What Redknows does

RedKnows is a UK-based marketing consultancy, not an agency, that specializes exclusively in recruitment and talent-attraction marketing. It serves two primary customer segments: in-house talent acquisition teams at enterprises (helping them build employer brand, develop Employee Value Propositions, and reduce reliance on recruitment agencies) and recruitment agencies (helping them generate inbound leads, improve SEO and brand visibility, and differentiate in a crowded market). The firm operates on a project-by-project consultancy basis with no long-term retainers, delivering tailored engagements over flexible timeframes.

The company's service portfolio comprises 14 distinct offerings, with EVP development as the strategic anchor and surrounding execution services including a 360 Deep Dive marketing audit, branding, web design, recruitment-focused SEO, paid media, social media, email marketing, video production (including 360° content), graphic design, job-advert optimization (notably Google For Jobs integration), workshops, a 12-week marketing mentoring program, and a Personal Brand consultancy for individuals. Core methodology is centered on a proprietary EVP Framework and EVP Onion model used to formulate employer value propositions, supported by free diagnostic tools (Marketing MOT and Employer Brand Audit) used as lead generation assets. Geographic focus is the UK with some European brand engagements.

Commercially, RedKnows monetizes through bespoke project engagements, structured training workshops, and 12-week mentoring/personal-brand programs, with all pricing quote-based and not publicly disclosed. The firm's GTM is consultative direct sales, supported by content marketing across website, LinkedIn, Instagram, TikTok, and event presence at RecFest. In June 2026, RedKnows was acquired by Leicester-based full-service marketing agency CWA, combining its specialist EVP and talent-attraction expertise with CWA's broader brand, content, digital, video, and experiential capabilities. RedKnows continues to operate as a brand within CWA's portfolio.

Name

Redknows

Legal name

Chris Whitmore Associates Limited

Website

https://redknows.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

RedKnows is a UK-based marketing consultancy (not agency) specializing exclusively in recruitment and talent-attraction marketing, serving in-house talent teams and recruitment agencies through project-based EVP development, employer branding, SEO, social media and related services.

Ownership category

akta.pro rank

Product category

Recruitment Marketing Consultancy

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Recruitment marketing services
• Employer branding consultancy
• Talent attraction marketing
• EVP development services
• Recruitment agency marketing

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Marketing Consulting: Project-based consulting engagements for recruitment marketing, employer branding, and talent attraction. Services are tailored to client needs and delivered over flexible timeframes without cookie-cutter approaches or long-term contract obligations.
2. Training and Workshops: Instructional marketing workshops including Brand Ambassador 101, Google For Jobs, LinkedIn 101, and other skill-building programs for recruitment and talent teams.
3. Mentoring Programs: 12-week marketing mentoring and growth plans for client teams, including weekly status reports and training on digital tools.
4. Personal Brand Consultancy: 12-week personal brand consultancy service with weekly training and bespoke templates for individual professional branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

RedKnows provides specialist marketing consultancy services exclusively for recruitment agencies and in-house talent acquisition teams. The company delivers project-based engagements covering employer value proposition (EVP) development, employer branding, recruitment-focused SEO, social media, paid media, web design, email marketing, video production, and graphic design, working without long-term retainers. It also offers training workshops, 12-week marketing mentoring programs, and free diagnostic audits (Marketing MOT and Employer Brand Audit) as lead generation tools.

Product overview

RedKnows is a marketing consultancy (not an agency) specializing exclusively in recruitment and talent attraction marketing. The company operates on a project-by-project basis without retainers or long-term contracts, offering a portfolio of 14 distinct services spanning strategic consulting and execution. Core offerings include EVP (Employee Value Proposition) development, 360 Deep Dive marketing audits, Social Media marketing, Branding, Web Design, SEO, Paid Media, Production (video), Email marketing, Design, Job advert optimization, Workshops, and Personal Brand services. The consultancy serves two primary segments: recruitment agencies and in-house talent teams. They also offer free assessment tools (Marketing MOT and Employer Brand Audit) as lead generation. Following the June 2026 acquisition by CWA, RedKnows' specialized expertise combines with CWA's broader marketing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 Deep Dive Comprehensive marketing audit service delivering insights through interviews with team members, candidates, and clients; analysis of marketing channels, SEO, social media, email, and website performance; with actionable recommendations.
• Branding Brand development services including brand audits, brand guidelines, brand identity and concepts, logo design, collateral redesign, colour palette development, and competitor analysis.
• EVP (Employee Value Proposition) Comprehensive Employee Value Proposition development including EVP 360 assessments, cross-functional workshops, strategy formulation, and internal/external launch campaigns to help organizations attract, engage, and retain top talent.
• Design Graphic design services for recruitment including print design, expo stands, iconography, merchandise, vinyls, and social post templates.
• Email Email marketing services including data cleaning, automation and customer journey mapping, campaign implementation, tailor-made templates, audience management, ROI-focused reporting, and strategic recommendations.
• Free Employer Brand Audit Free employer brand audit reviewing current talent attraction activity, careers site, Google results, and job description copy with quality scoring and quick win recommendations.
• Free Marketing MOT Complimentary marketing audit providing high-level overview of SEO performance and strategic opportunities for improvement, designed to demonstrate expertise and generate leads.
• Jobs Job advert optimization services including Google For Jobs integration and optimization, workshops on Google For Jobs, and bespoke job ad template creation.
• Marketing Mentoring 12-week tailored marketing mentoring program with weekly status reports, full training on digital tools, and marketing dashboard templates to inspire and develop marketing teams.
• Paid Media Pay-per-click advertising and targeted advertising campaigns including Google display ads, remarketing, social media paid ads, and asset creation for talent pool building.
• Production Marketing video production services including 360-degree videos, Day in the Life videos, case study videos, Meet the Team videos, My Story videos, photography, and testimonial content for employer branding.
• SEO Recruitment-focused SEO services including keyword and competitor research, SEO-optimized blog content creation, monthly position tracking, and site health reporting to drive quality organic traffic.
• Social Media Social media marketing services including channel strategy development, monthly content calendar creation, asset production, TikTok and short-form video content, channel audits, and performance reporting.
• Web Design Website and microsite design services including wireframing, content creation, copywriting, and UX optimization to elevate talent attraction and provide seamless candidate journeys.
• Workshops Marketing skills workshops including Brand Ambassador 101, Google For Jobs workshops, and LinkedIn 101 training to enhance team capabilities.
• Personal Brand Personal branding consultancy with 12-week programs, brand ambassador training, and bespoke template creation to help individuals develop their digital presence.

Quantifiable outcome

• 41:1 ROI achieved for Hunter Gatherer on marketing investment
• +6 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CWAcoreStrategic or Co-development Partner · 30 June 2026Leicester-based marketing agency CWA acquired RedKnows in June 2026. CWA is a full-service marketing agency established over 60 years ago, serving clients including Volvo Group, Renault Trucks, and FirstGroup. The acquisition combines RedKnows' expertise in employee value proposition and talent attraction with CWA's broader marketing capabilities spanning brand, content, digital, video, and experiential services. Both companies described the acquisition as a milestone representing strong cultural and brand synergy.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Bayard Advertising: Established recruitment advertising and employer-brand agency with strong US footprint, serving Fortune 1000 talent acquisition teams. Comparable vertical focus but at significantly larger scale and with deeper media-buying heritage.
• Cielo: Large RPO and talent-acquisition solutions provider with dedicated employer-brand and candidate-experience capabilities. Comparable buyer (enterprise TA leaders) and category, but with much broader service scope than RedKnows.
• TMP Worldwide (Radancy): Global recruitment marketing and employer-brand agency (now part of Radancy) serving large enterprises with end-to-end talent-attraction solutions. Broader and far larger than RedKnows but operates in the same employer-branding and EVP category.
• Symphony Talent (formerly SmashFly): Enterprise recruitment marketing technology and services platform combining CRM, programmatic media, and employer-brand content. Adjacent competitor with overlapping employer-brand services but a technology-led rather than consultancy-led model.

Direct peers

• Link Humans: London-based recruitment marketing and LinkedIn-specialist agency serving in-house talent acquisition and recruiters. Strongly comparable in vertical focus and content-led, audit-driven GTM, similar size band to RedKnows.
• Recruitics: US-based recruitment marketing analytics and media-services firm helping employers optimize candidate attraction spend. Comparable employer-brand-and-talent-acquisition focus with a heavier analytics/tech tilt than RedKnows.
• Ph.Creative: UK-based specialist recruitment marketing agency offering employer branding, EVP, careers-site, and content services to in-house talent teams and recruitment agencies — directly overlapping RedKnows' core service mix and buyer base.

Others

• CWA (Chris Whitmore Associates): Leicester-based full-service marketing agency and RedKnows' parent company since June 2026. Comparable marketing-services firm now intertwined with RedKnows, providing broader brand/content/video capabilities alongside RedKnows' specialist recruitment-marketing practice.

Emerging players

• Workable: Global recruitment platform with growing employer-brand and talent-sourcing marketing tooling, including career-site and job-distribution capabilities. Indirect peer at the marketing-tech end of the recruitment stack rather than pure consultancy.

Regional players

• Rareloop: UK digital marketing agency offering SEO, content, and web design with recruitment-sector clients among its verticals. Adjacent UK competitor that overlaps RedKnows on SEO and web design but is not exclusively focused on recruitment marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/redknows
• Instagraminstagram.com/redknowsmarketing/?hl=en-gb
• TikToktiktok.com/@redknowsmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redknows