Sheforce

What Sheforce does

Sheforce is a Melbourne-headquartered, privately held social enterprise founded in 2021 by Sally Caruana, operating as Australia's first female-led labour hire and recruitment firm focused on placing women and priority job-seekers into the construction, manufacturing and transport sectors. Its core offering is a three-pronged workforce solution: permanent and contract recruitment (transaction-fee revenue), managed labour hire across construction and manufacturing (managed-services revenue), and a Group Training Organisation (GTO) model under which Sheforce employs apprentices and trainees and hosts them with construction employers, managing mentoring, compliance and the full apprenticeship lifecycle. Supporting the core services are the She Kan Build construction starter program (launched March 2023 with Kangan Institute), the Sheforce Gender Equality Program (co-developed with Victoria University) and the Sheforce Wellness Program, which together deliver training, cultural-change and wellbeing outcomes for both workers and host employers.

The business is service-based with no proprietary technology platform; candidate discovery is supported by a Wix-hosted jobs board covering VIC, NSW, QLD and SA, and social channels (Instagram, LinkedIn, Facebook). Distribution is direct enterprise field sales to construction employers, complemented by GTO host-employer relationships and a self-serve candidate jobs board. Pricing is quote-based on multi-year enterprise contracts and is not publicly disclosed. The company operates from its Glenroy, Victoria headquarters and an Adelaide office opened in 2024 with space supplied through partner Harnest, and holds Social Traders social-enterprise certification and 2022 NAWIC recognition.

Name

Sheforce

Legal name

Sheforce

Website

https://sheforce.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Sheforce is a Melbourne-based social enterprise providing recruitment, labour hire, and group training (apprenticeship) services that place women and priority job-seekers into construction and manufacturing roles across Australia.

Ownership category

akta.pro rank

Product category

Construction & Manufacturing Workforce Services

NAICS

Temporary Help Services (56132), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Construction & General Labor Staffing (BPACAEAA)

Keywords

• Labour hire services
• Construction recruitment
• Group training organisation
• Apprenticeship placement
• Workforce solutions

Headquarters

HQ city

Glenroy

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Recruitment Services: Permanent and contract placements tailored to business needs with a focus on inclusive hiring. Sheforce assists partners in recruiting women and minorities into their businesses.
2. Labour Hire: Flexible, reliable onsite workforce solutions across construction and manufacturing, fully managed by Sheforce as the employing entity.
3. Group Training (GTO): Sheforce employs apprentices and trainees and hosts them with host employers, providing end-to-end support including mentoring, coaching, and compliance management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sheforce provides labour hire, recruitment, and group training services for employers in the construction and manufacturing industries, with a specialisation in placing women and priority job-seekers. The company places permanent and contract staff, deploys flexible onsite labour forces, and employs apprentices and trainees to host with construction employers under a Group Training Organisation (GTO) model.

Product overview

Sheforce is a social enterprise offering three interconnected workforce solutions: Recruitment (permanent and contract placements), Labour Hire (flexible onsite workforce), and Group Training (apprenticeships/traineeships via GTO model). These core services are supported by specialized programs including the Wellness Program (mentoring/coaching on health and financial literacy), Gender Equality Program (workplace safety training), and She Kan Build (construction starter training with Kangan Institute). The company also operates a Jobs Board platform. Together, these offerings create comprehensive pathways for women and minorities to enter and thrive in construction careers while helping employers meet diversity and social procurement goals.

Differentiator

Problem solved

Functional benefit

Brands

• Sheforce Wellness Program: Program that empowers Sheforce employees by providing mentoring, coaching and training on financial literacy, health and wellbeing, helping them plan for their financial future.
• She Kan Build Program
• Sheforce Gender Equality Program

Products and services

• Sheforce Recruitment Permanent and contract placement service that assists employers in recruiting women and minorities into their businesses, with a focus on inclusive hiring and long-term retention. Designed for construction and manufacturing employers seeking to diversify their workforce.
• Sheforce Labour Hire Flexible, reliable onsite workforce solution across construction and manufacturing. Sheforce acts as the employing entity and supports workers into building sustainable careers through upskilling, differentiating from traditional labour hire models.
• Group Training (GTO) Apprenticeships & Traineeships Sheforce employs apprentices and trainees directly and hosts them with host employers across the construction industry, providing end-to-end support including mentoring, coaching, and compliance management throughout the apprenticeship lifecycle.
• She Kan Build Program A four-week construction starter program delivered in partnership with Kangan Institute. Equips women and non-binary individuals with foundational skills to enter the construction industry, including White Card, OHS, and carpentry tools handling.
• Sheforce Gender Equality Program (SGEP)

Quantifiable outcome

• Placed many women with construction companies over five years

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major, supportive, host employer, client partner and program partner.

• Kangan InstitutecoreStrategic or Co-development PartnerSheforce partnered with Kangan Institute to launch the She Kan Build (SKB) construction starter program in March 2023. This four-week course equips women and non-binary individuals with skills to enter the construction industry. Kangan Institute provides training facilities and qualified trainers.
• Victoria UniversitycoreStrategic or Co-development PartnerSheforce partnered with Victoria University's College of Health and Biomedicine to launch the Sheforce Gender Equality Program. This evidence-informed initiative supports safer, more inclusive workplaces in construction through training and cultural change programs.
• LendleasecoreStrategic or Co-development PartnerSheforce partnered with Lendlease on the Tradie Bootcamp program - a two-week female-focused pre-apprenticeship program. Sheforce recruited and employed seven apprentices as part of this program delivered with Apprenticeships Victoria.
• Department of Jobs, Skills, Industry and Regions - Apprenticeships VictoriacoreStrategic or Co-development PartnerSheforce collaborates with Apprenticeships Victoria on the Tradie Bootcamp program, with Executive Director Janelle Arena advocating for programs that increase women's participation in trades.
• Building & Construction Foundation (BCF)majorStrategic or Co-development PartnerSheforce partnered with BCF at their gala event, showcasing carpentry apprentice Jenny hosted by Spective Group. BCF is committed to opening doors for women and under-represented workers in construction.
• Incolink Women in Construction ProgrammajorStrategic or Co-development PartnerPartnership with Incolink's Women in Construction Program which supports worker wellbeing across the sector and champions safer, healthier workplaces.
• HarnestmajorStrategic or Co-development PartnerHarnest, specialist affordable accessible housing division of Mazzei Homes, partnered with Sheforce on social housing projects in Wodonga. Harnest provided office space to support Sheforce's expansion into South Australia.
• Office of the Industry Advocate (South Australia)supportiveGTM or Marketing PartnerThe Office of the Industry Advocate in South Australia supported Sheforce's establishment and expansion into the South Australian region.
• Spective Grouphost employerChannel Partner/ Reseller/ DistributorSpective Group hosts Sheforce carpentry apprentice Jenny and represents host employers benefiting from the GTO placement model.
• John Holland Groupclient partnerStrategic or Co-development PartnerJohn Holland Group project leads undertook Sheforce Gender Equality Training as part of their Building Equality Policy requirements, demonstrating commitment to cultural change.
• Level Crossing Removal AuthoritymajorStrategic or Co-development PartnerIn 2024, She Kan Build partnered with Level Crossing Removal Authority to support eight women into the rail industry.
• SA Social Enterprise CouncilsupportiveStrategic or Co-development PartnerSheforce CEO Sally Caruana spoke alongside SA Social Enterprise Council representatives to Adelaide University International Business students about social enterprise impact.
• Djerriwarrh Community Educationprogram partnerStrategic or Co-development PartnerDjerriwarrh provided soft-skills training, mentoring and resilience building as part of the Lendlease Tradie Bootcamp program.
• EWI Tradesprogram partnerStrategic or Co-development PartnerEWI Trades contributed to the Tradie Bootcamp program delivery with soft-skills training and mentoring components.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Programmed (formerly Skilled Group): Major Australian workforce solutions provider (now owned by Persol Holdings) offering recruitment, labour hire and maintenance services across construction, resources and facilities management. Comparable to Sheforce across all three service lines but at substantially greater scale and broader geographic coverage.
• Randstad Australia: Global staffing leader's Australian operation providing recruitment and HR solutions across construction, property, engineering and other sectors. Comparable to Sheforce's enterprise recruitment offering but with global scale and broader sector coverage.
• Chandler Macleod: Established Australian staffing firm (part of Recruit Holdings) offering recruitment and labour hire across industrial, trades, professional and government sectors. Comparable to Sheforce in construction staffing but with broader coverage and deeper enterprise relationships.
• ManpowerGroup Australia: Global workforce solutions provider with Australian operations covering recruitment, temporary staffing and career development. Comparable to Sheforce across recruitment and labour hire service lines but operates as a broad incumbent rather than a niche social enterprise.
• Adecco Australia: Global staffing firm's Australian arm, providing temporary and permanent staffing across industrial, trades and professional categories. Comparable to Sheforce on labour hire and recruitment for construction roles, though at much larger scale and without the social enterprise focus.
• Hays Australia: Global recruitment specialist's Australian operation, with dedicated construction & property and trades divisions. Comparable to Sheforce on the recruitment side for construction roles but at far larger scale and without the gender-equity social mission.

Direct peers

• WorkPac: One of Australia's largest privately-owned staffing and labour hire providers, with deep construction, infrastructure and mining exposure. Directly comparable to Sheforce's Labour Hire and recruitment offerings for blue-collar construction workforces, though far larger and generalist in focus.
• AWX Workforce Solutions: Australian-owned labour hire and recruitment specialist with a strong blue-collar and trades focus. Directly comparable to Sheforce's construction-focused labour hire model, operating across multiple Australian states with similar enterprise customer types.

Emerging players

• Tradeswomen Australia: Australian non-profit organisation focused on supporting women entering and progressing in skilled trades. Comparable to Sheforce through shared mission around women-in-construction pathways and policy advocacy, though operating as a community/advocacy body rather than a commercial staffing firm.
• CareerSeekers: Australian social enterprise connecting refugees and asylum seekers with professional employment opportunities. Comparable to Sheforce through the social enterprise staffing model and mission-driven candidate focus, though focused on professional rather than trades roles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sheforcejobs
• LinkedInlinkedin.com/company/sheforcejobs
• Instagraminstagram.com/sheforcejobs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheforce