Active At Home Senior Services
- Company typePrivate
- Founded-
- HeadquartersDurham, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Active At Home Senior Services does
Active At Home Senior Services is a privately held, locally owned and operated in-home senior care agency headquartered in Durham, North Carolina. The company delivers a coordinated suite of seven service lines to older adults in the Durham, Chapel Hill, Hillsborough, and surrounding communities: non-medical Companion Care and Personal Care, licensed in-home Occupational Therapy and Physical Therapy, licensed aging-in-place Home Modifications performed under a North Carolina General Contractor license, Post Hospital & Recovery Care, and Respite Care for family caregivers. Its primary customers are seniors wishing to age in place and their adult-family decision-makers, acquired through a direct-to-consumer, sales-led motion built around free in-home consultations, phone inquiries, and an educational content marketing layer (Knowledge Center, Tool Kits, FAQ).
The business model is service-based and predominantly private-pay: companion, personal, respite, and home modification services are paid out-of-pocket (with potential long-term care insurance reimbursement), while licensed OT and PT are billed through most major insurance plans with no referral required. Services are delivered by employed caregivers, licensed therapists, and licensed contractors in clients' homes across a single North Carolina micro-market. The company uses an explicit cross-sell design in which OT and PT are offered only to existing companion or personal care clients, creating wallet-share expansion within the same household.
There is no proprietary software platform, mobile application, API, integration layer, or AI/ML capability disclosed. The business is non-technological at its core and depends on people-intensive service delivery. No funding rounds, acquisitions, executive bios, institutional investors, parent companies, or subsidiaries have been disclosed, and the company appears to be a bootstrapped, founder-operated local service business.
Active At Home Senior Services firmographics
Firmographics- Name
- Active At Home Senior Services
- Legal name
- Active At Home Senior Services
- Website
- https://activeathomeseniorservices.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Active At Home Senior Services industry classification
Industry- Product category
- In-Home Senior Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (6216)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)
Keywords
Where Active At Home Senior Services is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Active At Home Senior Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Companion Care Services: Non-medical in-home companion care services including meal preparation, errands, transportation, light housekeeping, and social engagement. Private-pay service, may be eligible for long-term care insurance reimbursement.
- Personal Care Services: Hands-on non-medical personal care including bathing, dressing, grooming, mobility assistance, and toileting. Private-pay model with potential long-term care insurance coverage.
- Occupational Therapy: Licensed in-home occupational therapy services exclusively for existing companion or personal care clients. Most major insurance accepted, no referral required.
- Physical Therapy: Licensed in-home physical therapy services exclusively for existing companion or personal care clients. Most major insurance accepted, no referral required.
- Home Modifications: Licensed North Carolina General Contractor services for aging-in-place modifications including grab bars, ramps, walk-in showers, handrails, and accessibility solutions. One-time project-based and ongoing maintenance services.
- Respite Care: Short-term in-home care providing family caregiver relief. Flexible scheduling from hours to overnight care. Private-pay service.
- Post Hospital & Recovery Care: Transitional care services for hospital-to-home transitions including discharge planning, mobility assistance, home safety preparation, and recovery support. Coordination with existing therapy services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Companion Care - Non-medical in-home support |
| Other | Pay-as-you-go | Personal Care - Hands-on assistance with ADLs |
| Other | Pay-as-you-go | Occupational Therapy - Licensed in-home OT |
| Other | Pay-as-you-go | Physical Therapy - Licensed in-home PT |
| One time/ perpetual license | Pay-as-you-go | Home Modifications - Aging-in-place renovations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Active At Home Senior Services product offering
Product offeringCore offering
Active At Home Senior Services provides non-medical and therapy-based in-home senior care services to older adults and their families in the Durham, Chapel Hill, Hillsborough, and Mebane areas of North Carolina. Its core offerings include Companion Care, Personal Care, in-home Occupational Therapy, in-home Physical Therapy, licensed Home Modifications (aging-in-place renovations), Post Hospital & Recovery Care, and Respite Care for family caregivers, delivered by trained caregivers and licensed therapists directly in clients' homes.
Product overview
Active At Home Senior Services is a non-medical in-home senior care provider offering a coordinated suite of seven core care services: Companion Care (social engagement and daily support), Personal Care (hands-on ADL assistance), Occupational Therapy, Physical Therapy, Home Modifications (licensed contractor services), Post Hospital & Recovery Care, and Respite Care for family caregivers. The company also provides educational resources through its Knowledge Center and Tool Kits. Services are designed to work together as an integrated care model, allowing clients to receive multiple services under one roof with coordinated caregiver and therapist teams. The company operates exclusively as a service business in the Durham, Chapel Hill, Hillsborough, and Mebane areas of North Carolina.
Differentiator
Problem solved
Functional benefit
Products and services
- Companion Care Non-medical, in-home support that helps older adults stay engaged, active, and comfortable at home. Includes meal preparation, errands, transportation, light housekeeping, laundry, social engagement, cognitive stimulation, money management assistance, and pet care, delivered by trained companions across the Durham, Chapel Hill, and Hillsborough service area. Private-pay with potential long-term care insurance reimbursement.
- Personal Care Hands-on, non-medical, in-home assistance with activities of daily living (ADLs) including bathing, dressing, grooming, toileting, mobility, medication reminders, and meal assistance. Designed to preserve dignity, safety, and independence for older adults in their own homes. Private-pay with potential long-term care insurance coverage.
- Occupational Therapy Licensed in-home occupational therapy to improve daily living skills, cognitive function, home safety, and mobility. Exclusively available for existing Active At Home companion care or personal care clients. Most major insurance plans accepted; no physician referral required.
- Physical Therapy Licensed in-home physical therapy to improve strength, balance, and mobility, supporting recovery from surgery, management of chronic pain, and fall prevention. Exclusively available for existing Active At Home companion or personal care clients. Most major insurance plans accepted; no physician referral required.
- Home Modifications Licensed aging-in-place renovations and home safety improvements performed by a licensed North Carolina General Contractor. Includes grab bar installation, handrails, walk-in shower conversions, wheelchair lifts, ramps, and full bathroom accessibility modifications, with free in-home quotes.
- Post Hospital & Recovery Care Guided support for safer hospital-to-home transitions including discharge planning, mobility assistance, home safety preparation, therapy coordination, chronic disease management, and companion care during hospital or rehab stays. Coordination with existing Active At Home therapy services to reduce readmission risk.
- Respite Care Short-term in-home care providing family caregivers temporary relief. Flexible scheduling from hourly to overnight, dementia-capable support, and services ranging from companionship to personal care. Private-pay.
Quantifiable outcome
- Reduced hospital readmission risk through post-hospital care coordination
- +2 more outcomes
Companies that use Active At Home Senior Services
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Active At Home Senior Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active At Home Senior Services partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Active At Home Senior Services competitors and assessment
Company assessmentDirect peers
- Comfort Keepers: Franchised in-home care provider offering companion care, personal care, and specialized dementia and post-hospital support. Highly comparable service portfolio and senior-focused value proposition.
- Right at Home: Franchised in-home care and assistance provider offering companion, personal, and specialized senior care including post-hospital and dementia support. Directly comparable services and operating model.
- Visiting Angels: National franchised network providing companion care, personal care, and respite services to seniors in their homes. Directly comparable service lines, customer profile, and local-agency operating model.
- Home Instead Senior Care: Largest franchised network of in-home senior care services globally, specializing in companion and personal care for older adults. Directly comparable business model, target customer (seniors aging at home), and direct-to-consumer sales motion.
- Senior Helpers: Franchised in-home senior care provider offering companion, personal, and dementia/Alzheimer's care plus post-hospital support. Directly comparable service mix and target demographic.
- Bayada Home Health Care: Large non-profit home health provider offering skilled nursing, therapy (OT/PT), and personal care services in clients' homes. Closely comparable for the clinical/therapy side of Active At Home's offering.
- BrightStar Care: Franchised in-home care agency offering companion, personal, and skilled nursing care along with medical staffing. Closely comparable service mix to Active At Home, including therapy-adjacent offerings and franchise locations that often operate as multi-service local providers.
- FirstLight Home Care: Franchised in-home care provider offering companion, personal, and dementia care with a strong private-duty focus. Directly comparable for service breadth and private-pay orientation.
Broad incumbents
- Encompass Health: Large publicly traded post-acute care operator with home health and rehabilitation services that overlap Active At Home's post-hospital recovery and therapy offerings, though at a far broader scale and institutional level.
- Amedisys: Public home health and hospice provider with in-home nursing and therapy services at national scale. Broader incumbent with overlapping home-based clinical capabilities but a much larger, publicly traded footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Active At Home Senior Services social profiles
Digital presenceActive At Home Senior Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active At Home Senior Services leadership team
Management profileNumber of profiles
Active At Home Senior Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active At Home Senior Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active At Home Senior Services
What does Active At Home Senior Services do?
Active At Home Senior Services provides non-medical and therapy-based in-home senior care services to older adults and their families in the Durham, Chapel Hill, Hillsborough, and Mebane areas of North Carolina. Its core offerings include Companion Care, Personal Care, in-home Occupational Therapy, in-home Physical Therapy, licensed Home Modifications (aging-in-place renovations), Post Hospital & Recovery Care, and Respite Care for family caregivers, delivered by trained caregivers and licensed therapists directly in clients' homes.
Is Active At Home Senior Services a public or private company?
Active At Home Senior Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active At Home Senior Services founded?
Active At Home Senior Services was founded in -1.
Where is Active At Home Senior Services based?
Active At Home Senior Services is headquartered in Durham, United States, in the North America region.
How does Active At Home Senior Services make money?
Seven revenue lines are on record. Companion Care Services are the primary driver. The others are personal Care Services, occupational Therapy, physical Therapy, home Modifications, respite Care and post Hospital & Recovery Care.
Who are Active At Home Senior Services's main competitors?
Direct peers on record are Comfort Keepers, Right at Home, Visiting Angels, Home Instead Senior Care, Senior Helpers, Bayada Home Health Care, BrightStar Care and FirstLight Home Care. Broad incumbents are Encompass Health and Amedisys.
Does Active At Home Senior Services have an API?
No public API is recorded for Active At Home Senior Services.
What industry is Active At Home Senior Services in?
Active At Home Senior Services's product category is In-Home Senior Care Services. Its primary akta.pro industry code is HSAEAAAL, Recurring Housekeeping for Seniors/In-Home Support. Its NAICS code is 624120 and its SIC code is 8082.