We the Veterans and Military Families

Name

We the Veterans and Military Families

Legal name

We the Veterans and Military Families

Website

https://wetheveterans.us

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Veteran Civic Engagement Services

NAICS

Civic and Social Organizations (8134), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Veterans & Military Family Benefits Administration (BPAIAKAI), Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)

Keywords

• Veteran civic engagement
• Military family programs
• Poll worker recruitment
• Nonprofit advocacy services
• Civic participation services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual and corporate donations supporting patriotic engagement programs including Vet the Vote, flag day convenings, and community initiatives. Donation portal available through NeonCRM.
2. Foundation Grants: Institutional funding from foundations such as Ford Foundation ($60M initiative) supporting nonprofit organizations working to protect and advance rule of law and civic participation.
3. Merchandise Sales: Sale of commemorative merchandise including Military 250 Challenge Coins at $75, with portion of proceeds funding organization programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

We the Veterans and Military Families is a nonpartisan, nonprofit organization that runs civic engagement programs for the 16 million+ U.S. veterans and military family community. Its core offerings include the Vet the Vote poll worker recruitment coalition, the Military250 anniversary civic service campaign, Service to Service public service education pathways, the Homefront Sentinel cyber threat awareness initiative, the Veterans Civic Health Index research report, and signature events such as the Flag Day Convening and Continued Impact Summit.

Product overview

We the Veterans and Military Families operates a portfolio of civic engagement programs centered on empowering veterans and military families to strengthen American democracy. The core suite includes Vet the Vote (recruiting poll workers), Military 250 (honoring 250 years of U.S. military service), Service to Service (public service education pathways), Vetted Conversations (civics discussions), Vet the News (veteran journalism), and The Homefront Sentinel (cybersecurity awareness). Supporting offerings include the annual Veterans Civic Health Index research report, downloadable Field Guides on online threats, and signature events including the Flag Day Convening and Continued Impact Summit. The organization also sells commemorative merchandise such as the Military 250 Challenge Coin.

Differentiator

Problem solved

Functional benefit

Brands

• Vet the Vote: National movement recruiting veterans and military family members to serve as poll workers to ensure elections are free, fair, and trusted.
• Military250
• Homefront Sentinel
• Service to Service
• Vetted Conversations
• Vet the News

Products and services

• Vet the Vote
• Military 250
• Service to Service
• Vetted Conversations
• Vet the News
• The Homefront Sentinel
• Veterans Civic Health Index (VCHI)
• Homefront Sentinel Field Guides
• Flag Day Convening
• Continued Impact Summit
• Military 250 Challenge Coin

Quantifiable outcome

• 164,000+ veterans and military family members recruited as poll workers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and strategic.

• America250coreStrategic or Co-development Partner · 15 January 2026We the Veterans and Military Families is a founding partner of America250's America Gives initiative aimed at making 2026 the largest year of volunteerism in U.S. history. Organization previously led successful Military250 campaign commemorating 250th anniversary of Army, Navy, and Marine Corps.
• University of Central Florida (UCF)coreStrategic or Co-development Partner · 4 March 2025UCF partnered with We the Veterans and Volcker Alliance for Service to Service initiative, a national pilot connecting veterans with graduate education pathways in public service. UCF is one of 12 universities nationwide and the only school in Florida and the southeast selected as pilot site.
• Cornell Jeb E. Brooks School of Public PolicycoreStrategic or Co-development Partner · 16 January 2025Cornell became the first Ivy League school to join Service to Service, providing veterans with recruitment support, cross-campus fellowship experiences, and application fee waivers for the MPA program. Cornell ranked #1 Best College for Veterans by U.S. News & World Report for two consecutive years.
• Tragedy Assistance Program for Survivors (TAPS)strategicStrategic or Co-development PartnerJoint partnership creating rapid-response network connecting technology leaders from veteran and military service organizations to share best practices, exchange threat intelligence, and provide mutual support against cyber threats. Both organizations targeted by sophisticated cyber criminals using generative AI.
• Volcker AlliancecoreStrategic or Co-development PartnerLeads the Service to Service initiative in partnership with We the Veterans, connecting veterans and military families with public service education pathways across 12 schools of public service nationwide.
• U.S. Chamber of Commerce FoundationstrategicStrategic or Co-development PartnerPartner for National Civics Bee program at Flag Day Convening honoring America's 250th birthday, with winner receiving 4 FIS Champions Club tickets and on-field passes to Nationals batting practice.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wounded Warrior Project: Wounded Warrior Project is a large veteran-focused nonprofit serving injured post-9/11 veterans across wellness, career, and engagement programs. Overlaps with WtVMF on veteran community-building and donor-pool competition.
• Veterans of Foreign Wars (VFW): VFW is one of the largest and oldest U.S. veteran service organizations with broad policy, community, and benefits advocacy. WtVMF competes for the same veteran-engagement mindshare but with a narrower civic-participation focus.
• The American Legion: The American Legion is a mass-membership veteran service organization with national advocacy and community programs. WtVMF's civic engagement and election-administration work competes for the same volunteer-and-donor base within the veteran community.

Others

• Tragedy Assistance Program for Survivors (TAPS): TAPS supports families of fallen military service members and is a formal WtVMF partner in a rapid-response cyber threat intelligence network. TAPS is adjacent rather than competitive, but operates in the same military-family support space.
• Volcker Alliance: The Volcker Alliance co-leads WtVMF's Service to Service initiative across 12 universities. As a government-effectiveness nonprofit, it is an enabling partner rather than a competitor, but operates in the same civic-capacity-building category.
• America250: America250 is the official U.S. Semiquincentennial commission organizing the 250th anniversary, of which WtVMF is a founding partner through the America Gives initiative. An adjacent enabling organization rather than a peer competitor.

Direct peers

• With Honor: With Honor recruits and supports veterans running for office across the political spectrum. Its cross-partisan veteran-civic-engagement mission closely aligns with WtVMF's 'country over party' positioning and Service to Service public-career pipeline.
• Team Rubicon: Team Rubicon mobilizes veterans and first responders into disaster response and community service. WtVMF's grassroots volunteer mobilization and state-lead structure parallels Team Rubicon's veteran-led service deployment model.
• Iraq and Afghanistan Veterans of America (IAVA): IAVA is a large nonpartisan veteran advocacy organization focused on policy, community, and civic engagement for post-9/11 veterans. WtVMF's board includes Jeremy Butler, IAVA's former CEO, signaling deep overlap in mission and operating approach.
• The Mission Continues: The Mission Continues deploys veterans into community service and civic impact projects nationwide. WtVMF's veteran-led civic engagement model, especially Service to Service and Military250, closely mirrors its community-service orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wetheveterans
• Facebookfacebook.com/WTVMF
• LinkedInlinkedin.com/company/wetheveterans

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We the Veterans and Military Families