SEIA
SEIA is a Munich-based SaaS company that provides the SEIA PERCEIVE platform for continuous, real-time trade compliance monitoring and risk assurance. It serves multinational corporations across export controls, sanctions, customs, and supply chain compliance.
- Company typePrivate
- Founded2022
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SEIA does
SEIA GmbH is a Munich-based, founder-owned trade compliance data analytics company founded in 2022. Its core product, SEIA PERCEIVE, is a SaaS platform that ingests trade, ERP, and broker data to deliver continuous, real-time monitoring of trade compliance exposure across export controls, sanctions, customs and import restrictions, and supply chain/ESG risks. The platform's proprietary differentiators include day-of-order-intake data quality checks, automated root cause analysis on compliance issues, and continuous assurance that replaces periodic sampling-based audits. SEIA also generates revenue from professional services and consulting in trade compliance subject matter.
SEIA sells exclusively into large multinational corporations via a consultative enterprise field sales motion, with quote-based subscription contracts (multi-year cadence) gated behind 'Book a Demo' CTAs. Named enterprise users include Siemens Healthineers and Sartorius, and the company has reported analyzing tens of millions of transactions cumulatively. The go-to-market is supported by thought leadership — Die Welt, Newsweek, Export Compliance Daily, and China.Table coverage — and active participation in European and U.S. trade compliance conferences. The company also pursues a partnership/alliance strategy (Descartes Systems Group, CATTS, Sartorius) to extend reach into verticals such as Aerospace & Defense and customs classification.
The company is privately held, has 1-10 employees, has not disclosed external funding, and operates with a thin leadership team led by Co-Founder and Managing Director Erika D. Trujillo and Director for Technology and Innovation Marcus Brenscheidt. It is in the early stages of productizing beyond its original Export Controls & Sanctions module, with a Customs module expansion underway and adjacent verticals (Chemicals, Automotive, Government) in development.
SEIA firmographics
Firmographics- Name
- SEIA
- Legal name
- SEIA GmbH
- Website
- https://seiatech.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SEIA is a Munich-based SaaS company that provides the SEIA PERCEIVE platform for continuous, real-time trade compliance monitoring and risk assurance. It serves multinational corporations across export controls, sanctions, customs, and supply chain compliance.
- Ownership category
- akta.pro rank
SEIA industry classification
Industry- Product category
- Trade Compliance Software (RegTech)
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Trade, Export Controls & Customs Compliance (BPAHAFAN)
- akta.pro secondary industry
- Transaction Reporting & Trade Surveillance Controls (MiFID/MiFIR, CAT, EMIR, SFTR) (FSAFAKAD)
Keywords
Where SEIA is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SEIA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SEIA PERCEIVE Subscription: SaaS-based trade compliance monitoring and assurance platform. Revenue derived from subscription fees for continuous monitoring, risk assessment, and data analytics services provided to multinational corporations.
- Professional Services & Consulting: Subject matter expertise and consulting services in trade compliance, including thought leadership, conference presentations, and expert guidance on export controls, sanctions, and customs matters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription model with custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SEIA product offering
Product offeringCore offering
SEIA sells the SEIA PERCEIVE platform, a SaaS-based trade compliance monitoring and assurance solution that uses advanced data analytics to provide continuous, real-time visibility into trade compliance exposure. The platform connects disparate trade, ERP, and broker data to detect compliance gaps early, identify red flags such as Russia circumvention, and perform root cause analysis. It is organized into modules covering Export Controls & Sanctions, Customs & Import Restrictions, and Supply Chain & ESG, and is sold to multinational corporations on a multi-year subscription basis, supplemented by professional services and consulting.
Product overview
SEIA offers a unified trade compliance analytics platform called SEIA PERCEIVE, along with professional services including SEIA ThinkLab for thought leadership, Professional Partners program, and customer enablement services. The PERCEIVE platform serves as the core product with specialized modules covering Export Controls & Sanctions, Customs & Import Restrictions, and Supply Chain & ESG domains, enabling companies to continuously monitor trade compliance risks across their operations.
Differentiator
Problem solved
Functional benefit
Brands
- SEIA PERCEIVE: Data-driven trade compliance monitoring and risk assurance platform providing continuous visibility into trade compliance exposure, replacing periodic audits with continuous assurance.
Products and services
- SEIA PERCEIVE Platform SaaS-based trade compliance monitoring and assurance platform providing continuous, real-time visibility into trade compliance exposure. Connects disparate trade, ERP, and broker data to detect compliance gaps, identify red flags, and perform data-driven root cause analysis. Sold to multinational corporations on a multi-year subscription.
- SEIA PERCEIVE Data Quality Check (Customs) Data quality check module within the SEIA PERCEIVE platform focused on customs declarations, detecting missing or inconsistent customs data within one day of order intake.
- SEIA ThinkLab SEIA's thought leadership, insights, and expert content arm covering Sanctions, Export Controls, ESG, Human Rights, and Customs topics.
- SEIA Professional Partners Program Professional services and consulting offering related to trade compliance, including subject matter expertise, expert guidance on export controls, sanctions, and customs matters.
Quantifiable outcome
- Detected missing or inconsistent customs data within one day of order intake
- +1 more outcomes
Companies that use SEIA
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
SEIA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SEIA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CATTScoreJoint webinar on 'Classified - The Secret to HS & ECCN Accuracy' addressing classification data quality challenges in trade compliance. CATTS provides classification expertise while SEIA contributes data analytics capabilities.
- SartoriusminorJoint presentation at Customs Compliance in Europe Conference 2025 on 'Data analytics for operational efficiency and cost savings in customs'. SEIA's Marcus Brenscheidt and Sartorius' Mathias Krug presented on data quality challenges and solutions.
- European Strategic Summit for Trade ControlsminorSEIA attended and presented at this Washington DC event, with Managing Director Erika Trujillo speaking on panel about rising fears and challenges of trade with China, and presenting on leveraging data for strategic communication.
- Descartes Systems GroupcoreJoint web seminar partnership for 'Rethinking Risk in Aerospace & Defense: From Checklist to Strategy' - a collaborative educational initiative addressing trade compliance risk management in aerospace and defense sectors. Combined expertise in trade compliance analytics and logistics technology.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
SEIA competitors and assessment
Company assessmentEmerging players
- Sayari: Sayari provides business intelligence and risk analytics on global corporate networks, with a focus on sanctions, trade compliance and illicit finance risk. It overlaps with SEIA's analytics-driven approach to supply chain and sanctions risk, targeting similar sophisticated customers.
Broad incumbents
- Oracle Global Trade Management (GTM): Oracle GTM provides global trade compliance, customs and export management functionality as part of Oracle's supply chain and ERP cloud suite. Like SAP GTS, it competes with SEIA at large multinationals but through a much broader platform sale.
- Thomson Reuters ONESOURCE Global Trade: Thomson Reuters ONESOURCE Global Trade is a broad incumbent offering trade compliance, denied-party screening and customs management within a larger tax & accounting portfolio. It serves similar multinational customers but as part of a much wider suite.
- SAP Global Trade Services (GTS): SAP GTS is a broad incumbent trade compliance module embedded within SAP's ERP ecosystem, offering customs management, export controls and sanctioned-party screening. It overlaps with SEIA's scope but is sold as part of much larger enterprise transformations.
Direct peers
- MIC Customs Solutions: MIC Customs Solutions delivers customs and trade compliance software for tariff classification, origin calculation and compliance management, with strong European presence comparable to SEIA's German roots.
- OCR Services: OCR Services provides trade compliance software including denied-party screening and export/import compliance automation. It serves a similar enterprise customer base with comparable functionality.
- Descartes Visual Compliance: Descartes Systems Group's Visual Compliance unit provides denied-party screening, export compliance and trade data analytics - a direct functional overlap with SEIA's modules. Descartes is also a SEIA partner, making it the most directly comparable competitor.
- E2open (Amber Road): E2open owns Amber Road, one of the closest direct competitors in trade compliance management, offering global trade content, denied-party screening, and analytics across the supply chain. Highly comparable to SEIA PERCEIVE's trade compliance monitoring scope.
- Avalara: Avalara provides tax and trade compliance automation including customs duties and cross-border transaction compliance. It targets similar enterprise customers with adjacent but overlapping functionality.
- Integration Point: Integration Point offers trade compliance and customs management software including denied-party screening and import/export compliance. It targets multinational corporations with similar use cases to SEIA PERCEIVE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SEIA social profiles
Digital presenceSEIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEIA leadership team
Management profileNumber of profiles
Profiles2 records
SEIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEIA
What does SEIA do?
SEIA sells the SEIA PERCEIVE platform, a SaaS-based trade compliance monitoring and assurance solution that uses advanced data analytics to provide continuous, real-time visibility into trade compliance exposure. The platform connects disparate trade, ERP, and broker data to detect compliance gaps early, identify red flags such as Russia circumvention, and perform root cause analysis. It is organized into modules covering Export Controls & Sanctions, Customs & Import Restrictions, and Supply Chain & ESG, and is sold to multinational corporations on a multi-year subscription basis, supplemented by professional services and consulting.
Is SEIA a public or private company?
SEIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SEIA founded?
SEIA was founded in 2022. It employs 1 to 10 people.
Where is SEIA based?
SEIA is headquartered in Munich, Germany, in the Europe region.
How does SEIA make money?
Two revenue lines are on record. SEIA PERCEIVE Subscription is the primary driver. The others are professional Services & Consulting.
Who are SEIA's main competitors?
Sayari is listed as an emerging player. Broad incumbents are Oracle Global Trade Management (GTM), Thomson Reuters ONESOURCE Global Trade and SAP Global Trade Services (GTS). Direct peers are MIC Customs Solutions, OCR Services, Descartes Visual Compliance, E2open (Amber Road), Avalara and Integration Point.
Does SEIA have an API?
No public API is recorded for SEIA.
What industry is SEIA in?
SEIA's product category is Trade Compliance Software (RegTech). Its primary akta.pro industry code is BPAHAFAN, Trade, Export Controls & Customs Compliance, with a secondary code of FSAFAKAD, Transaction Reporting & Trade Surveillance Controls (MiFID/MiFIR, CAT, EMIR, SFTR). Its NAICS code is 541511 and its SIC code is 8742.