DP4

What DP4 does

DP4 is an AI-driven platform that generates personalized social stories, visual supports, and reinforcement tools for children with autism and other developmental needs. Founded by Kim Pitsko in Alpharetta, Georgia, after her son's autism diagnosis (the company is named after him), DP4 targets two distinct customer bases: individual families and the ABA therapy centers, clinics, and schools that serve them.

The product is built on generative AI for both text and image output, producing therapy-aligned stories tailored to each child's diagnosis, goals, interests, sensory preferences, and communication style. Core features include on-demand personalized story generation, weekly reinforcement stories, customizable visual schedules and communication cards, and an insights dashboard for parents and providers. Underlying infrastructure runs on Vercel (hosting) and Supabase (database, with HIPAA-eligible services), with HIPAA-aligned safeguards including encryption, access controls, audit logging, and Business Associate Agreements where applicable.

DP4 monetizes through three subscription tiers. Individual parents pay $14.99/month (with a 10% discount on annual billing and a first-month free trial) for the Parent plan. The Parent + Therapist tier at $34.99/month per client adds provider collaboration tools, shared reinforcement between home and therapy, and carryover insights. ABA centers, clinics, and schools access a custom-priced Organization Plan with white-label branded experiences and dedicated onboarding under multi-year contracts. The company pursues a hybrid go-to-market: product-led growth with self-serve sign-up for parents via app.dp4autism.ai, paired with an enterprise sales motion for providers. No funding rounds are disclosed; the company appears bootstrapped and is currently in beta/pilot stage with live operations.

Name

DP4

Legal name

DP4 Autism AI, Inc.

Website

https://dp4autism.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DP4 is an AI-powered platform that generates personalized social stories, visual supports, and reinforcement tools for children with autism. It serves individual parents via subscription and ABA therapy centers, clinics, and schools via enterprise plans.

Ownership category

akta.pro rank

Product category

Autism Therapy Support Software

NAICS

Educational Support Services (611710), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Autism Assistive Technology & Learning Tools (Educational) (EDAKAKAM)

akta.pro secondary industry

Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ)

Keywords

• AI social stories
• Autism therapy support
• Behavioral health platforms
• ABA practice software
• Developmental visual tools

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Parent Subscription - Monthly: Individual parents pay $14.99/month for unlimited personalized social stories, weekly reinforcement stories, visual schedules, and communication cards. First month is free as a trial.
2. Parent Subscription - Annual: Annual billing at $14.99/month with 10% discount, offering savings compared to monthly billing.
3. Parent + Therapist Plan: $34.99/month per client bundle that includes Parent plan features plus therapist collaboration tools, shared reinforcement between home and therapy, and insights/carryover visibility for providers.
4. ABA Centers and Schools - Organization Pricing: Custom monthly fixed-rate pricing for ABA centers, clinics, and schools with white-label options, therapist and caregiver workflows, and organization onboarding support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

DP4 is an AI-powered platform that automatically generates personalized social stories, visual supports, and weekly reinforcement content tailored to each child's therapy goals, interests, sensory preferences, and real-life routines. The platform serves parents of children with autism and related developmental needs, and also provides a Parent + Therapist plan with collaboration workflows for ABA providers, as well as custom organization plans for ABA centers, clinics, and schools with white-label options.

Product overview

DP4 is a unified AI-powered platform that generates personalized social stories and visual supports for children with autism. The platform consists of a core story generation engine supplemented by visual scheduling tools, communication cards, and insights dashboards. DP4 offers tiered subscription plans: a Parent Plan for individual families, a Parent + Therapist Plan that adds collaboration features for clinical teams, and custom organization pricing for ABA centers and schools that includes white-label capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• DP4 Core Platform AI-powered platform that automatically generates personalized social stories, visual supports, and reinforcement tools for children with autism, based on therapy goals, interests, and real-life routines; accessible via the DP4 web app at app.dp4autism.ai.
• Parent Plan Subscription plan for individual families at $14.99/month (or $134.99/year with 10% annual discount) that provides unlimited personalized social stories, weekly reinforcement stories, visual schedules, communication cards, and a child-friendly reading experience. First month is free as a trial.
• Parent + Therapist Plan Subscription plan at $34.99/month per client for families working with a therapist; includes all Parent Plan features plus therapist collaboration tools, shared reinforcement between home and therapy settings, and insights and carryover visibility for the therapist.
• ABA Centers & Schools Organization Plan Custom-priced organization plan for ABA centers, clinics, and schools, featuring white-label and branded experiences, therapist and caregiver workflows, organization onboarding support, and a 90-day pilot program via the dedicated ABA Center Registration portal.

Quantifiable outcome

• Children 2x more likely to successfully complete medical exams with social story preparation (from Journal of Autism and Developmental Disorders research)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• VercelcoreTechnology or IntegrationDP4 uses Vercel as its primary application hosting and infrastructure provider. Vercel processes information on behalf of DP4 as needed to provide services, with appropriate contractual, confidentiality, privacy, and security obligations.
• SupabasecoreTechnology or IntegrationDP4 uses Supabase as its database hosting service. Supabase processes information on behalf of DP4 only as needed to provide services, with appropriate security and privacy obligations including HIPAA-eligible services where applicable.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CentralReach: Practice management and clinical software platform for ABA and behavioral health providers. Comparable because it sells into the same ABA-center buyer, offers tools that extend therapy beyond the clinic, and represents the kind of scaled incumbent DP4 must compete against in enterprise deals.
• RethinkEd: Special education platform used by schools and districts for behavior management, professional development, and student support. Comparable because it serves the same school-district buyer and provides tools for students with autism and developmental disabilities, though it is a much broader portfolio rather than a focused autism-content product.
• AbleNet: Assistive technology provider of AAC devices, switches, and special needs learning tools. Comparable because it serves the same autism and special needs population with communication and learning aids, and represents a longer-tenured incumbent in the assistive technology channel.
• Tobii Dynavox: Global leader in assistive technology for communication and AAC, serving people with autism, cerebral palsy, and other conditions. Comparable because it operates in the autism communication-support category DP4 targets, though its primary offering is dedicated AAC hardware and software for clinical and institutional buyers.

Emerging players

• BehaviorLens: Digital platform supporting ABA clinicians with therapy content, data collection, and parent collaboration. Comparable because it operates in the ABA-provider workflow that DP4 targets with its Parent + Therapist and Organization plans, representing another emerging entrant in the ABA software stack.
• InnerVoice: AI-assisted AAC and social communication app for individuals with autism. Comparable because it combines generative content with communication support for the same end users, representing a smaller-scale competitor exploring AI-personalized content similar to DP4.
• Skillbirdge: Special education and IEP/ABA-focused software platform for schools and therapy providers. Comparable because it serves the same school-district and ABA-center buyers that DP4's Organization plan targets, representing an emerging competitor in special education technology.

Direct peers

• Goally: Visual schedule and AAC device for children with autism and developmental disabilities. Directly comparable because it addresses overlapping use cases (routines, communication, transitions) for the same parent ICP, though it primarily ships dedicated hardware rather than AI-generated story content.
• AssistiveWare: Maker of Proloquo2Go, Proloquo4Text, and Pictello — established AAC and visual story apps serving the autism and special needs community. Directly comparable because Pictello overlaps with DP4's social-story generation use case, though AssistiveWare's products are less AI-personalized and serve a broader special needs audience.
• Birdhouse: Autism-focused caregiver app that helps parents track therapy goals, behaviors, and routines for autistic children. Comparable because it serves the same parent-of-autistic-child ICP and integrates with ABA provider workflows, though Birdhouse emphasizes tracking/journaling while DP4 emphasizes AI-generated story content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fdp4autism.ai%2Fi-didnt-build-this-because-i-wanted-to%2F

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DP4