Rebound Cycle

What Rebound Cycle does

Rebound Cycle is a privately held specialty bicycle retailer founded in the mid-1990s and based in Canmore, Alberta, Canada. The company operates a single brick-and-mortar storefront at 902-8th Street, complemented by an e-commerce shop at shop.reboundcycle.com. Its product portfolio spans new and pre-owned bicycles (mountain, road, gravel, commuter, cruiser, fitness, hybrid, children's, and electric) from premium brands including Trek, Pivot Cycles, Orbea, Devinci, Marin, Evil, and Moose Bicycles, plus an extensive catalog of parts, accessories, and cycling apparel from brands such as SRAM, RockShox, Shimano, Fox, Pearl Izumi, and Fox Racing. Beyond retail, the company offers bike rental services targeted at tourists visiting the Canmore/Banff mountain biking area.

The business operates multiple revenue streams including new bike sales, pre-owned bike sales, parts and components, accessories, apparel, bike rentals, professional bike repair, and a differentiated in-house Suspension Lab that performs full-service work on Fox and RockShox forks and shocks, staffed by technicians with decades of experience. The company partners with Financeit to provide consumer financing on bike purchases, broadening accessibility to higher-priced items. Distribution is dual-channel: in-person at the Canmore storefront and globally via its own e-commerce site, with marketing primarily conducted through Instagram, Facebook, and YouTube. The target customer is individual cyclists — both local enthusiasts and visiting mountain biking tourists — with a horizontal segmentation approach covering casual riders through high-end performance buyers. There is no disclosed parent company, institutional ownership, or external funding.

Name

Rebound Cycle

Legal name

Rebound Cycle

Website

https://reboundcycle.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Recreational Goods Rental (532284), Used Merchandise Retailers (459510)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Service, Repair & Maintenance Shops (CRAMAHAH), E-Bike Retail (CRAMAHAE)

Keywords

• Bicycle retail sales
• Bike repair services
• Mountain bike rentals
• Cycling accessories
• Suspension service

Headquarters

HQ city

Canmore

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. New Bike Sales: Retail sales of new bicycles including road, mountain, commuter, cruiser, fitness, hybrid, children's, and electric bikes from various brands.
2. Pre-Owned Bike Sales: Sales of used/pre-owned bicycles.
3. Bike Parts and Components: Sales of bike parts including drivetrain components, forks, shocks, wheels, handlebars, pedals, saddles, and more from brands like SRAM, RockShox, Trek, Shimano.
4. Accessories: Sales of cycling accessories including electronics, eyewear, hydration, lighting, locks, nutrition, tools, maintenance items, and indoor cycling equipment.
5. Apparel and Clothing: Sales of cycling apparel including jerseys, outerwear, protective gear, shorts, gloves, socks, and casual clothing from brands like Pearl Izumi, Fox Racing, Leatt, Troy Lee Designs.
6. Bike Rentals: Rental services for mountain bikes and related equipment for visitors to the Canmore area.
7. Bike Service and Repair: Professional bike repair and maintenance services including their Suspension Lab for Fox and RockShox suspension service.
8. Bike Financing: Financing options through Financeit partner for bike purchases, enabling customers to pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rebound Cycle is a brick-and-mortar and e-commerce bicycle retailer in Canmore, Alberta, selling new and pre-owned bikes, parts, components, accessories, and apparel from premium brands such as Trek, Pivot, Orbea, and Devinci. The shop also offers mountain bike rentals to visitors and runs an in-house Suspension Lab providing full-service repair on Fox and RockShox forks and shocks.

Product overview

Rebound Cycle is a premier Canadian bike shop established in the mid-1990s, offering a comprehensive retail experience centered around high-quality bicycles, parts, accessories, and clothing. The company operates both a main retail location and an e-commerce shop (shop.reboundcycle.com). Their product portfolio spans multiple categories including complete bikes from premium brands (Trek, Pivot Cycles, Orbea, Marin), extensive parts inventory (drivetrain, suspension, wheels), cycling accessories (electronics, hydration, safety gear), and apparel. Beyond retail, Rebound Cycle provides services including bike rentals, an in-house Suspension Lab for Fox and RockShox suspension service, pre-owned bike sales, and financing options through Financeit.

Differentiator

Problem solved

Functional benefit

Products and services

• Bikes Full range of complete bicycles including mountain, road, gravel, commuter/urban, cruiser, fitness, hybrid, and children's bikes from brands such as Trek, Pivot Cycles, Orbea, Devinci, Marin, Evil, and Moose Bicycles, sold to individual cyclists.
• Parts and Components Extensive selection of bike components including drivetrain parts, forks, shocks, wheels, handlebars, pedals, saddles, and shift/brake systems from brands like SRAM, RockShox, Shimano, Fox, and Trek for individual cyclists performing upgrades or repairs.
• Cycling Accessories Wide range of cycling accessories including electronics (bike computers, GPS, power meters), eyewear, fenders, hydration systems, lighting, locks, nutrition, packs, pumps, safety gear, storage, tools, travel cases, and indoor trainers from brands like Garmin, Tacx, Park Tool, Muc-Off, and Lezyne for individual cyclists.
• Cycling Apparel Cycling apparel including jerseys, outerwear, protective/armor, shorts, gloves, socks, and casual clothing from brands such as Pearl Izumi, Leatt, Fox Racing, Endura, Troy Lee Designs, 7iDP, G-Form, Proviz, Sugoi, Craft, and iXS for individual cyclists.
• Bike Rentals Mountain bike and bicycle rental services for visitors and tourists in the Canmore area, with various bike types available for different terrain and skill levels.
• Rebound Cycle Suspension Lab In-house full service suspension work on all Fox and RockShox forks and shocks, staffed by suspension experts with decades of experience, targeted at mountain bike riders needing specialized suspension maintenance.
• Pre-Owned Bikes Certified pre-owned and used bicycles available for purchase at discounted prices, offering an affordable entry point for cyclists seeking quality bikes.
• Bike Financing Financing options for bike purchases offered through the Financeit partnership, providing customers with the ability to pay over time rather than the full price upfront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FinanceitcoreGTM or Marketing PartnerRebound Cycle has partnered with Financeit to offer fast, easy financing for bike purchases. This partnership enables customers to spread payments over time rather than paying full price upfront, making higher-priced bikes more accessible to a broader customer base.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: REI is the largest US outdoor and cycling specialty retailer, offering a broad portfolio that overlaps with Rebound Cycle on bikes, parts, accessories, and apparel. Functions as a broader incumbent rather than a destination mountain bike specialist.
• Sport Chek: Sport Chek is Canada's largest sporting goods retailer offering bikes, parts, and apparel alongside a much broader sporting goods assortment. Comparable as a Canadian incumbent competing in cycling, though it doesn't specialize in premium mountain biking.
• Decathlon: Decathlon is a global sporting goods retailer with a strong cycling assortment across entry to mid-tier bikes and accessories. Operates as a broad incumbent that competes with Rebound Cycle on cycling products rather than specialized service and premium mountain biking.
• Mountain Equipment Co-op (MEC): Canada's largest outdoor and cycling retailer with stores and e-commerce across Canada. Overlaps with Rebound Cycle's product categories but competes broadly rather than specializing in premium mountain biking.

Direct peers

• Backcountry.com: Backcountry.com is a US-based premium outdoor e-commerce retailer with a strong cycling category offering bikes, apparel, and accessories. Directly comparable to Rebound Cycle's e-commerce and premium-brand strategy across cycling and outdoor lifestyle.
• Competitive Cyclist: Competitive Cyclist is a long-standing online and mail-order premium bike retailer with a deep catalog of premium road and mountain brands. Mirrors Rebound Cycle's high-AOV bike focus and premium positioning across road, mountain, and gravel categories.
• Jenson USA: Jenson USA is a US-based online specialty bike retailer offering premium mountain, road, and gravel bikes alongside parts and accessories. Comparable to Rebound Cycle in multi-brand premium bike retail, multi-channel sales, and parts/accessories breadth.
• Trek Bicycle Stores: Trek operates company-owned and franchised retail concept stores in tourist destinations that closely parallel Rebound Cycle's premium bike retail, service, and multi-modal experience. Both offer full-service capabilities including suspension work and operate in destinations with strong cycling communities.
• Evo: Evo is a US outdoor specialty retailer with a deep bike, ski, and adventure category presence, combining e-commerce and seasonal physical locations. Mirrors Rebound Cycle's mountain/outdoor destination positioning and its mix of premium product, rentals-style service, and lifestyle apparel.
• BikeExchange: BikeExchange is an online marketplace connecting consumers with bike retailers for new and used bikes across geographies. Comparable to Rebound Cycle in its mix of new and pre-owned bike sales and as a digital channel expanding the reach of specialty cycling inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmZaY-tmMsX6ThJJxYwi9aQ
• Facebookfacebook.com/ReboundCycle
• Instagraminstagram.com/reboundcycle
• LinkedInlinkedin.com/company/rebound-cycle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebound Cycle