RidgeCrest

What RidgeCrest does

RidgeCrest operates a single senior living campus in Mount Airy, North Carolina, delivering Independent Living, Assisted Living, Memory Care (Reflections), and on-site Therapy & Rehabilitation services. The community is operated under Senior Living Communities, a division of The Maxwell Group that manages 18 senior living properties across the United States with a combined headcount of approximately 3,500 team members. Founded in 2007, RidgeCrest serves active seniors seeking maintenance-free villa-style apartments as well as residents requiring assistance with daily tasks, with an operational model that bundles housing, utilities, meals, housekeeping, transportation, concierge, and emergency monitoring into an all-inclusive monthly fee. Auxiliary services include a separate Care Services clubhouse with 24-hour staffing and a partnership with Broad River Rehabilitation that delivers physical, occupational, and speech therapy to both residents and outside guests.

The community's technology stack is operational rather than analytical: electronic work-order, medical-records, scheduling, HR, check-in, dining, social, and wellness systems supported by energy-efficient infrastructure (LED lighting, motion-sensing controls). RidgeCrest's most distinctive offerings are its branded wellness and engagement programs, including the C.L.I.M.B. fall-prevention program (developed 2010 with Wake Forest University research, producing an 18.1% improvement in timed chair stands over 16 weeks), the Purpose-Based Wellness program (2011), the J.O.Y. intergenerational program (2017), and the umbrella "Weller Life" philosophy. These programs have earned six Argentum "Best of the Best" recognitions from the industry's largest trade association.

Commercially, RidgeCrest runs a direct-to-consumer sales model through lifestyle advisors, with a primary phone line (336-755-2995) and in-person community tours as the dominant conversion mechanism. Signature Experience events (Bourbon Street, Ceilidh, Passage to India) function as experiential marketing, supported by content marketing through blog and review channels (Facebook, Google, Caring.com, Yelp, SeniorAdvisor). Revenue derives from recurring monthly service fees with documented annual increases of 3.0–3.5%, framed by the company as below the industry average. Pricing is not publicly disclosed. Sister properties in the parent portfolio operate across Florida, New Jersey, Indiana, North Carolina, South Carolina, Connecticut, and Georgia.

Name

RidgeCrest

Legal name

RidgeCrest

Website

https://ridge-crest.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

RidgeCrest is a private senior living community in Mount Airy, North Carolina, operated by Senior Living Communities. It serves local seniors with Independent Living, Assisted Living, Memory Care, and on-site Therapy & Rehab through an all-inclusive monthly subscription model.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Geriatric Rehabilitation Programs (HLADAJAL)

Keywords

• Senior living community
• Assisted living services
• Retirement community living
• Memory care programs
• Wellness programming seniors

Headquarters

HQ city

Mount Airy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Service Fees: All-inclusive monthly service fee covering housing, utilities, housekeeping, lawn maintenance, meals, transportation, entertainment, social functions, concierge services, and emergency system monitoring. The average Member saves approximately $1,000 per month compared to maintaining their previous house.
2. Care Services Fees: Additional care services including assisted living, therapy, and rehabilitation. Care Services residents have their own separate clubhouse, dining room, and activity areas with 24-hour staffing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

RidgeCrest is a single-site senior living retirement community in Mount Airy, NC that sells all-inclusive Independent Living (villa-style apartments) and Assisted Living (24-hour person-centered care), supplemented by on-site Therapy & Rehab through partner Broad River Rehabilitation and a Reflections Memory Care program. Services are bundled into a recurring monthly fee covering housing, utilities, housekeeping, meals, transportation, concierge, social programming, and emergency monitoring, anchored by the Weller Life wellness philosophy and award-winning C.L.I.M.B., Purpose-Based Wellness, and J.O.Y. programs.

Product overview

RidgeCrest is a senior living retirement community offering multiple levels of care as an integrated service portfolio. The core offerings include Independent Living (villa-style apartments with maintenance-free living) and Assisted Living (private apartments with daily task support). These are supplemented by Therapy & Rehab services delivered through partner Broad River Rehabilitation. The Weller Life serves as the umbrella wellness philosophy for the community, encompassing award-winning programs like Purpose-Based Wellness, C.L.I.M.B. (fall prevention), and J.O.Y. (intergenerational connection). Reflections Memory Care provides specialized dementia care. The community also offers amenities including Cross Creek Country Club and various social/dining programs.

Differentiator

Problem solved

Functional benefit

Brands

• Weller Life: A wellness and lifestyle philosophy adopted by RidgeCrest and Senior Living Communities communities, promoting Longer, Healthier, Happier lives for residents.

Products and services

• Independent Living Villa-style apartment senior living with all maintenance, utilities, and housekeeping bundled; includes social calendar, wellness programming, restaurant-style dining, concierge, and emergency monitoring for active seniors seeking a maintenance-free lifestyle.
• Assisted Living Spacious private apartments with 24-hour person-centered assistance for daily tasks, separate dining and activity areas, ANYTIME dining menu, and individualized care services for seniors needing daily living support.
• Therapy & Rehab On-site rehabilitation services including physical therapy, speech therapy, and occupational therapy delivered by partner Broad River Rehabilitation, accessible to community members and outside guests recovering from illness, injury, or surgery.
• Reflections Memory Care Nationally recognized and award-winning specialized care program for residents living with Alzheimer's disease and other forms of dementia, delivered within the RidgeCrest care services continuum.
• Independent Living + Hybrid care service that combines Independent Living residential accommodations with additional support services for residents who need occasional assistance beyond standard independent living.
• Cross Creek Country Club An on-site country club amenity providing additional recreational and social opportunities to Independent Living members, supporting lifestyle programming within the RidgeCrest community.

Quantifiable outcome

• Members save approximately $1,000 per month compared to maintaining previous house
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Local Schools and Educational InstitutionscoreStrategic or Co-development Partner · 1 November 2017J.O.Y. (Joining Older and Younger) program partners including elementary schools, high schools, colleges, and graduate schools. Partnerships include sporting events, craft activities, technology classes, tutoring, college preparation, culture classes, and service projects.
• Broad River RehabilitationcoreStrategic or Co-development PartnerOn-site rehabilitation services partner providing physical therapy, speech therapy, and occupational therapy for both community Members and outside guests. Located at the RidgeCrest community for convenient access.
• Living Well FoundationcoreOthersNonprofit 501(c)(3) foundation dedicated to fostering supportive senior living communities by providing emergency financial assistance, scholarships, and first-time home buyers program for residents and employees.
• Alzheimer's AssociationcoreOthersNational partnership in Walk to End Alzheimer's with annual fundraising goal of $100,000. Community also has award-winning Reflections memory care program. Holiday Walk of Hope fundraiser benefits this organization.
• UNTOLDminorOthersInternational charitable partnership (formerly CARE for AIDS) focused on ending cycle of poverty, disease, and orphans in East Africa through life-transforming centers.
• Harvest CenterminorOthersLocal community partnership empowering individuals affected by homelessness, poverty, and unemployment through transitional programs focused on eight dimensions of wellness.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S. Comparable to RidgeCrest as a multi-state senior living provider, though Five Star's communities span a broader range of price points.
• Brookdale Senior Living: Largest senior living operator in the United States with ~650 communities across 41 states. Directly comparable as a multi-state assisted living and independent living provider, though at far greater scale and with a broader portfolio of brand tiers.
• Atria Senior Living: Major U.S. senior living operator with over 200 communities. Comparable to RidgeCrest in offering assisted living, independent living, and memory care in a premium, lifestyle-oriented setting, though at significantly larger scale.
• Sunrise Senior Living: Established premium senior living operator with communities across the U.S. and internationally. Comparable to RidgeCrest in delivering assisted living, independent living, and memory care with an emphasis on quality of life and personalized service.

Regional players

• Lexington Health Network: Regional operator of independent living, assisted living, and skilled nursing communities, primarily in the Mid-Atlantic and Midwest. Comparable to RidgeCrest in care continuum delivery, though geographically focused in different states.

Direct peers

• Holiday Retirement: Operates one of the largest networks of independent senior living communities in the U.S. Closely comparable to RidgeCrest's Independent Living offering in all-inclusive pricing model and active lifestyle positioning.
• Sonida Senior Living: U.S. senior living operator with ~80 communities across 20 states. Directly comparable as a multi-state independent living and assisted living provider with similar operating model to RidgeCrest.
• Enlivant: Operates assisted living and memory care communities across the U.S. Comparable to RidgeCrest's assisted living and Reflections memory care programs, particularly in the quality-tier segment.
• Discovery Senior Living: Manages ~100 senior living communities across 20+ states with a focus on luxury independent living, assisted living, and memory care. Highly comparable to RidgeCrest in lifestyle programming, all-inclusive pricing, and premium positioning.
• The Maxwell Group: Parent of Senior Living Communities and The LaSalle Group, operating senior living communities across the Southeast and Mid-Atlantic. Direct peer and ultimate parent entity; comparable as a regional senior living operator with multi-state portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RidgeCrestLiving
• LinkedInlinkedin.com/company/ridgecrest-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RidgeCrest