What Waltzing Matilda does

Waltzing Matilda BV is a Belgium-based freelance marketing partnership registered in Gullegem (VAT BE 0757 973 539) and operated principally by founder Jurgen Holvoet. The company delivers an integrated three-pillar service offering — Strategie (brand identity, content strategy, advertising strategy), Story (copywriting, social posts, blog posts, and in-house day-to-day marketing support), and Fotografie (architecture, corporate, people, and personal photography) — packaged as a single marketing-partner relationship rather than discrete product modules.

The business model is project-based professional services delivered directly by the founder and a fixed team of three contractors (a graphic designer, a developer, and an additional photographer). Pricing is not publicly disclosed; engagements are quoted per project, with go-to-market conducted via the company website (waltzingmatilda.be), direct email, and phone. There is no proprietary software product, no AI capability disclosed, no funding raised, and no parent or subsidiary structure.

The customer base consists of more than 23 named small and medium-sized businesses across personal care (e.g., Leonis Barbam), food/culinary (e.g., Tierenteyn), architecture, corporate, and creative sectors, all served on a regional basis within Flanders, Belgium. No enterprise anchor clients, recurring SaaS contracts, or recurring-revenue mechanics are disclosed; the underlying economics are those of a lifestyle-scale freelance practice.

Name

Waltzing Matilda

Legal name

Waltzing Matilda BV

Website

https://www.waltzingmatilda.be

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Waltzing Matilda is a Belgium-based freelance marketing partnership that delivers strategy, content creation, and photography services as an integrated offering to small and medium-sized businesses across Flanders.

Ownership category

akta.pro rank

Headquarters

HQ city

Gullegem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Marketing: Project-based professional services for marketing strategy, content creation (copywriting, social posts, blog posts), and photography. Services are tailored to client needs and delivered by the core team or contracted specialists.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Waltzing Matilda is a freelance marketing partner that delivers integrated marketing services across three pillars: Strategy (brand identity development, content strategy, and advertising strategy), Story (content creation and copywriting including social posts, blog posts, and day-to-day marketing support), and Photography (architecture, corporate, people, and personal photography). Engagements are custom project-based work delivered by founder Jurgen Holvoet and a fixed team of contracted specialists (graphic designer, developer, additional photographer) to small and mid-sized businesses primarily in Belgium.

Product overview

Waltzing Matilda is a freelance marketing partner offering a three-pillar service portfolio: Strategy (brand identity, content strategy, ads strategy), Story (content creation, copywriting, in-house support), and Photography (architecture/design, corporate, people, and personal photography). These services are offered as integrated marketing solutions rather than as discrete software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Strategy) Strategic marketing services covering brand identity development, content strategy, and social media advertising strategy, delivered as custom project engagements to small and mid-sized businesses.
• Story (Content Creation) Content creation and copywriting services that translate strategy into words, images, and visuals, including social media posts, blog posts, and ongoing day-to-day in-house marketing support for client teams.
• Fotografie (Photography) Professional photography services delivered across four categories: Architecture & Design, Corporate Photography, People (portraits), and Personal (personal projects), for clients needing visual content as part of their marketing.

Named customers23 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Emerging players

• DEPT®: Global digital agency with Belgian operations offering marketing, content creation, creative, and technology services. Comparable integrated offering to Waltzing Matilda, particularly in digital storytelling and content, but with substantially larger scale and broader technology stack.
• Team5pm: Belgian social media and content marketing agency focused on SMB and mid-market clients. Direct functional overlap with Waltzing Matilda's 'Story' content creation pillar, though specializing more in social and influencer-driven work.

Broad incumbents

• Wunderman Thompson Belgium: Global creative, content, and commerce agency with Belgian presence, offering brand strategy, storytelling, and integrated marketing services. Closely parallels Waltzing Matilda's three-pillar service model but at enterprise scale.
• BBDO Belgium: Long-standing Belgian creative and advertising agency within the BBDO Worldwide network, providing integrated marketing communications, brand strategy, and content creation. Comparable offering to Waltzing Matilda but with enterprise-grade scale and broader geographic reach.
• Serviceplan Group: Large European independent agency group offering integrated strategy, creative content, and digital marketing. Comparable in service breadth to Waltzing Matilda, though operating across multiple European markets with house-of-brands structure.
• TBWA Belgium: Established Belgian advertising agency under the global TBWA network, offering strategy, creative, and content services to brands. Comparable to Waltzing Matilda in the marketing services category, but operates at significantly larger scale with broader portfolio capabilities.
• Dentsu Belgium: Belgian arm of Dentsu International, offering integrated marketing, advertising strategy, content, and communications services. Competes in the same broad marketing services category but with full network capabilities and multinational clients.

Regional players

• KesselsKramer: Independent creative agency headquartered in Amsterdam with a strong reputation for integrated brand storytelling, advertising, and content work. Comparable creative positioning to Waltzing Matilda, though serving larger brands across Benelux and beyond.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waltzing Matilda