Restore-It Restoration & Cleaning

What Restore-It Restoration & Cleaning does

Restore-It Restoration & Cleaning is a privately held restoration and cleaning service provider headquartered in El Dorado, Arkansas, operating within a 60-mile radius across Southern Arkansas including Camden. Founded in 2014, the company originated as a carpet-cleaning business and has expanded into a full-scope restoration firm offering water and flood restoration, fire and smoke restoration, sewage cleanup, mold remediation, odor removal, and crawlspace encapsulation, alongside residential and commercial cleaning services (carpet, oriental rug, and tile and grout). Service delivery is built around industry-standard equipment — industrial dehumidifiers, air movers, moisture meters — and documentation tools including Xactimate estimating software and Matterport 3D scanning, which align the firm's estimates and evidence with insurance carrier workflows.

The business operates on a direct-to-consumer, project-based professional services model. Pricing is unit-based and varies with contamination category (IICRC Categories 1–3), square footage, materials affected, and drying time, with disclosed job ranges from roughly $3,000 for minor water loss to $40,000+ for extensive multi-room damage. The customer base is overwhelmingly residential homeowners, with a secondary commercial segment; acquisition channels are dominated by 24/7 phone response, the company website and scheduling form, Google Business Profile, and a content-led strategy anchored by a Learning Center blog and active social profiles on Facebook, LinkedIn, Instagram, YouTube, and TikTok. The firm holds IICRC certification and advertises a 1-hour emergency response within El Dorado city limits and 24/7 availability as core service-level commitments.

Operationally, Restore-It is a small, founder-operated business with 11–50 employees, no disclosed external funding, no M&A activity, and no parent company. Its competitive positioning rests on local logistical reach (rapid emergency response within a constrained geography), IICRC-certified technical expertise (over 50 years of combined team experience per company claims), and documentation practices that satisfy insurance requirements — together supporting a steady, transaction-driven revenue base rather than a high-growth or venture-scale profile.

Name

Restore-It Restoration & Cleaning

Legal name

Restore-It Restoration & Cleaning

Website

https://restoreit.cleaning

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Restore-It Restoration & Cleaning is a privately held, IICRC-certified firm in El Dorado, Arkansas that provides water, fire, sewage, and mold damage restoration, crawlspace encapsulation, and carpet, rug, and tile cleaning services to residential and commercial customers across Southern Arkansas.

Ownership category

akta.pro rank

Product category

Property Restoration Services

NAICS

Remediation Services (562910), Remediation Services (56291), Carpet and Upholstery Cleaning Services (56174), Remediation and Other Waste Management Services (5629)

SIC

Services-Miscellaneous Repair Services (7600), Sanitary Services (4950), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Smoke, Soot & Odor Remediation (HSAPAOAD), Sewage Backup & Black Water Cleanup (HSAEAHAJ), Post-Disaster Reconstruction Cleaning (After Repairs) (HSAEADAI), Post-Incident Recovery, Damage Assessment & Restoration Coordination (BPABANAL)

Keywords

• Water damage restoration
• Fire damage restoration
• Mold remediation services
• Sewage cleanup services
• Carpet cleaning services

Headquarters

HQ city

El Dorado

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water & Flood Restoration Services: Emergency water damage mitigation and restoration services including water extraction, drying, dehumidification, and repairs. Pricing is calculated based on square footage, level of contamination (Category 1, 2, or 3), equipment usage time, and materials required. Uses Xactimate software for estimates matching insurance industry standards.
2. Fire & Smoke Restoration Services: Fire damage restoration including smoke odor removal, soot cleaning, and structural repairs. Billed as professional services based on project scope and required remediation work.
3. Sewage Restoration Services: Sewage damage cleanup and remediation, involving hazardous material handling due to category 3 contamination. Priced based on extent of contamination and required safety measures.
4. Mold Remediation Services: Professional mold removal and remediation services to eliminate mold and prevent recurrence. Billed based on scope of remediation required.
5. Cleaning Services: Carpet cleaning, oriental rug cleaning, tile & grout cleaning, and upholstery cleaning. Services offered at residential and commercial properties, with free price estimator available for carpet cleaning.
6. Crawlspace Encapsulation: Crawlspace waterproofing and encapsulation services including dehumidifier installation, barrier installation, and pest control. Adds value to properties while improving health and energy efficiency.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Restore-It Restoration & Cleaning delivers emergency property damage restoration and recurring cleaning services to residential and commercial customers across Southern Arkansas. Its restoration line covers water and flood, fire and smoke, sewage, mold remediation, odor removal, and crawlspace encapsulation; its cleaning line covers carpet, oriental rug, and tile and grout cleaning. Services are dispatched through a 24/7 emergency response operation with a 1-hour response commitment inside El Dorado city limits and documentation aligned to insurance industry standards via Xactimate and Matterport 3D scanning.

Product overview

Restore-It Restoration & Cleaning is a residential and commercial restoration and cleaning service provider operating in Southern Arkansas. The company offers a unified suite of services organized into three main categories: Restoration Services (water & flood, fire & smoke, sewage, mold remediation, odor removal, and crawlspace encapsulation) and Cleaning Services (carpet, oriental rug, and tile & grout cleaning), plus dedicated Commercial Services for business properties. The company positions itself as a one-stop provider for property damage restoration and professional cleaning needs, with IICRC-certified technicians and over 50 years of combined experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Water & Flood Restoration

Quantifiable outcome

• 1-hour response time for emergency calls within El Dorado city limits
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PuroClean: National franchise system focused on property damage restoration and biohazard cleanup including water, fire, mold, and sewage. Directly comparable service mix and customer base to Restore-It, with stronger national branding.
• Paul Davis Restoration: National restoration franchise providing water, fire, and mold remediation plus reconstruction services. Closely mirrors Restore-It's combined restoration-and-rebuild model and competes for the same insurance-driven customers.
• Stanley Steemer: Largest U.S. carpet, tile, and upholstery cleaning franchise with adjacent water damage restoration services. Competes with Restore-It on the cleaning side of the business and increasingly on residential restoration.
• ServiceMaster Restore: Long-standing national restoration franchise offering water, fire, smoke, and mold remediation. Competes head-to-head with Restore-It in residential and commercial restoration, with significantly broader geographic coverage and insurance relationships.
• Restoration 1: National franchise specializing in water, fire, mold, and sewage damage restoration with insurance-aligned estimating. Closely comparable service mix to Restore-It, with scaled franchise operations and a similar SMB/residential customer focus.
• ServPro Industries: Largest U.S. franchise-based restoration network providing water, fire, mold, and sewage cleanup with insurance-aligned estimating. Direct competitor to Restore-It's core emergency restoration offering, with national brand and scale Restore-It lacks.
• Rainbow International: Neighborly brand offering restoration and carpet cleaning services through a franchise network. Competes with Restore-It across both its restoration and residential cleaning lines with national brand support.
• Coit Group: National cleaning and restoration franchise offering carpet cleaning, air duct cleaning, and water/fire damage restoration. Mirrors Restore-It's bundled cleaning-plus-restoration model with broader geographic reach.
• Chem-Dry: Large carpet and upholstery cleaning franchise network. Directly comparable to Restore-It's carpet, rug, and tile cleaning services and competes for the same residential customers in adjacent territories.

Broad incumbents

• BELFOR Property Restoration: Global leader in property restoration and disaster recovery with commercial and large-loss capabilities. Competes for the same insurance-driven restoration work as Restore-It, but operates at meaningfully larger scale and project complexity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RestoreItRestoration
• Facebookfacebook.com/restoreitrestoration
• LinkedInlinkedin.com/company/52643551
• Instagraminstagram.com/restoreitrestoration
• TikToktiktok.com/@restoreit.restorat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restore-It Restoration & Cleaning