Region Ii Human Services
Region II Human Services is the statutorily-designated Behavioral Health Authority for 17 counties in West Central Nebraska, coordinating and delivering mental health and substance use disorder services through four outpatient clinics and a contracted provider network under a government-funded, sliding-fee model.
- Company typePrivate
- Founded1970
- HeadquartersNorth Platte, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Region Ii Human Services does
Region II Human Services is the statutorily-designated Behavioral Health Authority for 17 counties in West Central Nebraska, established through an interlocal agreement and operating as a political subdivision governed by county commissioners from each served county. The organization coordinates, plans, and delivers mental health and substance use disorder services across a service area encompassing Arthur, Chase, Dawson, Dundy, Frontier, Gosper, Grant, Hayes, Hitchcock, Hooker, Keith, Lincoln, Logan, McPherson, Perkins, Red Willow, and Thomas counties. Service delivery combines direct outpatient care through four Heartland Counseling and Consulting Clinic locations (North Platte, Lexington, McCook, Ogallala) with a contracted provider network spanning acute inpatient care, residential treatment, halfway housing, dual diagnosis programs, supported employment, intensive outpatient services, and Medication Assisted Treatment. The portfolio includes crisis response, emergency support, community support, day support via the Frontier House clubhouse model, prevention programs (Mental Health First Aid, QPR, Prime for Life), youth care coordination and wraparound, regional consumer coordination with peer support and WRAP classes, the LOSS Team suicide postvention program, and the Arm in Arm program for pregnant and parenting women with substance use disorders. A digital self-service layer is provided through the licensed MyStrength web and mobile platform. All services operate on a sliding fee scale with no denial for inability to pay, and the organization has maintained CARF International's maximum Three-Year Accreditation continuously since 1997.
The organization's business model is government-funded rather than commercial. FY2025-26 disclosed contract funding totals $4,996,307, of which 87% ($4,364,700) comes from a Nebraska Department of Health and Human Services Division of Behavioral Health subaward, with the remainder from federal block grants for community mental health services (3% CMHS, grant 93.958) and substance abuse prevention and treatment (9% SAPT, grant 93.959), plus $426,742 in county contributions. Beyond the contract base, Region II bills Medicare, Medicaid, and private insurance for outpatient services, and operates a sliding fee scale for uninsured residents. The technology stack is non-proprietary—there is no internally developed platform, no AI/ML capability, and no proprietary integrations; the digital experience relies on the licensed MyStrength tool. Distribution is built on walk-in Open Access same-day intakes, telehealth options, four physical clinics, and an 18+ contracted agency referral network. Customer concentration is high by design: a single state agency supplies the overwhelming majority of funding, but the relationship is anchored by the statutory Behavioral Health Region designation rather than a competitive contract that could be lost.
Region Ii Human Services firmographics
Firmographics- Name
- Region Ii Human Services
- Legal name
- Region II Human Services
- Website
- https://r2hs.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Region II Human Services is the statutorily-designated Behavioral Health Authority for 17 counties in West Central Nebraska, coordinating and delivering mental health and substance use disorder services through four outpatient clinics and a contracted provider network under a government-funded, sliding-fee model.
- Ownership category
- akta.pro rank
Region Ii Human Services industry classification
Industry- Product category
- Community Behavioral Health Services
- NAICS
- Individual and Family Services (6241), Child and Youth Services (62411), Residential Mental Health and Substance Abuse Facilities (62322), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Local Public Health & Human Services Administration (BPAIACAK)
- akta.pro secondary industries
- Residential Mental Health Treatment Centers (HLAFACAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
Keywords
Where Region Ii Human Services is headquartered
LocationHeadquarters
- HQ city
- North Platte
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Region Ii Human Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Government Contracts and Grants: Primary funding from Nebraska Department of Health and Human Services, Division of Behavioral Health (87% of total contract amount), Federal Block Grants for Community Mental Health Services (93.958), and Federal Block Grants for Prevention and Treatment of Substance Abuse (93.959). Additional county funding support.
- Insurance and Medicaid Billing: Accepts Medicare, Medicaid, and most private insurance for outpatient services. Bills Medicaid for Community Support services.
- Sliding Fee Scale Payments: Services provided on a sliding fee scale based on household income and number of people in household. No one denied services due to inability to pay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sliding Fee Scale for uninsured/underinsured individuals |
| Subscription | Monthly | Insurance accepted including Medicare, Medicaid, and most private insurance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Region Ii Human Services product offering
Product offeringCore offering
Region II Human Services is the Behavioral Health Authority for 17 counties in West Central Nebraska, providing and coordinating mental health and substance use disorder services. It delivers direct outpatient therapy, crisis response, medication-assisted treatment, prevention programs, peer support, youth care coordination, and suicide postvention through Heartland Counseling clinics, the Frontier House day support program, community support offices, and a network of contracted private agencies across Arthur, Chase, Dawson, Dundy, Frontier, Gosper, Grant, Hayes, Hitchcock, Hooker, Keith, Lincoln, Logan, McPherson, Perkins, Red Willow, and Thomas counties.
Product overview
Region II Human Services operates as a Behavioral Health Authority serving 17 counties in West Central Nebraska, providing a comprehensive portfolio of behavioral health services through direct service delivery and contracted partnerships. The organization's core offerings include outpatient mental health and substance use disorder services through Heartland Counseling and Consulting Clinics (located in North Platte, Lexington, McCook, and Ogallala), crisis response via a 24/7 Crisis Response Line, Emergency Support Program for immediate behavioral health emergencies, Medication Assisted Treatment for opioid addiction, and prevention programs including youth education, Mental Health First Aid, and suicide prevention. Additional services encompass Community Support for independent living, Day Support at Frontier House, Youth Care Coordination wraparound services, Regional Consumer Coordination with peer support and WRAP classes, LOSS Team suicide survivor support, and specialized programs like Arm in Arm for pregnant/parenting women with substance use disorders. The organization also provides digital support tools including My Strength web/mobile platform and offers various support groups and educational resources including Seeking Safety courses and Prime for Life alcohol/drug education classes. All services are available on a sliding fee scale and the organization maintains CARF International accreditation.
Differentiator
Problem solved
Functional benefit
Brands
- MyStrength: A web and mobile tool to help individuals improve their mood and overcome challenges related to stress, anxiety, substance use, chronic pain and more.
- Arm in Arm: Aiding Recovering Moms
- Frontier House
Products and services
- Behavioral Health Services Comprehensive mental health and substance use disorder services for adults and youth across 17 counties in West Central Nebraska, including outpatient therapy, crisis response, and prevention programs.
- Heartland Counseling and Consulting Clinics
Quantifiable outcome
- LOSS Team connects survivors to services in 39-48 days average vs 4.5 years without intervention
- +1 more outcomes
Companies that use Region Ii Human Services
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Region Ii Human Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Region Ii Human Services partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and supporting.
- CARF InternationalcoreCARF International is an independent, nonprofit accreditor of Health and Human Services. Region II Human Services has received the maximum Three-Year Accreditation since 1997, demonstrating commitment to quality, transparency, and satisfaction of persons served.
- 988 LifelinecoreNational suicide prevention and mental health crisis hotline providing 24/7 emotional support. Region II participates in this national network for crisis response.
- Great Plains HealthcoreAcute/Secure Sub-Acute Inpatient Care provider located in North Platte for Region II consumers requiring hospitalization.
- Touchstone Treatment CentercoreSubstance Use Disorder Short-Term Residential Services provider in Lincoln serving men and women referred by Region II.
- St. Monica'scoreTherapeutic Community (women only) and Substance Use Disorder Short-Term Residential Services provider in Lincoln.
- Houses of HopecoreHalfway House for Men located in Lincoln providing transitional housing and support services.
- CenterPointecoreDual Diagnosis Residential treatment provider in Lincoln serving Region II consumers with co-occurring mental health and substance use disorders.
- Goodwill IndustriessupportingSupported Employment services at locations in North Platte, Lexington, McCook, and Ogallala.
- Community ConnectionssupportingPrevention Coalition providing technical assistance, training, and resource development to community coalitions in the region.
- Lutheran Family Services of NebraskasupportingProvides Intensive Outpatient Services for Mental Health and Substance Use Disorder, Assessments, Outpatient services, and Peer Support services.
- Boys TownsupportingYouth Family Support services provider in North Platte for Region II youth and families.
- Nebraska Youth CentersupportingYouth Mental Health Respite services provider in North Platte.
- StopOverdoseNebraskasupportingStatewide initiative educating the public about NARCAN and providing resources for opioid overdose prevention and treatment.
- Psychiatric HopesupportingMedication Assisted Treatment provider with specially trained APRNs for opioid addiction treatment.
- Platte Valley Women's HealthcaresupportingMedication Assisted Treatment provider serving women only in the region.
- Precise Family CaresupportingMedication Assisted Treatment provider with APRN services in North Platte.
- Great Plains Health Psychiatric ServicessupportingPsychiatric services provider at Great Plains Health for Medication Assisted Treatment services.
- Lexington Regional Health CentersupportingMedication Assisted Treatment provider with ACNP-BC and NP-c services in Lexington.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Region Ii Human Services competitors and assessment
Company assessmentBroad incumbents
- Boys Town: National youth services organization headquartered in Nebraska providing behavioral health, family support, and youth care. Operates as a contracted youth family support partner of Region II; comparable for youth-focused wraparound and residential youth behavioral health services.
- Magellan Health: National managed behavioral health care company administering behavioral health benefits and provider networks for Medicaid and commercial plans. Relevant as a broad incumbent that competes for managed care contracts in the same therapeutic categories Region II delivers.
- Lutheran Family Services of Nebraska: Statewide nonprofit providing behavioral health, refugee services, and family support across Nebraska. Active contracted partner of Region II for Intensive Outpatient Services, peer support, and assessments; comparable as a broader behavioral health incumbent operating across the same geography.
Direct peers
- CenterPointe: Nebraska-based provider of residential dual diagnosis treatment, outpatient, and crisis services. Contracted partner of Region II for residential co-occurring treatment; comparable for the residential mental health and SUD treatment model serving Region II consumers.
- Region III Behavioral Health Services: Nebraska Behavioral Health Region serving a multi-county area with the same interlocal government authority structure. Direct comparator for regional coordination model, outpatient clinic network, and 24/7 crisis response operations.
- Region V Behavioral Health Services: Another Nebraska Behavioral Health Region under the same six-region statewide framework, providing outpatient mental health and substance use disorder services through a network of clinics. Direct comparable on funding mix, governance, and rural service delivery model.
- Region I Behavioral Health (Nebraska): One of six Nebraska Behavioral Health Regions under LB 1083, providing statutory mental health and substance use coordination across a defined multi-county service area. Same governmental authority model, same funding architecture (state + federal block grants + county), and same CARF-accredited direct service delivery approach.
- Region VI Behavioral Health Services: Behavioral Health Region operating under Nebraska's LB 1083 framework with identical statutory authority to coordinate mental health and substance use services across a multi-county service area. Direct comparable for governance, contracting model, and regional scale.
Emerging players
- Charlie Health: Digital-first intensive outpatient behavioral health provider serving adolescents and adults with depression, anxiety, and SUD via telehealth. Emerging competitor that can serve rural Nebraska residents without regional infrastructure, threatening outpatient volume.
- BetterHelp: Large direct-to-consumer online counseling platform offering on-demand therapy subscription services. Emerging digital competitor that can deliver outpatient mental health services to rural West Central Nebraska consumers without geographic constraints.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Region Ii Human Services social profiles
Digital presenceRegion Ii Human Services compliance and trust
Trust signalCompliance1 record
Region Ii Human Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Region Ii Human Services leadership team
Management profileNumber of profiles
Region Ii Human Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Region Ii Human Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Region Ii Human Services
What does Region Ii Human Services do?
Region II Human Services is the Behavioral Health Authority for 17 counties in West Central Nebraska, providing and coordinating mental health and substance use disorder services. It delivers direct outpatient therapy, crisis response, medication-assisted treatment, prevention programs, peer support, youth care coordination, and suicide postvention through Heartland Counseling clinics, the Frontier House day support program, community support offices, and a network of contracted private agencies across Arthur, Chase, Dawson, Dundy, Frontier, Gosper, Grant, Hayes, Hitchcock, Hooker, Keith, Lincoln, Logan, McPherson, Perkins, Red Willow, and Thomas counties.
Is Region Ii Human Services a public or private company?
Region Ii Human Services is a private company. It is classified as state government owned and is currently operating.
When was Region Ii Human Services founded?
Region Ii Human Services was founded in 1970. It employs 1 to 10 people.
Where is Region Ii Human Services based?
Region Ii Human Services is headquartered in North Platte, United States, in the North America region.
How does Region Ii Human Services make money?
Three revenue lines are on record. Government Contracts and Grants are the primary driver. The others are insurance and Medicaid Billing and sliding Fee Scale Payments.
Who are Region Ii Human Services's main competitors?
Broad incumbents on record are Boys Town, Magellan Health and Lutheran Family Services of Nebraska. Direct peers are CenterPointe, Region III Behavioral Health Services, Region V Behavioral Health Services, Region I Behavioral Health (Nebraska) and Region VI Behavioral Health Services. Emerging players are Charlie Health and BetterHelp.
Does Region Ii Human Services have an API?
No public API is recorded for Region Ii Human Services.
What industry is Region Ii Human Services in?
Region Ii Human Services's product category is Community Behavioral Health Services. Its primary akta.pro industry code is BPAIACAK, Local Public Health & Human Services Administration, with a secondary code of HLAFACAC, Residential Mental Health Treatment Centers. Its NAICS code is 6241 and its SIC code is 8300.