Proshop Motorsports and Marine

What Proshop Motorsports and Marine does

Proshop Motorsports and Marine is a privately held, owner-operated powersports and marine vehicle dealership founded in 2006 and headquartered at 575 W. Lake Mead Pkwy, Henderson, Nevada. The company serves the greater Las Vegas metropolitan area, including Henderson, Las Vegas, Paradise, Spring Valley, and Boulder City, and holds authorized dealer status for five premium original equipment manufacturers: Can-Am, Nautique, Sea-Doo, Spyder (Can-Am on-road), and Yamaha. Its core offering spans six vehicle categories — ATVs, boats, motorcycles and scooters (including Can-Am Spyder three-wheel motorcycles), personal watercraft, sidecars, and UTVs — alongside a full-service support stack of in-house financing, a service and repair department, a parts department, trade-in valuation, and test ride scheduling.

The business operates a traditional dealership model with a single physical storefront, supplemented by a Dealer Spike–powered website that supports online inventory browsing, quote requests, financing applications, and service scheduling. Inventory at the time of observation consisted of approximately 69 units across new and pre-owned vehicles, with new vehicle pricing ranging from approximately $4,225 (Can-Am Renegade 110 EFI) to over $46,000 (Maverick R Max X RS) and pre-owned vehicles starting around $7,495. Promotional financing (0%–4.99% APR for 36–84 months) and rebates (up to $5,000 on select models) are sourced from manufacturer programs rather than internal capital deployment.

Revenue is generated through four streams: one-time vehicle sales, transaction-based financing services, professional service and maintenance work, and parts and accessories sales. The company has earned the Nautique Customer Satisfaction Award for ten consecutive years and operates a monthly Spyder Club community ride on the first Saturday of each month to support retention and referrals. There is no public revenue disclosure, no institutional investment, no parent company affiliation, and no evidence of expansion beyond the single Henderson location.

Name

Proshop Motorsports and Marine

Legal name

Proshop Motorsports and Marine

Website

https://proshoplv.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Proshop Motorsports and Marine is a privately held powersports and marine dealership in Henderson, Nevada, authorized to sell new and pre-owned ATVs, boats, motorcycles, PWCs, and UTVs from Can-Am, Nautique, Sea-Doo, Spyder, and Yamaha, supported by in-house financing, service, and parts departments serving the Las Vegas metro.

Ownership category

akta.pro rank

Product category

Powersports and Marine Dealership

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Boat Dealers (441222), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

akta.pro industry

PRIMARYCRAMAIAA

Boat & Personal Watercraft (PWC) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYFSAKADAG

Motorcycle & Powersports Finance

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

SECONDARYFSAKADAH

Marine & Boat Finance

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

SECONDARYCRAMAIAB

Marine Parts, Accessories & Maintenance Supplies Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Powersports dealership
• Marine vehicles
• Recreational vehicle sales
• Vehicle service and parts
• Powersports financing

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and pre-owned ATVs, boats, motorcycles, personal watercraft (PWCs), sidecars, and UTVs from authorized brands including Can-Am, Nautique, Sea-Doo, Spyder, and Yamaha.
2. Financing Services: In-house financing department offering financing plans for vehicle purchases, with options to add parts, accessories, and extended service plans to monthly payments.
3. Service and Maintenance: Vehicle maintenance and repair services for all supported brands, including scheduled maintenance and custom modifications.
4. Parts and Accessories: Sale of genuine parts, accessories, and gear including wake equipment, water sports gear, and customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Proshop Motorsports and Marine is an authorized dealership in Henderson, Nevada, selling new and pre-owned powersports and marine vehicles across six categories — ATVs, boats, motorcycles/scooters (including Can-Am Spyder three-wheelers), personal watercraft (PWCs), sidecars, and UTVs — for brands Can-Am, Nautique, Sea-Doo, Spyder, and Yamaha. The business complements vehicle sales with in-house financing, a service department for maintenance/repairs/customization, a parts department stocking OEM and aftermarket accessories, trade-in valuation, and test ride scheduling.

Product overview

Proshop Motorsports and Marine operates as a powersports and marine dealership in Henderson, Nevada, offering new and pre-owned vehicles across six product categories: ATVs (including Can-Am Outlander models), Boats (Nautique wake/surf boats and pontoons), Motorcycles/Scooters (Can-Am Spyder three-wheel motorcycles and Yamaha models), Personal Watercraft (Sea-Doo PWCs including Spark, GTI, GTX, RXP-X, FishPro, and Explorer Pro), Sidecars, and UTVs (Can-Am Defender, Maverick X3, Maverick Sport, and Commander side-by-side vehicles). The company generates revenue primarily through vehicle sales as an authorized dealer for Can-Am, Nautique, Sea-Doo, Spyder, and Yamaha brands. Supporting services include in-house financing, a service department for maintenance and repairs, a parts department for OEM components, trade-in valuation using NADA tools, and test ride scheduling. The dealership has been in operation for 20 years, serving the Henderson, Las Vegas, Paradise, Spring Valley, and Boulder City areas.

Differentiator

Problem solved

Functional benefit

Products and services

• ATVs (All-Terrain Vehicles) New and pre-owned all-terrain vehicles for off-road recreation and utility use, including Can-Am Outlander models, sold to individual consumers and families.
• Boats New and pre-owned boats including Nautique wakeboard and surf boats, bowriders, and pontoons, sold to recreational buyers.
• Motorcycles and Scooters New and pre-owned motorcycles and scooters including Can-Am Spyder three-wheel motorcycles and Yamaha models, sold to individual riders and touring enthusiasts.
• Personal Watercraft (PWCs) New and pre-owned personal watercraft including Sea-Doo Spark, GTI, GTX, RXP-X, FishPro, and Explorer Pro models, sold to recreational water sports buyers.
• Sidecars Motorcycle sidecars for additional passenger or cargo capacity, sold to motorcycle buyers.
• UTVs (Utility Task Vehicles) New and pre-owned utility task vehicles including Can-Am Defender, Maverick X3, Maverick Sport, and Commander side-by-side models, sold to recreational and utility buyers.
• Dealership Financing Services In-house financing assistance for ATVs, boats, motorcycles, PWCs, and UTVs through partnerships with financial institutions, with options to bundle parts, accessories, and extended service plans into monthly payments.
• Service Department Vehicle maintenance, repair, and customization services for Can-Am, Nautique, Sea-Doo, Spyder, and Yamaha vehicles, available by appointment or walk-in.
• Parts Department Genuine OEM parts and aftermarket accessories for ATVs, boats, motorcycles, PWCs, and UTVs, with ordering capabilities for out-of-stock items.
• Trade-In Valuation Vehicle trade-in assessment and valuation services using NADA valuation tools, available online and in-store.

Quantifiable outcome

• Nautique Customer Satisfaction Award - 10th consecutive year

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Can-AmcoreChannel Partner/ Reseller/ DistributorAuthorized Can-Am dealership offering side-by-side vehicles (UTVs), ATVs, and 3-wheel motorcycles including Defender, Maverick, Outlander, Spyder, and Renegade models. The dealership participates in manufacturer promotional financing and rebate programs.
• Sea-DoocoreChannel Partner/ Reseller/ DistributorAuthorized Sea-Doo dealership offering personal watercraft (PWCs) including Spark, GTI, GTX, RXP-X, FishPro, Wake, and Explorer Pro models. Also distributes Switch pontoon boats.
• NautiquecoreChannel Partner/ Reseller/ DistributorAuthorized Nautique dealership offering wake boats including G23, G25, S23, and GS24 models. The dealership has earned Nautique's Customer Satisfaction Award for 10 consecutive years.
• YamahacoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha dealership offering Waverunners (personal watercraft), boats, and powersports vehicles with access to manufacturer promotional financing offers.
• SpydercoreChannel Partner/ Reseller/ DistributorAuthorized Spyder (Can-Am on-road) dealership offering 3-wheel motorcycles. Hosts monthly Spyder Club rides for community engagement.
• BRP (Bombardier Recreational Products)coreChannel Partner/ Reseller/ DistributorParent company for Can-Am and Sea-Doo brands. Provides dealership support, promotional financing programs, and the BRP GO! app for vehicle connectivity.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Camping World Holdings: Public RV and outdoor retailer (NYSE: CWH) with growing powersports and marine adjacency. Comparable as a multi-channel outdoor-recreation retailer, though its core RVs/needs differ from Proshop's powersports specialization. Useful broader-incumbent comp for unit economics and customer-financing patterns.
• Bass Pro Shops / Cabela's: Large outdoor-recreation retailer selling boats, marine accessories, ATVs, and powersports vehicles as part of a broader hunting/fishing/camping assortment. Broad incumbent — competes at the margin with Proshop on the marine side but does not offer equivalent depth in Can-Am/Yamaha dealership experience or full factory service.
• West Marine: Public marine parts, accessories, and services retailer with both retail stores and an e-commerce channel. Comparable to Proshop's parts and accessories revenue stream (OEM and aftermarket marine goods), though it is not a powersports vehicle OEM-authorized dealer.

Direct peers

• MarineMax: Public marine dealership chain (NYSE: HZO) retailing new and pre-owned boats, PWCs, and marine engines with full F&I, service, and parts operations. Directly comparable to Proshop on the boat and PWC side of the business, with similar revenue model (sales + financing + service) at much greater scale.
• OneWater Marine: Public marine retailer (NASDAQ: ONEW) operating a network of boat dealerships across the U.S. Compares to Proshop's nautical side (boats, PWCs, financing, service, parts) with a similar full-service retailer model; relevant peer for valuation and capital-structure comparables.
• Loco Moto Sports: Las Vegas-area powersports dealership carrying competitive brand lineups (Can-Am, Polaris, Yamaha, Honda, etc.). Closely comparable on geography (same Vegas metro market), customer segments (recreational riders/tourists), and product categories (motorcycles, ATVs, UTVs), making it a direct same-market competitor.
• Ed Morse Powersports: Multi-brand powersports and marine dealership group with locations across several states, carrying Can-Am, Sea-Doo, Yamaha, and other major brands. Closely comparable business model (sales + service + parts + financing), demonstrating the multi-brand dealership format at greater scale.
• RideNow Powersports: One of the largest multi-brand powersports dealership groups in the U.S., operating showrooms across multiple states. Closely comparable to Proshop in business model — multi-OEM authorization (Can-Am, Sea-Doo, Yamaha, Polaris), captive financing, service, and parts — though at materially larger scale and geographic footprint.
• Sun City Powersports: Independently owned Las Vegas-area powersports dealer offering motorcycles, ATVs, UTVs, and PWCs from major brands including Yamaha, Can-Am, and Honda. Operates the same one-stop retail + service + parts + financing model as Proshop and competes head-to-head for the same Henderson/Las Vegas customer base.

Others

• Yamaha Motor USA (authorized dealer network): Manufacturer of Waverunners, WaveRunners/boats, ATVs, UTVs, and motorcycles — i.e., the parent brand for a major share of Proshop's inventory. Not a retail competitor, but a relevant ecosystem participant whose dealer-program economics directly shape Proshop's gross margin, financing offers, and inventory availability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/proshoplv/?fref=ts
• Instagraminstagram.com/proshoplv
• LinkedInlinkedin.com/company/proshop-motorsports-and-marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proshop Motorsports and Marine