Reine Cargo

What Reine Cargo does

Reine Cargo is a privately held, Bordeaux-based specialist retailer and workshop focused exclusively on cargo bicycles. Founded in 2021 and headquartered at 35 rue Montmejean in the Bastide district, the company operates a single 200m² site combining a retail showroom, an in-house workshop, and an associative community café. Its assortment aggregates longtail, biporteur, and triporteur models from more than a dozen European manufacturers — including Yuba, Veloe, Bike43, Jean Fourche, Le Petit Porteur, Voltaway, Larry vs Harry Bullitt, Omnium, Nihola, VUF, Christiania Bikes, and Super Bicycle — with both muscular and electric variants priced from roughly €999 (entry-level muscular Yuba Kombi) to €7,860 (VUF XXL professional triporteur).

The workshop is the operational backbone. It is staffed by technicians certified on Bosch and Shimano electric-motor systems and equipped with steel-welding, 3D-printing, CNC-machining, and woodworking capabilities, which the company uses to deliver three service lines: (i) general maintenance and repair open to all bike types, booked online via trouver-un-reparateur.fr; (ii) bike electrification using Virvolt, Pendix, or Ozo motor kits priced €1,200–€1,879; and (iii) bespoke fabrication of cargo modifications and trailers for professional users (e.g., a 200kg steel trailer for landscaping work, a 'Rosalie' school-transport conversion for an educational association, a mobile DJ-booth triporteur for a cultural association, and a wooden delivery box for a vegan patisserie). The associative café, accessible via €2/year membership and hosting concerts, DJ sets, exhibitions, and sporting events, layers community engagement onto the retail-and-service business.

Reine Cargo targets two primary segments — families with one to three children seeking car-replacement transport, and professional couriers/artisans needing high-load cargo capacity — plus secondary segments in mobility operators, schools, and educational associations. Revenue is generated entirely through in-person and in-store transactions at the Bordeaux location; no e-commerce shipping of bikes is offered. Marketing is conducted through the company website, Facebook, Instagram, segmented email contacts (bonjour, atelier, manu, asso), and community programming. The company is privately funded with no disclosed outside investors.

Name

Reine Cargo

Legal name

Reine Cargo

Website

https://reinecargo.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Reine Cargo is a Bordeaux-based cargo-bike specialist founded in 2021 that sells longtails, biporteurs, and triporteurs from European brands, and provides repair, bike-electrification, and bespoke in-house fabrication services to families, couriers, and small-business customers.

Ownership category

akta.pro rank

Product category

Cargo Bike Retail

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro industry

PRIMARYCRAMAHAF

Cargo & Utility Bike Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAH

Bike Service, Repair & Maintenance Shops

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Cargo bike retail
• Bike repair services
• Bike electrification kits
• Custom cargo fabrication
• Electric cargo bicycles

Headquarters

HQ city

Artigues-près-bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cargo Bike Sales: Sale of new cargo bikes including longtails, biporteurs, and triporteurs from partner brands (Yuba, Veloe, Bike43, Jean Fourche, Le Petit Porteur, Voltaway, Bullitt, Omnium, Nihola, VUF, Christiania). Both muscular and electric versions are available. Revenue is generated through one-time product sales at point of purchase.
2. Workshop Services - Maintenance and Repair: General bicycle maintenance and repair services open to all customers for any bike type. Specializes in cargo bikes and electric bikes. Technicians trained on Bosch and Shimano motors. Services available by online appointment.
3. Bike Electrification: Installation of electric motor conversion kits (Virvolt, Pendix, Ozo brands) to transform muscular bikes into electric bikes. Kit sales include battery options at different capacities. Labor for installation is charged as part of the service.
4. Custom Modifications and Bespoke Solutions: Design and fabrication of custom cargo bike modifications and trailers tailored to professional needs. Services include welding, 3D printing, CNC machining, and wood working. Projects range from high-capacity trailers to specialized cargo boxes.
5. Associative Café Operations: The company hosts an associative café within its premises, serving members (adherence fee of €2 per year) and organizing cultural/sporting events. Revenue from food/beverage sales during events and space privatization for private functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Reine Cargo is a Bordeaux-based cargo bike specialist that sells new longtail, biporteur, triporteur, and electric cargo bicycles from European manufacturers (Yuba, Veloe, Bike43, Jean Fourche, Le Petit Porteur, Voltaway, Bullitt, Omnium, Nihola, VUF, Christiania). It complements retail with an in-house workshop offering bicycle repair and maintenance (with Bosch and Shimano motor expertise), bike electrification conversions using Virvolt, Pendix, and Ozo motor kits, and bespoke cargo modifications and trailer fabrication performed with welding, 3D printing, CNC machining, and woodworking.

Product overview

Reine Cargo is a Bordeaux-based cargo bike specialist offering a curated portfolio of new cargo bicycles, repair services, and electrification solutions. The product range spans four main bike categories — longtail (extended-rear-platform) bikes, biporteurs (long-John front-loading bikes), and triporteurs (three-wheeled triporteurs) — plus a dedicated line of electric bikes designed and assembled in France. Complementing the sales business, Reine Cargo operates a full-service repair and maintenance workshop equipped for all bike types, a custom modification and trailer fabrication service (using welding, 3D printing, and CNC), and a professional bike electrification service offering motor kits from Virvolt (France), Pendix (Germany), and Ozo (France). The company also hosts a community café and events space. Brands sold include Yuba, Veloe, Bike43, Le Petit Porteur, Jean Fourche, Voltaway, Larry vs Harry (Bullitt), Omnium, Nihola, VUF, and Christiania Bikes. Repair and electrification services cover bikes from all manufacturers, with specific expertise in Bosch and Shimano electric motor systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Longtail Cargo Bikes Extended-rear-platform cargo bikes designed to carry one to three children or heavy loads, with handling similar to a standard bicycle. Sold in muscular and electric versions from brands including Yuba, Veloe, Le Petit Porteur, Bike43, Jean Fourche, and Voltaway. Targeted at urban families.
• Biporteur (Long-John) Cargo Bikes Front-loading long-John cargo bikes with low platforms positioned near the ground, favored by artisans, couriers, and families. Models include the Larry vs Harry Bullitt and Omnium (Cargo and Mini-Max). Up to 80-85kg front platform capacity.
• Triporteur (Three-Wheeled) Cargo Bikes Three-wheeled cargo triporteurs with large front or rear boxes capable of carrying up to 150kg of bulky loads or passengers. Includes Nihola, Christiania Bikes, and the professional-grade VUF XXL. Suitable for families, businesses, and last-mile delivery.
• Electric Cargo Bikes Electrically assisted cargo bikes designed and assembled in France, equipped with powerful motors capable of carrying children or adults. Models from Jean Fourche and Le Petit Porteur, including the Le Petit Porteur OG with a French-made Virvolt mid-drive motor.
• Repair and Maintenance Workshop In-house bicycle repair and maintenance workshop open to all bicycles, with particular expertise in cargo bikes and electric bikes. Technicians trained on Bosch and Shimano motors. Workshop is equipped to accommodate the largest and heaviest triporteurs. Appointments booked online via trouver-un-reparateur.fr.
• Custom Bike Modifications and Trailer Fabrication Bespoke design and fabrication of cargo bike modifications and trailers tailored to professional or personal needs. In-house capabilities include steel welding, 3D printing, CNC machining, and woodworking. Past projects include a 200kg-capacity landscape trailer, a school-transport 'Rosalie,' and a mobile DJ booth triporteur.
• Bike Electrification Services Conversion of muscular bicycles into electric bicycles using motor kits from Virvolt (French, 80Nm torque), Pendix (German, 65Nm torque), and Ozo (wheel motors). Multiple battery capacities offered. Professional installation performed in the Bordeaux workshop.
• Community Café and Event Space A 200m² associative café co-located with the Bordeaux workshop, hosting concerts, DJ sets, sporting events, exhibitions, and film screenings. Annual membership costs €2. Available for private hire. Functions as a community hub around the cycling brand.

Quantifiable outcome

• Custom trailers capable of carrying up to 200kg daily load
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• YubacoreChannel Partner/ Reseller/ DistributorLongtail cargo bike brand partnership. Reine Cargo sells Yuba Kombi and Yuba Fastrack models. Yuba is a major international cargo bike manufacturer.
• VeloecoreChannel Partner/ Reseller/ DistributorFrench cargo bike brand. Reine Cargo sells the Veloe Multi mid-tail model.
• Bike43coreChannel Partner/ Reseller/ DistributorBelgian longtail cargo bike brand designed and assembled in Brussels. Available at Reine Cargo.
• Jean FourchecoreChannel Partner/ Reseller/ DistributorBordeaux-based cargo bike brand. The Jean Fourche Longtail is designed and assembled in Bordeaux. Alsace framework painted in Lastresne.
• Le Petit PorteurcoreChannel Partner/ Reseller/ DistributorFrench cargo bike brand offering the OG and Longtail models. Designed with fun and robust characteristics.
• VoltawaycoreChannel Partner/ Reseller/ DistributorLongtail cargo bike brand available at Reine Cargo.
• Larry vs Harry (Bullitt)coreChannel Partner/ Reseller/ DistributorDanish cargo bike manufacturer producing the famous Bullitt biporteur. One of the world's best-selling cargo bikes. Available at Reine Cargo.
• OmniumcoreChannel Partner/ Reseller/ DistributorDanish cargo bike brand since 2010. Produces Cargo and Mini-Max biporteur models with steel chromoly frames. Available at Reine Cargo.
• Super BicycleminorChannel Partner/ Reseller/ DistributorBiporteur brand available at Reine Cargo.
• NiholacoreChannel Partner/ Reseller/ DistributorDanish triporteur brand founded in Copenhagen in 1998. Models for French market are manufactured in France near Nantes. Available at Reine Cargo.
• VUFcoreChannel Partner/ Reseller/ DistributorProfessional-grade triporteur brand. VUF XXL MAX available at Reine Cargo.
• Christiania BikescoreChannel Partner/ Reseller/ DistributorDanish triporteur brand since 1977, known for durability and urban practicality. Available at Reine Cargo.
• ToutenvélominorChannel Partner/ Reseller/ DistributorTrailer brand for cargo bikes available at Reine Cargo.
• VirvoltcoreChannel Partner/ Reseller/ DistributorFrench-made pedaling motor systems (80Nm torque). Used for both bike sales and electrification conversions. Sold at Reine Cargo and installed in their workshop.
• PendixcoreChannel Partner/ Reseller/ DistributorGerman-made pedaling motor systems (65Nm torque). Alternative to Virvolt for bikes with specific frame geometries. Available for installation at Reine Cargo.
• Ozo ElectriccoreTechnology or IntegrationWheel motor systems partner with location in central Bordeaux. Provides wheel motors for bike electrification. Quick availability of spare parts due to local presence.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Babboe: Dutch cargo-bike manufacturer that sells triporteurs and longtails direct-to-consumer in France and other European markets; competes with the triporteur brands stocked by Reine Cargo (Nihola, Christiania, VUF).
• Tern Bicycles: International cargo-bike and folding-bike manufacturer whose HSD, GSD and Quick Haul lines target the same urban family-transport buyer as Reine Cargo's longtails.
• Douze Cycles: French cargo bike manufacturer whose Dreirad and C12 long-tail models compete at the brand level with the Yuba, Bullitt and Christiania bikes sold by Reine Cargo; complementary as a partner opportunity but a competitor for the end customer.
• Urban Arrow: Netherlands-based e-cargo bike manufacturer whose Family, Tender and Shorty models are widely distributed in France; competes with the bikes retailed by Reine Cargo via independent and chain dealers.

Broad incumbents

• Alltricks: Major French online bike and outdoor-goods retailer selling electric bikes, accessories and components; competes with Reine Cargo's broader product offering but without the workshop or custom-fabrication services.
• Decathlon: Mass-market French sporting-goods retailer whose Btwin brand includes electric cargo bikes; broad incumbent offering overlapping capability at very low price points but lacking Reine Cargo's specialist expertise and customisation.

Direct peers

• Cyclable: French chain of more than 50 specialist bike shops selling conventional, electric and cargo bikes; competes head-to-head with Reine Cargo for the same family and pro-courier segments, but at much greater geographic reach.
• E-routine: French e-bike and cargo-bike specialist retailer and electrification installer; closely comparable on its combination of sales, repair and kit installation in a single retail/workshop site.

Others

• Larry vs Harry: Danish maker of the Bullitt biporteur — already a partner of Reine Cargo — with direct-to-consumer e-commerce in Europe; comparable as a brand competitor and key consideration for any exclusive-representation conversation.
• Veloe: French electric-cargo-bike brand whose Veloe Multi is sold by Reine Cargo; competing brand with its own dealer network across France and a partner whose terms directly affect Reine Cargo's margins.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reinecargo
• Instagraminstagram.com/reinecargo
• LinkedInlinkedin.com/company/reine-cargo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reine Cargo