Rivera Marketing & Media Group

Name

Rivera Marketing & Media Group

Legal name

Rivera Marketing & Media Group

Website

https://riveramarketingandmediagroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Guerrilla & Street Marketing (MPAAAGAH)

Keywords

• Integrated marketing services
• Social media management
• Political campaign consulting
• Talent booking services
• Media buying advertising

Headquarters

HQ city

Edgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others

Revenue model

1. Social Media Management: Monthly subscription-based social media management services with tiered Platinum ($1,500/mo), Gold ($1,250/mo), and Silver ($1,000/mo) packages including content creation, posting, engagement, and advertising credits
2. Political Strategy Consulting: Comprehensive political consulting including media buying, advertising production, research, web design, content management, speech writing, and mailing campaigns
3. Talent Booking and Event Production: Booking artists for events across music genres including Bachata, DJ, Dance, Disco, Freestyle, Hip Hop, Merengue, Reggae, Reggaeton, Salsa, Sports, and Violin; event production services
4. Public Relations: PR services including press releases, media kits, TV and radio appearances, interviews, and crisis communication with bilingual outreach (English and Spanish)
5. Creative Services and Printing: Design and production of marketing materials including websites, logos, business cards, flyers, posters, brochures, newspapers ads, and vehicle wraps
6. Advertising and Media Buying: Bulk purchasing of advertising spots across newspapers, magazines, radio, TV, billboards, and digital platforms; door-to-door flyer/coupon distribution; piggyback advertising through ad carriers

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rivera Marketing & Media Group is a New York-based integrated marketing and media services firm that delivers end-to-end campaigns spanning political strategy, creative design, social media management, talent booking, public relations, traditional/outdoor advertising, printing, and bulk media buying. The firm serves businesses, political campaigns, entertainment clients, and nonprofits, leveraging proprietary email (150,000+) and SMS (100,000+) databases alongside bilingual English/Spanish execution capabilities.

Product overview

Rivera Marketing & Media Group (RMM Group) is a marketing and media services company offering a unified suite of integrated marketing services rather than a modular software platform. The company's portfolio spans six core service areas: Political Strategy Services (media buying, consulting, research, web design, speech writing, text messaging, email blasts, and mailing campaigns), Creative Services (digital design, logos, print materials), Social Media Management (offered in three tiers: Silver at $1,000/month, Gold at $1,250/month, and Platinum at $1,500/month), Talent Bookings, Traditional Media Advertising (billboards, print, radio, TV), Public Relations, and Printing Services. The company also operates NYC Tastemakers, a daily news and culture publication, and manages the Cristian Rivera Foundation nonprofit. Services are designed for end-to-end marketing execution from concept to delivery, targeting businesses, political campaigns, and entertainment clients.

Differentiator

Problem solved

Functional benefit

Brands

• NYC Tastemakers: Daily news and culture publication highlighting voices of next generation of writers, creators, and thinkers

Products and services

• Political Strategy Services Comprehensive political campaign services including media buying, advertising and production, general consulting, research, web design and development, social media management, content management, speech writing, text messaging, email blasts, and mailing campaigns. Designed for voter engagement and campaign success.
• Creative Services Digital design and online content creation services including website design, company logos, business cards, flyers, posters, brochures, and newspaper advertisements. Designs are suitable for both digital and print advertising applications.
• Social Media Management Subscription-based social media marketing available in three tiers (Silver, Gold, Platinum) offering content creation, account management, engagement, follower growth, and paid advertising across Facebook, Instagram, X, and LinkedIn, with tiered posting frequencies and ad budgets.
• Talent Bookings Artist and performer booking services for events across genres including Bachata, DJ, Dance, Disco, Freestyle, Hip Hop, Merengue, Reggae, Reggaeton, Salsa, Sports, and Violin. Manages bookings for music industry artists and performers.
• Interactive Media and Email Marketing Digital advertising and email marketing services featuring banner advertising, interactive media placements, personalized newsletter distribution, and targeted email blasts to a database of over 150,000 subscribers.
• Text Messaging (SMS) Marketing Direct mobile marketing service sending personalized text messages up to 110 characters to targeted audiences, with access to a database of 100,000 SMS recipients and the option to use clients' own databases.
• Ad Carrier Distribution Door-to-door promotional material distribution including coupon books, door hangers, flyers, and circulars delivered to targeted neighborhoods based on zip codes, demographics, and proximity to business locations.
• Billboard and Outdoor Advertising Outdoor advertising placement services for billboards, posters, 8-sheet, and bulletin formats in strategic locations, including in-house graphic design for creative production.
• Traditional Media Advertising Bulk media buying services for newspaper, magazine, radio, and TV advertising, leveraging bulk purchasing power for discounted rates passed on to clients.
• Public Relations Services Media relations services including press releases, media kits, TV and radio appearances, interview coordination, and crisis communication support. Offers bilingual outreach for English and Spanish markets.
• Printing Services Print marketing material production including business cards, flyers, brochures, posters, banners, stickers, labels, event materials, and vehicle wraps.

Quantifiable outcome

• 500+ brands served
• +4 more outcomes

Named customers34 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cristian Rivera FoundationcoreStrategic or Co-development Partner · 1 November 2024CEO John 'Gungie' Rivera serves as president of this nonprofit foundation focused on DIPG (Diffuse Intrinsic Pontine Glioma) research. As of November 2024, the foundation has contributed over $3.5 million to research and family support. The foundation has a high-profile board including Kenan Thompson, Luis Guzman, Malik Yoba, Berto Colon, AJ Calloway, Darlene Rodriguez, John 'Jellybean' Benitez, Gio Urshela, and Edgar Berlanga.
• Sony Discos (Prestigio Label)coreStrategic or Co-development Partner · 1 January 1990John 'Gungie' Rivera's recording label 'Prestigio' was under the Sony Discos umbrella. His first artist under Prestigio became one of the fastest-selling independent artists in Sony Discos Distributed Label to go Gold.
• The Guardian AngelsminorStrategic or Co-development Partner · 1 January 1990John 'Gungie' Rivera is a board member of The Guardian Angels, a nonprofit volunteer organization that embraces passivity to prevent crime, assist the homeless and those suffering from mental illness.
• Promesa FoundationminorStrategic or Co-development Partner · 1 January 1990RMM Group produced annual galas for Promesa Foundation as part of community outreach and fundraising.
• Kips Bay Boys & Girls ClubminorStrategic or Co-development PartnerOrganized marketing and fundraising campaigns for the Kips Bay Boys & Girls Club.
• Puerto Rican Traveling TheaterminorStrategic or Co-development PartnerJohn 'Gungie' Rivera worked with the Puerto Rican Traveling Theater and co-produced plays for Teatro SEA.
• Teatro SEAminorStrategic or Co-development PartnerCo-produced bilingual nonprofit plays including The Roberto Clemente DC-7 play and La Gloria honoring Celia Cruz.
• LIFEBeatminorStrategic or Co-development PartnerParticipated in Latino division for the charitable organization LIFEBeat.
• Babalu RestaurantminorStrategic or Co-development PartnerJohn 'Gungie' Rivera launched Babalu restaurant featuring dishes from all Latin countries, with Celebrity Chef Alex Garcia as chef.
• NYC TastemakerscoreStrategic or Co-development PartnerJohn 'Gungie' Rivera has owned NYC Tastemakers for nearly two decades - a daily news and culture publication.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alma: Independent Hispanic-focused creative and media agency. Directly comparable as a multicultural marketing agency targeting US Hispanic audiences with integrated creative, media, and PR services.
• BerlinRosen: NYC-based PR and communications firm with strong political, corporate, and entertainment practice. Comparable as a multi-vertical communications agency using integrated earned-media and digital strategies.
• SKDKnickerbocker: Political consulting and advertising firm combining public affairs, media buying, and crisis communications. Comparable as a political strategy + media services hybrid serving campaigns and causes.
• Lopez Negrete Communications: One of the largest independent Hispanic advertising agencies in the US. Comparable as a Hispanic-focused full-service agency offering advertising, PR, and digital services, though at significantly larger scale.
• Sunshine Sachs: NYC-based PR firm with strong entertainment, celebrity, and consumer brand practice. Comparable as a PR-forward agency leveraging celebrity relationships and bilingual reach for client campaigns.
• 5W Public Relations: Full-service NYC PR agency with consumer, entertainment, and digital practices. Comparable as a mid-size integrated PR and digital agency serving similar SMB and mid-market clients.
• Republica: Independent Hispanic marketing and communications agency. Comparable as a multicultural full-service agency offering creative, media, PR, and digital with emphasis on bicultural and bilingual audiences.
• VaynerMedia: NYC-based digital and social media agency offering social media management, creative, and media buying to SMB and mid-market clients. Directly comparable as a service-led social/digital agency targeting similar buyer profiles with tiered offerings.

Broad incumbents

• R/GA: Global digital agency offering creative, consulting, and technology services. Comparable as a full-service integrated marketing agency, though operating at enterprise scale with proprietary technology capabilities RMMG lacks.
• Edelman: Global PR and communications giant. Comparable as a public relations and communications agency operating at much broader scale across consumer, political, and entertainment verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theRMMgroup
• Facebookfacebook.com/RiveraMarketingandMediaGroup
• Instagraminstagram.com/riveramarketingandmediagroup
• LinkedInlinkedin.com/company/rivera-marketing-and-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rivera Marketing & Media Group