SARTEL

What SARTEL does

SARTEL (Società Articoli Elettrici di RAVASIO A. & C. S.n.c.) is a family-owned Italian manufacturer of electrical installation equipment headquartered in Grassobbio (Bergamo). The company's product portfolio spans ten branded lines covering fishtapes/cable pullers in nylon (Small Line), fiberglass (Fast Line), polyester (Poly Line), and steel-coated variants (Big Line), alongside lubricants and cable grips (Speedy Line), fastening parts (Fix Line), wall and recessed switchboards (Diamonds Line), construction-site switchboards and industrial sockets (Energy Line), light fixtures (Light Line), and the A-SPIN screwable rods system. Manufacturing is performed in-house using modern thermoplastic injection moulding systems at the Grassobbio facility, with products made from Nylon 6, fiberglass, polyester, steel with PA/PP coatings, and basalt rods with polypropylene coatings.

The business sells both under its own brand and on a third-party (contract manufacturing) basis through direct-to-customer channels: the company website with downloadable PDF catalogs, email and contact-form inquiries, and trade show presence (e.g., Light+Building 2018 in Frankfurt). Target buyers include professional electrical installers, electrical equipment dealers/distributors, construction companies, industrial facilities, the shipbuilding sector, and private customers. Revenue is generated through hardware sales of physical equipment; pricing is not publicly disclosed and orders are handled by request. The firm holds ISO 9001:2015 certification and complies with CEI 23-48, CEI 23-49, IEC 60670-1, and EN 06529 sector standards.

Now in its third generation of Ravasio family leadership (Ivan, Stefano, and Rita alongside founder Alberto), SARTEL operates as a privately held partnership with no external investors, no subsidiaries, and no disclosed funding rounds. Geographic reach is described as Italian and international markets, though no quantitative split is provided, and no public revenue figures are available.

Name

SARTEL

Legal name

SARTEL DI RAVASIO ALBERTO & C. S.n.c.

Website

https://sartel.it

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

SARTEL is a family-owned Italian manufacturer of electrical installation equipment, producing fishtapes, switchboards, fastening systems, lubricants, and lighting for professional installers, construction, industrial, and shipbuilding customers across Italian and international markets.

Ownership category

akta.pro rank

Product category

Electrical Installation Equipment

NAICS

Saw Blade and Handtool Manufacturing (332216)

SIC

Electrical Industrial Apparatus (3620)

akta.pro primary industry

Industrial Ropes, Cords, Twines & Netting (Mooring/Lifting/Fishing/Load Restraint) (IMAOADAK)

Keywords

• Electrical installation equipment
• Cable pulling tools
• Fishtape manufacturing
• Switchboard manufacturing
• Fastening systems

Headquarters

HQ city

Lombardi

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Equipment Manufacturing: SARTEL manufactures and sells electrical installation equipment including fishtapes, switchboards, fastening parts, and related accessories. Products are sold under their own brand and for third-party accounts. Revenue is generated through direct product sales to installers, dealers, industries, and private customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SARTEL manufactures and supplies electrical installation equipment, with a core focus on fishtapes (cable pulling tools) in nylon, fiberglass, polyester, and steel-covered variants. The portfolio also includes electrical switchboards, fastening components, lubricants, screwable rod systems, and light fixtures, produced both under its own brand and on a third-party/private-label basis. Manufacturing is carried out in Grassobbio (Bergamo), Italy using modern thermoplastic injection moulding systems.

Product overview

SARTEL is an Italian electrical equipment manufacturer specializing in fishtapes (cable pulling tools) and electrical installation accessories. The product portfolio is organized into distinct lines: Small Line (nylon fishtapes for civil use), Fast Line (fiberglass fishtapes for industrial applications), Poly Line (polyester fishtapes), and Big Line (steel-covered fishtapes) form the core fishtape offerings. These are complemented by the Speedy Line (lubricants and cable grips), Fix Line (fastening components), Diamonds Line (wall switchboards), Energy Line (construction site switchboards and industrial sockets), Light Line (light fixtures), and A-SPIN (screwable rods system). All products are manufactured in Italy with a focus on quality for civil, tertiary, and industrial electrical installations.

Differentiator

Problem solved

Functional benefit

Brands

• Small Line: Nylon fishtape product line with flexibility and good insertion rigidity for civil and service applications
• Fast Line
• Poly Line
• Big Line
• Speedy Line
• Fix Line
• Diamonds Line
• Energy Line
• Light Line
• A-SPIN

Products and services

• Nylon Fishtapes – Small Line
• Fiberglass Fishtapes – Fast Line
• Polyester Fishtapes – Poly Line
• Steel Covered Fishtapes – Big Line
• Lubricants and Cable Grips – Speedy Line
• Fastening Parts – Fix Line
• Wall Switchboards – Diamonds Line
• Screwable Rods System – A-SPIN
• Construction Site Switchboards and Industrial Sockets – Energy Line
• Light Fixtures – Light Line
• Coated Steel Braid Fishtape (Treccia Inox with Transparent Coating)

Quantifiable outcome

• Lubricant gel version reduces cable insertion friction by up to 80%

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Gewiss S.p.A. Italian manufacturer of electrical installation systems including switchboards, distribution boards, and industrial sockets. Directly comparable to SARTEL's Energy Line (construction-site/industrial switchboards) and Diamonds Line (wall/recessed enclosures).
• Cembre S.p.A. Italian manufacturer of electrical connectors, cable accessories, and electrician tooling. Comparable to SARTEL on electrical installation accessories, fastening components, and the Italian/EU SMB installer channel.
• Katimex Cüppers GmbH: German specialist manufacturer of cable-pulling equipment, fishtapes, and rod systems for electrical installations. Directly competes with SARTEL's fishtape product family (Small/Fast/Poly/Big Line) in the European cable-installation tool market.
• Vimar S.p.A. Italian manufacturer of electrical installation equipment (switches, sockets, enclosures, building automation). Comparable to SARTEL on residential/commercial electrical installation devices and Made-in-Italy distribution channels.
• Palazzoli S.p.A. Italian manufacturer of industrial and marine electrical equipment, including switchboards, sockets, and lighting fixtures. Comparable to SARTEL's Energy Line and Light Line shipbuilding/industrial product range.
• Scame S.p.A. Italian manufacturer of industrial electrical sockets, plugs, and distribution equipment for construction and shipbuilding. Comparable to SARTEL's industrial sockets, construction-site switchboards, and shipbuilding energy-distribution offerings.

Broad incumbents

• ABB Ltd. Global Swiss-Swedish electrical equipment major including low-voltage switchgear, distribution boards, and industrial electrical apparatus. Overlaps with SARTEL's Energy Line industrial switchboard offerings as part of a much larger portfolio.
• Schneider Electric SE: Global French electrical equipment major including low-voltage distribution, industrial sockets, and installation systems. Overlaps with SARTEL's switchboard and industrial socket range but competes at a vastly larger scale.
• BTicino (Legrand Group): Italian-origin (now Legrand) major manufacturer of electrical installation systems including enclosures, switchboards, and wiring accessories. Overlaps substantially with SARTEL's Diamonds Line and Energy Line but is far broader in category breadth and global reach.

Emerging players

• Greenlee Textron (Emerson): US-based manufacturer of professional tools for electricians including cable-pulling equipment and fishtapes. Comparable to SARTEL's core fishtape business from a product-category standpoint, but primarily serves the North American market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sartel-di-ravasio-a-c-snc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SARTEL