Kickin' It Kids Gym

What Kickin' It Kids Gym does

Kickin' It Kids Gym is a privately held, founder-owned indoor playground and children's activity center operating from a single facility at 1435 S Holly St, Denver, CO 80222. The company serves families with children ages 8 months through 7 years in the Denver metro area, offering supervised indoor play (playset, ball drop, climbing wall), a structured curriculum of coach-led classes (Mommy & Me, Mini Movers, Balance & Play, Sports Stars, Ninja Stars), birthday-party packages, seasonal summer camps, and sensory-friendly hours for children with intellectual or developmental disabilities. Operations are managed through the WellnessLiving SaaS platform, which handles online scheduling, membership billing, and self-service booking.

The underlying technology is a physical-supervised-play format rather than a software platform; the principal digital infrastructure is WellnessLiving for class scheduling, membership management, and reservations, with no proprietary AI, data assets, or patented systems disclosed. Customer acquisition runs primarily through organic Instagram and Facebook presence, the company's own website, and local community positioning as a family gathering space.

The business model blends recurring subscription revenue (playground memberships at $88-$184 every four weeks; class memberships at Bronze/Silver/Gold tiers of $145/$175/$200 every four weeks) with usage-based and one-time transaction revenue (day passes at $26, 10-pack passes at $220, class drop-ins at $36, parties at $749 or $1,200, and camp fees at $250 or $575). Pricing is fully transparent and publicly disclosed on the company website. The go-to-market is direct-to-consumer with no wholesale, B2B, or franchise channels identified.

Name

Kickin' It Kids Gym

Legal name

Kickin' It Kids Gym

Website

https://kickinitkidsgym.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kickin' It Kids Gym is a Denver-based, founder-owned indoor playground and children's activity center serving families with children ages 8 months to 7 years, offering supervised play, coach-led classes, birthday parties, and summer camps managed through the WellnessLiving booking platform.

Ownership category

akta.pro rank

Product category

Children's Indoor Playground and Activity Center

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Children indoor playground
• Youth fitness classes
• Kids birthday parties
• Summer day camps
• Early childhood movement programs

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Playground Memberships: Recurring membership subscriptions billed every four weeks providing unlimited access to the indoor playground. Tiers based on number of children (1, 2, or 3+ children).
2. Playground Day Passes: One-time admission to the indoor playground for a single day, or 10-pack passes with 6-month expiration.
3. Class Memberships: Curriculum-based 50-minute classes with tiered membership options (Bronze 1x/week, Silver 2x/week, Gold unlimited). Includes playground access. Drop-in and 10-pack options available.
4. Birthday Parties & Events: Coach-led birthday party packages ranging from semi-private ($749) to full facility takeover ($1,200). Add-ons available for food, entertainment, and decorations.
5. Summer Camps: Themed week-long camps for children ages 4-7, offered as full-day ($575) or half-day ($250) options with various activity themes throughout summer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kickin' It Kids Gym operates a single-location indoor playground and children's activity center in Denver, Colorado, offering supervised open play, structured movement classes for children ages 8 months to 6 years, themed summer day camps, and coach-led birthday party packages. The facility is equipped with playsets, a ball drop, and a climbing wall, and is supported by the WellnessLiving platform for booking and membership management.

Product overview

Kickin' It Kids Gym is a Denver-based indoor playground and children's activity center offering a unified platform of physical activity services for young children. The core offerings include an Indoor Playground with open drop-in play and memberships, structured Classes (Mommy & Me, Mini Movers, Balance & Play, Sports Stars, and Ninja Stars) available at multiple membership tiers, Birthday Parties in two tiers (Kickin' It Classic and Total Takeover), and Summer Camps with themed weekly programs. Services are managed through Wellness Living for scheduling and memberships, with pricing structured around playground memberships, class memberships (Bronze/Silver/Gold), and à la carte passes. Add-on packages are available for birthday parties including The All Star and The MVP tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Playground Supervised indoor play space equipped with playsets, ball drop, and climbing wall, open for drop-in visits and included with memberships. Designed to promote independence and creativity for children 8 months and up while parents supervise.
• Movement Classes (Mommy & Me, Mini Movers, Balance & Play, Sports Stars, Ninja Stars) Curriculum-based 50-minute guided classes for children from infancy through age 6, covering locomotor, stability, coordination, group games, and beginner sports or parkour skills. Delivered at membership tiers of one, two, or unlimited weekly classes, with sibling discounts.
• Birthday Parties (Kickin' It Classic and Total Takeover) Coach-led 2-hour birthday party packages combining structured games, free play, and reserved party time for up to 100 guests, with semi-private or full-facility private options and optional food and entertainment add-ons.
• Summer Camps Themed week-long day camps for children ages 4-7 offered as full-day (with swimming) or half-day options, featuring obstacle courses, group games, crafts, and special entertainment.
• Sensory Hours Special needs-inclusive sessions held Monday through Wednesday from 1pm-3pm with ambient music and reduced noise to support children with intellectual or developmental disabilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• KidStrong: Franchised youth athletic development program for ages walking through 11, blending physical, cognitive, and character development in a class-based format. Comparable on curriculum-led movement programming and membership-style class packages.
• Goldfish Swim School: Franchised children's swim school with year-round lessons, family swim, and birthday parties. Highly relevant because co-founder Yael previously owned Little Kickers Swim School, a local peer to this franchise model.
• The Little Gym: A franchised children's physical development and motor skills gym with structured, age-staged classes (parent/child through pre-teen) plus birthday parties. Direct competitor on curriculum-led youth movement programming and the same target age range.
• My Gym: Franchised children's fitness center offering age-progressive classes, birthday parties, and summer camps from infancy through early elementary. Highly comparable business model and customer segment.
• Gymboree Play & Music: Long-established early-childhood play, music, and movement program for ages 0-5 with classes, member benefits, and parties. Comparable on age range, class-based engagement, and parent-child participation model.
• Romp n' Roll: Franchised kids' activity venue combining gym, music, art, and science classes for ages 3 months to 5 years, plus birthday parties. Overlaps directly on structured early-childhood classes and party hosting.
• Great Play: Franchised children's movement and motor skills gym offering structured classes and birthday parties. Direct comparator given that co-founder Mark was the former owner of Great Play Cherry Creek.

Broad incumbents

• Sky Zone: National trampoline and active play park chain with memberships, birthday party packages, and group events. Competes for the same birthday-party and active-play wallet share at a broader, less curriculum-focused level.
• Pump It Up: National franchise specializing in inflatable indoor playgrounds and hosted birthday parties. Directly competitive for the birthday party revenue stream with a more amenity-led (less class-based) positioning.
• Urban Air Adventure Park: National franchise of indoor adventure and trampoline parks with a strong birthday party business and memberships. Overlaps on indoor active play and family occasion revenue, though skewed to older kids.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kickinitkidsgym
• Instagraminstagram.com/kickinit.kidsgym
• LinkedInlinkedin.com/company/kickin-it-kids-gym

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kickin' It Kids Gym