Swimming Pool & Spa Association

What Swimming Pool & Spa Association does

The Swimming Pool & Spa Association (SPASA) is the national peak body for the swimming pool and spa industry in Australia and New Zealand, operating as a private, member-funded non-profit headquartered in Unley, South Australia. SPASA serves two principal constituencies: industry professionals (pool builders, service technicians, spa retailers, suppliers, landscapers, fencing installers, consultants, and certifiers) and consumers (homeowners seeking to design, build, install, service, or maintain pools and spas). Its core offerings center on member services rather than technology products — the proprietary asset base consists of industry-standard contracts with guidance notes, training curricula delivered through the IRLearning division, access to 10 Australian Standards via a partnership with Standards Australia, the Climate Care Certified sustainability certification, the SPASA Awards of Excellence program, and consumer-facing tools such as the Find a Member directory.

SPASA's business model is diversified across five recurring and transactional revenue streams: (1) annual membership fees paid by industry professionals, (2) training and education fees through IRLearning (accredited and non-accredited courses, workshops, and e-learning), (3) standards subscription fees through Standards Australia (Mobile Only at ~A$45.87/year and Small Business Set at ~A$208.76/year), (4) events and expos revenue (six annual Pool Spa Life Expos, four Home Shows, regional and national awards events), and (5) advertising and circulation from SPLASH! trade magazine and Pool Spa Life consumer magazine. Distribution is omnichannel: a direct-to-member sales motion supplemented by national broadcast media (Pool Spa Life Australia TV show on 9Life), consumer expos, trade publications, and a public Find a Member search portal. The organization is lean, with a staff of 1–10 employees, and operates through its wholly-owned subsidiaries IRLearning, Pool Spa Life Magazine, and SPLASH! Magazine, alongside key GTM partnerships with Fluidra, Pentair, Maytronics, Polaris, and Standards Australia.

Name

Swimming Pool & Spa Association

Legal name

Swimming Pool and Spa Association of Australia Ltd

Website

https://spasa.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SPASA Australia is the national peak industry body for the swimming pool and spa sector, providing membership, advocacy, training (IRLearning), standards access, awards, consumer expos, and publications to pool builders, service technicians, retailers, and homeowners across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: SPASA generates revenue through annual membership fees from pool builders, service technicians, retailers, suppliers, and other industry professionals. Members receive access to SPASA contracts, guidance notes, standards subscriptions, training programs, industry events, and the SPASA Awards of Excellence.
2. Training & Education (IRLearning): SPASA's training division IRLearning offers accredited and non-accredited training programs for pool and spa professionals. Revenue is generated through course fees for workshops and e-learning programs across Australia and New Zealand.
3. Standards Subscriptions: SPASA offers a Swimming Pool and Spa Standards bundle through Standards Australia, including 10 Australian Standards at discounted rates for members. Revenue is generated through subscription fees for mobile-only access ($45.87/year) and Small Business Set access ($208.76/year for 2 users).
4. Events & Expos: SPASA organizes six Pool Spa Life Expos around Australia, four Home Shows featuring pool and spa companies, regional awards events, and member networking events. Revenue is generated through exhibitor fees, sponsorship, and event registrations.
5. Publications & Media: SPASA publishes SPLASH! trade magazine (premier trade publication) and Pool Spa Life consumer magazine. Revenue is generated through advertising sales and magazine circulation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

SPASA is the national peak body for the swimming pool and spa industry in Australia and New Zealand, providing industry membership, regulatory advocacy, professional training (IRLearning), industry-standard contracts, access to Australian Standards, the SPASA Awards of Excellence, and consumer-facing resources such as the Find a Member directory, Pool Spa Life Expos, and the national TV show Pool Spa Life Australia.

Product overview

The Swimming Pool & Spa Association (SPASA) is a trade association offering a portfolio of member services, publications, training, and industry programs. Core offerings include IRLearning (training platform), SPLASH! Magazine (trade publication), Pool Spa Life Magazine (consumer publication), Pool Spa Life Expo (consumer events), Pool Spa Life Australia TV show (broadcast media), Climate Care Certified (sustainability certification), SPASA Awards of Excellence (awards program), SPASA Insurance, Standards Subscription Service, and SPASA Contracts (legal templates). The organization operates primarily as a membership-based association serving pool and spa industry professionals and consumers across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Climate Care Certified: Industry efficiency and sustainability program for pool and spa products and services
• WAVES
• Pool Spa Life Expo
• SPASA Awards of Excellence
• SPASA Insurance

Products and services

• IRLearning Training Programs SPASA's training division offering accredited and non-accredited training programs for pool and spa professionals across Australia and New Zealand, including e-learning courses in Advanced Water Chemistry, Hydraulics, and Commercial Pool Maintenance.
• SPASA Industry Membership Annual membership for pool builders, service technicians, retailers, suppliers, and other industry professionals, providing access to SPASA contracts, guidance notes, standards subscriptions, training, industry events, advocacy, and the SPASA Awards of Excellence.
• Swimming Pool and Spa Standards Subscription Subscription service providing access to 10 Australian Standards relevant to the pool and spa industry, including AS 1926.1-2024 (safety barriers), AS 2783-2025, AS 1838-2021, and others. Available in Mobile Only ($45.87/year) and Small Business Set ($208.76/year for 2 users) tiers.
• SPASA Standard Building Contracts Standardized building contracts for pool construction provided to SPASA members, accompanied by guidance notes on contract clauses and pricing provisions.
• Climate Care Certified Program Industry efficiency and sustainability certification program for pool and spa products and installations, helping consumers identify environmentally responsible and energy-efficient options.
• SPASA Awards of Excellence Annual industry awards program recognizing excellence in pool and spa design, construction, manufacturing, retailing, and professional services across Australia and New Zealand, with regional awards culminating in a national Gala Awards event.
• SPASA Insurance Insurance offerings for pool and spa owners provided through the association.
• Pool Spa Life Expos Consumer expos featuring six Pool and Spa Lifestyle Expos annually around Australia and New Zealand plus four Home Shows, connecting SPASA members with homeowners planning pool and spa projects.
• Pool Spa Life Australia TV Show National television program on 9Life showcasing pool and spa design, technology and outdoor living, featuring SPASA members' projects and industry expertise.
• SPLASH! Trade Magazine Premier trade publication for the pool and spa industry featuring the latest products, events, regulations, and industry news.
• Pool Spa Life Consumer Magazine Consumer magazine featuring award-winning pools, standout projects, and leading businesses, tailored to pool lifestyle with the latest consumer news, products, trends, and inspiration.

Quantifiable outcome

• SPASA members build pools that win the SPASA Awards of Excellence — the industry's highest recognition
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• FluidracoreGTM or Marketing PartnerFluidra is a 2026 Industry Partner of SPASA and a Premium Sponsor of Pool Spa Life Australia Season 2, contributing to the national TV showcase of pool and spa industry excellence. Fluidra supports the education and elevation of the pool and spa community through co-marketing initiatives.
• PentaircoreGTM or Marketing PartnerPentair is a 2026 Industry Partner of SPASA, supporting the pool and spa industry association through the partnership program.
• MaytronicscoreGTM or Marketing PartnerMaytronics is a Premium Sponsor of Pool Spa Life Australia Season 2, supporting the national television program that showcases SPASA members' work. Maytronics provides exclusive insights into the latest technology, equipment trends and innovations.
• PolariscoreGTM or Marketing PartnerPolaris is a Premium Sponsor of Pool Spa Life Australia Season 2, helping to deliver trusted product expertise and up-to-date information to pool and spa owners across Australia through the national TV program.
• Acoustic BoxminorGTM or Marketing PartnerAcoustic Box is a 2026 Industry Partner of SPASA, listed among the association's industry partners.
• Daisy Pool CoversminorGTM or Marketing PartnerDaisy Pool Covers is a 2026 Industry Partner of SPASA, listed among the association's industry partners.
• Davey WaterminorGTM or Marketing PartnerDavey Water is a 2026 Industry Partner of SPASA, listed among the association's industry partners.
• Pool SystemsminorGTM or Marketing PartnerPool Systems is a 2026 Industry Partner of SPASA, listed among the association's industry partners.
• ReeceminorGTM or Marketing PartnerReece is a 2026 Industry Partner of SPASA, listed among the association's industry partners.
• WatercominorGTM or Marketing PartnerWaterco is a 2026 Industry Partner of SPASA, listed among the association's industry partners.
• AB PhillipsminorGTM or Marketing PartnerAB Phillips is a 2026 Industry Partner of SPASA, listed among the association's industry partners.
• Standards AustraliacoreTechnology or IntegrationSPASA has partnered with Standards Australia to provide members exclusive access to the Swimming Pool and Spa Standards bundle, including 10 Australian Standards at significantly discounted rates. SPASA promotes the Standards Australia Store to members and provides a promotion code (SASPASAREF26) for a 10% discount on the Small Business Set.
• 9LifecoreGTM or Marketing Partner9Life is the broadcast partner for Pool Spa Life Australia Season 2, airing the national television show featuring SPASA member pool and spa projects. The show premiered on 9Life on 25 January 2026 at 4pm, reaching nationwide audiences and elevating the profile of the pool and spa industry.

Scale indicators5 records

Expansion highlights6 records

Direct peers

• British Swimming Pool Federation (BSPF): UK trade association representing the swimming pool industry with members across manufacturing, installation, and service. Directly comparable to SPASA as a national industry body focused on standards, training, and advocacy.
• Master Pools Guild: International network of elite pool building companies with shared branding, training, and awards programs. Overlaps with SPASA's pool builder membership, standards dissemination, and SPASA Awards of Excellence model.
• European Union of Swimming Pool and Spa Associations (EUSA): Federation of European national pool and spa trade associations coordinating standards, advocacy, and industry development across Europe. Comparable to SPASA's peak-body role at a multinational scale.
• Pool & Hot Tub Alliance (PHTA): North American trade association for the pool, hot tub, and spa industry offering certification, training, standards, advocacy, and consumer resources. The closest international counterpart to SPASA with an analogous membership, education, and peak-body model.
• Independent Pool & Spa Service Association (IPSSA): US-based membership association for pool and spa service professionals offering education, certification, and networking. Comparable to SPASA's service technician member category and IRLearning training function.

Emerging players

• National Plasterers Council (NPC): US trade association for pool plasterers and applicators focused on technical standards and training. A narrower counterpart to SPASA within the pool construction value chain, with comparable certification and education offerings.

Others

• Housing Industry Association (HIA) Australia: Australia's peak residential construction industry association. A peer at the industry-association level with overlapping builder membership, advocacy, training, and expo footprint, though focused on housing broadly rather than pools specifically.
• Master Builders Australia: National federation of Australian Master Builder associations representing the building and construction industry. Comparable as a member-funded industry association providing training, advocacy, and awards, with overlap among SPASA's pool builder membership base.

Regional players

• Northeast Spa & Pool Association (NESPA): US regional pool and spa industry association serving the Northeast with education, certification, advocacy, and an annual expo. Comparable to SPASA's regional awards structure and state-level engagement model.
• Florida Swimming Pool Association (FSPA): Florida state-level pool and spa industry association providing education, certification, and government affairs support. Comparable to SPASA's state-based awards and advocacy footprint across Australian states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spasaaustralia
• LinkedInlinkedin.com/company/spasaaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swimming Pool & Spa Association