What Rizzo Embalagens does

Rizzo Embalagens, operating as Rizzo Comércio e Indústria de Artigos para Floricultura Ltda, is a Brazilian distributor of packaging and decorative supplies for the floriculture, confectionery, party, and gift-presentation industries. The company sells through three channels: a quote-based e-commerce platform at rizzo.com.br, physical retail stores under the "Nossas Lojas" brand, and a reseller/distributor program ("Seja um Revendedor" / "Distribuidor") that extends reach to third-party resellers. Its catalog spans roughly 15+ specialized categories including boxes, bags, baskets, ribbons, papers, floral foam, cachepots, succulent supplies, Christmas/Natal decorations, cones, bouquets, and event packaging accessories.

The underlying technology is a conventional e-commerce stack — no public APIs, SDKs, or AI features are disclosed — combined with carrier-based fulfillment via Correios and a toll-free 0800 phone-sales channel for off-platform B2B orders. Pricing is quote-based across the catalog with no published price list, consistent with project- and event-driven SMB ordering rather than fixed-price retail transactions. Geographic coverage is described across São Paulo, Rio de Janeiro, Minas Gerais, Rio Grande do Sul, and Bahia, supported by both owned stores and shipping logistics.

The business model is a wholesale/retail distribution play targeting long-tail SMB customers (florists, gift shops, confectioners, party professionals) plus resellers; revenue is generated through one-time product sales with no disclosed subscription, SaaS, or recurring component. The brand traces operational history to 1979, while the current corporate entity was formed in 2014. No funding rounds, management roster, revenue figures, or AI capabilities are disclosed in the available data.

Name

Rizzo Embalagens

Legal name

RIZZO COMÉRCIO E INDÚSTRIA DE ARTIGOS PARA FLORICULTURA LTDA

Website

https://rizzo.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Rizzo Embalagens is a Brazilian distributor of packaging, ribbons, and decorative supplies serving florists, gift shops, confectioners, and event businesses across Brazil. Founded in 1979 and headquartered in São Paulo, the company sells through quote-based e-commerce, physical retail stores, and a reseller program.

Ownership category

akta.pro rank

Product category

Floral and gift packaging supplies

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Party & Entertaining Disposable Supplies (CRAJAGAL)

Keywords

• Floral packaging supplies
• Florist accessories
• Decorative ribbons
• Gift wrapping materials
• Floral arrangement supplies

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue is generated through the sale of packaging and floristry supplies including boxes, bags, baskets, decorative items, ribbons, papers, and floral accessories. Sales are conducted through e-commerce platform and physical retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Rizzo Embalagens distributes and sells packaging, decorative supplies, and floristry accessories (boxes, bags, baskets, ribbons, wrapping papers, floral foam, spray paints, mesh, jute, ornaments, and florist tools) to florists, gift shops, confectioners, and party/event professionals across Brazil. Orders are placed through a quote-based e-commerce storefront, physical retail stores, and a reseller program. The company operates as both a retailer (Comércio) and an industrial entity (Indústria) under its legal name.

Product overview

Rizzo Embalagens is a Brazilian e-commerce company specializing in packaging and floral arrangement supplies for the floriculture industry. Their product portfolio is organized across multiple categories including: Acessórios (floral foam, bases), Caixa e Sacola (boxes and bags including envelope boxes and kraft bags), Cesta/Cachepot (various containers in aluminum, jute, kraft, MDF, metal, plastic, and poly materials), Enfeite (decorative ornaments), Ferramenta (florist tools), Fita/Sisal (ribbons and ties in various materials), Gel/Conservante (preservatives), Natal (Christmas decorations), Papel (wrapping papers including crepom, kraft, silk), Poli (poly wrapping materials in multiple styles and colors), Saco (bags), Tela/Juta (mesh and jute fabrics), and Tintas (spray paints). The company operates as a traditional e-commerce retail platform without AI capabilities, API services, or third-party integrations.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Floral Supply Syndicate: Floral Supply Syndicate is a US wholesale distributor of floral supplies, containers, foam, ribbons, and packaging for professional florists. Both operate as full-line wholesalers serving professional florist buyers with the complete accessory range, and compete for the same type of B2B florist customer.
• Smithers-Oasis: Smithers-Oasis is a global manufacturer of floral foam (the 'tijolo' that Rizzo resells under 'Espuma Floral') and floristry supplies. Both companies serve florists with the core substrates and accessories needed for arrangements, and Rizzo's foam/preservative categories overlap directly with Smithers-Oasis's core product line.
• Koenpack: Koenpack is a Dutch-based specialist in floral packaging, wrapping papers, ribbons, and decorative florist supplies. Its catalog of poly wrappings, kraft papers, and decorative cones closely mirrors Rizzo's 'Poli', 'Papel', 'Fita' and 'Cesta/Cachepot' categories, making it a direct product-line competitor in florist packaging.
• Berwick Offray: Berwick Offray is a North American ribbon and decorative packaging manufacturer with deep roots in floristry supply channels. Rizzo's 'Fita/Sisal' category (plastic ribbons, sisal, jute ribbons, satin/voile ribbons) competes head-on with Berwick Offray's floral ribbon line in the wholesale florist channel.
• Nashville Wraps: Nashville Wraps is a US-based gift packaging distributor offering kraft bags, boxes, tissue, ribbons, and decorative wraps to retail and gift-shop customers. Rizzo's 'Caixa e Sacola' (boxes and kraft bags), 'Papel' (tissue, kraft), and 'Fita' (ribbons) categories are direct comparables to Nashville Wraps' offerings to gift shops and boutiques.
• Koch & Co: Koch & Co is an Australian floristry and party supplies wholesaler with a comprehensive catalog of florist packaging, decorative accessories, and gift presentation products. Its product breadth across baskets, ribbons, wraps, and decorative items makes it a directly comparable full-range florist-supply distributor to Rizzo.

Others

• Teleflora: Teleflora is a major US floral wire-service network connecting retail florists with consumers for order fulfillment. While not a supply distributor, Teleflora's member florists are exactly Rizzo's target customer segment, and Teleflora's brand has shaped the Brazilian florist market analogously, making it a customer-channel peer rather than a direct competitor.
• BloomNet: BloomNet is a floral industry technology and services platform serving retail florists with point-of-sale, website, and wire-order services. It is comparable to Rizzo as a florist-ecosystem enabler — both serve the same downstream customer (professional florist shops) with different solutions (technology vs. physical supplies).

Regional players

• Kalunga: Kalunga is one of Brazil's largest office and packaging supplies retailers with both e-commerce and physical store presence. While its core category is office supplies (paper, stationery), its gift packaging, kraft, and decorative wrap SKUs overlap with Rizzo's broader catalog, and its Brazilian omnichannel model is structurally comparable.
• Papelaria Tilibra: Papelaria Tilibra is a long-established Brazilian stationery and paper products manufacturer/brand with strong retail and school-supply channels. While Rizzo is a floristry-focused distributor and Tilibra is a paper/stationery manufacturer/brand, they intersect in the Brazilian paper-product retail channel and serve overlapping gift and decorative paper end-uses.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rizzoembalagens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rizzo Embalagens