Redlands Symphony Association

What Redlands Symphony Association does

Redlands Symphony Association is a nonprofit performing arts organization founded in 1950 that operates a professional symphony orchestra based in Redlands, California, in the Inland Empire region. It presents approximately six concerts per season to audiences averaging 800+ attendees per performance, drawing professional musicians from across Southern California. The organization's 2026-2027 season marks its 75th anniversary, with Deanna Tham serving as Music Director; performances are temporarily held at Clock Auditorium while Memorial Chapel undergoes construction.

The association runs a diversified education and community outreach portfolio, including the OrKIDstra children's music education program (in partnership with the San Manuel Band of Mission Indians and the University of Redlands), the OrKIDstra To Go mobile program, the Global Connections virtual learning initiative, the Notes of Comfort hospital partnership, and the Better Together community partnership. These programs extend the organization's reach beyond the concert hall into schools, healthcare settings, and civic institutions.

The revenue model is diversified across ticket sales, corporate sponsorships, fundraising events, and individual donations, with individual gifts comprising approximately 70% of total revenue. Tickets are priced at a subsidized average of $60 against a $143 unsubsidized rate, and the 2026 Annual Gala raised $228,695. The organization maintains a Board of approximately 11 members and communicates with a base of approximately 4,000 monthly email subscribers, reflecting a community-scale fundraising and patronage infrastructure.

Name

Redlands Symphony Association

Legal name

Redlands Symphony Association

Website

https://redlandssymphony.com

Company type

Private

Founded year

1950

Operating status

Operating

Short description

Redlands Symphony Association is a nonprofit professional symphony orchestra founded in 1950 in Redlands, California, presenting approximately six concerts per season and education programs to Inland Empire audiences and community partners.

Ownership category

akta.pro rank

Product category

Symphony Orchestra / Performing Arts

NAICS

Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Symphonic concert series
• Classical music education
• Orchestral performance services
• Youth music programs
• Community arts engagement

Headquarters

HQ city

Redlands

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from single tickets and season subscriptions to symphonic concerts and recital series. Subscriptions offer savings of 3-10% over single ticket prices with payment plan options.
2. Corporate Sponsorships: Business partnership program where companies sponsor concerts, the season, or individual musicians. Includes advertising in program books and team-building events at the symphony.
3. Fundraising Events: Annual Gala raising $228,695 in 2026 with 181 attendees. Purse Party auction fundraiser with $60 tickets. Special events at venues like Escape Craft Brewery.
4. Individual Donations: Annual fund donations, legacy society planned giving, musician sponsorships, and program-specific donations support operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Redlands Symphony Association is a 501(c)(3) nonprofit performing arts organization that presents professional symphonic concerts, a recital series, and music education and community engagement programs in the Inland Empire region. Founded in 1950, the orchestra runs a five-concert masterworks season, a free recital series, youth programs such as OrKIDstra, and outreach initiatives including Notes of Comfort for hospitalized community members and the Better Together Program.

Product overview

The Redlands Symphony Association is a professional symphony orchestra serving the Eastern Inland Empire since 1950. The organization operates as a single unified performing arts organization offering: (1) Core Performance Products — six annual mainstage Symphony Concerts, a Recital Series of chamber music performances, and Special Events including unique interactive and immersive experiences; (2) Fundraising Events — the annual Purse Party auction and Annual Gala; (3) Education Programs — OrKIDstra and OrKIDstra To Go for elementary students, Music Explorations and Masterclasses for older students, and Global Connections virtual learning; and (4) Community Programs — Notes of Comfort hospital music and Better Together nonprofit partnerships. Subscriptions bundle multiple concert experiences with savings. The organization is led by Music Director Deanna Tham and performs primarily at Memorial Chapel (University of Redlands) with the 26-27 season relocated to Clock Auditorium at Redlands High School.

Differentiator

Problem solved

Functional benefit

Products and services

• Masterworks Season Concerts
• Recital Series

Quantifiable outcome

• Approximately 85,000 students served through OrKIDstra since 1998
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• University of RedlandscoreStrategic or Co-development PartnerMutually beneficial partnership where the University provides the Memorial Chapel as the primary performance venue. In return, the Symphony provides performance opportunities for outstanding music students at the School of Music, allowing them to gain experience playing with professional musicians.
• San Manuel Band of Mission IndiansmajorGTM or Marketing PartnerMajor supporter of the OrKIDstra education program. The San Manuel Band of Mission Indians funded the digital orchestra instruments guide, making it possible to reach students with interactive learning materials.
• esrimajorGTM or Marketing PartnerCorporate sponsor of the Gulda Cello Concerto concert and supporter of the symphony's programs.
• Colburn FoundationmajorGTM or Marketing PartnerCorporate sponsor of the Mozartiana concert.
• Sorensen EngineeringmajorGTM or Marketing PartnerDiamond sponsor of the 2026 Annual Gala.
• Marilyn SoltermajorGTM or Marketing PartnerDiamond sponsor of the 2026 Annual Gala.
• Kate Peters & Doug SimaomajorGTM or Marketing PartnerDiamond sponsor and co-chairs of the 2026 Gala Committee.
• Karen HansbergermajorGTM or Marketing PartnerDiamond sponsor of the 2026 Annual Gala.
• Robin & David MaupinmajorGTM or Marketing PartnerGold sponsor and endowed chair supporters (Robin and David Maupin Endowed Chair for Principal Viola).
• Better Together Non-Profit PartnerscoreStrategic or Co-development PartnerPartnership program supporting area non-profits through hosting donation drives at concerts, communication shares to 4,000+ monthly contacts, and ticket donations to local fundraisers. Partners include organizations addressing food insecurity, sobriety, educational support, and animal welfare.
• Redlands Community HospitalcoreStrategic or Co-development PartnerPartnership for Notes of Comfort program placing musicians in hospital waiting rooms to provide comfort for patients and families facing illness.
• Escape Craft BreweryminorGTM or Marketing PartnerVenue partner for Totally 80's Afternoon special event. Provides complimentary non-alcoholic beverages for the event.
• Museum of RedlandsminorGTM or Marketing PartnerVenue partner for Purse Party fundraiser, hosting the event at the Laura & Jack Dangermond Events Pavilion & Garden.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pasadena Symphony: Mid-sized Southern California regional orchestra with comparable professional musicians, season subscription model, and education/community engagement programming.
• Long Beach Symphony: Southern California regional symphony with similar multi-concert season, chamber/recital offerings, and K-12 education programming comparable to OrKIDstra.
• Pacific Symphony: Large Southern California regional symphony based in Orange County; comparable professional orchestra model, multi-concert season, education programs, and subscription structure.
• Riverside Philharmonic: Regional professional orchestra serving the adjacent Inland Empire market (Riverside), competing for overlapping audiences, donors, and corporate sponsors in the same geography.
• San Bernardino Symphony: Inland Empire-based regional symphony with overlapping service territory, donor pool, and sponsor ecosystem — direct competition for local audiences and corporate partners.

Others

• Colburn Foundation / Colburn Orchestra: Major arts patron (already a Redlands sponsor via the Colburn Foundation) operating a conservatory orchestra — relevant as a funder/ecosystem partner and potential talent feeder for professional regional orchestras.

Regional players

• Bakersfield Symphony Orchestra: Central California regional symphony with comparable scale, subscription pricing, education outreach, and nonprofit fundraising gala structure.
• Inland Valley Symphony: Small community orchestra in the broader Inland Empire/San Bernardino region with overlapping audience geography and similar subscription-based concert programming.
• Coachella Valley Symphony: Regional California symphony serving a different (desert) geography, but with a similar small-city professional orchestra structure and community-funded model.

Broad incumbents

• Los Angeles Philharmonic: Major flagship orchestra in the broader Southern California market; sets the talent pool and audience expectations for symphonic music in the region where Redlands competes for subscribers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/RedlandsSymphony
• Facebookfacebook.com/RedlandsSymphony
• LinkedInlinkedin.com/company/redlands-symphony-association
• Instagraminstagram.com/RedlandsSymphony

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redlands Symphony Association