Project Build

What Project Build does

Project Build is a private, founder-owned boutique luxury home builder based in Melbourne, Australia, founded circa 2006 by brothers Tim and Tony Bricknell. The company operates with 11-50 employees and serves two primary segments: affluent homeowners seeking contemporary luxury homes, period home renovations, or extensions, and property developers seeking reliable construction partners for investment property projects. Core service lines comprise new home construction, renovations and extensions, and investment property development, delivered with design advice as a supporting service. Named projects showcased include Anderson Street, Curva House, and Hunter Street.

The business model is project-based and one-time in nature: each build is a distinct contract with revenue determined by project scope, materials, and labor. Pricing is quote-based and not publicly disclosed. The company differentiates on the depth of founder expertise (Tony Bricknell: 30 years domestic building; Tim Bricknell: 20 years as a qualified builder; Tim Russell as Construction Manager) and on long-standing relationships with a core network of trusted trade subcontractors — Shane Wasylenko Plumbing, Nexus Electrical, Styl-a-kitchen, Seriously Plastered, and Lift Shop. No proprietary technology is disclosed; technical differentiation rests on craft, relationships, and project management rather than on a software or platform layer.

Go-to-market is direct-to-customer through personalized engagement with homeowners and developers, supported by a portfolio website and an Instagram presence for top-of-funnel brand visibility. Geographic operations are limited to Australia. The company has no evidence of external institutional investment, no M&A activity, no patents or trademarks, and no disclosed certifications or compliance credentials. Revenue is not publicly disclosed.

Name

Project Build

Legal name

Project Build

Website

https://projectbuild.net.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Project Build is a Melbourne-based, founder-owned boutique builder founded circa 2006 by the Bricknell brothers, delivering contemporary luxury homes, period-home renovations and extensions, and investment property developments to affluent homeowners and property developers across Australia.

Ownership category

akta.pro rank

Product category

Luxury Residential Construction Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Luxury home construction
• Residential building services
• Home renovations extensions
• Property development services
• Period home restoration

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Home Building and Construction Services: Revenue generated from new home construction, renovations, extensions, and property development services provided directly to homeowners and property developers. This is a project-based, one-time revenue model where each build is a distinct contract.

Distribution channels1 record

Marketing channels2 records

Core offering

Project Build is a boutique construction company that constructs contemporary luxury family homes, renovates and extends period homes, and develops investment properties for homeowners and property developers in Australia. Services are delivered as end-to-end, project-based contracts with personalized design guidance and management by the founding builders and an in-house construction manager.

Product overview

Project Build operates as a boutique luxury home builder offering a unified service portfolio centered on residential construction. The core offering comprises three integrated service lines: new home construction (contemporary luxury homes), renovations and extensions (including period home restoration), and investment property development. These services are delivered with personalized assistance including design advice, positioning the company as a single-source provider for clients seeking premium residential outcomes. The company showcases its work through named project case studies (Anderson Street, Curva House, Hunter Street), which function as portfolio demonstrations rather than distinct product tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Home Construction End-to-end construction of contemporary luxury family homes delivered as a premium building service with high-quality finishes and design expertise for affluent Australian homeowners.
• Renovations and Extensions Renovation and extension services for period homes, including structural modifications, modernizations, and additions to improve functionality and capital value for homeowners.
• Investment Property Development Property development services focused on investment properties, leveraging Project Build's construction expertise to deliver outcomes with improved capital value for property developers.
• Design Advice Personalized design guidance provided to clients as part of the building process, helping inform decisions on aesthetics, layout, and finishes for residential construction projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Shane Wasylenko PlumbingcoreOthersTrusted plumbing trade partner with a loyal, long-standing relationship with ProjectBuild. Partnership ensures seamless plumbing installation across residential builds.
• Nexus ElectricalcoreOthersEstablished electrical trade partner providing reliable electrical services for residential construction projects. The partnership contributes to cost-effective outcomes for clients.
• Styl-a-kitchencoreOthersKitchen specialist partner delivering quality kitchen installations for luxury homes. Long-standing partnership ensures design and installation alignment with ProjectBuild standards.
• Seriously PlasteredcoreOthersPlastering trade partner contributing to the exceptional finishes that define ProjectBuild's luxury boutique builds.
• Lift ShopminorOthersSpecialist supplier for elevator/lift installations in luxury homes where applicable, expanding the company's capability to deliver high-end residential features.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Metricon Homes: Metricon is Australia's largest residential home builder with a broad portfolio spanning entry-level to premium homes. It is comparable as a benchmark for the Australian home-building category in which Project Build operates, although Metricon's scale and product breadth differ from Project Build's boutique luxury focus.
• Henley Properties: Henley Properties is a large Victorian home builder with a portfolio spanning volume townhomes through to premium residences. Comparable to Project Build as a Melbourne-area builder competing for the same luxury buyer, although operating at materially greater scale.

Direct peers

• Rawson Homes: Rawson Homes is an established Australian residential builder offering custom and project homes across NSW, ACT, and Victoria. Comparable to Project Build on custom residential delivery and integrated design service, although broader in geography and product mix.
• Masterton Homes: Masterton Homes is an Australian residential builder specializing in custom homes, knockdown-rebuilds, and home renovations across NSW and Victoria. Comparable to Project Build on integrated design-build, renovation, and luxury-segment positioning.
• GJ Gardner Homes: GJ Gardner Homes is a franchise-based Australian home builder with broad geographic reach and a custom-home offering. Comparable to Project Build as a residential builder delivering project and custom homes to Australian homeowners through a similar design-led sales process.
• Stroud Homes: Stroud Homes is an Australian custom home builder with a network across multiple states delivering tailored residential builds. Comparable to Project Build on bespoke home construction, customer-facing design process, and similar project-based revenue model.
• Clarendon Homes: Clarendon Homes is a long-established Sydney-based home builder offering custom and project home builds across NSW. It is a direct comparable as an Australian residential builder delivering tailored homes to homeowners, with similar end-to-end design and construction service model to Project Build.
• Eden Brae Homes: Eden Brae Homes is a NSW-based home builder with a portfolio spanning project homes to knock-down rebuilds and custom builds. Comparable to Project Build as an Australian residential builder offering tailored builds and renovation-adjacent services to homeowners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProjectBuildMelbourne
• LinkedInlinkedin.com/company/projectbuild

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Build