Surplus Property & Recovery Auctions

What Surplus Property & Recovery Auctions does

SPR Auctions (Surplus Property & Recovery Auctions) is a privately held, Texas-based online and live auction house that conducts bulk asset liquidations for farming, construction, government, estate, business-closure, and self-storage clients across the 48 contiguous United States. The company operates a proprietary bidding platform at bid.sprauctions.com that publishes listings simultaneously across five third-party auction marketplaces — HiBid, Global Auction Guide, GoToAuction, Auction Guy, and Farm Auction Guide — and features a "Live Catalog" with real-time bid notifications, a closing timer, and an automated time-extension mechanism ("sniper protection") designed to maximize hammer prices. Standard buyer-side pricing is a 15% buyer's premium on As-Is-Where-Is lots, while the company's "No Seller Fee" program waives all seller-side charges for approved essential-business consignments.

The business generates revenue through four primary streams: a 15% buyer's premium on auction sales, consignment commissions (with the No Seller Fee program covering most fees for qualified sellers), direct "Buy Now" / "Make Offer" asset sales with discretionary markups (e.g., an MQ Power WhisperWatt 150 Generator listed at $29,500 OBO), and affiliate referral fees from financing partners (Wells Fargo, Fleet Lending Solutions, CurrencyFinance, GeNESIS Capital Group) and shipping partners (FR8Star, uShip, Ascent). The company is led by chief auctioneer Tracy Hagen, holds Texas auctioneer license #17318, and operates with a 1-10 employee footprint out of Hondo, TX, with additional presence in Garden Ridge, TX and location representation in Washington, Oregon, and Arizona. Founded in mid-2013 as Cold Creek Auction, LLC and rebranded later that year, SPR Auctions has completed auction events for clients including the City of Johnson City, TX (government surplus), Marble Falls estates, Victoria TX machine shops, and various Texas farm and construction operations.

Name

Surplus Property & Recovery Auctions

Legal name

SPR Auctions

Website

https://sprauctions.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SPR Auctions is a privately held Texas-based online and live auction house that liquidates farm, construction, government, estate, and business surplus assets across the 48 contiguous United States via a multi-portal bidding platform with a 15% buyer's premium model.

Ownership category

akta.pro rank

Product category

Equipment Auction & Liquidation Services

NAICS

Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industries

Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

Keywords

• Online equipment auctions
• Surplus asset liquidation
• Farm equipment sales
• Government surplus auctions
• Estate liquidation services

Headquarters

HQ city

Hondo

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Buyer's Premium: A percentage-based fee charged to buyers on auction purchases. Standard buyer premium is 15% BP on auctions, with some variations (15% BP up to $5,000 per lot). This is the primary revenue stream from auction transactions.
2. Consignment Commission (Standard): Traditional consignment fees including listing fee, advertising fee, prep fee, transport fee, and final value fee. However, the company has promoted a 'No Seller Fee' program waiving these charges for approved sellers.
3. Direct Asset Sales: Company sells assets directly (like the MQ Power WhisperWatt 150 Generator listed at $29,500 obo) through 'Buy Now' or 'Make Offer' pricing. Markups allowed on 'buy now', 'classified' or private sale listings.
4. Financing Referrals: Referral arrangements with financing partners including Wells Fargo, Fleet Lending Solutions, CurrencyFinance, and GeNESIS Capital Group for equipment loans ranging from $10,000-$500,000.
5. Shipping/Transport Referrals: Referral network of qualified carriers (FR8Star, uShip, Ascent) to assist with transport needs. Shipping is buyer responsibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels9 records

Core offering

SPR Auctions conducts online and live equipment auctions and provides surplus liquidation and asset recovery services for farm equipment, machinery, vehicles, trucks, trailers, construction equipment, government surplus, business assets, and estate retirement assets. Sellers consign items through a multi-portal online platform (HiBid, Global Auction Guide, GoToAuction, Auction Guy, Farm Auction Guide) and licensed auctioneers; buyers participate via online soft-close bidding. The company also offers buyout, cleanout, market listing, financing referral, and shipping referral services, primarily serving clients across the 48 contiguous United States.

Product overview

SPR Auctions operates a multi-format auction business built around its core Online Auction Platform supplemented by Live Auction and Market Listing services. The platform is supported by add-on service modules including Shipping & Transport (via FR8Star, uShip, Ascent), Financing (via Wells Fargo, Fleet Lending Solutions, CurrencyFinance, GeNESIS Capital Group), Trust & Estate Services, Buyout, Cleanout, the No Seller Fee Program, and No Cost Storage Auction. Listings are published across multiple advertising portals including HiBid, Global Auction Guide, GoToAuction, Auction Guy, and Farm Auction Guide. The company conducts bulk asset liquidations of farm equipment, tools, machinery, vehicles, trucks, trailers, RVs, ATVs, construction equipment, government surplus, recovery assets, business liquidations, and estate retirement assets across the 48 contiguous United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Auction Platform Proprietary online auction platform enabling bulk asset liquidation through multi-item view, bid notifications, closing timer, and automated time extension (sniper protection), with national advertising exposure across multiple auction portals. Built for sellers and buyers across the 48 contiguous United States.
• Live Auction Traditional in-person auction service conducted by professionally trained live auctioneers with portable equipment, enabling sales of any size at any seller location.
• Market Listing Direct sale listing service posting items on various social media and online classifieds, leveraging 20+ years of marketing experience for sellers preferring classified-style sales over auction format.
• Trust & Estate Services Licensed support services for trust administrators, fiduciary agents, and estate executors handling inventory reduction, business liquidation, estate settlement, and special asset liquidation including farms, ranches, classic cars, aircraft, rare collections, land, and precious metals.
• Cleanout Services Affordable clean-out and recycling services for unusable assets that are no longer worth their expected value.
• Buyout Service Direct purchase option where SPR Auctions buys select items outright from sellers for prompt payment and removal, selling items as-is with no prep or transport cost to the seller.
• Shipping & Transport Services Facilitated shipping service connecting buyers with a network of qualified carriers (FR8Star, uShip, Ascent) to assist with transporting purchased items. Shipping is the buyer's responsibility.
• Financing Services Pre-qualification service connecting auction buyers with partner lenders (Wells Fargo Equipment Express Loan, Fleet Lending Solutions, CurrencyFinance, GeNESIS Capital Group) for equipment loans ranging from $10,000 to $500,000.
• No Cost Storage Auction Free online auction service for self-storage facilities to sell seized units, with each facility collecting payment directly from buyers at clean-out.

Quantifiable outcome

• 10-20% higher returns than competition through proven closing techniques
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• FR8StarminorChannel Partner/ Reseller/ DistributorFR8Star connects shippers with heavy haul specialists. SPR Auctions has teamed with FR8Star as part of their carrier network to assist buyers with transport needs. Shipping is 100% buyer responsibility, but SPR provides this referral network.
• uShipminorChannel Partner/ Reseller/ DistributoruShip is the world's largest transportation marketplace shipping large items including cars, motorbikes, heavy equipment, boats, and household goods. SPR Auctions partners with uShip for buyer transport needs.
• AscentminorChannel Partner/ Reseller/ DistributorAscent delivers elite logistics solutions to help optimize logistics performance and maintain competitive advantage. SPR Auctions uses Ascent as part of their transport network.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Liquidity Services: Operates GovDeals (government surplus) and Liquidation.com (B2B liquidation), both directly overlapping SPR's government and business liquidation segments.
• Ritchie Bros. Auctioneers (RB Global): The largest global auctioneer of heavy equipment, trucks, and agricultural assets, operating both live and online formats. SPR Auctions competes for the same farm, construction, and commercial seller base at a far smaller scale.
• IronPlanet: Online marketplace for used heavy equipment, now part of RB Global. A direct competitor in the construction equipment auction vertical SPR also serves.

Direct peers

• GovDeals: The dominant online auction platform for government entities to dispose of surplus vehicles, equipment, and real property. SPR's government-segment work (e.g., City of Johnson City) competes for this same municipal mandate pipeline.
• TractorHouse: A leading online marketplace and auction platform for new and used farm equipment, tractors, and implements. Directly comparable to SPR's farm-equipment vertical and its multi-portal syndication model.
• BigIron Auctions: Online-only auction company specializing in farm equipment, construction equipment, and trucks across rural America. Highly comparable to SPR's online auction format and farm/construction vertical focus.
• AuctionTime: Online-only auction platform operated by Sandhills Global for farm and construction equipment. SPR's farm/construction equipment auctions target the same buyer pool.
• Proxibid: Online auction aggregator serving heavy equipment, estate, and government surplus categories. Directly competes with HiBid (which SPR uses) and targets the same asset classes and seller segments.

Others

• uShip: World's largest transportation marketplace for large and heavy items, integrated as a shipping referral partner for SPR Auctions. Adjacent ecosystem participant rather than direct auction competitor.

Emerging players

• EstateSales.net: Leading online directory and platform for estate sales and liquidation events. SPR's Trust & Estate Services overlap with estate-sale organizers who similarly serve retiring baby boomers and trust administrators.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SPRauctions
• YouTubeyoutube.com/channel/UCojfP_mrNFeoSlHt90WkVRA
• Facebookfacebook.com/SPRauctions
• Instagraminstagram.com/sprauctions
• LinkedInlinkedin.com/company/coldcreekauction

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surplus Property & Recovery Auctions