Prostar Surfaces
Prostar Surfaces designs, installs, and maintains sports and commercial flooring across the Midwest. Founded in 1979 and headquartered in Milwaukee, Wisconsin, the company serves K-12 schools, athletic facilities, community centers, professional sports teams, and healthcare and residential clients with hardwood, resilient, and specialty surface systems.
- Company typePrivate
- Founded1979
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Prostar Surfaces does
Prostar Surfaces is a Midwest-licensed, privately-held flooring contractor founded in 1979 and headquartered in Milwaukee, Wisconsin. The company designs, installs, resurfaces, repairs, and maintains athletic and commercial flooring systems - anchored by MFMA-compliant maple hardwood gym floors and extending into resilient (rubber-like) surfaces, indoor tracks, outdoor courts, pickleball courts, vinyl, epoxy, and rubber flooring, plus adjacent services such as concrete leveling, demolition, custom graphics and design, and historic renovation of landmark properties.
The business operates a project-based model with direct sales: customers initiate contact via website consultation forms, the company conducts on-site assessments, and projects are priced case-by-case given the wide range of project sizes (from roughly 1,500 sq. ft. repairs to 23,000 sq. ft. gymnasium builds and 235,000 sq. ft. multi-sport complexes). Revenue streams break into one-time installation projects, recurring resurfacing and recoating services, custom design fees bundled into installs, and ancillary demolition and substrate-prep work. The company holds no external funding and operates without public financial disclosure.
The customer base spans K-12 school districts (Glenbard 87, Tiffany Creek Elementary, Ashland High School, Oconomowoc, Kettle Moraine Lutheran), community and recreation centers (Hilltop Community Center, Warner Park, Boys & Girls Clubs of Milwaukee, Legacy Pointe Sports Complex), collegiate athletics (University of Wisconsin-Milwaukee), professional sports (Milwaukee Bucks), healthcare/wellness facilities (Froedtert & MCW Sports Science Center, Bad River Health and Wellness), and high-net-worth residential pickleball and home-gym clients. Geographic reach spans Wisconsin and Illinois as the licensed base, with completed projects extending into Indiana, Iowa, and Arkansas, supported by industry-association memberships (NWFA, Maple Flooring Manufacturers Association), distributor ties (Action Floor Systems, MTE Wood, ShawContract), and an Info/GSA relationship for government contract pursuit.
Prostar Surfaces firmographics
Firmographics- Name
- Prostar Surfaces
- Legal name
- Prostar Surfaces
- Website
- https://prostar-surfaces.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prostar Surfaces designs, installs, and maintains sports and commercial flooring across the Midwest. Founded in 1979 and headquartered in Milwaukee, Wisconsin, the company serves K-12 schools, athletic facilities, community centers, professional sports teams, and healthcare and residential clients with hardwood, resilient, and specialty surface systems.
- Ownership category
- akta.pro rank
Prostar Surfaces industry classification
Industry- Product category
- Sports and Commercial Flooring Contracting
- NAICS
- Flooring Contractors (23833), Building Finishing Contractors (2383)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI)
- akta.pro secondary industry
- Subfloor Preparation, Leveling & Underlayment (HSAPAGAG)
Keywords
Where Prostar Surfaces is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prostar Surfaces business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Floor Installation Services: One-time project-based revenue from new floor installations including hardwood, resilient, synthetic, rubber, vinyl, and epoxy flooring systems. Projects range from small gym repairs to large-scale facility installations spanning thousands of square feet.
- Floor Resurfacing and Repair: Refurbishment services including sanding, staining, resealing, and repair of existing hardwood floors. Annual maintenance contracts for recoating floors.
- Custom Graphics and Design: Custom color selections, stain accents, court graphics, logos, and font designs for gym floors. One-time design fees incorporated into installation projects.
- Demolition Services: Removal and disposal of old flooring, bleachers, or gym equipment as part of renovation projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Prostar Surfaces product offering
Product offeringCore offering
Prostar Surfaces is a Midwest-licensed flooring contractor that designs, installs, and maintains athletic and commercial surface systems including maple hardwood gym floors, resilient athletic flooring, indoor and outdoor sport courts, rubber and epoxy flooring, indoor tracks, and specialty surfaces for stages and unique seating areas. The company also provides concrete leveling, demolition, repair, resurfacing, custom graphics, and historic renovation services, delivering end-to-end project execution for schools, athletic facilities, and commercial clients.
Product overview
Prostar Surfaces is a Midwest-licensed flooring contractor specializing in athletic and commercial surface solutions. The company operates as a service-based business offering multiple flooring product categories: Hardwood Flooring (core maple hardwood systems for gymnasiums with custom graphics), Resilient Systems (rubber-like athletic flooring for weight rooms and tracks), and various surface types (Vinyl, Epoxy, Rubber). The product portfolio includes specialty offerings like Outdoor Courts, Pickleball Courts, Indoor Tracks, Stages, and Unique Sitting Areas. All products are delivered through service offerings including Installation, Repair, Resurfacing, Demolition, Custom Graphics and Design, Historic Renovation, Floor Care, and Repurpose/Recycle Services. The company also offers Athletic/Gym Equipment as an add-on and Concrete Leveling services. Projects range from school gymnasiums and community centers to historic landmarks and professional sports facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardwood Flooring Installation Hardwood floor installation, repair, refurbishing, and care services for gym floors and athletic surfaces, including maple hardwood systems with custom graphics, logos, and game lines. Targeted at K-12 schools, universities, and professional sports facilities.
- Resilient Flooring Systems Resilient floor systems for weight rooms, tracks, and cafeteria areas providing shock absorption and athlete support, combining rubber-like durability with hardwood aesthetics.
- Outdoor Court Installation Outdoor sports court installation and renovation for tennis, pickleball, and basketball, including crack filling, new base construction, and colored court surfacing.
- Pickleball Court Installation Pickleball court installation and renovation services for community centers, schools, and residential properties.
- Stage Floor Installation Stage floor installation and renovation for schools, auditoriums, and community facilities, using materials like Plyron (impact-resistant hardboard plywood) and hardwood.
- Unique Sitting Area Installation Custom seating solutions including learning stairs and curved seating for schools and corporate spaces, featuring wood materials like ash and mahogany with integrated power outlets.
- Historic Renovation Services Specialized restoration of historic flooring in National Historic Landmark buildings, preserving original materials while returning spaces to functional use.
- Vinyl Flooring Installation Synthetic vinyl flooring for commercial spaces offering resilience, spill/stain resistance, and waterproof properties with low maintenance requirements.
- Epoxy Coating Services Epoxy floor coatings for concrete protection, providing liquid repellency, durability, and seamless finishes for locker rooms and high-moisture areas.
- Rubber Flooring Installation Low-maintenance rubber flooring made from recycled tires, ideal for high-traffic commercial spaces, wrestling rooms, and wellness centers.
- Hardwood Floor Installation Services Professional hardwood floor installation with precision craftsmanship, from simple projects to complex athletic facility installations.
- Floor Resurfacing Services Floor restoration through sanding, refinishing, and recoating to extend floor life without full replacement, including annual maintenance contracts.
- Floor Repair Services Floor repair for water damage, wear-and-tear, and subfloor issues including sleeper replacement, leveling, and multi-surface repairs.
- Concrete Leveling Services Expert grinding and leveling of uneven concrete subfloors to prepare surfaces for new flooring installation.
- Demolition Services Removal and disposal of old flooring, bleachers, or gym equipment with options to move materials to secure locations during renovation.
- Indoor Track Installation Indoor running and walking tracks for workout facilities and corporate wellness environments, featuring suspended designs over basketball courts and padded/poured rubber surfaces.
- Floor Care and Maintenance Services Ongoing maintenance including daily cleaning, annual recoating, humidity/temperature regulation, and product recommendations for floor longevity.
Quantifiable outcome
- MFMA compliance ensures proper humidity (35-55%) and temperature (55-75°F) specifications for maple floor performance and warranty.
Companies that use Prostar Surfaces
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles4 records
Prostar Surfaces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Prostar Surfaces partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, core and flagship.
- National Wood Flooring Association (NWFA)minorProfessional industry association membership providing credibility, training resources, and networking within the wood flooring industry.
- Maple FloorminorIndustry association for maple flooring manufacturers and installers, providing standards and certification resources.
- Action Floor SystemscoreStrategic partner who awarded Prostar '2019 Floor of the Year' for maple sports category work. Action Floor Systems provides flooring products used in Prostar installations.
- Milwaukee BucksflagshipFlagship partnership involving installation of iconic floor in old MECCA building, portable floors for Fiserv Forum, and ongoing flooring care at team training facility. Relationship extends to Froedtert & Medical College of Wisconsin Sports Science Center.
- Milwaukee PanthersminorUniversity of Wisconsin-Milwaukee athletics sponsorship creating brand visibility in regional sports community.
- WAC (Western Athletic Conference)minorConference sponsorship providing marketing visibility in collegiate athletics.
- Moose SportminorSports equipment partner appearing in sponsorships section.
- Keeper GoalsminorAthletic facility equipment partner providing goal systems and accessories.
- Info/GSAminorGovernment Services Administration partner for potential government contract opportunities.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Prostar Surfaces competitors and assessment
Company assessmentDirect peers
- Robbins Sports Surfaces: Sports flooring systems provider for hardwood, resilient, and synthetic athletic surfaces. Overlaps directly with Prostar's core gym floor and resilient systems offerings.
- Kiefer USA: Athletic flooring specialist offering gym, track, and multi-sport surfaces to schools and recreation facilities. Comparable product breadth and customer base to Prostar.
- Action Floor Systems: Maple sports flooring manufacturer that awarded Prostar its 2019 Floor of the Year. Acts as both a Prostar supplier and a potential competitor in maple sports floor installations.
- Connor Sports: Major North American athletic hardwood flooring manufacturer and installer serving schools, colleges, and professional venues. Direct competitor to Prostar in maple gym floor installations and custom graphics.
Emerging players
- SnapSports: Modular athletic surfacing company focused on indoor and outdoor courts (basketball, pickleball, tennis). Competes with Prostar's outdoor court and pickleball offerings.
- Mateflex: Manufacturer of interlocking modular athletic tiles for courts, gyms, and recreation facilities. Adjacent competitor in the modular sports surfacing niche.
Broad incumbents
- Tarkett Sports: Global sports flooring manufacturer offering hardwood, resilient, tracks, and turf systems with installation services. Larger, multi-product competitor with national reach.
- Mondo: International manufacturer of athletic tracks, indoor sport surfaces, and commercial flooring. Overlaps with Prostar's indoor track and resilient athletic flooring lines at scale.
- Sport Court: Established modular athletic flooring brand with a national dealer/installer network. Overlaps with Prostar on outdoor and indoor multi-sport court installations.
- Gerflor: Global resilient and vinyl flooring manufacturer with sport-specific product lines. Competes with Prostar's vinyl, rubber, and resilient athletic installations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prostar Surfaces social profiles
Digital presenceProstar Surfaces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prostar Surfaces leadership team
Management profileNumber of profiles
Profiles1 record
Prostar Surfaces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prostar Surfaces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prostar Surfaces
What does Prostar Surfaces do?
Prostar Surfaces is a Midwest-licensed flooring contractor that designs, installs, and maintains athletic and commercial surface systems including maple hardwood gym floors, resilient athletic flooring, indoor and outdoor sport courts, rubber and epoxy flooring, indoor tracks, and specialty surfaces for stages and unique seating areas. The company also provides concrete leveling, demolition, repair, resurfacing, custom graphics, and historic renovation services, delivering end-to-end project execution for schools, athletic facilities, and commercial clients.
Is Prostar Surfaces a public or private company?
Prostar Surfaces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prostar Surfaces founded?
Prostar Surfaces was founded in 1979. It employs 11 to 50 people.
Where is Prostar Surfaces based?
Prostar Surfaces is headquartered in Milwaukee, United States, in the North America region.
How does Prostar Surfaces make money?
Four revenue lines are on record. Floor Installation Services are the primary driver. The others are floor Resurfacing and Repair, custom Graphics and Design and demolition Services.
Who are Prostar Surfaces's main competitors?
Direct peers on record are Robbins Sports Surfaces, Kiefer USA, Action Floor Systems and Connor Sports. Emerging players are SnapSports and Mateflex. Broad incumbents are Tarkett Sports, Mondo, Sport Court and Gerflor.
Does Prostar Surfaces have an API?
No public API is recorded for Prostar Surfaces.
What industry is Prostar Surfaces in?
Prostar Surfaces's product category is Sports and Commercial Flooring Contracting. Its primary akta.pro industry code is IMADAJAI, Sports & Performance Flooring (Gym, Courts, Tracks), with a secondary code of HSAPAGAG, Subfloor Preparation, Leveling & Underlayment. Its NAICS code is 23833 and its SIC code is 2851.