William Farr school

What William Farr school does

The King William Fair is a single-day annual community event held during Fiesta San Antonio week in the King William Historic District of San Antonio, Texas, operated by the King William Association, a 501(c) nonprofit chartered in 1967. The Fair has been held since 1968 and draws 35,000+ attendees, combining five core components: 200+ Art & Craft vendors, 60+ Food vendors, a 1.5-mile parade route, five entertainment stages, and the Kid's Kingdom children's play area co-operated with the Mission Trail Rotary Club. The event is embedded in Texas' first residential historic district and serves as a major fundraiser for the King William Association, which has donated approximately $900,000 in grants and scholarships since 2001 supporting arts education, college scholarships, and historic preservation.

The organization's revenue model is fundamentally transactional and event-driven, generating income through multiple concurrent streams: general admission tickets ($20 pre-purchase via Eventim, $25 day-of, free for children under 12), $1.00 paper Food & Beverage tickets (the sole payment method inside the Fair Zone), vendor booth fees across multiple categories ($250-$700 for food vendors, $335-$445 for Art & Craft, $350-$600 for special exhibitors, $200 for Texas Wine Garden), gross sales commissions on food (20-25%) and wine (10%), parade entry fees ($100-$175), Kid's Kingdom vendor revenue share (20% retained), and merchandise sales including annual commemorative medals ($5-$12), tumblers ($20), and Bluetooth speaker cups ($25). Customer acquisition relies on the kwfair.org website, email newsletter, Instagram (@kingwilliamfair), and cross-promotion through the Fiesta San Antonio Commission.

The King William Fair serves multiple customer segments: general public/families as primary attendees (B2C), and a diverse vendor base (B2B) including Art & Craft vendors, Food & Beverage vendors, Kid's Kingdom vendors, Texas Wine Garden wineries, and Special Exhibitors (nonprofits and for-profit businesses). The organization is supported by a sponsor portfolio including Bud Light, Merrill Lynch, Jefferson Bank, ZenBusiness, San Antonio River Authority, CityVet, and CHG Healthcare, among others. The Association is staffed by a small team (1-10 employees) including an Executive Director, Operations Manager, and dedicated coordinators for Art & Craft, Parade, and Entertainment functions.

Name

William Farr school

Legal name

King William Fair

Website

https://kwfair.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

The King William Fair is a single-day annual community event in San Antonio, Texas, operated by the King William Association nonprofit. It draws 35,000+ attendees during Fiesta San Antonio week, featuring 200+ art vendors, 60+ food vendors, a parade, and entertainment, as a fundraiser for arts education and historic preservation.

Ownership category

akta.pro rank

Product category

Community Festival & Cultural Event

NAICS

Amusement, Gambling, and Recreation Industries (713), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

akta.pro secondary industries

Community Parades, Carnivals & Street Fairs (MPAGAEAE), Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

Keywords

• Community festival events
• Arts and crafts fair
• Cultural heritage celebration
• Vendor marketplace management
• Nonprofit event organizing

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Admission Fees: General admission tickets sold online for $20 or at the gate for $25. Children 11 and under are admitted free.
2. Fair Tickets: Paper tickets sold at $1.00 each for purchasing food, beverages, and some Kid's Kingdom activities. This is the primary payment method inside the Fair Zone.
3. Art & Craft Booth Fees: Vendors pay booth fees ranging from $335-$445 plus optional electrical and insurance fees. 200+ vendors participate.
4. Food Vendor Booth Fees & Sales Commission: Food vendors pay booth fees from $250-$700 depending on space size, plus 20-25% commission on gross sales.
5. Merchandise Sales: Official commemorative merchandise including annual medals ($5-$12), tumblers ($20), and Bluetooth speaker cups ($25) sold online and at Ilse's Attic booth.
6. Special Exhibitor Fees: Nonprofits pay $350, for-profit businesses pay $600 for booth space at the event.
7. Texas Wine Garden Vendor Fees: Vendors pay $200 booth fee plus 10% of gross sales. Must have TABC Winery Festival Permit.
8. Kid's Kingdom Vendor Revenue Share: Vendors receive 80% of gross sales; King William Fair and Mission Trail Rotary Club retain 20%.
9. Parade Entry Fees: Parade participants pay application fees: $25 nonrefundable application, $100-$175 depending on category (resident, nonprofit, business).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The King William Fair is an annual single-day community festival held on the final Saturday of Fiesta San Antonio Week in the King William Historic District of San Antonio, Texas. The fair combines five major components: 200+ Art & Craft vendor booths, 60+ Food & Beverage vendor booths, beverage stations, a 1.5-mile parade, and a Kid's Kingdom children's activity area, alongside five entertainment stages. The event is operated by the King William Association, a 501(c) nonprofit, and serves as the organization's primary fundraiser for arts education, college scholarships, and historic preservation in the neighborhood.

Product overview

King William Fair is a single annual event product — a major Fiesta San Antonio celebration held on the final Saturday of Fiesta Week in the King William Historic District of San Antonio, Texas. The fair is organized by the King William Association as a major fundraising event since 1968. It combines five equally important components: Art & Craft exhibitors (200+ vendors), Food Vendors (60+ vendors), Beverage Stations, a 1.5-mile Parade route, and Kid's Kingdom play area. Additionally, the fair offers merchandise including annual commemorative medals, tumblers, and specialty items. The fair draws approximately 35,000 attendees annually and supports fine art instructional programs in neighborhood schools, college scholarships, and revitalization efforts in the King William Historic District. Proceeds from the King William Fair have donated close to $900,000 in grants and scholarships since 2001.

Differentiator

Problem solved

Functional benefit

Brands

• Ilse's Attic: The King William Association (KWA) store located in King William Park on Fair Day, selling commemorative pins, T-shirts, and fiesta collectables. Named in honor of Ilse Griffith, who served as KWA board president (1974-1976) and KW Fair Chair.

Products and services

• King William Fair Annual single-day community festival held during Fiesta San Antonio week in the King William Historic District of San Antonio, Texas, combining a 1.5-mile parade, 200+ Art & Craft vendors, 60+ Food & Beverage vendors, five entertainment stages, and the Kid's Kingdom children's area. Targeted at local families, Fiesta participants, and cultural event attendees.
• Art & Craft Vendor Booth Vendor booth participation opportunity for artists and crafters to sell original handmade items at the annual King William Fair. Standard 10'x15' booths are $335, corner booths are $445, plus a $40 non-refundable application fee, with optional $200 electricity and $79 liability insurance. Targeted at independent artists, ceramicists, jewelers, and craftmakers.
• Food Vendor Booth Food vendor booth spaces priced by size, ranging from $250 for a cart space (1 wristband) to $700 for a 10'x35' space (15 wristbands), plus 20-25% commission on gross sales and optional $200 electricity. All food and beverage transactions inside the Fair Zone must use official $1 Fair tickets. Targeted at food truck operators, restaurants, and beverage vendors.
• Texas Wine Garden Vendor Booth Vendor booth opportunity in the Texas Wine Garden for Texas wineries selling by the glass or bottle (plastic containers only). Includes a $200 booth fee plus 10% post-event gross sales fee and a $25 non-refundable application fee. Vendors must hold a TABC Winery Festival Permit. Targeted at Texas wineries.
• Kid's Kingdom Vendor Booth Vendor booth opportunity for children's entertainment providers offering rides, games, and creative experiences. $250 booth/activity fee for non-profit organizations; vendors retain 80% of gross sales, with 20% retained by King William Fair and Mission Trail Rotary Club. Operated in cooperation with the Mission Trail Rotary Club. Targeted at children's entertainment vendors and nonprofit activity providers.
• Special Exhibitor Booth Booth participation opportunity for sponsors, nonprofits, for-profit businesses, and community organizations seeking brand visibility at the Fair. $350 for nonprofit 10x10 booths, $600 for for-profit businesses, plus a $25 non-refundable application fee. The Fiesta San Antonio Commission and Fiesta Commission Charitable Corporation are listed as additional insureds. Targeted at local corporations, nonprofits, and specialty organizations.
• King William Parade Entry Parade participation opportunity for floats, costumes, and performance groups in the 1.5-mile King William Parade, which steps off at 9:00 a.m. and lasts approximately 90 minutes. $25 non-refundable application fee plus $100 for neighborhood residents, $125 for 501(c)(3) nonprofits, and $175 for businesses. Targeted at neighborhood associations, nonprofits, and businesses seeking visibility in the annual parade.
• King William Fair Commemorative Merchandise Official commemorative merchandise including annual Fair medals (e.g., 2026 medal featuring the Alfred Giles House at $12, prior-year medals at $5), Real Housewives of King William insulated tumblers ($20 in green, navy, red), and 17oz Bluetooth wireless speaker cups ($25). Sold online year-round and at the Ilse's Attic booth on Fair Day. Targeted at Fair attendees, collectors, and community supporters.

Quantifiable outcome

• Approximately $900,000 donated in grants and scholarships since 2001
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Mission Trail Rotary ClubcoreStrategic or Co-development PartnerMission Trail Rotary Club co-operates the Kid's Kingdom children's activity area at the Fair. The club receives 20% of gross sales from Kid's Kingdom vendor activities. This partnership has been ongoing for multiple years and is a key component of the Fair's family-focused programming.
• Fiesta San Antonio CommissioncoreStrategic or Co-development PartnerThe King William Fair is a major official Fiesta San Antonio event. The Fiesta San Antonio Commission and Fiesta Commission Charitable Corporation are listed as additional insureds on vendor insurance requirements, indicating formal organizational partnership.
• Bonham ElementaryminorOthersReferenced as a community institution associated with the King William neighborhood, where volunteers have served as precinct election judges.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bayou City Art Festival: Houston-based juried art and craft festival with 200+ artists, food vendors, entertainment, and ticketed admission run by a nonprofit. Closely comparable in vendor economics (art booth fees, food commission), family programming, and arts-focused mission.
• Pecan Street Festival (Austin): Twice-yearly free-to-attend arts, crafts, and food festival in downtown Austin. Comparable because it competes for the same Texas arts & craft vendors and food vendors, even though admission economics differ.
• Round Top Antiques Fair: Iconic Texas semi-annual antiques and collectibles fair with very large vendor base and ticketed entry. Comparable as a Texas-based juried-vendor fair that draws the same artisan and collectibles vendor pool as the King William Fair.
• Cherry Creek Arts Festival: Denver-based juried fine-art festival with about 200+ artists, food vendors, entertainment stages, and ticketed admission. Comparable as a multi-decade, urban, arts-forward nonprofit community fair with comparable attendance and revenue mix.
• Wurstfest (New Braunfels): Long-running Texas community festival with parallel elements: ticketed admission, food and beverage vendors, live entertainment stages, parades, and merchandise. Comparable as a multi-decade, single-host-city, foundation-run event with similar revenue mix.
• Dickens on The Strand (Galveston): Historic-district-based Texas street festival with ticketed admission, parade, food and craft vendors, entertainment stages, and family programming. Comparable as a comparable-scale, single-day, nonprofit community fair with similar revenue structure.

Broad incumbents

• San Antonio Stock Show & Rodeo: Major San Antonio ticketed event with livestock/agriculture focus, large sponsorship base, and substantial grant and scholarship program. Comparable because it draws on the same corporate sponsors and donor pool in San Antonio, although materially larger in scale.
• Texas Renaissance Festival: Large Texas themed festival with ticketed admission, food vendors, artisan/craft vendors, and entertainment programming. Comparable as a multi-weekend Texas festival with similar vendor economics, though at much larger scale and different theme.
• Fiesta San Antonio Commission: Umbrella organization that runs the city-wide, multi-week Fiesta San Antonio celebration of which the King William Fair is a participating event. Comparable because it organizes parades, food, entertainment, and sponsorships at much larger scale and sets the cross-promotion environment for the Fair.

Regional players

• First Friday Arts Collective (San Antonio): San Antonio monthly arts and craft event overlapping with the same local artist vendor pool. Comparable as a regional competitor for art and craft vendors and a recurring cultural touchpoint in San Antonio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kingwilliamfair/?utm_source=ig_embed&utm_campaign=loading
• Facebookfacebook.com/KingWilliamFair
• LinkedInlinkedin.com/company/king-william-fair

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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