Sea-90 Ocean Minerals

What Sea-90 Ocean Minerals does

Sea-90 Ocean Minerals is a privately held company that produces and distributes solar-dried ocean mineral products sourced from a protected estuary on the Sea of Cortez in Baja California, Mexico, with corporate operations based in Alpharetta, Georgia. Established in 2003 by Robert Cain, the company extends research originally conducted by Dr. Maynard Murray in the 1950s and currently operates with 1-10 employees. Its core production process relies on natural solar evaporation in a low-rainfall (<0.5 inches annually), high-heat (>100°F) environment to crystallize and harvest sea solids, producing a mineral profile containing 90+ elements at a sodium chloride concentration of 75-80%, materially lower than common table salt at 97-99%.

The company's product portfolio is organized around three primary use cases: agricultural soil and foliar applications (Soil Mineralizer Plus with organic humate, micronized Foliar Mineralizer, Bio-Wave Max spore-based biological amendment, Liquid Mineralizer Concentrate, Lightning Rescue), livestock and equine mineral nutrition (Premium Mineral Salt, Premium Mineral Salt with Garlic for natural insect control, available in loose and 44 lb block forms), and marine/aquaculture applications (Ocean Life Complete Sea Salt). All products hold OMRI, CDFA, and USDA NOP organic certifications. Recent launches include the Liquid Mineralizer Concentrate (2023) and Bio-Wave Max (OMRI certified 2025), the latter representing a category extension into soil-biology solutions.

Sea-90 monetizes through unit-priced product sales across multiple distribution channels: direct-to-consumer e-commerce via a Shopify storefront (with free US shipping over $99), a national dealer network with locator functionality, and a retail partnership with Tractor Supply Co. Bulk SKUs extend up to 2,000 lb totes and 275 gallon IBC totes for commercial agricultural and aquaculture buyers, with freight quotes available on request. Customer segments span commercial agriculture operations, livestock and equine owners, hobbyist and commercial marine/aquaculture users, regenerative agriculture practitioners, and home gardeners. An adjacent licensing relationship with Baja Gold Salt Co. extends the Sea of Cortez mineral asset into the culinary consumer market.

Name

Sea-90 Ocean Minerals

Legal name

Sea-90 Ocean Minerals

Website

https://sea-90.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Sea-90 Ocean Minerals produces and distributes solar-dried ocean mineral and trace element products sourced from the Sea of Cortez, serving agricultural, livestock, equine, marine/aquaculture, and home gardening customers through e-commerce, a national dealer network, and Tractor Supply Co. retail.

Ownership category

akta.pro rank

Product category

Agricultural Mineral Supplements

SIC

Agricultural Chemicals (2870), Chemicals & Allied Products (2800)

akta.pro primary industry

Mineral Soil Amendments (Lime, Gypsum, Rock Phosphate, Sulfur, Trace Minerals) (AFABAKAF)

akta.pro secondary industries

Minerals & Trace Elements (Calcium, Magnesium, Zinc, Iron; Chelated Minerals) (AFAJAKAB), Post-Treatment & Remineralization (Stabilization, Blending, Disinfection) (EUANAFAG)

Keywords

• Ocean mineral fertilizers
• Agricultural mineral supplements
• Livestock mineral salts
• Soil health amendments
• Aquaculture sea salts

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Agriculture: Sale of soil mineralizers, foliar mineralizers, and agricultural mineral products for farming applications including pastures, row crops, fruits, nuts, and gardens.
2. Product Sales - Animal Nutrition: Sale of premium mineral salts for livestock including beef cattle, dairy cattle, horses, smaller ruminants, poultry, and wildlife. Products available with optional garlic for natural insect control.
3. Product Sales - Marine/Aquaculture: Sale of Ocean Life Complete Sea Salt for recreating seawater in aquarium and aquaculture environments.
4. Bulk and Commercial Sales: Large quantity sales including 50 lb bags, 2,000 lb bulk totes, and 275 gallon IBC totes for commercial operations with freight shipping.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sea-90 Ocean Minerals harvests and solar-dries ocean water from a pristine estuary on the Sea of Cortez in Baja California, Mexico, producing agricultural mineralizers (soil and foliar), livestock mineral salts (with optional garlic for insect control), marine/aquaculture sea salts, and a spore-based biological soil amendment. The products deliver 90+ macro and trace elements in natural seawater proportions for soil health, crop fertility, livestock nutrition, and aquarium water recreation.

Product overview

Sea-90 Ocean Minerals offers a unified product portfolio centered on ocean-derived mineral and trace element nutrition sourced from the Sea of Cortez. The core product line consists of dry mineralizers (Soil Mineralizer Plus with organic humate, Foliar Mineralizer micronized for liquid application) for agricultural broadcast and foliar spray applications; liquid concentrates (Liquid Mineralizer Concentrate, Grower's Series Liquid Mineralizer) for convenient application; and livestock mineral salts (Premium Mineral Salt, Premium Mineral Salt with Garlic for insect control) available in loose and block forms. The company also offers Bio-Wave Max, a spore-based biological soil amendment, and Ocean Life Complete Sea Salt for marine and aquaculture use. Grower's Series products provide smaller, convenient form factors for home gardeners. A complementary book catalog supports education on regenerative agriculture principles. All products are OMRI certified and CDFA approved for organic production.

Differentiator

Problem solved

Functional benefit

Products and services

• Sea-90 Agriculture Soil Mineralizer Plus Soil mineralizer blended with organic humate for broadcast spreading. Provides complete macro and trace element support to enhance soil microbiology, fertility, and crop productivity for farmers and growers.
• Sea-90 Agriculture Foliar Mineralizer Micronized mineralizer designed for rapid dissolving into water for foliar spray and liquid feeding applications. Delivers the full spectrum of minerals and trace elements to crops.
• Sea-90 Bio-Wave Max Spore-based bio-stimulant that kickstarts the local soil microbiome by providing ocean minerals and kelp as fuel for beneficial bacteria and fungi. OMRI certified for organic production.
• Sea-90 Liquid Mineralizer Concentrate Pre-filtered, ready-to-use liquid mineralizer concentrate designed for efficient and convenient application in 1-gallon and 2.5-gallon containers.
• Sea-90 Premium Mineral Salt All-natural, unprocessed and unrefined mineral and trace element salt for livestock and horses, offering over 5x the minerals and trace elements of other trace mineral salts. Available in loose form and 44 lb blocks.
• Sea-90 Premium Mineral Salt with Garlic All-natural mineral and trace element livestock salt with added organic garlic for natural fly, flea, and tick control, providing an average 50% reduction in fly counts without chemical treatments.
• Sea-90 Ocean Life Complete Sea Salt All-natural mineral and trace element rich sea salt for marine life and aquaculture, sourced from the Sea of Cortez for recreating seawater in aquarium tanks or aquaculture ponds.
• Sea-90 Grower's Series for Gardeners Smaller-format product line for home gardeners including Foundation soil amendment, Mineralizer, and Liquid Mineralizer for soil mixing, foliar spraying, hydroponics, and convenience applications.
• Sea-90 Lightning Rescue Agricultural product for crop recovery applications.

Quantifiable outcome

• 5x minerals and trace elements compared to leading earth salts
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OMRI (Organic Materials Review Institute)coreStrategic or Co-development PartnerSea-90 products are OMRI listed and certified for use in organic production. All products undergo annual renewal and are approved for production of organic food, fiber, and livestock.
• CDFA (California Department of Food and Agriculture)coreStrategic or Co-development PartnerSea-90 agronomy products are certified by CDFA for compliance with California organic production standards.
• Tractor Supply Co.coreChannel Partner/ Reseller/ DistributorRetail partnership making Sea-90 products available in Tractor Supply stores nationwide for mineral nutrition for livestock and horses, plus summer fly control.
• Baja Gold Salt Co.minorOthersRelated company offering culinary-grade sea salt with the same beneficial minerals and trace elements from the Sea of Cortez. Listed as 'Licensing Partners' on Sea-90 website.
• SeaAgricoreOthersSeaAgri (SeaAgri, inc.) is associated with Robert Cain who arranged for the creation and importation of sea solids from Dr. Murray's location in 1979 and again in 2003. SoundCloud account holder for Dr. Murray's conference speeches.
• Various Universities and Research InstitutionsminorStrategic or Co-development PartnerSea-90 regularly works with universities and outside consultants to research new benefits and use cases. Includes University of Illinois, University of Michigan, and documented research from Wisconsin on alfalfa and corn silage.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BioAg: BioAg produces biological soil amendments and microbial products for agriculture. It competes in the adjacent biological soil amendment category that Sea-90 entered with Bio-Wave Max.
• Kelp4Less: Kelp4Less produces kelp- and ocean-based agricultural inputs and foliar feeds for organic and hydroponic growers. It overlaps with Sea-90's foliar mineralizer and Bio-Wave Max (kelp-fueled biological amendment) positioning.
• Vital Earth's Sea Minerals: Vital Earth's distributes ocean-derived sea mineral products targeted at organic agriculture and gardening, drawing on similar seawater sourcing concepts. It is an emerging competitor with partial overlap to Sea-90's mineral and trace element positioning.

Direct peers

• Dr. Earth: Dr. Earth formulates organic fertilizers and soil amendments for home gardeners and small farmers, including OMRI-listed products. It directly competes with Sea-90 in the organic consumer gardening segment where Grower's Series is positioned.
• Azomite Mineral Products: Azomite mines and markets a calcium-based mineral product containing a broad spectrum of trace elements for soil and animal feed. It directly overlaps with Sea-90's soil mineralizer and trace element livestock nutrition offerings.
• Suståne Natural Fertilizer: Suståne manufactures compost-based and natural-organic fertilizers for agriculture, turf, and horticulture, with OMRI-listed inputs. It overlaps with Sea-90's Soil Mineralizer+ in the certified-organic commercial agriculture channel.
• Redmond Agriculture (Redmond Minerals): Redmond Agriculture markets natural sea-derived and mined mineral products for livestock and soil health, including trace mineral salt blocks and conditioner products. It is the closest direct competitor to Sea-90 in natural mineral livestock nutrition and agricultural soil amendments.
• Down To Earth Fertilizer: Down To Earth produces organic fertilizers and soil amendments for agriculture and home gardening, including mineral-based blends. It competes with Sea-90's Soil Mineralizer+ and Grower's Series in the organic agriculture and gardening channels.

Broad incumbents

• Yara International: Yara is a global fertilizer and crop nutrition incumbent with mineral and specialty fertilizer product lines. While not directly competing in niche ocean-mineral inputs, it represents the scale competitor Sea-90 could face as it broadens its soil amendment portfolio.
• Espoma Company: Espoma is a long-established organic lawn, garden, and soil amendment brand with nationwide retail distribution. It competes broadly with Sea-90 in the home gardening and organic consumer segments as a larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=GyvG4PGKC2k
• Facebookfacebook.com/Sea90
• LinkedInlinkedin.com/company/seaagrisolutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea-90 Ocean Minerals