What pixellab. does

pixellab. GmbH is a full-service B2B digital agency founded in 1998 and headquartered in Kaiserslautern, Germany. The firm combines engineering, 3D artistry, design, and development in a single in-house team to deliver photorealistic CGI visualizations, browser-based interactive 3D applications (built on WebGL and Babylon.js), websites and CMS implementations (TYPO3, WordPress, Kirby), e-commerce solutions (WooCommerce, Shopware, XT:Commerce), VR/AR experiences, and motion design. Its technical stack is differentiated by lightweight browser-based 3D running at 60 fps without app downloads, contrasting with Unity/Unreal-based competitors, and by CRM integrations including Salesforce Web2Lead and marketing automation templates for HubSpot and Pardot.

The agency operates on a project-based professional services model with consultation-led sales and engagement-based pricing; pricing is not publicly disclosed. It targets enterprise and mid-market clients primarily in the DACH region across verticals including automotive (BMW), industrial manufacturing (WIPOTEC, Freudenberg, LESER, ACO Guss), retail (Hornbach), bathroom/kitchen (Villeroy & Boch), real estate (Vonovia, Kondor Wessels), and consumer goods (Nespresso, Peterstaler). Notable products include the valveExplorer digital twin platform for LESER, anamorphic 3D trade show installations, and virtual factory tours for Freudenberg Sealing Technologies. The company is privately held by four co-founder managing partners (Matthias Pfaff, Steffen Krüchten, Thomas Schneck, Tomislav Ankovic) with no external investment, 1-10 employees, and a 25+ year operating history, with 150+ cumulative clients and 125+ reference projects.

Name

pixellab.

Legal name

pixellab. GmbH

Website

https://pixellab.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

pixellab. GmbH is a German full-service digital agency founded in 1998 that delivers CGI visualizations, browser-based 3D web applications, websites, and VR/AR experiences to enterprise and mid-market B2B clients across the DACH region.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

3D Product/Explainer Animation (MPAHACAD)

Keywords

• Digital agency services
• CGI visualization
• 3D web applications
• VR AR experiences
• Web development

Headquarters

HQ city

Kaiserslautern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Project-Based Professional Services: Digital agency services including web design, CGI production, 3D visualization, animation, VR/AR development, and digital consulting. Services are delivered as individual projects with engagement scopes from conception through implementation and ongoing support.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

pixellab. is a full-service digital agency that produces photorealistic CGI, 3D visualizations, websites, web applications, 3D experiences, and digital content for B2B clients. The agency integrates engineering with creative design across CGI, web design, CMS implementation, e-commerce, VR/AR, SEO, and accessibility services to deliver complete digital solutions.

Product overview

pixellab. is a full-service digital agency offering an integrated portfolio of digital solutions. The core offering centers on CGI (Computer Generated Imagery) for photorealistic product and architectural visualizations, combined with web development services (websites, CMS implementations with TYPO3, WordPress, Kirby), E-Commerce solutions (XT:Commerce, WooCommerce, Shopware), and digital consulting. Additional specialized services include 3D web applications running at 60 fps in browsers, VR/AR experiences, Virtual Brand Spaces, motion design and animation, SEO/AIO/GEO optimization, and accessibility compliance (BFSG). Sales applications include interactive product configurators and instruction manuals. The agency combines technical expertise in engineering, 3D art, design, and development to deliver integrated solutions from concept to launch.

Differentiator

Problem solved

Functional benefit

Products and services

• CGI (Computer Generated Imagery)

Quantifiable outcome

• Google Pagespeed score improved from 38 to 82 out of 100
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ZRW (Zentrum für Rationalisierung)minorStrategic or Co-development PartnerListed as a partner organization, likely in the Rhineland-Palatinate region for business development and networking.
• Freudenberg XpresscoreStrategic or Co-development PartnerLong-term partnership developing virtual factory tours and 3D applications for Freudenberg Sealing Technologies, including Xpress virtual tour and multiple plant tours.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Accenture Song (formerly SinnerSchrader): Global digital agency network with major German presence serving enterprise B2B clients across digital experience, commerce, and creative. A larger, multi-disciplinary incumbent competing for the same enterprise digital mandates as pixellab.

Direct peers

• Antoni: Berlin-based creative and digital agency with a B2B/enterprise client roster. Comparable in offering portfolio (brand, digital, content) and German mid-market focus.
• Pixelpark: Berlin-based digital agency historically known for enterprise B2B web and digital projects. Direct peer in the German digital agency market with a similar legacy positioning.
• denkwerk: Cologne-based independent digital agency offering B2B web, brand, and digital experience work. Comparable in size, German B2B focus, and full-service digital agency positioning to pixellab.
• Scholz & Volkmer: Berlin-based digital agency with a long-standing German B2B client portfolio spanning corporate communications, web, and digital experiences. Closely comparable in market position and client type to pixellab.
• TLGG: Berlin-based digital agency with strong enterprise B2B and brand experience work. Operates in a similar niche of full-service digital agency engagements for German enterprise clients.

Emerging players

• Threekit: 3D product visualization platform for brands and manufacturers, enabling browser-based product configurators and digital twins. Comparable to pixellab's 3D Web Applications and CGI offerings in product visualization, but delivered as a SaaS platform rather than bespoke agency services.
• Emersya: 3D and AR product configurator platform serving enterprise manufacturers and brands. Intersects with pixellab's CGI, 3D web applications, and interactive product visualization work for industrial clients.
• Cylindo: Provider of 3D product visualization and 360° spin/AR tools for furniture and e-commerce brands. Adjacent to pixellab's CGI and 3D web work but addressed via a self-serve platform rather than project services.
• Marxent: Provider of 3D/AR/Virtual Showroom technology for retail and home improvement brands. Overlaps with pixellab's VR/AR experiences and photorealistic CGI capabilities for enterprise retail clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/pixellab_de
• Facebookfacebook.com/pixellab.gmbh
• LinkedInlinkedin.com/company/pixellab.-gmbh
• Instagraminstagram.com/pixellab.de
• Pinterestpinterest.com/pixellabgmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pixellab.