Sea Agra Seafood Brokerage Ltd.

What Sea Agra Seafood Brokerage Ltd. does

Sea Agra Seafood Brokerage Ltd. is a privately held B2B seafood brokerage founded in 1992 in North Vancouver, British Columbia, by Ralph Shaw, a commercial fisherman and pioneer of cultured salmon in BC. The company connects premium seafood suppliers with wholesale distributors, food service operators, retail/grocery buyers, and smoke houses across North America, operating as an intermediary that earns margin on sourced product rather than as a vertically integrated producer. Current leadership is held by the Shaw family, with Rob Shaw (a trained chef) serving as President and Sandra Campuzano as CFO.

The product portfolio spans 11+ categories of farmed and wild seafood, including Atlantic salmon (BC, Norway, Chile), wild Pacific salmon (Sockeye, King, Coho, Chum, Pink), Ora King New Zealand King Salmon, Golden Eagle/Gindara cultured sablefish (in partnership with Kyuquot-Checleseht First Nations), Steelhead, Matorka Icelandic Arctic Char, Ikura, spot prawns, Albacore tuna, wild black cod, and Dungeness crab. Sourcing spans BC, Chile, Norway, New Zealand, Iceland, and the Pacific Northwest, with a stated commitment to 52-week-per-year availability and value-added capabilities including filleting, portioning, and custom packaging. The portfolio carries multiple sustainability certifications (MSC, ASC, BAP, Ocean Wise, Monterey Bay Aquarium Seafood Watch).

Sea Agra operates on a direct B2B sales model with no e-commerce storefront, no public pricing, and no self-serve ordering — transactions are managed through a small sales team (Director of Sales Britt Grydeland, Sales Parm Minhas) reachable via phone or website contact form. The company relies on long-tenured supplier and customer relationships (several spanning 20+ years) rather than paid digital marketing, with brand presence limited to a website, LinkedIn, Instagram, Facebook, and YouTube. Distribution is exclusively direct to enterprise and mid-market B2B buyers in Canada and the United States; there is no technology platform, no API, no disclosed AI/ML capabilities, and no external institutional investment. The competitive positioning rests on relationship capital, multi-origin sourcing breadth, and reputational trust accumulated over three decades.

Name

Sea Agra Seafood Brokerage Ltd.

Legal name

Sea Agra Seafood Ltd.

Website

https://seaagraseafood.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Sea Agra Seafood Brokerage Ltd. is a privately held, family-operated B2B seafood brokerage founded in 1992 in North Vancouver, BC, that sources and distributes 11+ premium farmed and wild seafood categories — including Atlantic and wild salmon, Ora King, Gindara sablefish, Arctic char, spot prawns, and Dungeness crab — to wholesale, food service, retail, and smoke house buyers across North America via direct sales relationships.

Ownership category

akta.pro rank

Product category

Seafood Brokerage

NAICS

Fish and Seafood Merchant Wholesalers (424460)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industries

Meat, Poultry & Seafood Wholesale (AFAIABAF), Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF), Live Seafood & Tank-Based Distribution Wholesale (AFAIADAI)

Keywords

• Seafood brokerage
• Premium salmon supply
• Wild and farmed seafood
• Sustainable seafood sourcing
• Seafood wholesale distribution

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Seafood Brokerage and Distribution: Sea Agra acts as a seafood broker and supplier, connecting seafood producers with buyers (wholesale, retail, food service). The company earns revenue through the margin on seafood products it sources and supplies, operating on a business-to-business basis. Products include farmed and wild salmon, sablefish/black cod, spot prawns, Dungeness crab, Albacore tuna, Arctic char, and Ikura. Supply is maintained 52 weeks per year from multiple origins including British Columbia, Chile, Norway, New Zealand, Iceland, and the Pacific Northwest.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sea Agra Seafood Brokerage Ltd. is a North American seafood broker that sources wild and farmed seafood — including Atlantic Salmon, Ora King Salmon, Wild Salmon, Golden Eagle Black Cod/Sablefish, Steelhead, Matorka Arctic Char, Ikura, Spot Prawns, Albacore Tuna, Wild Black Cod, and Dungeness Crab — and supplies it to wholesale distributors, food-service operators, retail grocery buyers, and smoke houses on a transaction basis. The company earns margins on the seafood it brokers and delivers, supported by a 25-person operations team and logistics function based in North Vancouver, BC.

Product overview

Sea Agra Seafood Brokerage Ltd. is a seafood brokerage company founded in 1992 that connects quality seafood suppliers with customers. The company offers a portfolio of premium seafood products including farmed Atlantic Salmon, Wild Pacific Salmon (Sockeye, King, Coho, Chum, Pink), Ora King Salmon from New Zealand, Golden Eagle/Gindara Sablefish, Steelhead, Matorka Arctic Char from Iceland, Ikura (salmon roe), Spot Prawns, Albacore Tuna, Wild Black Cod, and Dungeness Crab. Products are sourced from sustainable farms and wild fisheries globally, with emphasis on farm-to-door traceability, sustainability certifications (MSC, ASC, BAP, Ocean Wise, Monterey Bay Aquarium Seafood Watch), and premium quality for sushi and fine dining applications.

Differentiator

Problem solved

Functional benefit

Brands

• Gindara Sablefish: Cultured black cod/sablefish raised in Kyuquot Sound, BC, partnered with Kyuquot First Nations. Also referred to as Golden Eagle Black Cod.

Products and services

• Atlantic Salmon Farmed Atlantic Salmon sourced and brokered to wholesale distributors, food-service operators, retail grocery buyers, and smoke houses as a staple seafood SKU.
• Ora King Salmon Premium Ora King Salmon sourced and brokered to food-service and retail buyers seeking a specialty, high-end salmon SKU.
• Wild Salmon Wild Salmon sourced and brokered to North American commercial buyers, available with sustainability certification for retail-grocery and food-service customers.
• Golden Eagle Black Cod / Sablefish (Gindara) Golden Eagle Black Cod / Sablefish (Gindara) sourced directly through the Kyuquot Sound fishery partnership and brokered to wholesale, food-service, and smoke-house buyers.
• Steelhead Steelhead sourced and brokered to wholesale distributors, food-service operators, and smoke houses as a salmonid offering.
• Matorka Arctic Char Matorka Arctic Char sourced and brokered to food-service and retail buyers seeking a specialty farmed salmonid.
• Ikura Ikura (salmon roe) sourced and brokered to wholesale distributors, food-service operators, and retail buyers.
• Spot Prawns Spot Prawns sourced and brokered to food-service and retail buyers as a premium shellfish SKU.
• Albacore Tuna Albacore Tuna sourced and brokered to wholesale distributors, food-service operators, and retail buyers.
• Wild Black Cod Wild Black Cod sourced and brokered to wholesale distributors, food-service operators, and smoke houses.
• Dungeness Crab Dungeness Crab sourced and brokered to wholesale distributors, food-service operators, and retail buyers as a premium shellfish SKU.

Quantifiable outcome

• Reliable supply 52 weeks per year across all product categories
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kyuquot First Nations (Kyuquot-Checleseht)coreStrategic or Co-development PartnerSea Agra's Golden Eagle Black Cod (sablefish) is raised in partnership with the Kyuquot-Checleseht (Ka:'yu:'k't'h'/Che:k:tles7et'h') First Nations. Farm sites are located in Kyuquot Sound, British Columbia, mimicking the natural environment of sablefish. This is a foundational partnership underpinning Sea Agra's Gindara sablefish supply and sustainability story.
• Golden Eagle Farms / Golden Eagle SablefishcoreStrategic or Co-development PartnerGolden Eagle Sablefish is a key supplier partner to Sea Agra. Sea Agra has represented Gindara cultured Sablefish in the US market for over 10 years. Golden Eagle Farms is also listed as a client on Sea Agra's website. The partnership provides egg-to-plate traceability and sashimi-grade cultured black cod available 52 weeks per year.
• Ora King (New Zealand King Salmon Company)coreStrategic or Co-development PartnerSea Agra has been a trusted partner for Ora King (New Zealand King Salmon Company) since the inception of the brand, acting as a direct extension of Ora King's business in the North American market. Ora King salmon is one of the highest ranked sustainably cultured salmon globally, BAP certified, Seafood Watch Green rated, and Ocean Wise approved.
• Matorka AquaculturecoreStrategic or Co-development PartnerSea Agra partners with Matorka Aquaculture to supply Icelandic Arctic Char to the North American market. Matorka is described as a trusted partner, with Sea Agra providing guidance and expertise in navigating the US market. Matorka's farm is carbon neutral, ASC certified, and uses 100% sustainable tank-raised practices.
• Walcan SeafoodscoreChannel Partner/ Reseller/ DistributorWalcan Seafoods is listed as a client on Sea Agra's website. A testimonial from Cam Pirie, President of Walcan Seafoods, credits Sea Agra's guidance and expertise as instrumental to their product market presence.
• CermaqminorChannel Partner/ Reseller/ DistributorCermaq is listed among Sea Agra's client logos on the company website. Cermaq is a global salmon farming company.
• KuterraminorChannel Partner/ Reseller/ DistributorKuterra is listed among Sea Agra's client logos on the company website. Kuterra is a land-based salmon farming operation in British Columbia.
• French Creek SeafoodminorChannel Partner/ Reseller/ DistributorFrench Creek Seafood is listed among Sea Agra's client logos on the company website.
• MQWIminorChannel Partner/ Reseller/ DistributorMQWI is listed among Sea Agra's client logos on the company website.
• Haines Packing Co.minorChannel Partner/ Reseller/ DistributorHaines Packing Co. is listed among Sea Agra's client logos on the company website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fulton Fish Market: Historic New York-based seafood wholesale operation distributing fresh and frozen finfish and shellfish to restaurants and retailers. Comparable as a multi-species seafood wholesaler serving premium foodservice accounts.
• Browne Trading Company: Maine-based premium seafood distributor specializing in sashimi-grade fish, shellfish, and caviar for chefs and retailers. Highly comparable to Sea Agra's premium/sashimi-grade positioning and sustainability-driven sourcing.
• Seattle Fish Company: Midwest/US-based premium seafood distributor with a strong sustainability and traceability story, supplying restaurants and retailers. Comparable to Sea Agra in product breadth (multiple finfish and shellfish), premium positioning, and B2B distribution model.
• Fortune Fish & Gourmet: US-based premium seafood and specialty foods distributor serving foodservice and retail with a broad portfolio including finfish and shellfish. Highly comparable to Sea Agra as a B2B premium seafood wholesaler targeting chefs and retailers with sustainability-focused sourcing.
• Inland Seafood: Specialty seafood distributor serving the Southeastern US with a portfolio of fresh and frozen finfish and shellfish to wholesale, retail, and foodservice accounts. Directly comparable as a multi-species premium seafood wholesaler with similar customer segments.
• Supreme Lobster & Seafood: US-based seafood distributor serving foodservice and retail with a portfolio including finfish and shellfish, including premium and value-added products. Comparable to Sea Agra in B2B distribution and product breadth.
• Sam Rust Seafood: Mid-Atlantic seafood wholesaler serving restaurants and retailers with a broad fresh and frozen seafood portfolio. Directly comparable as a B2B seafood distributor with multi-species sourcing.

Broad incumbents

• Pacific Seafood: Large, vertically integrated US seafood company with harvesting, processing, and broad-line distribution across retail, foodservice, and wholesale. Comparable as a broad seafood supplier in North America, though much larger and vertically integrated versus Sea Agra's broker model.
• Highliner Foods: Large North American seafood processor and marketer focused on value-added frozen seafood for retail and foodservice. Comparable as a seafood player in the same end markets, though operating at much larger scale and with owned processing assets.

Regional players

• Ocean Beauty Seafoods: Alaska/PNW-based seafood company with harvesting, processing, and distribution capabilities across multiple species including salmon. Comparable to Sea Agra in regional Pacific salmon focus, though Ocean Beauty also operates processing assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdQ4RwNK4WV7kJEQjEOP3LQ
• Facebookfacebook.com/SeaAgra-Ltd-108967821840309
• LinkedInlinkedin.com/company/sea-agra-seafood-brokerage-ltd.
• Instagraminstagram.com/seaagraseafood

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Agra Seafood Brokerage Ltd.