What Rooted Robotics does

Rooted Robotics is a Boulder, Colorado-based hardware company that designs, manufactures, and sells tabletop automation equipment for commercial microgreens and indoor farming operations. The company was founded in 2019 by a team that combines direct indoor-farming operational experience (COO Eric Roth previously ran an aquaponic farm acquired by FarmedHere and led agriculture at Kalera) with robotics and engineering credentials (CTO Dr. Sebastian Vazquez-Carson, PhD in atomic/molecular/optical physics from Columbia; Head of Engineering Christian Maljian, ME from CU Boulder). Its product portfolio comprises three machines built around the standard 10"x20" (1020) grow tray: a Microgreens Seeder ($10,000 base), a Microgreens Harvester ($15,000 base), and a Microgreens Tray Washer ($8,000 base), each with optional add-ons. All equipment is manufactured in the USA and the Seeder and Harvester carry CE marking for EU sale.

The company's go-to-market combines a product-led motion — publicly listed pricing, online store, and ROI calculators on product pages (Seeder 12.9-month payback, Harvester 14.7-month payback, Washer 23.7-month payback) — with a consultative sales layer for custom solutions and larger accounts. Revenue is generated primarily through one-time hardware sales ($8K-$15K+ per machine with modular add-ons), supplemented by custom engineering services (control systems, PCB/CAD, computer vision, robotic development) and CEA consulting (production planning, financial modeling, feasibility analysis). A financing partnership with Evergreen Equipment Finance enables installment-based purchasing with one-day approval. The stated target customer is mid-sized indoor farms processing 100 to 2,500 trays daily, positioned between manual hand tools and industrial automation systems priced at $50,000-$100,000+. Distribution is direct via the company website, with Kalera (a large vertical-farming operator) disclosed as a named enterprise customer using a custom conveyor-mounted seeder at its Denver facility.

Name

Rooted Robotics

Legal name

Rooted Robotics

Website

https://rootedrobotics.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rooted Robotics designs and manufactures tabletop automation equipment — seeders, harvesters, and tray washers — for commercial microgreens and indoor farms, targeting mid-sized operations priced out of industrial automation. The Boulder, Colorado company sells direct via its online store with published pricing and CE-marked products.

Ownership category

akta.pro rank

Product category

Agricultural Automation Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Agricultural & Field Robotics (HDAAAIAD)

akta.pro secondary industry

Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)

Keywords

• Agricultural automation
• Microgreens equipment
• Indoor farming machines
• Tabletop robotics
• Farm automation hardware

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Automation Equipment Sales: Sale of tabletop automation machines (seeders, harvesters, tray washers) for microgreens and indoor farming operations. Equipment ranges from $8,000 to $15,000 base price with optional add-ons. Revenue is one-time per machine sale.
2. Custom Machine Engineering: Custom automation solutions designed and built to exact specifications including control systems, custom circuitry, PCBs, CAD modeling, machine design, computer vision systems, and robotic development.
3. Consulting Services: Expert consulting for farm operations, automation planning, and financial modeling including production planning, CEA operations expertise, automation integration analysis, financial modeling, feasibility analysis, and ROI analysis.
4. Equipment Financing Partnership: Partnership with Evergreen Equipment Finance to provide financing options to customers, enabling purchases through installment payments rather than full upfront cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rooted Robotics designs, manufactures, and sells tabletop automation equipment specifically for commercial microgreens and baby greens operations. The product line consists of three machines (seeder, harvester, tray washer) built for standard 10"x20" grow trays, plus custom automation engineering and consulting services for indoor farms.

Product overview

Rooted Robotics offers a portfolio of three core tabletop automation machines for indoor/microgreens farms: the Microgreens Seeder ($10,000), Microgreens Harvester ($15,000), and Microgreens Tray Washer ($8,000). All machines are designed for standard 10"x20" (1020) trays and are manufactured in the USA in Boulder, CO. The product line is positioned as affordable automation bridging the gap between hand tools and expensive industrial systems, with optional add-ons available for each machine and financing options through Evergreen Equipment Finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Microgreens & Baby Greens Seeder (1020 Trays) Portable tabletop seeder with variable speed settings and swappable rollers for precise, consistent seed distribution across brassicas, peas, and other microgreens/baby greens. Ideal for mid-sized operations seeding up to 2,500 trays per day. Base price $10,000 with optional add-ons.
• Microgreens and Baby Greens Harvester (1020 Trays) Tabletop harvesting machine with angled tray design that guides greens into collection bins. Features adjustable blade height, quick-swap blades, and blade sharpening in under one minute. Designed for standard 10"x20" grow trays. Base price $15,000 with optional add-ons.
• Microgreens Tray Washer (Auto-Feed) Automated tray washing system with auto feed mechanism that pulls dirty trays through a pressure washing chamber. Reduces tray washing labor by up to 95% (from 2+ minutes manual to 6-8 seconds). Designed for 10x20 trays up to 13.5" wide. Base price $8,000 with optional add-ons.
• Custom Machines & Engineering Services Bespoke automation solutions designed and built to exact specifications, including control systems, custom circuitry, PCBs, CAD modeling, machine design, computer vision systems, and robotic development for indoor farms with unique requirements.
• Farm Operations Consulting Expert consulting for indoor farm operations covering production planning, CEA operations expertise, automation integration analysis, financial modeling, feasibility analysis, and ROI analysis.

Quantifiable outcome

• Harvesting time reduced from 60+ seconds to 5 seconds per tray
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bowery Farming: US-based indoor vertical-farming operator using proprietary automation and software across its network of farms. Comparable customer profile (large-scale indoor farm operator) and a reference point for the kind of vertical-farming customers Rooted Robotics sells into, though Bowery primarily builds for internal use.
• Priva: Established Dutch provider of climate, process and labor automation for horticulture and indoor farming globally. A broad incumbent with overlapping automation capabilities (climate/process control, labor-saving systems) for the same indoor-farm customer base, though focused on greenhouse-scale rather than tabletop.
• Plenty: US vertical-farming operator with proprietary robotics and indoor-farm automation systems. Adjacent peer given its use of indoor-farm automation at scale and shared customer overlap with Rooted Robotics' target market, though Plenty is an operator rather than an equipment vendor.

Direct peers

• Visser International: Dutch manufacturer of horticultural automation and handling equipment, including seeding, transplanting and packaging machinery for greenhouses and nurseries. Comparable equipment category to Rooted Robotics' seeder/harvester, though focused on larger nursery and greenhouse operations rather than microgreens-specific tabletop.
• Iron Ox: California-based autonomous indoor farming company that builds robotics and automation for greenhouses and vertical farms. Most directly comparable to Rooted Robotics as a robotics-focused company serving the indoor/CEA farming automation space, though Iron Ox operates its own farms in addition to its technology.
• Logiqs: Dutch supplier of automated logistics and handling systems for vertical farms and greenhouses, including tray handling, irrigation and climate control. Comparable to Rooted Robotics in targeting indoor-farm automation, though Logiqs typically serves larger industrial installations.
• Intelligent Growth Solutions (IGS): UK-based provider of automated vertical farming infrastructure and control systems for indoor crop production. Directly comparable to Rooted Robotics as a supplier of automation equipment designed for indoor/vertical farms, with an overlapping customer base in commercial CEA operators.
• Viscon Group: Dutch manufacturer of automation and handling equipment for horticulture and indoor farming, including seeding, harvesting and processing machinery. A close peer in equipment type and customer use case (commercial horticulture automation) though serving the larger European greenhouse market rather than the microgreens tabletop niche.

Emerging players

• Small Robot Company: UK-based agricultural robotics startup building autonomous field robots for arable farming (weeding, mapping, precision spraying). Comparable as an early-stage agricultural robotics company building hardware for farmers, though targeting broadacre field crops rather than indoor microgreens.

Regional players

• Spread Co. Japanese vertical-farming operator and automation developer, building automated indoor lettuce-production facilities. Comparable as a vertical-farming automation player, though Spread primarily operates its own farms in Japan rather than selling equipment externally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RootedRobotics
• LinkedInlinkedin.com/company/rootedrobotics
• Instagraminstagram.com/rootedrobotics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooted Robotics