ProFitt B.V.

What ProFitt B.V. does

ProFitt B.V. is a privately held Dutch dietetic and lifestyle coaching practice founded in 2012 and headquartered in Nijmegen, Netherlands. The company employs a team of approximately 11 specialized dietitians and lifestyle coaches (including named specialists such as Pleun, Laura, Iris, Anne, Inez, Willemijn, Sharon, Ella, Lynn, Simone, Noa, Joni Geurts, Veerle Zeller, Liza van Bussel, Laura Hoogers, Anne Baakman, and Simone Greving) and delivers professional nutritional advice across a broad set of clinical and lifestyle use cases: weight management, oncology nutrition, Parkinson's, diabetes and cardiovascular disease, IBS/FODMAP, PCOS/hormonal disorders, eating disorders, children's nutrition, and sports nutrition.

The service portfolio is anchored by Voedingsadvies (personalized nutritional advice), the Online Diëtist remote consultation channel, GLI/COOL (a 2-year group-based combined lifestyle intervention covered by Dutch basic health insurance), Vital at Work (corporate wellness), Beweeg-Je-Fit (a 2.5-year pediatric program for children aged 5-12 with overweight), ACT-based behavioral coaching, gnathology coaching, personal training, and the RECOVER post-surgery nutritional shake product. Distribution is direct-to-consumer across multiple Nijmegen practice locations, online video consultations, and home visits, with referrals sourced from general practitioners and specialist networks including Oncologie Netwerk Gelderland Zuid (ONZG) and ParkinsonNet.

ProFitt operates as a professional services practice. Revenue is generated from reimbursed dietetic consultations (the first 3 treatment hours per calendar year are covered under Dutch basic health insurance once the deductible is met), GLI programs (100% reimbursed for eligible clients with BMI 25+ and elevated risk or BMI 30+), corporate wellness engagements, and RECOVER product sales. The company has no external funding, no parent company, and no proprietary technology platform beyond a basic online portal (My Health Platform) and appointment booking integration with praktijkaanmelding.nl.

Name

ProFitt B.V.

Legal name

ProFitt B.V.

Website

https://profitt.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ProFitt B.V. is a Nijmegen-based Dutch dietetic and lifestyle coaching practice founded in 2012, employing 11 specialized dietitians who deliver reimbursed nutritional counseling, GLI group programs, corporate wellness, and post-surgery nutrition products to individual consumers across Gelderland and via online consultations.

Ownership category

akta.pro rank

Product category

Dietetics and Lifestyle Coaching Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Workplace Wellness & Wellbeing Education (EDAAAHAN)

Keywords

• Dietetic consultations
• Lifestyle coaching
• Nutritional advice
• Corporate wellness programs
• Sports nutrition

Headquarters

HQ city

Lent

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dietetic Consultations and Lifestyle Coaching: ProFitt generates revenue through professional dietetic consultations and lifestyle coaching services. These services are primarily reimbursed through Dutch basic health insurance (basisverzekering), with the first 3 treatment hours per calendar year covered if the deductible has been met. Additional services may be covered by supplementary insurance plans. The practice also offers GLI (Gecombineerde Leefstijl Interventie) programs which are covered under basic health insurance for eligible clients with obesity or weight-related health risks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ProFitt B.V. is a Dutch dietetics and lifestyle coaching practice delivering personalized nutritional advice, online dietitian consultations, group-based combined lifestyle intervention (GLI/COOL), corporate wellness (Vital at Work), and specialized dietary guidance for chronic conditions and sports performance. Services are provided in-person across multiple Nijmegen locations, via online video consultations, and through home visits, with most offerings reimbursable under Dutch basic health insurance.

Product overview

ProFitt B.V. is a dietetics and lifestyle coaching practice based in Nijmegen, operating since 2012. The company offers a comprehensive portfolio of nutritional and lifestyle services centered around its core offerings: personalized Voedingsadvies (nutritional advice), Online Diëtist (remote consultations), GLI/COOL (group-based combined lifestyle intervention for sustainable weight management), and Vital at Work (corporate wellness). The portfolio includes specialized dietary guidance for conditions (oncology, IBS/FODMAP, diabetes, PCOS, Parkinson's, sports nutrition), the RECOVER post-surgery nutrition shakes product, My Health Platform for digital service delivery, ACT-based psychological coaching integration, personal training, and the Beweeg-Je-Fit children's wellness program. Services are delivered through physical locations in Nijmegen and online, with most consultations reimbursable through basic health insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Voedingsadvies (Nutritional Advice)

Quantifiable outcome

• Client achieved 30 kg weight loss and resolution of kidney stones
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Oncologie Netwerk Gelderland Zuid (ONZG)coreStrategic or Co-development PartnerONZG is a multidisciplinary oncology network extending from South Gelderland through Land van Cuijk to the Kop van Noord-Limburg. ProFitt's oncology dietitians are affiliated with ONZG, which consists of healthcare providers specialized in treating and guiding patients during and after cancer. ONZG brings together knowledge and experience and coordinates care between specialized hospital care and care in the client's neighborhood.
• ParkinsonNetcoreStrategic or Co-development PartnerParkinsonNet is a nationwide network of healthcare providers specialized in treating and guiding Parkinson's patients. More than 3,000 healthcare providers including neurologists, physiotherapists, occupational therapists, speech therapists, and nurses, distributed across 69 regions in the Netherlands, are affiliated with this network. ProFitt dietitian Veerle Zeller is affiliated with ParkinsonNet and provides specialized, personal Parkinson's care.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Noom: App-based behavioral coaching platform focused on weight management and habit change. Directly comparable to ProFitt in target outcome (sustainable lifestyle/weight change), but competes through digital self-serve delivery rather than in-person dietitian consultations and lacks ProFitt's medical-specialization affiliations.
• BetterMe: Digital health and wellness platform offering coaching apps for weight loss, nutrition, and mental wellbeing. A direct peer in delivering dietetics and lifestyle coaching at scale, but with a tech-led, app-first approach that contrasts with ProFitt's in-person/local practice model.

Others

• Holland & Barrett: Major UK/Netherlands health-food retailer selling supplements, sports nutrition, and wellness products. Adjacent rather than directly competitive: an enabling retail channel where some of ProFitt's clients may source complementary products, but not a service-delivery peer.

Broad incumbents

• Slimming World: UK-based group weight-management program with a member-meeting model. Highly comparable to ProFitt's GLI/COOL group-based format and behavioral-change emphasis, but operates nationally at much greater scale without the same clinical/medical-niche positioning.
• Jenny Craig: Long-standing weight-loss program combining personalized meal plans with coaching support. Comparable to ProFitt's individual-coaching model and weight-management focus, but delivers value primarily through proprietary food products and call-center coaching rather than credentialed dietitians.
• NutriSystem: Subscription weight-loss program built around portion-controlled meal delivery paired with coaching. Operates in an adjacent category to ProFitt (weight management), but substitutes branded food delivery for personalized dietetic consultation and lacks clinical specializations.
• Weight Watchers (WW International): Global leader in weight management and behavioral coaching. Competes with ProFitt in the same weight-loss/healthy-lifestyle category, but operates at much larger scale with a points-based digital program, branded products, and a clinic-free delivery model rather than localized dietitian consultations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtER3Kkwx0CXgXxexrlIhVg
• Facebookfacebook.com/www.profitt.nl
• Instagraminstagram.com/profittdietetiek
• LinkedInlinkedin.com/company/profitt-dietetiek-leefstijlcoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProFitt B.V.