What Stoller Wine Group does

Stoller Wine Group is a privately held, family-owned wine company founded in 1993 by Bill Stoller in Dayton, Oregon, operating a diversified portfolio of six wine brands — Stoller Family Estate, Chehalem, History, Elouan, Chemistry, and Stoller Swing — anchored by the 400-acre Stoller Family Estate, the largest contiguous vineyard in Oregon's Dundee Hills. The company sells through four Oregon DTC locations (Stoller Family Estate tasting room in Dayton, Chehalem Estate tasting room in Sherwood, Stoller Wine Bar in Newberg, and Stoller Wine Bar in Bend), an e-commerce storefront, on-property guest houses at two estates, and a national trade/distributor program. Core production technology is traditional, low-intervention winemaking emphasizing minimal processing, with the vineyard certified under LIVE (Low Input Viticulture and Enology) and Salmon-Safe sustainable agriculture programs.

The business model blends recurring and transactional revenue streams. Recurring revenue comes from the Exploration Club wine club, which delivers three annual six-bottle allocations ($210–$270 per shipment) with no membership fee, 20% member discounts, $25 flat-rate shipping, and access to member-exclusive events and newly released wines. Transactional revenue comes from DTC wine sales at tasting rooms and wine bars (including by-the-glass, flights, bottles, craft cocktails, and food), online e-commerce purchases, on-site guest house stays, and wholesale sales to restaurants and retailers through distributors managed by an SVP of National Sales. Pricing on regular wine purchases is publicly disclosed via the e-commerce shop, while wine club allocations and member benefits are detailed on the club landing page.

Stoller Wine Group holds Certified B Corporation status alongside LIVE and Salmon-Safe certifications, and leadership is led by founder Bill Stoller, winemaker Melissa Burr (History brand), VP of Communications Michelle Kaufmann, and SVP of National Sales Britt Dimmick. Product range spans ultra-premium small-batch old-vine wines (History), flagship estate Pinot Noir and Chardonnay (Stoller Family Estate), accessible fruit-forward styles (Elouan, Chemistry), and ready-to-drink canned formats (Stoller Swing, Canned Oregon), enabling coverage across premium, mid, and casual price points and consumption occasions.

Name

Stoller Wine Group

Legal name

Stoller Wine Group

Website

https://stollerwinegroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Stoller Wine Group is a family-owned Oregon wine producer founded in 1993, operating six wine brands from a 400-acre Dundee Hills estate and selling through tasting rooms, wine bars, e-commerce, a wine club, and national trade distribution.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE), Wine Bars (THAFAEAF), Wine Production & Winemaking (AFAFAAAB)

Keywords

• Oregon winery
• Wine production
• Wine tasting rooms
• Wine club membership
• Wine tourism

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through e-commerce shop, tasting rooms, and wine bars. Customers purchase bottles at retail prices at estate locations and online.
2. Wine Club Membership (Exploration Club): Three annual shipments of 6 bottles each (18 bottles total annually) with allocations ranging from $210-$270 per shipment depending on selections. Members receive 20% discount on all wines, free shipping on club allocations ($25 flat rate for others), and access to member-exclusive events. No membership fee, no commitment required.
3. Wine Bar Food & Beverage: Wine bars generate revenue from wine by-the-glass and bottle sales, craft cocktails, mocktails, beer and cider from local purveyors, and food menu items including bistro favorites with seasonal ingredients.
4. Trade/Distribution Sales: Sales to distributors through trade and media channels, with trade contact handled by Senior Vice President of National Sales. Full product catalog available for trade partners including current wines and library wines.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Stoller Wine Group produces and sells a portfolio of Oregon wines across six brands (Stoller Family Estate, Chehalem, History, Elouan, Chemistry, and Stoller Swing canned wines), operating four Oregon locations including two estate tasting rooms and two wine bars. The company sells directly to consumers through e-commerce, the Exploration Club wine club (three annual shipments of six bottles), and on-site hospitality, while also distributing through trade channels.

Product overview

Stoller Wine Group is a family of wine brands from Oregon's Willamette Valley founded in 1993, operating as a diversified wine company with a portfolio of six distinct wine brands (Stoller Family Estate, Chehalem Winery, Elouan, History Wine, Chemistry Wine, Stoller Swing/Canned Oregon) complemented by two wine bar locations (Newberg and Bend), accommodation offerings (guest houses at Stoller Family Estate and Chehalem), and a wine club membership (Exploration Club). The company is structured around multiple wine sub-brands at different price points and styles, supported by experiential retail locations and hospitality services, all united under a certified B Corp sustainability commitment.

Differentiator

Problem solved

Functional benefit

Brands

• Stoller Family Estate: The flagship estate brand, the largest contiguous vineyard in Oregon's Dundee Hills at 400 acres, producing Pinot Noir and Chardonnay.
• Chehalem
• History
• Elouan
• Chemistry
• Stoller Swing

Products and services

• Stoller Family Estate wines Flagship estate wine brand producing Pinot Noir, Chardonnay, Rosé, and sparkling wines from the largest contiguous vineyard in Oregon's Dundee Hills. Sells to individual wine consumers through the tasting room, e-commerce, and wine club.
• Chehalem Winery wines

Quantifiable outcome

• Named one of the Best 25 Wines for Summer 2015 by Fortune Magazine
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sokol Blosser Winery: Family-owned Willamette Valley winery and fellow B Corp with organic and biodynamic estate vineyards, DTC tasting room, wine club, and trade distribution. Closely comparable to Stoller on ownership structure, sustainability ethos, multi-decade history, and DTC-led go-to-market.
• Eyrie Vineyards: Pioneering Dundee Hills/Willamette Valley Pinot Noir estate with a long heritage and DTC tasting program; comparable on estate viticulture, Pinot Noir focus, and Oregon regional provenance.
• Beaux Frères: Premium Willamette Valley Pinot Noir specialist with estate vineyards and a tasting room in Newberg — overlapping core varietal (Pinot Noir) and Dundee Hills/Willamette terroir with Stoller, and a similar DTC-plus-trade model.
• Willakenzie Estate: Dundee Hills estate focused on Pinot Noir with single-vineyard wines and a tasting room — directly comparable location, varietal, and DTC approach.
• A to Z Wineworks: Oregon-based négociant producer sourced across multiple AVAs with strong DTC and national trade distribution; comparable on regional Oregon sourcing model and broad varietal portfolio strategy.
• Penner-Ash Wine Cellars: Willamette Valley Pinot Noir producer with estate winery and a strong DTC and fine-dining trade presence; matches Stoller on varietal focus, Oregon regional identity, and DTC-plus-trade channels.
• King Estate Winery: Large-scale Oregon winery estate in the Willamette Valley with broad varietal range, an on-site restaurant, and DTC plus national distribution — comparable scale and DTC tourism model to Stoller Wine Group.
• Domaine Drouhin Oregon (Domaine Drouhin 'DDO'): Burgundy-affiliated estate in the Dundee Hills producing premium Oregon Pinot Noir and Chardonnay; directly comparable on varietal, terroir, premium price positioning, and DTC experience model.
• Erath Winery: Pioneering Dundee Hills winery focused on Pinot Noir with a tasting room in the Willamette Valley; comparable in varietal focus, regional location, and DTC tasting room strategy.

Broad incumbents

• Jackson Family Wines: Large multi-brand U.S. wine company owning multiple Willamette Valley and global brands (including the former purchase of Willakenzie's property assets); relevant as a multi-brand, family-controlled wine group with broader geographic footprint and trade scale than Stoller.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stoller-wine-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoller Wine Group