Agrocana
Agrocana is a privately held Brazilian agricultural inputs distributor, founded in 2002 and based in Maceió, that sells crop protection, fertilizers, seeds, biologicals and nutrition products from multiple brands to sugarcane, grain, fruit and vegetable producers across northeastern Brazil through eight retail stores and consultative field sales.
- Company typePrivate
- Founded2002
- HeadquartersMaceió, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
What Agrocana does
Agrocana is a privately held Brazilian agricultural inputs distributor founded in 2002 and headquartered in Maceió, Alagoas. The company sells crop protection products, fertilizers, seeds, biologicals and nutritional solutions — sourced from a multi-brand portfolio that includes Syngenta, Atlântica, NK Seeds, Stoller, Agrivalle, Agrocete and Simbiose — to rural producers across northeastern Brazil. It serves sugarcane, corn, irrigated fruit (mango, grape, melon, watermelon, citrus), vegetable and pasture segments through eight physical retail stores in Alagoas, Sergipe, Pernambuco, Bahia and Rio Grande do Norte, complemented by WhatsApp-based direct sales and on-site field visits from in-house agronomists.
The company's go-to-market is consultative and field-led: each store employs agronomists who diagnose producer needs on-site before recommending products, supported by an active program of regional field days and trade shows (Fersucro, Cana Show Inovação, SEALBA SHOW, Agro em Prosa). Agrocana positions itself as 'Agro 5.0' and resells Syngenta's Cropwise Imagery digital monitoring platform to producers, but does not disclose any proprietary AI, software stack or data assets of its own. Marketing combines a technical blog, Instagram, LinkedIn, Facebook, YouTube, an email newsletter and WhatsApp direct channels.
The business model is transactional one-time sales of agricultural inputs, with revenue driven by seasonal crop cycles and repeat producer relationships across eight regional catchments rather than long-term contracts. Named enterprise customers include sugarcane mills (Usina Pindorama) and large fruit operations (Fazenda Barreiro de Santa Fé, Golden Fruit), but the bulk of volume is drawn from long-tail SMB farmers. The company is led by director Edilson Maia, who also serves as vice-president of the Alagoas agriculture federation (Faeal); no parent company, external funding or M&A activity is disclosed.
Agrocana firmographics
Firmographics- Name
- Agrocana
- Legal name
- Agrocana
- Website
- https://agrocana-ne.com.br
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Agrocana is a privately held Brazilian agricultural inputs distributor, founded in 2002 and based in Maceió, that sells crop protection, fertilizers, seeds, biologicals and nutrition products from multiple brands to sugarcane, grain, fruit and vegetable producers across northeastern Brazil through eight retail stores and consultative field sales.
- Ownership category
- akta.pro rank
Agrocana industry classification
Industry- Product category
- Agricultural Inputs Distribution
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Agricultural Chemicals (2870), Agricultural Services (700)
- akta.pro primary industry
- Crop Protection Product Retail (Herbicides/Insecticides/Fungicides) (AFABAJAE)
- akta.pro secondary industries
- Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)
Keywords
Where Agrocana is headquartered
LocationHeadquarters
- HQ city
- Maceió
- HQ country
- Brazil
- HQ region
- Latin America
Offices8 records
Markets served
Agrocana business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Agricultural Inputs Sales: Agrocana generates revenue primarily through the distribution and sale of agricultural inputs including crop protection products (fungicides, insecticides, herbicides), fertilizers, seeds, nutritional products, and biological solutions. The model is one-time transactional per product sale, with repeat purchases driven by seasonal crop cycles and ongoing producer relationships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Agrocana product offering
Product offeringCore offering
Agrocana distributes and sells agricultural inputs — crop protection products (fungicides, insecticides, herbicides), water-soluble and biological fertilizers, hybrid seeds, and plant nutrition/bioactivator solutions — sourced from partner brands such as Syngenta, Atlântica, NK Seeds, Agrocete, Agrivalle, and Stoller. The company operates 8 physical retail stores across northeastern Brazil and complements product distribution with agronomic technical consultation and on-site field visits to sugarcane, grain, irrigated fruit, and horticulture producers.
Product overview
Agrocana is an agricultural input distributor offering a multi-brand portfolio of crop protection products, fertilizers, seeds, and nutritional solutions. The company distributes products from partner brands including Syngenta (crop protection, biologicals, seeds), Atlántica (fertilizers, bioactivators), NK Seeds (corn hybrids), Agrocete (nutritional products), Agrivalle, and others. Key products include Solucat water-soluble fertilizers, Syngenta fungicides and insecticides (Switch, Pergado MZ, Actara, Engeo Pleno S), NK corn seeds, and biological solutions like Solub Phos. The offering spans across multiple crop categories including sugarcane, corn, mango, grape, melon, watermelon, citrus, and vegetables, with technical consulting services supporting product recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Syngenta Crop Protection Portfolio Comprehensive range of crop protection products distributed by Agrocana from Syngenta, including fungicides (Switch, Pergado MZ, Score, Priori Top, Prio Xtra, Tilt), insecticides (Actara, Ampligo, Engeo Pleno S, Calipen SC), and Moddus for disease and pest control across sugarcane, corn, fruits, and vegetables.
- NK Corn Seeds High-performance corn hybrids from NK Seeds (Syngenta's seed brand), including NK 505 VIP3, recognized for high productive potential and pest resistance; distributed by Agrocana to corn and grain producers across the SEALBA region.
- Solucat Water-Soluble Fertilizer Water-soluble crystalline fertilizer from Atlântica, formulated with high-purity crystals for rapid dissolution and efficient nutrient delivery. Distributed by Agrocana in formulations such as Solucat 25-05-05 for corn and other crops.
- Solub Phos (Biological Fertilizer) Biological tool from Simbiose that improves phosphorus absorption and release in soil, particularly for mango cultivation in the São Francisco Valley; distributed by Agrocana.
- Pergado MZ Fungicide Syngenta fungicide combining mandipropamida with a protector, offering translaminar action and prolonged effect for downy mildew control in vineyards; distributed by Agrocana.
- Switch Fungicide Syngenta fungicide combining two complementary mechanisms for efficient control of Glomerella and other diseases in grapes, providing internal and external plant protection; distributed by Agrocana.
- Razormin Bioactivator Atlântica bioactivator distributed by Agrocana to stimulate root formation, lateral root development, and increased absorption hairs for improved nutrient uptake.
- Kelkat Mix Nutritional Product Chelated micronutrient product from Atlântica, distributed by Agrocana to activate antioxidant systems, maintain stomata function, and sustain energy production under stress conditions.
- Microcat Boro Nutritional Product Boron-based nutritional product distributed by Agrocana, used in combination with Solucat for improved fertilization, grain formation, and energy translocation in plants.
- GRAP Product Line (Sugarcane Nutrition) Product line from Agrocete distributed by Agrocana for sugarcane cultivation, including GRAP ST PRO, GRAP AMYNO 15, GRAP SUPER GUN, and GRAP NOD AL — specialized nutritional solutions validated for the sugarcane sector.
- Agronomic Technical Consultation and Field Visits On-site agronomic diagnosis, crop-specific recommendation, and ongoing field support service delivered by Agrocana's agronomists and field consultants to rural producers across northeastern Brazil; provided through 8 retail stores, WhatsApp channels, and direct farm visits.
Quantifiable outcome
- Grape producers achieved 28 tonnes per hectare using Giro technology products distributed by Agrocana
- +2 more outcomes
Companies that use Agrocana
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Agrocana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Agrocana partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and minor.
- SimbiosemajorSimbiose is a biological solutions partner, presenting products like Solub Phos for phosphorus availability in mango crops. Agrocana participated in a Simbiose-organized event on biological mango management in July 2023 in Petrolina.
- SyngentacoreSyngenta is Agrocana's primary strategic partner, providing a full portfolio of crop protection products (fungicides, insecticides, herbicides), seeds, and biological solutions. Syngenta products featured include Actara, Ampligo, Engeo Pleno S, Calipen SC, Moddus, Priori Top, Prio Xtra, Score, and the Cropwise Imagery digital monitoring platform. Agrocana participates in Fersucro and other events alongside Syngenta, and received the Syngenta Prêmio Raízes 2023 recognition.
- AtlánticacoreAtlântica is a key partner supplying high-efficiency fertilizers including the Solucat line of water-soluble crystal fertilizers and Razormin root development stimulant. Agrocana features Atlântica products across all its stores and in technical blog content. The partnership focuses on nutritional solutions for corn, fruits, and specialty crops in northeastern Brazil.
- NK SeedscoreNK Seeds (Syngenta's seed brand) provides high-performance corn hybrids including the NK 505 VIP3, recognized for high productive potential and pest resistance. Agrocana distributes NK seeds through its regional store network, promoting them at field days and events.
- AgrivallemajorAgrivalle supplies biological and nutritional solutions for agriculture. Products are featured in Agrocana's portfolio for sugarcane and other crops, with joint presence at events like Cana Show Inovação 2025.
- StollermajorStoller provides plant nutrition and physiology solutions. Part of Agrocana's multi-brand portfolio available across all store locations.
- AgrocetemajorAgrocete supplies specialized nutritional products for sugarcane including the GRAP line (GRAP ST PRO, GRAP AMYNO 15, GRAP SUPER GUN, GRAP NOD AL). Agrocana presents Agrocete products at Fersucro and sugarcane-focused events.
- IPESAminorIPESA is listed among Agrocana's partner brands, though the specific nature of the partnership is not detailed in available sources.
- SafrasulminorSafrasul is listed among Agrocana's partner brands, though the specific nature of the partnership is not detailed in available sources.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Agrocana competitors and assessment
Company assessmentBroad incumbents
- AMAGGI: AMAGGI is a large, vertically integrated Brazilian agribusiness (origination, processing, inputs) that sells agricultural inputs alongside grains and logistics; it is comparable to Agrocana as a scaled Brazilian agricultural input provider, though it operates a much broader portfolio beyond distribution.
- Castrolanda: Castrolanda is a large agricultural cooperative in Paraná that distributes crop protection, fertilizers, and seeds to members alongside technical advisory; comparable to Agrocana as a multi-store, multi-crop Brazilian agricultural input retailer with agronomic services, though it is far larger and Paraná-focused.
- Coopercitrus: Coopercitrus is one of Brazil's largest agricultural cooperatives, with a broad retail network selling inputs, machinery, parts and offering technical assistance; it is comparable to Agrocana as a multi-store Brazilian agricultural input retailer with agronomic support, although it operates mainly in São Paulo/Minas Gerais at much greater scale.
- Cooxupé: Cooxupé is one of Brazil's largest coffee cooperatives and a major agricultural input retailer for its members; comparable to Agrocana because it combines input distribution with technical agronomic services, though it operates primarily in Minas Gerais/São Paulo and is much larger and member-owned.
Direct peers
- Lavoro: Lavoro is a Brazilian agricultural input retailer/distributor formed through consolidation of regional distributors; it shares Agrocana's core model of multi-brand input resale combined with agronomic advisory, but operates at materially greater national scale.
- Agrogalaxy: Agrogalaxy is one of the largest agricultural input retailers in Brazil, distributing crop protection, seeds, fertilizers and biologicals through a multi-store network with a multi-brand supplier portfolio — directly comparable to Agrocana's distribution model across multiple Brazilian states.
Others
- Syngenta (Brasil): Syngenta is Agrocana's primary strategic supplier and the source of its lead crop protection, seed and digital (Cropwise Imagery) portfolio; relevant as a peer because Syngenta both supplies and, in some channels, competes directly with distributors like Agrocana for the Brazilian grower relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Agrocana social profiles
Digital presenceAgrocana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrocana leadership team
Management profileNumber of profiles
Profiles2 records
Agrocana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrocana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrocana
What does Agrocana do?
Agrocana distributes and sells agricultural inputs — crop protection products (fungicides, insecticides, herbicides), water-soluble and biological fertilizers, hybrid seeds, and plant nutrition/bioactivator solutions — sourced from partner brands such as Syngenta, Atlântica, NK Seeds, Agrocete, Agrivalle, and Stoller. The company operates 8 physical retail stores across northeastern Brazil and complements product distribution with agronomic technical consultation and on-site field visits to sugarcane, grain, irrigated fruit, and horticulture producers.
Is Agrocana a public or private company?
Agrocana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agrocana founded?
Agrocana was founded in 2002.
Where is Agrocana based?
Agrocana is headquartered in Maceió, Brazil, in the Latin America region.
How does Agrocana make money?
One revenue line is on record: agricultural Inputs Sales.
Who are Agrocana's main competitors?
Broad incumbents on record are AMAGGI, Castrolanda, Coopercitrus and Cooxupé. Direct peers are Lavoro and Agrogalaxy. Syngenta (Brasil) is listed as an others.
Does Agrocana have an API?
No public API is recorded for Agrocana.
What industry is Agrocana in?
Agrocana's product category is Agricultural Inputs Distribution. Its primary akta.pro industry code is AFABAJAE, Crop Protection Product Retail (Herbicides/Insecticides/Fungicides), with a secondary code of AFABAJAF, Fertilizer & Nutrient Retail (Dry, Liquid, Blends). Its NAICS code is 3253 and its SIC code is 2870.