Serious Game Academy

Name

Serious Game Academy

Legal name

Serious Game Academy

Website

https://seriousgameacademy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Serious Games and Gamified Learning Solutions

NAICS

All Other Schools and Instruction (61169), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Services-Prepackaged Software (7372)

akta.pro primary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

akta.pro secondary industries

Simulation, Scenario & Serious Games Design (EDAGAKAH), Corporate Learning & Training Content Development (EDAGAKAC), Game-Based Learning & Gamification Authoring (EDAFAHAF)

Keywords

• Serious game design
• E-learning development
• Gamified training
• Learning consultancy
• Educational games

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Game Design & Development: Custom serious game development for clients including workshop facilitation, design documentation, and final product delivery (digital or physical games). Project-based revenue.
2. E-learning & Training Development: Custom e-learning development using AcademyLab platform or client's existing tools. Includes blended training solutions with trainer support.
3. Educational Consultancy: Advisory services including hiring support (department head, project manager), vision development, and learning path design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Serious Game Academy is a Dutch learning-and-development studio that designs and develops custom serious games (digital and physical) and e-learning programs, delivered through its proprietary AcademyLab platform or the client's LMS. Services span Game Design workshops, full game and e-learning development, and educational consultancy covering learning vision, learning-path design, and interim L&D staffing (department heads, project managers).

Product overview

Serious Game Academy is a Dutch learning and development company specializing in gamification and serious games. Their portfolio consists of three core service lines: (1) Serious Game Design & Development - creating custom digital and physical games including Game Design workshops, Game Design documents, game websites, game apps, and physical games; (2) Elearnings & Training Development - building custom e-learnings using their proprietary AcademyLab platform or clients' existing tools, including blended and physical training formats; and (3) Opleidingskundig Advies & Consultancy - educational consulting services including interim department heads, project managers, and vision development. Their specific named products include various serious games (Intro Game, Letselschade Game, Ethics Game, Dare2Care Game, Recruiting Game, Feedback Monsters), training programs (Lean Yellow Belt, Heroes & Quests/STAR-methodiek), and interactive workshops (Game Design workshops, Branding workshops). They serve diverse sectors including healthcare, government, insurance, education, and corporate organizations.

Differentiator

Problem solved

Functional benefit

Brands

• AcademyLab: The company's proprietary e-learning platform used for delivering digital training content to clients.

Products and services

• Serious Game Design & Development Custom serious game development service for organizations: co-creates game concepts via Game Design workshops, then delivers digital games (web, app, iOS) and/or physical games (card, board) tailored to a specific learning objective.
• E-learning & Training Development Custom development of e-learnings and training programs (digital and offline), delivered through the proprietary AcademyLab platform or the client's existing authoring tools, including blended and trainer-supported formats.
• Educational Consultancy & Advice Educational advisory and consultancy services for organizations: includes interim department head and project manager staffing, learning vision development, and learning-pathway design.
• AcademyLab Proprietary e-learning platform used by Serious Game Academy to develop, deliver, and host custom digital training content for clients.

Quantifiable outcome

• Training completion rates improve when gamified vs traditional e-learnings
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gamelearn: Spain-founded vendor of off-the-shelf serious games for corporate soft-skills and compliance training; comparable category (gamified corporate L&D) but operates as a product company at broader scale rather than custom Dutch projects.
• SweetRush: Large US-based gamified learning and e-learning content provider serving global enterprises; comparable in combining custom game-based learning with corporate L&D, but at much larger scale and across geographies.
• Articulate (Storyline / Rise): Dominant e-learning authoring tool vendor whose platform enables rapid course creation including gamified elements; comparable as the primary DIY alternative to custom serious-game studios for corporate L&D teams.

Emerging players

• Elucidat: UK-based e-learning authoring platform enabling organizations to build gamified digital learning in-house; comparable as a delivery platform for custom e-learning but competes by reducing the need for bespoke development studios like SGA.
• Talescope: Netherlands-based studio specializing in interactive storytelling and learning experiences for organizations; comparable in using narrative/games for organizational learning with a Dutch B2B/B2G client base.

Regional players

• Living Lab (game-based learning): European serious-games and simulation provider focused on European public-sector and enterprise training; comparable services and buyer segments, but with primary European (non-Dutch) geographic focus.

Others

• MLevel: Gamified compliance and soft-skills e-learning platform for enterprises; comparable adjacent offering in gamified corporate training, though positioned as a SaaS platform rather than a custom game studio.

Direct peers

• 8D Games: Netherlands-based serious games studio building custom training games for corporate and government clients; closely comparable in scope, custom-development model, and Dutch B2B/B2G customer profile.
• TPC Insights (gamification practice): Dutch consulting and product firm with a gamification and serious games practice for corporate L&D and behavioral change; comparable in combining instructional design with game-based interventions for enterprise buyers.
• Ranj Serious Games: Dutch serious games studio developing custom serious games and gamified training for enterprise and government clients; directly comparable in services, geographic market (Netherlands), and project-based GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serious Game Academy