What Koen Pack does

Koen Pack designs, manufactures, and distributes decorative packaging for cut flowers, blooming plants, and potted plants, serving mass-market wholesalers, commercial growers, and retail florists across the Americas and Europe. Founded in the Netherlands in 1996 and expanded into the United States in 2001, the company operates five warehouse and distribution hubs in the USA, Canada, the Netherlands, Colombia, and Ecuador, supplemented by production partners in Europe and the Far East. Its product portfolio spans sleeves, cover-ups, picks, bags and boxes, bouquet holders, decorations, plant packaging, hardgoods, sheets, and an Ecologic line of bamboo and grass-paper products, with the patented Smartsleeve product family providing a differentiated sleeve-with-attached-insert design protected by patents in the Netherlands, Europe, and the United States.

The company runs a sales-led B2B go-to-market combining dedicated account managers, regional web shops (USA, Europe, Canada, Colombia), iOS and Android mobile apps, and a physical showroom in Doral, Florida. Pricing is quote-based with no public price list, standard net-30 terms for credit-approved accounts, and custom design work executed by an in-house studio from concept through production. Marketing is supported by social media (LinkedIn, Facebook, Instagram, TikTok), an email newsletter (Koen Pack Chronicles), and annual participation in major industry trade shows including TPIE, IPM Essen, Proflora, IFPA, and Royal FloraHolland. Koen Pack monetizes exclusively through one-time product sales of standard catalog items and customized packaging, with no subscription, licensing, or recurring service revenue streams disclosed in the source data.

Name

Koen Pack

Legal name

Koen Pack B.V.

Website

https://koenpack.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Koen Pack designs and manufactures innovative decorative packaging for flowers, blooming plants, and potted plants, serving wholesalers, growers, and retailers across the Americas and Europe via five distribution hubs and patented Smartsleeve technology.

Ownership category

akta.pro rank

Product category

Floral and Plant Packaging

NAICS

Plastics Bag and Pouch Manufacturing (326111), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Plastics, Foil & Coated Paper Bags (2673), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF)

akta.pro secondary industries

Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC), Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI), Party & Entertaining Disposable Supplies (CRAJAGAL)

Keywords

• Floral packaging
• Plant packaging
• Decorative packaging supplies
• Custom packaging design
• Wholesale floriculture supplies

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Products Sales: Direct sales of flower and plant packaging products including sleeves, cover-ups, picks, bags, boxes, bouquet holders, decorations, plant packaging, hardgoods, and supplies. Products sold through web shop, account managers, and showrooms. Standard catalog items as well as customized designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Koen Pack designs, manufactures, and distributes innovative and decorative packaging for flowers, blooming plants, and potted plants. The product portfolio includes sleeves, cover-ups, picks, bags and boxes, bouquet holders, decorations, plant packaging, hardgoods, sheets, and sustainable packaging options, sold through direct sales, web shops, and showrooms to commercial B2B customers. The company also offers custom design services and operates a mobile ordering app.

Product overview

Koen Pack offers an extensive portfolio of innovative and decorative packaging solutions for flowers and plants. The product line includes sleeves, cover-ups, picks, bags and boxes, bouquet holders, decorations, plant packaging, hardgoods, and ecologic/sustainable options. The company specializes in both standard catalog products and custom-designed packaging. The flagship patented product is the Smartsleeve, which combines the appearance of a sleeve with insert with efficient production. Koen Pack also provides a mobile app for product browsing and ordering, and offers custom design services for personalized packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleeves Flower and plant sleeves designed to track fashion trends and meet retailer and consumer needs for fresh-cut flowers, bouquets, and potted plants.
• Cover-ups Pot covers for plants available in materials such as Kraft paper, metallic finishes, and grass paper.
• Picks Decorative picks for floral arrangements, including seasonal and holiday-themed designs.
• Bags and Boxes Carry bags and boxes for packaging flowers and plants, including Kraft window bags and decorated options.
• Bouquet Holders Containers and holders for bouquets and floral arrangements.
• Decorations Decorative items for floral arrangements and plant packaging.
• Plant Packaging Packaging solutions specifically designed for potted plants.
• Hardgoods Durable hardware items for floral packaging including pots, vases, and metal containers.
• Ecologic Environmentally-friendly packaging products including bamboo packaging and grass paper options.
• Sheets Paper sheets for floral and plant packaging applications.
• Smartsleeves Patented sleeve product that combines the look of a sleeve-with-insert with the production efficiency of a regular sleeve. The insert is attached so it cannot move, with a hand-made appearance, sealed on one outer side, and a functional bottom cut for easy taping.
• Koen Pack Mobile App Mobile application for viewing and ordering products, available on iOS (App Store) and Android (Google Play). Features advanced search and filters for product browsing and ordering.
• Custom Design Services Custom packaging design service where the design team works with clients to create personalized flower and plant packaging, from logo placement to fully custom designs, including samples, concept storyboards, and presentations before production.

Quantifiable outcome

• Orders typically ship within 24 hours when items are in stock across Canada and United States

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• One Tree PlantedminorStrategic or Co-development PartnerKoen Pack partners with One Tree Planted as part of their sustainability initiative. This environmental partnership supports reforestation efforts. Details on specific programs or planting commitments are limited on the website.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Syndicate Sales: Syndicate Sales is a leading North American wholesale supplier of floral hardgoods, containers, ribbons, and packaging. It overlaps with Koen Pack's cover-ups, bouquet holders, and hardgoods lines serving the same wholesaler and retailer base.
• Smithers-Oasis: Smithers-Oasis is a global manufacturer of floral foam, growing media, and floral packaging products. It directly competes with Koen Pack in supplying growers, wholesalers, and retailers with packaging and decorative inputs for the cut-flower industry.
• Knud Nielsen Company: Knud Nielsen manufactures and supplies florists with packaging, containers, and decorative products. It targets the same wholesaler and retailer segments as Koen Pack, with overlapping categories such as sleeves, picks, and containers.
• Pioneer Imports & Wholesale: Pioneer Imports distributes floral accessories, packaging, and decorative products to florists and wholesalers across North America. It competes with Koen Pack in the same B2B floral-supply channel with a comparable catalog breadth.
• Burton + Burton: Burton + Burton is a major manufacturer and wholesaler of floral containers, balloons, and decorative accessories. Its container and packaging portfolio directly competes with Koen Pack's hardgoods, bouquet holders, and decorations.
• Henry F. Michell Company: Michell's is a wholesale distributor of floriculture supplies including packaging, hardgoods, and growing media. It serves many of the same grower and wholesaler accounts that Koen Pack targets across North America.

Broad incumbents

• Sealed Air: Sealed Air is a large protective and food packaging manufacturer. While not a floral specialist, it represents the kind of large diversified packaging incumbent that could expand into adjacent floral-packaging formats and compete on scale and supply-chain reach.
• Teleflora: Teleflora operates a large floral-delivery network in North America and sells branded packaging and containers to member florists. While primarily a delivery-service brand, its packaging program makes it an indirect incumbent in the floral-supply value chain.
• FTD (Florists' Transworld Delivery): FTD is a major North American floral delivery network with branded packaging and container programs supplied to its partner florists. As an incumbent buyer and influencer of floral packaging standards, it sits adjacent to Koen Pack's customer set.

Others

• Royal FloraHolland: Royal FloraHolland operates the world's largest floral auction and supply ecosystem, including packaging services for member growers. It is adjacent rather than directly competitive, but influences packaging standards and demand across the same end customers Koen Pack serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@koenpack
• Facebookfacebook.com/koenpackamericas
• LinkedInlinkedin.com/company/koenpack-usa
• Instagraminstagram.com/koenpackamericas
• TikToktiktok.com/@koenpack
• Xx.com/koenpack

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koen Pack