Fleet Equipment

What Fleet Equipment does

Fleet Equipment is a privately held, full-service truck and trailer dealership group headquartered in Memphis, Tennessee. Founded in 2000, the company operates six physical branches across key U.S. freight corridors — Memphis (its 40-acre headquarters), Dallas, Phoenix, Charlotte, Christiana (TN), and Tupelo — and functions as an authorized dealer for fifteen leading OEMs including Hyundai Translead, Fontaine, Trail King, Kalyn Siebert, Wilson, Wabash, Great Dane, Hicks, Jet, Dorsey, and Capacity. Its core offering spans new and pre-owned equipment sales, multi-term leasing (long-term, short-term, and lease-to-own), a parts department stocking 2,000+ SKUs through a network of 450+ suppliers with nationwide dropshipping, a service and repair operation with 18 service bays and Cummins warranty-certified technicians, and in-house trailer financing. Customers include fleet operators, owner-operators, and commercial buyers across transportation, construction, agriculture, and oil & gas end-markets.

The business model combines transactional equipment sales with recurring lease revenue and after-sales service. Pricing on new equipment and leasing is quote-based, while used inventory is listed at fixed prices (ranging from approximately $1,750 for aged trailers to $42,000 for newer units). Distribution is traditional dealer-direct at each branch, complemented by online inventory search, quote-request forms, and a nationwide parts dropshipping capability. An affiliated entity, Interstate Drop Yard, provides secure truck and trailer parking at all six locations, adding a complementary parking/storage service line.

Underlying technology is conventional dealership-management software with online listings and lead-capture forms; no proprietary AI/ML, data platforms, or third-party AI integrations are disclosed. The company is led by CEO John Wilbur, President & COO Erek Starnes, and a full C-suite (CFO Amanda Hemker, CIO Frank Larance, CAO Becki Truscelli, General Counsel/CHRO Almira Baker), and operates as Fleet Equipment LLC with no disclosed institutional or private equity ownership.

Name

Fleet Equipment

Legal name

Fleet Equipment LLC

Website

https://fleetequip.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Fleet Equipment is a privately held truck and trailer dealership group headquartered in Memphis, TN, operating six branches across the U.S. that sell, lease, finance, service, and supply parts for new and used trucks and trailers from 15+ leading OEMs.

Ownership category

akta.pro rank

Product category

Commercial Truck and Trailer Dealership

NAICS

Automotive Equipment Rental and Leasing (5321), Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Truck Trailers (3715), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Corporate & Employee Fleet Programs (THADAKAC)

akta.pro secondary industries

Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Container Chassis Leasing/Rental (Intermodal) (TLABACAA), Fleet & Commercial Vehicle Finance (FSAKADAE), Rental Fleet Storage Yards (Cars, Vans, Light Trucks) (TLALAKAH), Terminal & Port Vehicles (Yard Tractors, RoRo Tractors, Straddle Carriers) (IMAHAIAE)

Keywords

• Truck trailer dealership
• Commercial equipment leasing
• Truck parts supply
• Trailer sales service
• Heavy haul equipment

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sales of new and used trucks and trailers including dry vans, dump trailers, flatbeds, lowboys, and specialized equipment. Revenue from direct equipment sales to fleet operators and owner-operators.
2. Equipment Leasing: Long-term and short-term leasing of trucks and trailers. Includes lease-to-own options, net/net maintenance programs, and flexible rental terms for road trailers and heavy haul trailers.
3. Parts Sales: Sale of truck and trailer parts through Memphis warehouses. Over 2,000 individual parts available through supply chain network of more than 450 key suppliers. Parts can be dropshipped nationwide.
4. Service and Repairs: OTR truck and trailer repair center and mobile repair service. FHWA inspections, ABS and PSI system service, frame repair. Cummins warranty-certified parts and service.
5. Financing: Trailer financing department helping customers set up financing plans to purchase equipment. Commercial credit accounts and personal DBA options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fleet Equipment is a truck and trailer dealership that sells new and pre-owned trucks and trailers from 15+ leading manufacturers, leases road trailers and heavy haul trailers (short-term, long-term, and lease-to-own), distributes 2,000+ parts from 450+ suppliers with nationwide dropshipping, and operates an 18-bay OTR truck and trailer repair center with Cummins warranty-certified service. The company also provides financing for equipment purchases and affiliated parking through Interstate Drop Yard.

Product overview

Fleet Equipment is a truck and trailer dealership offering a comprehensive portfolio of equipment solutions centered around sales, leasing, parts, and service operations. The company serves as a dealer for 15+ leading trailer manufacturers including Hyundai Translead, Fontaine, Trail King, Kalyn Siebert, Wilson, Hicks, Jet, Dorsey, Wabash, Great Dane, Vanguard, Reitnouer, and others, plus Capacity yard spotter trucks. Their core offerings span new and pre-owned equipment sales, flexible leasing options (long-term, short-term, lease-to-own), an extensive parts department with 2,000+ items from 450+ suppliers, and full-service repair capabilities including Cummins warranty service. The product line covers semi-trailers (dry vans, dump trailers, flatbeds, lowboys, chipper trailers, drop decks), yard spotters, pickup trucks, and specialized equipment for agriculture, construction, oil & gas, and heavy haul applications. They also offer affiliated parking and storage solutions through Interstate Drop Yard.

Differentiator

Problem solved

Functional benefit

Brands

• Interstate Drop Yard: Affiliated company providing secure parking and storage solutions for trucks and trailers. Operated as a separate entity affiliated with Fleet Equipment.

Products and services

• Equipment Sales

Quantifiable outcome

• Delivered hard-to-find part with specs and drawings within 3 days for wind energy company with 13-axle trailer
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Interstate Drop YardcoreStrategic or Co-development PartnerAffiliated company providing secure parking and storage solutions. Available at Memphis, Dallas, Tupelo, Christiana, Charlotte, and Phoenix locations. Operated as separate entity for truck and trailer parking reservations.
• 15 Leading Truck and Trailer ManufacturerscoreChannel Partner/ Reseller/ DistributorDealer for fifteen leading manufacturers including Hyundai Translead, Fontaine, Trail King, Kalyn Siebert, Wilson Trailer, Hicks Trailers, Jet Company, Dorsey, Wabash, Capacity, Great Dane, Vanguard, Utility, and others. Strong OEM relationships allow volume purchasing and tailored leasing options.
• 450+ Parts SupplierssupportingChannel Partner/ Reseller/ DistributorSupply chain network of more than 450 key suppliers providing parts for all makes and models of trucks and trailers.
• CumminscoreTechnology or IntegrationCummins warranty-certified parts and service dealer providing OEM-approved components and repairs for Cummins engines in trucks and equipment.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Rush Enterprises: Largest commercial truck dealer network in North America, operating Rush Truck Centers across the US with sales, leasing, parts, and service for Peterbilt and other OEMs. Directly comparable as a full-service multi-location truck/trailer dealer with leasing.
• Velocity Vehicle Group: Major Daimler Truck dealership group operating Freightliner, Western Star, and Detroit Diesel brands across multiple US states. Comparable multi-brand commercial truck dealer with sales, leasing, parts, and service operations.
• Premier Truck Group: Multi-brand commercial truck dealer group with locations across the US selling Freightliner, Western Star, and other brands. Comparable full-service dealer offering sales, leasing, parts, and service.
• MHC Kenworth: Largest Kenworth dealer network in North America with over 100 locations across the US, providing sales, leasing, parts, and service. Directly comparable multi-location dealer with comprehensive service offering.
• TEC Equipment: Large Volvo and Mack truck dealer group with locations across the western US. Comparable as a regional full-service truck dealer offering sales, leasing, parts, and service.
• Bruckner Truck Sales: Multi-brand commercial truck and trailer dealer with locations across Texas, Oklahoma, and surrounding states. Comparable in scope as a regional full-service dealer serving fleet operators.
• Summit Truck Group: Commercial truck dealer group with locations across the southern US offering International, Volvo, Mack, and other brands. Comparable regional full-service dealer with sales, leasing, parts, and service.
• Stoops Freightliner-Quality Trailer: Freightliner dealer with multiple Indiana and Ohio locations offering truck sales, leasing, parts, and service. Comparable as a regional dealer providing integrated sales, leasing, and service offerings.
• Nacarato Truck Centers: Volvo and Mack truck dealer group with locations across the Midwest and South. Comparable regional dealer offering truck sales, leasing, parts, and service to fleet operators.

Broad incumbents

• Ryder System: Public Fortune 500 fleet management, leasing, and supply chain solutions provider. Less direct overlap but addresses the same fleet operators with leasing and used vehicle remarketing, representing a broader incumbent Fleet Equipment competes against for commercial fleet contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8mctUCnzve1-VvHJpVhp8w
• Facebookfacebook.com/FleetEquip
• LinkedInlinkedin.com/company/fleet-equipment-llc
• Xx.com/Fleet_Equip

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleet Equipment