Rotto

What Rotto does

Rotto is an Egyptian agricultural exporting company founded in 2019 and headquartered in Cairo, Egypt, with a regional office in Dubai, UAE. The company exports fresh and frozen fruits and vegetables to international B2B customers across a broad product portfolio that includes multiple grape varieties, mango (Sedika, Zebdia), guava, pomegranate, melons, watermelons, onions, garlic, sweet potatoes, okra, green beans, Egyptian molokhia, and potatoes, alongside frozen guava, mango, strawberry, green beans, and spinach. The company also markets custom packaging services as a standalone offering.

The firm's core technical capability centers on cold chain logistics combined with proprietary Modified Atmosphere Packaging (MAP) technology, which controls gas composition inside the packaging to extend shelf life during international transport. Rotto sources from Egyptian small farmers and cooperatives and positions itself around sustainable and environmentally-responsible farming practices. Distribution is handled through direct B2B export relationships via its Egypt and UAE offices, supported by a corporate website, Facebook page, and YouTube channel for top-of-funnel visibility and direct email and phone contact for export inquiries.

Rotto generates revenue primarily through one-time purchase orders for fresh and frozen produce exports, with supplemental professional-services revenue from custom packaging solutions. Pricing is not publicly disclosed. The company is privately held, has no disclosed funding rounds, no recorded acquisitions, no named customer logos, and no disclosed certifications or compliance credentials, and operates with a team of between 1 and 10 people while claiming a global customer footprint from its two-office base.

Name

Rotto

Legal name

Rotto

Website

https://rottoagriculture.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rotto is an Egyptian agricultural exporter founded in 2019 that supplies fresh and frozen fruits and vegetables, plus modified-atmosphere packaging services, to international B2B importers through offices in Cairo, Egypt and Dubai, UAE.

Ownership category

akta.pro rank

Product category

Agricultural Produce Export

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Frozen Food Manufacturing (31141), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

akta.pro secondary industries

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG), Frozen Food Warehousing & Blast Freezing (AFAOAFAC), Produce (Fruits & Vegetables) Cold Storage & Ripening (TLALABAE)

Keywords

• Agricultural produce export
• Fresh fruit export
• Fresh vegetable export
• Cold chain logistics
• Modified atmosphere packaging

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Fresh Produce Export: Revenue generated from exporting fresh fruits and vegetables to international customers worldwide. Products include sweet potatoes, okra, mixed greens, green peas, Egyptian molukhia, grapes, melons, mangoes, pomegranates, watermelons, onions, garlic, green beans, and potatoes.
2. Frozen Produce Export: Revenue from exporting frozen fruits (guava, mango, strawberry) and frozen vegetables (green beans, spinach) to global markets.
3. Packaging Solutions: Custom packaging services using cardboard, plastic, and wood materials, with modified atmosphere packaging technology to protect products during transportation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rotto is an Egyptian agricultural exporting company that sources, packages, and exports fresh and frozen fruits and vegetables to international buyers worldwide. The company operates offices in Cairo, Egypt and Dubai, UAE, working directly with growers and small farmer cooperatives to deliver produce using modified atmosphere packaging and cold chain logistics. Product lines include fresh fruits (grapes, mangoes, pomegranates, melons, guava, watermelons), fresh vegetables (onions, garlic, molokhia, green beans, potatoes, okra), and frozen fruits and vegetables.

Product overview

Rotto Group is an Egyptian agricultural exporting company founded in 2019, headquartered in Cairo, Egypt, dedicated to providing high-quality fresh produce to customers worldwide. The company operates across multiple product categories: Fresh Fruits (including Flame Grapes, Starlight Grapes, Prime Grape, Early Sweet Grapes, Crimson Grapes, Black Magic Grapes, Guava, Melons, Pomegranate, Mango Sedika, Mango Zebdia, Watermelons), Fresh Vegetables (including Red Onion, White Onion, Dry White Garlic, Molokhia, Molokhia Paper, Green Beans, Greens Mix, Bio Guard Potato, Sweet Potato, Okra, Green Pea, Half Fried Potatoes, Egyptian Molokhia), Frozen Fruits (Guava, Mango, Strawberry), Frozen Vegetables (Green Beans, Spinach), Packaging Solutions using modified atmosphere packaging technology, and Export Services. The company works closely with growers and suppliers and sources from small farmers and cooperatives to ensure quality, safety, and sustainable agriculture practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruits Export line of fresh fruits including Flame Grapes, Starlight Grapes, Prime Grape, Early Sweet Grapes, Crimson Grapes, Black Magic Grapes, Guava, Melons, Pomegranate, Mango Sedika, Mango Zebdia, and Watermelons, sold to international importers and distributors.
• Fresh Vegetables

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Greenyard: Belgian global market leader in fresh, frozen, and prepared fruits and vegetables. Comparable to Rotto in combining fresh and frozen produce exports, but serves European retail at a vastly larger scale.
• Bonduelle: French global leader in processed and frozen vegetables, including frozen green beans and spinach. Comparable to Rotto's frozen vegetable line and Mediterranean-source supply chain, but operates extensively branded retail.
• Dole plc: Global fresh produce leader (formerly Total Produce/Dole) sourcing and distributing fruits and vegetables worldwide. Comparable to Rotto's product categories and global B2B export model, but at multi-billion-dollar scale.
• Ardo: Belgian frozen vegetable specialist producing frozen green beans, spinach, and mixed vegetables. Directly comparable to Rotto's frozen vegetable SKU set, though at much greater industrial scale across Europe.
• Capespan: South African-headquartered global fresh produce grower-exporter with multi-continent sourcing. Comparable to Rotto in B2B fresh produce export model, but operates at significantly larger scale with established global buyer relationships.
• Fresh Del Monte Produce: Vertically integrated global producer and distributor of fresh and fresh-cut fruits and vegetables. Comparable to Rotto in fresh produce export and global distribution, with much deeper vertical integration and cold-chain asset base.

Direct peers

• Pico Group (PICO Modern Agriculture): Egyptian agricultural exporter specializing in fresh fruits and vegetables for global markets. Direct peer to Rotto with overlapping product line (grapes, mangoes, vegetables) and shared Egyptian-origin export model.
• Daltex: Egyptian fresh produce exporter shipping fruits and vegetables to international markets. Direct competitor to Rotto, operating from Egypt with similar product categories including citrus, grapes, and vegetables.
• Jannat for Agricultural Crops: Egypt-based exporter of fresh produce including fruits and vegetables to international markets. Comparable to Rotto in scale, product mix, and B2B export orientation.

Regional players

• AgroStar (Egypt/MENA): Egyptian agricultural trading and export company active in fresh produce. Comparable to Rotto as a regional Egyptian exporter competing for the same grower base and international buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RottoGroup
• Facebookfacebook.com/rotto4hospitality
• LinkedInlinkedin.com/company/rotto-for-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotto