Amanvida.eu
Amanvida is a Belgian direct-to-consumer e-commerce retailer headquartered in Wevelgem, selling organic food, supplements, drinks, personal care, home, and animal supplements under proprietary brands (Amanprana, Mannavital) and curated third-party brands to health-conscious consumers in Belgium and the Netherlands (with DE/FR storefronts).
- Company typePrivate
- Founded2008
- HeadquartersSchoten, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Amanvida.eu does
Amanvida is a privately held Belgian direct-to-consumer e-commerce retailer headquartered in Wevelgem (Zuidstraat 10, VAT BE0411.616.926), specializing in organic and natural products across six categories: supplements, organic food, drinks, personal care, home & lifestyle, and animal supplements. It operates as the official online shop for Amanprana and Mannavital, with additional house brands Mannavita, Ladrôme Laboratoire, Amanprana Care, BambuSalz, and Kokovita, alongside a curated catalog of third-party organic brands (Bio Orto, Monograno Felicetti, Ecomil, Schulp, Rish Kombucha, The Bridge, Fish4Ever, Dr. Bronner, Highland Soap Co., The Munio, Alia Skin Care, just. Bonheur, Activus). The storefront is built on Magento (Hyvä theme), supports four languages (English, Dutch, French, German) and multiple currencies, and accepts Visa, Mastercard, Maestro, PayPal, and Bancontact.
The business model is straightforward transactional DTC retail: low-ticket unit pricing (€1.55–€37.95), with shipping subsidized at €69 for free delivery in Belgium and the Netherlands, same-day dispatch on orders placed before 10:00 via DPD logistics, and promotional levers including volume discounts (15% off on 2-piece bundles) and cross-brand combo deals. The go-to-market is content-led, combining a health-and-beauty blog, email newsletter, and organic social (Facebook, Instagram, TikTok), supported by a goal-based site taxonomy (24+ wellness goals) and personal purchase-advice support.
The company is privately held with no disclosed ownership, leadership, or funding history; its revenue, headcount, and corporate timeline are not publicly reported. Its customer base is health-conscious B2C consumers in Belgium, the Netherlands, Germany, and France, with verified local payment rails (Bancontact, Maestro) and a focused regional fulfillment footprint operating as its primary distribution moat.
Amanvida.eu firmographics
Firmographics- Name
- Amanvida.eu
- Legal name
- Amanvida
- Website
- https://amanvida.eu
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amanvida is a Belgian direct-to-consumer e-commerce retailer headquartered in Wevelgem, selling organic food, supplements, drinks, personal care, home, and animal supplements under proprietary brands (Amanprana, Mannavital) and curated third-party brands to health-conscious consumers in Belgium and the Netherlands (with DE/FR storefronts).
- Ownership category
- akta.pro rank
Amanvida.eu industry classification
Industry- Product category
- Organic & Natural Products E-commerce
- NAICS
- Food and Beverage Retailers (445), All Other Specialty Food Retailers (445298), Health and Personal Care Retailers (456)
- akta.pro primary industry
- Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)
- akta.pro secondary industry
- Organic & Natural Beverage Wholesale (AFAIAJAE)
Keywords
Where Amanvida.eu is headquartered
LocationHeadquarters
- HQ city
- Schoten
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Amanvida.eu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct retail sales of organic and natural products including supplements, food, beverages, personal care, and home goods. Revenue generated through online transactions with standard e-commerce pricing and volume discount structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Amanvida.eu product offering
Product offeringCore offering
Amanvida.eu is a Belgium-based direct-to-consumer online retailer that sells curated organic and natural products across six core categories: supplements, organic food, drinks, personal care, home & lifestyle, and animal supplements. It operates as the official online shop of Amanprana and Mannavital house brands and distributes complementary third-party organic brands, fulfilling orders from its Wevelgem headquarters to consumers in Belgium and the Netherlands with free shipping over €69 and same-day dispatch.
Product overview
Amanvida.eu is a multi-brand e-commerce platform specializing in organic and natural products, operating as the official online shop for Amanprana and Mannavital. The platform functions as a curated marketplace featuring both proprietary brands (Amanprana, Mannavital, Mannavita, Ladrôme Laboratoire, Amanprana Care, BambuSalz, Kokovita) and third-party organic brands across six core categories: Supplements (vitamins, minerals, omega fatty acids, phytotherapy), Organic Food (pasta, oils, sauces, snacks, cacao, fibers), Drinks (kombucha, juices, plant-based milks, coffee, tea), Personal Care (skincare, haircare, body care, dental), Home & Lifestyle (home fragrance, books, cleaning), and Animal Supplements (for dogs, cats, horses). The own brands form the core portfolio with Mannavital focusing on supplements and Amanprana on premium food products, while the marketplace extends the offering with complementary brands like Bio Orto (Italian foods), Monograno Felicetti (pasta), Ecomil (plant-based drinks), and Dr. Bronner (personal care). The platform offers free shipping over €69 in Belgium and Netherlands with 24-hour dispatch.
Differentiator
Problem solved
Functional benefit
Brands
- Amanprana: House brand for organic food products including oils, juices, coconut oil, and condiments
- Amanprana Care (Amanprana Body Care)
- Mannavital
- Mannavita
- Ladrôme Laboratoire
- BambuSalz
- Kokovita
Products and services
- Amanprana
Companies that use Amanvida.eu
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Amanvida.eu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Amanvida.eu partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AmanpranacoreAmanprana is one of Amanvida's own brands. Amanvida is the official online shop for Amanprana, distributing their products including coconut oil, lemon juice, ginger juice, apple cider vinegar, wheat germ, and matcha tea. The partnership represents a core brand focus for Amanvida.
- MannavitalcoreMannavital is one of Amanvida's own brands. Amanvida is the official online shop for Mannavital supplements, distributing their product lines including vitamins, minerals, omega-3, phytotherapy, antioxidants, amino acids, and body care supplements.
- Bio OrtominorItalian organic food brand specializing in tomato sauces, olive oils, peeled tomatoes, and artichoke products. Featured in Italian Combo Deal with 10% discount when combined with Monograno Felicetti products.
- Monograno FelicettiminorItalian organic pasta brand. Featured in Italian Combo Deal with Bio Orto products offering 10% automatic discount when combining products from both brands.
- Ladrôme LaboratoireminorFrench brand specializing in aromatherapy, flower remedies, propolis, and blossom waters. Distributed through Amanvida's supplement category.
- RishminorBelgian Kombucha producer. Rish Kombucha is featured as a bestseller with Basil and Ginger varieties sold at €3.25 and €2.95 respectively.
- SchulpminorDutch brand specializing in cherry juice and power juices. Featured as a health blog topic for athletes and sold as a bestseller product.
- EcomilminorSpanish plant-based beverage brand offering hazelnut drinks, barista series (almond, coconut, oats), and cuisine products. Featured in New-in section with multiple product lines.
- The BridgeminorItalian plant-based rice milk brand. Almond rice milk and natural rice milk products sold as bestsellers at €2.56 and €2.19 respectively.
- Fish4EverminorOrganic fish brand with small sardines in water featured as a top bestseller product at €3.19.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Amanvida.eu competitors and assessment
Company assessmentBroad incumbents
- Alnatura: Germany's largest organic supermarket chain with own-brand depth across food, supplements, and natural personal care. Broad incumbent: established organic retailer with own-brand scale Amanvida cannot match, though primarily brick-and-mortar rather than pure DTC.
- Bio Company: Berlin-based organic supermarket chain operating ~50 stores plus online delivery, with private-label organic food and natural care products. Broad incumbent: comparable German-speaking organic retail competitor with own-brand portfolio and DTC capabilities.
- Holland & Barrett: Large UK/European health-food and supplement retail chain with strong online presence across multiple EU countries. Broad incumbent: significant overlap in vitamins, supplements, and natural personal care category, with much greater brand and assortment scale.
Direct peers
- KoRo Handels GmbH: Berlin-based DTC e-commerce platform selling organic and natural pantry staples (oils, nuts, snacks, baking ingredients) across Europe. Direct peer: comparable DTC organic model, multi-country EU shipping, own-brand plus curated third-party assortment aimed at health-conscious consumers.
- Greenweez: French organic e-commerce retailer (acquired by Carrefour) offering organic food, supplements, natural cosmetics, and eco-friendly household products with home delivery. Direct peer: organic-first DTC retailer with multi-category assortment and national/regional shipping footprint.
- Vitabiotics: UK-headquartered vitamin and supplement brand sold across European pharmacies and online retailers including own-brand depth. Direct peer: comparable European supplement brand competing for shelf space on Amanvida's own-brand Mannavital line and on third-party supplement marketplaces.
- Naturitas: Pan-European online specialty retailer focused on natural and organic products including supplements, herbal remedies, cosmetics, and organic food. Direct peer: closest comparable in assortment breadth (supplements + natural cosmetics + food) and pan-EU DTC delivery model.
Emerging players
- Thrive Market: US-based membership organic and natural products e-commerce retailer. Emerging player: similar curated-organic DTC model targeting health-conscious consumers; primarily US-only but represents a comparable category-defining format that could inspire EU peers.
Regional players
- Bio c' Bon (formerly present in BE/FR): French-origin organic retail chain with Belgian store presence, offering organic food, supplements, and natural care products. Regional peer: operated in the same BE/FR market where Amanvida has multilingual storefront support, illustrating the competitive brick-and-mortar organic landscape.
- bol.com: Largest Dutch e-commerce marketplace with broad assortment including organic food, supplements, and natural personal care, plus its own bol.com private-label brands. Regional peer: dominant BE/NL marketplace that lists many of the same third-party brands (Ecomil, Dr. Bronner) Amanvida carries, posing direct substitution risk.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks3 records
Key highlights7 records
Customer concentration
Amanvida.eu social profiles
Digital presenceAmanvida.eu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amanvida.eu leadership team
Management profileNumber of profiles
Amanvida.eu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amanvida.eu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amanvida.eu
What does Amanvida.eu do?
Amanvida.eu is a Belgium-based direct-to-consumer online retailer that sells curated organic and natural products across six core categories: supplements, organic food, drinks, personal care, home & lifestyle, and animal supplements. It operates as the official online shop of Amanprana and Mannavital house brands and distributes complementary third-party organic brands, fulfilling orders from its Wevelgem headquarters to consumers in Belgium and the Netherlands with free shipping over €69 and same-day dispatch.
Is Amanvida.eu a public or private company?
Amanvida.eu is a private company. It is classified as unknown and is currently operating.
When was Amanvida.eu founded?
Amanvida.eu was founded in 2008. It employs 1 to 10 people.
Where is Amanvida.eu based?
Amanvida.eu is headquartered in Schoten, Belgium, in the Europe region.
How does Amanvida.eu make money?
One revenue line is on record: product Sales.
Who are Amanvida.eu's main competitors?
Broad incumbents on record are Alnatura, Bio Company and Holland & Barrett. Direct peers are KoRo Handels GmbH, Greenweez, Vitabiotics and Naturitas. Thrive Market is listed as an emerging player. Regional players are Bio c' Bon (formerly present in BE/FR) and bol.com.
Does Amanvida.eu have an API?
No public API is recorded for Amanvida.eu.
What industry is Amanvida.eu in?
Amanvida.eu's product category is Organic & Natural Products E-commerce. Its primary akta.pro industry code is CRAHAMAF, Natural/Organic Bulk & Supplement Grocers, with a secondary code of AFAIAJAE, Organic & Natural Beverage Wholesale. Its NAICS code is 445.