee-based services including tuxedo and suit rentals, custom made-to-measure suiting, corporate embroidery, gift baskets, wedding party fittings, and personalized styling consultations. It also operates a proprietary Gameday collegiate apparel line focused on Texas Tech Red Raiders merchandise.

Product overview

Signature Stag is a fine menswear retail store offering a curated selection of premium men's clothing and accessories. The core offering includes polos and dress shirts, pants and denim, suits and tuxedo rentals, collegiate apparel, outdoor/athletic wear, and accessories. The company operates as a multi-brand retailer carrying over 25 premium brands including Mizzen + Main, Johnston & Murphy, Filson, GenTeal, Billy Jealousy, SAXX, Stone Rose, and Maui Jim. Services include custom suits, corporate apparel with custom logos, wedding services, gift baskets, and personal styling consultations. Signature Stag operates brick-and-mortar locations in Lubbock and Midland, Texas, with a focus on Texas Tech collegiate apparel and an experiential shopping environment featuring complimentary shoe shines, whiskey tastings, and Bloody Mary bars on game days.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuxedo and Suit Rentals Tuxedo and suit rental service for weddings, proms, and special occasions, including fitting services and groomsmen party events.
• Custom Suits and Made-to-Measure Tailoring Custom and made-to-measure suit services with professional tailoring and alterations for individual customers.
• Stag Gameday Collegiate Apparel Proprietary Texas Tech Red Raiders collegiate apparel line including polo shirts, t-shirts, hats, and novelty items with custom in-house game day designs.
• Corporate Apparel and Custom Logo Embroidery Custom corporate branding and embroidered apparel for businesses, including uniforms, customer appreciation gifts, and employee holiday gifts.
• Gift Baskets Build-your-own customizable gift baskets for men starting at $75, organized around themes such as golf, hunting, outdoors, fishing, travel, and business, and targeted at holidays, birthdays, weddings, and special occasions.
• Wedding Services Wedding party services including tuxedo rentals, groomsmen fittings, gift registry, and style consultations for grooms, groomsmen, and wedding attendees.
• Personal Styling and Alterations Personal style consultations, professional tailoring and alterations, hot towel shaves, and complimentary amenities such as shoeshines for in-store customers.
• Men's Clothing, Shoes, and Accessories Retail Curated retail assortment of men's polos, dress shirts, pants, denim, suits, outerwear, shoes, hats, eyewear, bags, wallets, and grooming products from premium brands such as Mizzen + Main, Johnston & Murphy, Filson, GenTeal, Stone Rose, Maui Jim, Costa Del Mar, SAXX, and Billy Jealousy.

Quantifiable outcome

• 30% gross sales increase in the past year (as of 2023)
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Zac Vooletich (Texas Tech Baseball)coreGTM or Marketing Partner · 1 May 2023Zac Vooletich, Texas Tech baseball standout with a .440 batting average and 16-game hit streak, signed as an official Signature Stag clothier. The partnership showcases the strong bond between Texas Tech Athletics and the store's dedicated supporters, with both parties being Texas Tech alumni.
• Adonis Arms (Texas Tech Basketball / Denver Nuggets)coreGTM or Marketing Partner · 14 July 2022Adonis Arms, former Texas Tech basketball star and current Denver Nuggets player, partnered with Signature Stag as their official clothier. Arms receives custom suits and game day apparel, while Signature Stag gains local celebrity endorsement. The partnership includes appearances at events around Texas and beyond, with Arms wearing Signature Stag products publicly.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Indochino: Made-to-measure menswear brand with showrooms and online ordering. Comparable to Signature Stag's custom suits and made-to-measure service offering, competing in the personalized menswear segment.
• Men's Wearhouse: National specialty menswear and tuxedo rental retailer offering suits, formalwear, and business attire. Directly comparable to Signature Stag across core menswear and tuxedo rental categories, though at a much larger scale.
• Jos. A. Bank: Specialty menswear retailer focused on suits, dress shirts, and business attire. Closely comparable assortment and customer base to Signature Stag's business/formal categories.
• Boot Barn: National Western and work-inspired footwear and apparel retailer. Comparable assortment in men's outdoor, Western, and casual wear that overlaps with Signature Stag's hunting/fishing/outdoor category.
• The Black Tux: Online-first tuxedo and suit rental brand targeting weddings and special occasions. Comparable to Signature Stag's tuxedo/suit rental service for weddings and formal events.
• Suit Supply: Premium menswear retailer offering suits, shirts, and accessories with in-store tailoring. Competes with Signature Stag in higher-end suiting and personalized service category.
• Tom James Company: Custom and bespoke menswear company with personal clothier model. Comparable to Signature Stag's custom suits, made-to-measure, and personalized styling service.
• Bonobos: Premium men's apparel brand with online-first model and physical guideshops. Comparable in premium menswear positioning, curated assortment, and multi-channel retail approach.
• Generation Tux: Online tuxedo and suit rental company focused on weddings and special events. Comparable to Signature Stag's tuxedo rental and wedding party services with a digital-first delivery model.

Regional players

• Cavender's: Texas-based Western footwear and apparel retailer. Comparable as a regional Texas menswear specialist with strong local loyalty and outdoor/ranch-oriented assortment overlap with Signature Stag's outdoor segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/signature_stag
• YouTubeyoutube.com/c/SignatureStagMidland
• Facebookfacebook.com/Sigstaglbk
• Instagraminstagram.com/signaturestaglbk
• LinkedInlinkedin.com/company/signature-stag-fine-menswear

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signature Stag, Llc