Sanolabor
- Company typePrivate
- Founded1950
- HeadquartersLjubljana, Slovenia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Sanolabor does
Sanolabor, d.d. is a privately held Slovenian pharmacy and health-products retailer incorporated as a public limited company ('d.d.') under Slovenian law. The company distributes health, wellness, and pharmaceutical products — including over-the-counter medicines, dietary supplements, medical devices, dermatological cosmetics (CeraVe, Eucerin, La Roche-Posay, Vichy, Biarritz), personal care items, specialized footwear, and home-health goods — through a multi-channel model combining 35+ physical retail stores across Slovenia, a consumer e-commerce site (sanolabor.si), a dedicated B2B wholesale portal (b2b.sanolabor.com) serving medical, laboratory and dental customers, and approximately 40 pickup/delivery locations. Sanolabor is also a contracted partner of the Slovenian Health Insurance Institute (ZZZS), providing rental of medical equipment covered by national health insurance as well as self-pay rentals.
The company monetizes through three primary revenue streams: one-time retail product sales (priced in EUR with unit, loyalty-card and newsletter-discount tiers), managed-services medical equipment rental via ZZZS, and B2B wholesale supply. Ancillary commercial assets include the 'Kartica ugodnosti' loyalty card program, the 'Sanol LAB' own-label sub-brand, the 'Svetovalnica' content and consultation platform, an annual 'Svet zdravja' catalog, and a multi-channel marketing mix (email newsletter, in-store consultation, promotional campaigns). Distribution is exclusively domestic (Slovenia) with cross-border reach into Croatia. No proprietary technology, API, mobile application, or AI/ML capabilities are disclosed; the e-commerce and B2B portals operate with standard transactional functionality. Ownership, headcount, revenue, and founding date are not disclosed in available data.
Sanolabor firmographics
Firmographics- Name
- Sanolabor
- Legal name
- Sanolabor, d.d.
- Website
- https://sanolabor.si
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Sanolabor industry classification
Industry- Product category
- Pharmacy Retail
- NAICS
- Health and Personal Care Retailers (456), Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Food (Health) Supplement Retailers (456191)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)
- akta.pro secondary industries
- Healthy Aging & Cognitive Support Supplements (CRADAGAM), Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)
Keywords
Where Sanolabor is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices38 records
Markets served
Sanolabor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Product Sales: Sanolabor generates revenue through the sale of health, wellness, and pharmaceutical products including OTC medications, dietary supplements, medical devices, dermatological cosmetics, personal care, and health-oriented food products. Sales occur through physical retail stores and e-commerce with one-time transaction model.
- Medical Equipment Rental (ZZZS): Rental of medical equipment and devices to patients through the Slovenian Health Insurance Institute (ZZZS) system, both for equipment covered by health insurance and self-pay rental options.
- B2B Wholesale: Wholesale supply of medical, laboratory, and dental products to business customers through dedicated B2B portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for health and wellness products |
| Other | Monthly | Loyalty card discount program |
| Other | Pay-as-you-go | Newsletter subscriber discount |
| Unit Pricing | Pay-as-you-go | Promotional/sale pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Sanolabor product offering
Product offeringCore offering
Sanolabor is a Slovenian pharmacy and health product retailer that sells over-the-counter medicines, dietary supplements, medical devices, dermatological cosmetics, personal care, nutrition and home health products through 35+ physical stores, an e-commerce website, and a dedicated B2B portal. The company also provides medical equipment rental services through a partnership with the Slovenian Health Insurance Institute (ZZZS).
Product overview
Sanolabor is a Slovenian pharmacy and health products retailer operating both physical stores and an e-commerce platform (sanolabor.si). The company offers a comprehensive portfolio of health and wellness products organized into major categories: dietary supplements (vitamins, minerals, CBD, probiotics, herbs), medical devices (diagnostic equipment, mobility aids, rehabilitation supplies), dermatological cosmetics (featuring sub-brands CeraVe, Eucerin, La Roche-Posay, Vichy, and Biarritz Alga Maris Bio), over-the-counter medicines, personal care, nutrition products, specialized footwear, wellness products, and home health items. The product portfolio also includes services such as medical equipment rental through the Slovenian Health Insurance Institute (ZZZS), a B2B portal for business customers, and a loyalty card program. Sanolabor operates across approximately 40 store locations throughout Slovenia, with the e-commerce platform supporting both individual consumers and business-to-business transactions. The La Roche-Posay brand features multiple specialized sub-lines including ANTHELIOS (sun protection), TOLERIANE (sensitive skin), LIPIKAR (dry/eczema-prone skin), CICAPLAST (skin repair), EFFACLAR (acne care), Hyalu B5 (anti-aging), MELA B3 (dark spot correction), and REDERMIC (vitamin C/retinol treatments).
Differentiator
Problem solved
Functional benefit
Brands
- Sanol LAB: Own brand product line promoted through special offers
- Sanolabor B2B
Products and services
- Dietary Supplements (Prehranska dopolnila) Nutritional supplements including vitamins, minerals, CBD hemp products, creatine, probiotics, medicinal mushrooms, and herbs, organized by purpose, content type, symptoms, and special categories (travel, sports, children, sexuality). Sold to general consumers through stores and e-commerce.
- Medical Devices (Medicinski pripomočki) Medical equipment and supplies including hospital beds, trapeze accessories, COVID tests, diagnostic devices, medical/laboratory materials, braces and orthoses, bandages/first aid, bathroom aids, mobility aids, breast prostheses, stimulators, sports aids, protective equipment, and pediatric products. Sold to consumers and healthcare professionals.
- Dermatological Cosmetics (Dermatološka kozmetika) Dermatological skincare products featuring brands CeraVe, Eucerin, La Roche-Posay, and Vichy, including facial care, body care, sun protection, men's care, and products for pregnant women and children. Targeted at consumers with sensitive, dry, acne-prone, or aging skin.
- Over-the-Counter Medicines (Zdravila brez recepta) Non-prescription medications organized by purpose (respiratory, throat, bones, skin, muscles, digestive, joints, heart, mouth) and symptoms (pain/inflammation, anxiety/insomnia, immunity, colds, memory/concentration, stress, fatigue), including veterinary medicines and products for children and women. Sold to general consumers.
- Personal Care (Osebna nega) Personal care products including intimate care, cosmetics, men's grooming, facial care, hair care, body care, insect bite relief, oral hygiene, pads/tampons, sun protection, and products for children and pregnant women. Sold to general consumers.
- Nutrition (Prehrana) Food products including teas, flours/pasta/rice/bread, spreads, oils/vinegars/salt/sweeteners, sauces/gravies/soups, nuts/seeds/dried fruits, snacks/chocolates/desserts, coffee/cocoa, juices/drinks/syrups, and herbs/spices. Sold to general consumers.
- Specialized Footwear and Clothing (Obutev in oblačila) Specialized footwear including anatomical shoes, slippers, flip-flops, orthopedic shoes, and insoles. Targeted at consumers needing supportive or orthopedic footwear.
- Wellness (Boljše počutje) Wellness products including alternative products, aromatherapy and massage, CBD products, muscle/joint pain relief, massage and heating devices, and pain/injury relief items. Sold to general consumers.
- Home Health (Za zdrav dom) Home health products including natural cleaning products/powders, air fresheners, anti-dust mite products, disinfectants, home/office seating, pillows/mattresses, and air humidifiers/purifiers. Sold to general consumers.
- Medical Equipment Rental (Izposoja medicinskih pripomočkov) Rental service for medical equipment (e.g., hospital beds, mobility aids) through the Slovenian Health Insurance Institute (ZZZS), allowing patients and caregivers to borrow medical devices with insurance coverage or self-pay options.
- Sanolabor B2B Portal Dedicated B2B platform at b2b.sanolabor.com for business customers in medicine, laboratory, and dental sectors, offering specialized products, categories, and business pricing for procurement.
- Sanolabor Kartica ugodnosti (Benefits Loyalty Card) Customer loyalty card program offering discounts, points accumulation, and special offers on Sanolabor products for registered members.
Quantifiable outcome
- 40 pickup locations for maximum convenience
- +1 more outcomes
Companies that use Sanolabor
Customer profileSegments3 records
Ideal customer profiles3 records
Sanolabor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sanolabor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZZZS (Health Insurance Institute of Slovenia)coreSanolabor is a contracted partner of the Health Insurance Institute of Slovenia (Zavod za zdravstveno zavarovanje Slovenije - ZZZS). The partnership enables patients to rent medical equipment and devices covered by national health insurance. Sanolabor offers both ZZZS-covered equipment rental and self-pay options.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sanolabor competitors and assessment
Company assessmentBroad incumbents
- dm drogerie markt: Pan-European drugstore chain with a strong Slovenian retail footprint. Comparable in OTC, supplement, dermo-cosmetic, and personal-care assortment and price-promotion intensity.
- CVS Health: U.S. integrated pharmacy retailer and healthcare services company. Useful benchmark for the strategic trajectory of combining retail pharmacy, insurance/benefit programs, and health services.
- Boots Pharmacy: UK-based pharmacy-led health and beauty retailer. Comparable hybrid store-plus-online model with strong dermatological brand partnerships and loyalty mechanics.
- Walgreens Boots Alliance: Global pharmacy retail and wholesale group. Anchors comparable industry economics (retail + wholesale + brand partnerships) and benchmarks long-run unit economics for a multi-channel pharmacy operator.
- Müller Drogerie: European drugstore chain present in Slovenia. Overlaps with Sanolabor on health, beauty, and personal-care categories through a broader general-merchandise format.
Direct peers
- DocMorris: European online pharmacy and digital health platform. Comparable to Sanolabor's e-commerce OTC/supplement offering and represents the cross-border digital threat that could erode Slovenian consumer share.
- Lekarna Ljubljana: Largest Slovenian pharmacy chain, state-owned. Direct competitor of Sanolabor within Slovenia, operating a comparable retail-plus-OTC-plus-medical-device model across the same geography.
- Shop Apotheke: Major European online pharmacy operating in Germany, Austria, and beyond. Closely comparable online OTC, supplement, and personal-care proposition and a likely cross-border competitor for Slovenian consumers.
Regional players
- Lekarne Maribor: Regional Slovenian pharmacy chain focused on the Maribor area. Direct geographic competitor in Slovenia's second-largest urban market where Sanolabor also operates flagship stores.
- Medis: Slovenia/Central Europe pharmaceutical and medical device distributor. Comparable B2B medical-product distribution motion to Sanolabor's b2b.sanolabor.com portal serving clinics and labs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Sanolabor social profiles
Digital presenceSanolabor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanolabor leadership team
Management profileNumber of profiles
Sanolabor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanolabor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanolabor
What does Sanolabor do?
Sanolabor is a Slovenian pharmacy and health product retailer that sells over-the-counter medicines, dietary supplements, medical devices, dermatological cosmetics, personal care, nutrition and home health products through 35+ physical stores, an e-commerce website, and a dedicated B2B portal. The company also provides medical equipment rental services through a partnership with the Slovenian Health Insurance Institute (ZZZS).
Is Sanolabor a public or private company?
Sanolabor is a private company. It is classified as unknown and is currently operating.
When was Sanolabor founded?
Sanolabor was founded in 1950. It employs 251 to 500 people.
Where is Sanolabor based?
Sanolabor is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Sanolabor make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are medical Equipment Rental (ZZZS) and B2B Wholesale.
Who are Sanolabor's main competitors?
Broad incumbents on record are dm drogerie markt, CVS Health, Boots Pharmacy, Walgreens Boots Alliance and Müller Drogerie. Direct peers are DocMorris, Lekarna Ljubljana and Shop Apotheke. Regional players are Lekarne Maribor and Medis.
Does Sanolabor have an API?
No public API is recorded for Sanolabor.
What industry is Sanolabor in?
Sanolabor's product category is Pharmacy Retail. Its primary akta.pro industry code is CRAOAHAG, Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience), with a secondary code of CRADAGAM, Healthy Aging & Cognitive Support Supplements. Its NAICS code is 456 and its SIC code is 5912.