Heart To Heart Counseling Services, LLC

What Heart To Heart Counseling Services, LLC does

Heart To Heart Counseling Services, LLC is a privately held, founder-owned mental health counseling practice headquartered in Missouri City, Texas, operating since 2006 under founder and Licensed Professional Counselor-Supervisor Alaina Lopez. The firm employs a small team of approximately seven licensed clinicians and delivers individual, couples, family, and group counseling; play therapy for children ages 3–11; anger management; psychological testing; foster care counseling; and Employee Assistance Program services. Care is delivered both in-person at the Missouri City office and via a statewide Texas telehealth platform, with in-network billing through nine major insurance carriers. The practice has expanded its surface area beyond traditional therapy into Heart2Heart Academy, a parenting education platform hosted on Podia, and Intentions Wellness Retreat, a premium experiential offering running multi-day wellness retreats in Costa Rica, Belize, and El Salvador.

The business model is professional-services based, monetized primarily through per-session clinical billing (insurance-reimbursed and self-pay) supplemented by retreat fees and online course revenue. Go-to-market is sales-led at the consumer level, relying on community word-of-mouth, a blog covering mental health topics, Facebook and Instagram presence, and a "Join Our Family" referral-style intake page; corporate EAP sales represent a nascent B2B layer. The underlying technology is a standard telehealth video platform; no proprietary AI, mobile app, or API integrations are disclosed.

Operationally, the company is bootstrapped with no external funding, no parent company, and no subsidiaries. The team blends licensed clinicians with specialized credentials (CART, RPT, CCTP, Psy.D.) and includes adjunct offerings in speech therapy and life coaching. Customer concentration is on the long-tail consumer side, with no named enterprise clients; concentration risk is primarily geographic (single-state Texas telehealth jurisdiction) and payer-mix driven (nine insurance carriers) rather than customer-driven.

Name

Heart To Heart Counseling Services, LLC

Legal name

Heart To Heart Counseling Services, LLC

Website

https://heart2heartservices.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart To Heart Counseling Services, LLC is a founder-owned, seven-person mental health practice in Missouri City, Texas, delivering individual, family, play therapy, anger management, and psychological testing services via telehealth statewide and in-person, with adjacent parenting education and international wellness retreats.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

School Counseling Services (Individual & Group) (EDAKAMAB)

Keywords

• Mental health counseling
• Couples family therapy
• Play therapy services
• Anger management programs
• Telehealth counseling

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Counseling and Therapy Services: Individual, couples, family, and group counseling sessions delivered in-person and via telehealth. Services include play therapy, anger management, psychological testing, foster care counseling, and wellness retreats.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Heart To Heart Counseling Services, LLC is a mental health counseling practice that delivers individual, couples, family, and group therapy along with play therapy, anger management, psychological testing, and foster care counseling to children, adolescents, adults, and families. Services are delivered both in-person at its Missouri City, Texas office and via telehealth throughout the state of Texas. The firm also offers parenting education through H2H Academy and international wellness retreats through Intentions Wellness Retreat, and accepts a broad panel of insurance providers.

Product overview

Heart To Heart Counseling Services, LLC operates as a comprehensive mental health practice offering a unified portfolio of counseling services including Individual Counseling, Couples and Family Counseling, Play Therapy, Anger Management, Group Counseling, Psychological Testing, Foster Care Counseling, and Employee Assistance Programs. The practice extends beyond traditional therapy through H2H Academy for parenting education and Intentions Wellness Retreat for immersive mental health experiences. Services are delivered via in-person sessions at their Missouri City, Texas location and statewide Telehealth throughout Texas. The company accepts multiple insurance providers and serves clients across all age groups, with specialized focus on children, adolescents, families, and workplace wellness.

Differentiator

Problem solved

Functional benefit

Brands

• Heart2Heart Academy: An online educational platform offering parenting classes and resources
• Intentions Wellness Retreat

Products and services

• Individual Counseling One-on-one therapeutic sessions addressing stress, depression, anger, anxiety, and other mental health concerns for individuals of all ages, delivered in-person and via telehealth.
• Couples and Family Counseling Therapeutic services focused on strengthening family relationships and healthy communication between couples and family members, delivered in-person and via telehealth.
• Play Therapy Therapeutic approach for children aged 3-11 years using play as a natural, self-guided, self-healing process to help them express experiences and feelings.
• Anger Management Specialized program to help individuals manage and control anger responses through evidence-based techniques, delivered by a Certified Anger Resolution Therapist.
• Group Counseling Facilitated group therapy sessions providing peer support and shared therapeutic experiences for clients with similar concerns.
• Psychological Testing Comprehensive psychological assessments including CANS Assessments for evaluating client needs and functioning.
• Foster Care Counseling Individual, group, and home-based counseling services for children in foster care and their foster parents.
• Employee Assistance Program Workplace mental health support services including stress management and work-life balance counseling for employees at Texas-based organizations.
• Telehealth Counseling Services Virtual counseling sessions provided throughout the state of Texas, offering convenient remote access to mental health services across the full service portfolio.
• H2H Academy Online parenting education platform offering classes and resources for parents, delivered through the Podia platform at hearttoheartacademy.podia.com.
• Intentions Wellness Retreat Multi-day wellness retreat programs held at international locations (Costa Rica, Belize, El Salvador) focused on mental health, self-discovery, and personal growth through mindfulness, yoga, and therapeutic activities.
• Speech Therapy Speech and language therapy services offered as part of the practice's comprehensive care model.
• Life Coaching Guidance service for clients seeking specific goals or assistance in creating a personal roadmap for life improvements.
• Team Building Workshops Workplace workshops designed to improve team dynamics and professional relationships in corporate settings.
• Creating Motivation in the Workplace Workshops Professional development workshops focused on enhancing workplace motivation and employee engagement.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights5 records

Direct peers

• Talkspace: Direct peer providing online therapy with licensed counselors for individuals, couples, and teens, accepting multiple insurance plans. National telehealth reach directly competes for H2H's Texas telehealth segment.
• BetterHelp: Direct peer offering individual, couples, and teen counseling delivered via telehealth across the U.S. Operates at vastly greater scale on a subscription model but competes for the same Texas telehealth therapy clients Heart To Heart serves.
• Two Chairs: Direct peer operating therapist-staffed clinics delivering in-person and virtual therapy with a measured-match client experience. Similar boutique-practice model serving individuals, couples, and families.
• Octave: Direct peer operating group-practice therapy clinics offering individual, couples, family, and group therapy with both in-person and virtual options. Closely aligned in-service portfolio and target clients.
• Brightside Health: Direct peer in online therapy and psychiatry focused on anxiety and depression, accepting insurance and operating across multiple U.S. states including Texas.
• Cerebral: Direct peer providing telehealth mental health care including therapy and medication management for anxiety, depression, and ADHD. Competes for the same self-pay and insured Texas adult clients.
• Ellie Mental Health: Direct peer operating a growing network of outpatient mental health clinics offering individual, family, couples, and child therapy. Closely comparable in-service mix (in-person plus telehealth) but at multi-location scale.

Broad incumbents

• Lyra Health: Broad incumbent mental health benefits platform serving employers with in-person and virtual therapy, EAP, and coaching. Comparable at the therapy and EAP layer; relevant for H2H's employer channel.
• LifeStance Health: Broad incumbent running one of the largest U.S. networks of outpatient mental health clinics with in-person and telehealth therapy. Overlaps on H2H's therapy categories and Texas geography but operates at vastly greater scale and breadth.

Others

• Headway: Therapist enablement platform that helps independent practices accept insurance and grow caseloads. Adjacent rather than competing; potentially a partnership channel for H2H's insurance billing operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/parenting_heart2heart
• Facebookfacebook.com/alainaheart2heart
• Instagraminstagram.com/parenting_heart2heart
• LinkedInlinkedin.com/company/heart-to-heart-counseling-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart To Heart Counseling Services, LLC