What FleetWise does

FleetWise is a UK-based B2B digital marketplace and content platform serving fleet decision-makers, operated by 360 Media Group Ltd from Stamford, Lincolnshire with a registered office in London. The platform aggregates curated product reviews (500+ products across 12 categories), comprehensive supplier directories, ZEV transition tools (12 training videos, downloadable policy templates), and a research panel of 10,000+ UK fleet professionals. Supplementary offerings include the Fleet1000 Map (covering 800,000+ vehicles across the UK's top 1,000 fleets), the proprietary '100 Trusted Brands in Fleet' scoring report, a quarterly FleetWise Magazine reaching 35,000 fleets, and a fortnightly FleetWise Connected newsletter. Distribution is concentrated at fleetwise.online via self-service registration for fleet professionals.

The company monetises primarily through a three-tier annual subscription model targeting fleet suppliers and service providers: Standard at £999 (marketplace listing and limited advertising), Premium at £5,999 (magazine placements, newsletter sponsorship, white paper co-branding), and Platinum at £12,999 (full-page adverts, brand health benchmarking KPIs, and guaranteed digital event presence). Ancillary revenue is generated from bespoke Custom Reports delivered by an in-house Insights Team, event sponsorship, and digital advertising. The go-to-market motion is product-led: free editorial content and community tools (Fleet250, Fleet500, EV Buddy mentoring) attract fleet decision-makers, while the supplier-facing subscriptions and research services monetise the resulting audience.

FleetWise was founded in 2020-2021, employs 1-10 people, operates exclusively in the United Kingdom, and is privately held by its founders/management with no disclosed venture capital or institutional investment. Related entities include a wholly-owned subsidiary, Fleet Futurists Ltd, and a jointly-controlled entity, Levo, for fleet services partnership delivery. The product roadmap is tightly aligned to the UK's 2030 zero-emission vehicle mandate, positioning ZEV transition content and tools as a core growth pillar.

Name

FleetWise

Legal name

360 Media Group Ltd

Website

https://fleetwise.online

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

FleetWise is a UK B2B digital marketplace and content platform serving fleet decision-makers, offering curated product reviews across 12 categories, a supplier directory, ZEV transition tools, and market research. It monetises via three-tier supplier subscriptions (£999-£12,999/year) and bespoke reports.

Ownership category

akta.pro rank

Product category

Fleet Management Marketplace

akta.pro primary industry

Fleet Policy, Governance & Duty-of-Care Management (TLABAIAK)

akta.pro secondary industries

Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Fleet marketplace
• Fleet management
• Supplier directory
• Product reviews
• EV transition

Headquarters

HQ city

Stamford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription packages: Three-tier annual subscription model targeting fleet suppliers and service providers. Standard (£999/year) provides digital marketplace presence and limited ad placements. Premium (£5,999/year) adds magazine placements, newsletter sponsorship, and market reports. Platinum (£12,999/year) includes full-page adverts, co-branded white papers, market insights access, and brand health benchmarking KPIs.
2. Custom research reports: FleetOutlook Report incorporating Fleet250, Sustainability Index, Fleet Media Tracker, and 100 Trusted Brands in Fleet. Bespoke research projects are commissioned by suppliers and organisations, with the Insights Team handling survey design through to executive summary delivery.
3. Event sponsorship and advertising: Revenue generated from sponsorships at digital events, webinars, and magazine advertising. Partners receive speaking slots, audience data access, and content repurposing rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FleetWise operates a UK B2B fleet marketplace that combines verified product reviews, a curated supplier directory, ZEV (zero-emission vehicle) transition tools, and bespoke research for fleet professionals. Suppliers pay annual subscription fees to be listed and featured on the platform across three tiers (Standard, Premium, Platinum), while fleet operators access product intelligence, supplier discovery, and research tools free of charge.

Product overview

FleetWise is a B2B multimedia marketplace and knowledge platform for UK fleet decision-makers, combining product reviews, supplier directories, ZEV transition tools, and market research. The core offering spans Product Reviews (500+ products rated across 12 categories), Supplier Profiles (12 category directories), and ZEV Transition Tools (training videos, downloadable guides, and policy documents). Research products include Custom Reports, the Fleet Outlook Report, Fleet250/Fleet500 rankings, and the Trusted Brands in Fleet report. The platform monetizes through three subscription tiers—Standard (£999), Premium (£5,999), and Platinum (£12,999)—offering escalating brand visibility, event access, and market intelligence. A Fleet1000 Map tool targets suppliers seeking top fleet accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• FleetWise Marketplace Platform UK B2B online marketplace connecting fleet suppliers with fleet professionals through a curated supplier directory, editorial product reviews, and ZEV transition tools. Fleet suppliers pay annual subscriptions (Standard, Premium, Platinum) to be listed and featured, while fleet operators access product intelligence and supplier discovery free of charge.
• Bespoke Fleet Research Custom research services commissioned by fleet suppliers and operators, delivering industry-specific intelligence and market insight to support product, procurement, and ZEV transition decisions.

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Holman: Global fleet services and automotive solutions provider (leasing, maintenance, telematics) with a UK fleet marketing presence. Comparable in targeting UK fleet decision-makers and a current FleetWise advertiser, representing both an overlapping audience and a potential partnership/acquisition counterparty.
• Cox Automotive: Large global automotive services group with media, data, and marketplace assets (including Autotrader, Manheim, and dealer software). Provides overlapping fleet-related data and content but operates at vastly greater scale and scope than FleetWise.
• Element Fleet Management: One of the world's largest fleet management services companies, serving commercial fleets with financing, maintenance, and advisory services. Overlapping audience and policy/governance thought leadership but operates at a vastly larger scale and primarily as a fleet outsourcer.

Direct peers

• Business Car: UK B2B publication focused on company car and fleet management, providing news, reviews, and supplier intelligence to fleet managers. Closely comparable audience, content categories, and revenue model (subscriptions/advertising) to FleetWise.
• Automotive Management (AM Online): Established UK automotive and fleet media brand delivering news, analysis, awards, and supplier content to the franchised dealer and fleet community. Comparable audience, content verticals, and supplier-advertising model.
• Fleet News: Long-running UK B2B fleet publication and website covering fleet management, vehicles, and policy. Operates a similar content-plus-supplier-directory model targeting UK fleet decision-makers and competes directly with FleetWise for supplier advertising and event sponsorship.

Emerging players

• Chevin Fleet Solutions: Provider of fleet management software to enterprise and public-sector fleets globally. Adjacent competitor for fleet-decision-maker attention and a potential integration or content partner, though its core offering (SaaS) differs from FleetWise's media-marketplace model.
• Fleetio: Cloud-based fleet maintenance and management software platform serving fleet operators. Adjacent rather than directly competitive — different product (SaaS vs. media/marketplace) but the same fleet-decision-maker buyer and overlapping content on fleet best practice.

Regional players

• Fleet Owner: US B2B fleet media brand covering trucking, fleet management, and emerging fleet technologies. Similar audience and content model, but geographically focused on North America and a different vehicle mix (commercial/truck vs UK car/van).
• Fleet Equipment Magazine: US-based B2B fleet media publication covering fleet maintenance, technology, and management. Comparable content and supplier-advertising model but primarily serves the US market rather than competing head-to-head with FleetWise in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fleetwise-media
• Facebookfacebook.com/61568876867388

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FleetWise