Goally
Goally is a Denver-based company that sells a closed-ecosystem Android tablet and integrated app suite for children ages 2-8 with autism, ADHD, and developmental delays, distributed direct-to-consumer, through clinicians, and via state ESA and Medicaid waiver programs.
- Company typePrivate
- Founded2018
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Goally does
Goally is a Denver-based, privately held company founded in 2018 that sells a purpose-built Android tablet and integrated app suite for children ages 2-8 with autism, ADHD, and other developmental differences. The hardware runs a closed ecosystem with no YouTube, no ads, no web browser, and no third-party app store, with a 370-nit screen brightness selected to reduce sensory stimulation relative to consumer tablets. Bundled first-party apps cover executive functioning (CoPilot), emotional regulation (Mood Tuner), speech and AAC (Word Lab, Talker), early literacy (Penguin Pen), life skills (Goal Mine), financial literacy (Polar Bank), and visual scheduling, with curated third-party content from Khan Kids, PBS Kids, and Moose Math; a Parent App and web-based Clinician Portal extend management and progress monitoring to caregivers and providers.
The business model is hybrid hardware-plus-subscription D2C: parents pay $369-$449 for the first year, which bundles the tablet, full app suite, 12 months of Goally TV streaming (a $108 stated value), free 1-on-1 onboarding coaching, free US shipping, damage protection, and a 90-day guarantee; subscription renewal is required after year one. Distribution runs through getgoally.com, Google Play and the Apple App Store, clinician direct purchases, and an expanding set of state ESA and Medicaid waiver programs (Louisiana, Georgia, Utah, West Virginia, Texas PDSES, North Carolina ESA+). The company serves a distributed base of 100,000+ parents alongside individual speech-language pathologists, behavior analysts, occupational therapists, and special education teachers, with CEO Sasha Shtern leading the organization.
The company has raised approximately $2.7M cumulatively, including a 2018 Techstars accelerator placement, a $270,000 follow-on that year, and a $2,358,376 exempt equity offering filed in December 2021 with Difference Partners and Milkbox Partners participating. Operations remain lean at 1-10 employees, with no disclosed revenue figure, no acquisitions, no patents, no public API, and no presence outside the United States. Certifications include KidSAFE, COPPA, FERPA, GDPR, and CCPA, supporting sales into clinical and educational settings.
Goally firmographics
Firmographics- Name
- Goally
- Legal name
- Goally, Inc.
- Website
- https://getgoally.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goally is a Denver-based company that sells a closed-ecosystem Android tablet and integrated app suite for children ages 2-8 with autism, ADHD, and developmental delays, distributed direct-to-consumer, through clinicians, and via state ESA and Medicaid waiver programs.
- Ownership category
- akta.pro rank
Goally industry classification
Industry- Product category
- Special Needs Education Technology
- NAICS
- Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ)
- akta.pro secondary industries
- Autism Assistive Technology & Learning Tools (Educational) (EDAKAKAM), AAC (Augmentative & Alternative Communication) Devices, Apps & Training (EDAKAIAB), Education Tablets (HDACAMAC), Kids & Education Tablets (CRACAMAG), Autism Support Instructional Materials (Structured Teaching, Visual Supports) (EDAGAMAK)
Keywords
Where Goally is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goally business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: Goally sells dedicated tablets pre-loaded with their suite of learning apps. The Daily Skills System tablet is priced at $369-$449 for the first year, which includes all apps and 12 months of Goally TV subscription ($108 value).
- Subscription Services: After the first year, Goally TV and apps require subscription renewal. The service is also covered by select Medicaid waivers and insurance plans for eligible families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Daily Skills System tablet with apps and 1-year Goally TV subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels13 records
Goally product offering
Product offeringCore offering
Goally sells a purpose-built Android tablet (the Daily Skills System) pre-loaded with a closed-ecosystem suite of proprietary learning and therapy apps for children ages 2-8 with autism, ADHD, ODD, and other developmental differences. The hardware bundle includes visual schedules, AAC communication, emotional regulation, speech, and life-skills apps, supported by a parent mobile app and a clinician web portal. After the first year, continued access to Goally TV and apps requires an annual subscription.
Product overview
Goally is a purpose-built learning tablet and app ecosystem designed for children ages 2-8 with autism, ADHD, and other neurodiverse needs. The core product is the Goally Daily Skills System—a dedicated Android tablet running a closed ecosystem without YouTube, ads, or web browsers. The system integrates multiple proprietary apps including CoPilot (executive function/chore charts), Mood Tuner (emotional regulation), Word Lab (speech therapy/AAC), Penguin Pen (early education/writing), Goal Mine (life skills video classes), Polar Bank (financial literacy), and Visual Schedule App (routine management). The ecosystem also includes Goally TV (video streaming platform) and a Parent App for caregivers. Third-party content from Khan Kids, PBS Kids, and Moose Math is bundled. The platform is designed for use in homes, schools, and clinical settings, with tools for speech therapists, behavior therapists, and other clinicians.
Differentiator
Problem solved
Functional benefit
Brands
- Goally Daily Skills System: The core product offering including the Goally tablet with bundled apps for life skills development
- Goally TV
- CoPilot
- Mood Tuner
- Word Lab
- Penguin Pen
- Goal Mine
- Polar Bank
- Talker
Products and services
- Goally Daily Skills System (Tablet) A purpose-built Android tablet for children ages 2-8 with autism, ADHD, ODD, and developmental delays. Features a closed ecosystem with no YouTube, ads, or web browser; pre-loaded with Goally's suite of learning/therapy apps (CoPilot, Mood Tuner, Word Lab, AAC Talker, Goal Mine, Polar Bank, Penguin Pen); 100+ ready-to-use routines; 12 months of Goally TV included; free coaching call; free US shipping and damage protection. Priced at $369-$449 for the first year.
Quantifiable outcome
- 77% of parents report more independence in children after 90 days
- +4 more outcomes
Companies that use Goally
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
Goally technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Goally partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Goally competitors and assessment
Company assessmentDirect peers
- Choiceworks: Visual schedule and emotional regulation app widely used by parents of autistic and ADHD children. Direct overlap with Goally's Visual Schedule and Mood Tuner modules, though Choiceworks is software-only and works on standard tablets.
- PRC-Saltillo (TouchChat): Established AAC device manufacturer (ChatPlus, NovaChat, TouchChat). Competes directly for AAC prescriptions and insurance-funded device sales; more clinically entrenched but less consumer-friendly pricing than Goally's tablet bundle.
- CoughDrop: Cross-platform AAC app used in schools and homes. Closely comparable on Talker functionality, motor-planning vocabulary, and clinician collaboration features, though sold as a software subscription rather than a hardware-bundled system.
- AssistiveWare (Proloquo, Proloquo2Go): Maker of Proloquo2Go and Proloquo, leading AAC apps for iOS. Direct overlap with Goally's Talker/AAC offering, especially for non-verbal autistic children, though AssistiveWare is software-only and iOS-centric while Goally bundles hardware.
Emerging players
- RethinkEd: Online special education platform with video modeling lessons, behavior strategies, and professional development. Comparable to Goal Mine's video class library and clinician training angle, but more school-district oriented.
- CentralReach (Vizzle): Special education and ABA practice management platform with a visual supports curriculum (Vizzle). Targets BCBAs and schools rather than direct-to-consumer families, intersecting Goally in the clinician-end of the value chain.
- Otismo / Avaz (AAC apps): Avaz is an AAC app for children with autism, widely used in India and internationally. Direct overlap on AAC functionality with Talker but lacks Goally's bundled hardware, parent coaching, and visual schedule ecosystem.
Broad incumbents
- LeapFrog (Mattel): Established educational tablet and learning toy maker with a long retail footprint in early-childhood learning. Broader age range (pre-K through early elementary) without the autism/ADHD-specific therapy suite, AAC, or visual schedule tooling that anchors Goally.
- Apple iPad with Guided Access: Goally's website explicitly positions against iPad. Apple offers hardware quality and an AAC app ecosystem but lacks closed-ecosystem safety, neurodivergent-specific apps, and bundled therapy content at the $369 price point.
- Amazon Fire Kids Edition: Mass-market kid-safe tablet with parental controls, curated content, and ad-supported FreeTime/Unlimited subscription. Competes for the same "first tablet for my kid" purchase decision but lacks neurodivergent-specific apps, AAC, and visual schedule depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Goally social profiles
Digital presenceGoally compliance and trust
Trust signalCompliance5 records
Goally financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goally leadership team
Management profileNumber of profiles
Profiles1 record
Goally funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goally M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goally
What does Goally do?
Goally sells a purpose-built Android tablet (the Daily Skills System) pre-loaded with a closed-ecosystem suite of proprietary learning and therapy apps for children ages 2-8 with autism, ADHD, ODD, and other developmental differences. The hardware bundle includes visual schedules, AAC communication, emotional regulation, speech, and life-skills apps, supported by a parent mobile app and a clinician web portal. After the first year, continued access to Goally TV and apps requires an annual subscription.
Is Goally a public or private company?
Goally is a private company. It is classified as venture growth investor backed and is currently operating.
When was Goally founded?
Goally was founded in 2018. It employs 1 to 10 people.
Where is Goally based?
Goally is headquartered in Denver, United States, in the North America region.
How does Goally make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Services.
Who are Goally's main competitors?
Direct peers on record are Choiceworks, PRC-Saltillo (TouchChat), CoughDrop and AssistiveWare (Proloquo, Proloquo2Go). Emerging players are RethinkEd, CentralReach (Vizzle) and Otismo / Avaz (AAC apps). Broad incumbents are LeapFrog (Mattel), Apple iPad with Guided Access and Amazon Fire Kids Edition.
Does Goally have an API?
No public API is recorded for Goally.
What industry is Goally in?
Goally's product category is Special Needs Education Technology. Its primary akta.pro industry code is EDAFAKAJ, Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills), with a secondary code of EDAKAKAM, Autism Assistive Technology & Learning Tools (Educational). Its NAICS code is 61171 and its SIC code is 7372.