Rushing Enterprises, Inc.
Rushing Enterprises designs, manufactures, and installs automated fleet truck wash systems and proprietary cleaning chemicals for commercial trucking fleets, food transportation, and industrial customers across the United States, with 2,000+ customers served since 1974.
- Company typePrivate
- Founded1974
- HeadquartersDothan, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rushing Enterprises, Inc. does
Rushing Enterprises, Inc. is a privately held, family-owned company founded in 1974 in Headland, Alabama, that designs, fabricates, manufactures, and installs automated fleet truck wash cleaning systems and sells the proprietary chemical consumables that run through them. The company's core product line includes the REK-1000 and REK-3000 drive-through wash systems, the RE-Washlt gantry rollover system, the RE-Kleen automated trailer washout system for food transportation, underbody corrosion mitigation (SN-250), and water reclamation equipment. Its proprietary Hydroshock two-step cleaning method pairs an acidic Step 1 brightener with an alkaline Step 2 neutralizer and is paired with custom-engineered chemical dispensing modules; the company states this method is the foundation of its cleaning performance. Since bringing all manufacturing under-roof in 2018, Rushing controls the full stack from chemical formulation to PLC-controlled equipment and on-site installation.
The company sells directly to fleet operators, commercial trucking companies, food transportation and grocery distribution businesses, and industrial/agricultural customers via phone, website inquiry, and a nationwide technical support division with field technicians in TX, AL, TN, NC, GA, KY, and PA. Revenue is generated through three streams: one-time capital equipment sales and installation, recurring chemical consumables (the primary source of pull-through revenue), and ongoing technical support and service programs. Pricing is not publicly disclosed; quotes are provided through direct sales engagement. Rushing has grown from 500 customers in 2004 to over 2,000 by 2018, achieved national geographic footprint by 2014, and is led by a third generation of the Rushing family — founder Harold Rushing (retired 2004), CEO Marty Rushing, President Addison Rushing (joined 2008), and Alex Rushing (joined 2010). The company is entirely bootstrapped with no external capital, parent, or institutional investors.
Rushing Enterprises, Inc. firmographics
Firmographics- Name
- Rushing Enterprises, Inc.
- Legal name
- Rushing Enterprises, Inc.
- Website
- https://rushingenterprises.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Short description
- Rushing Enterprises designs, manufactures, and installs automated fleet truck wash systems and proprietary cleaning chemicals for commercial trucking fleets, food transportation, and industrial customers across the United States, with 2,000+ customers served since 1974.
- Ownership category
- akta.pro rank
Rushing Enterprises, Inc. industry classification
Industry- Product category
- Commercial Fleet Wash Equipment Manufacturing
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310), Other General Purpose Machinery Manufacturing (3339)
- SIC
- General Industrial Machinery & Equipment (3560), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Pressure Washing & Jetting Equipment (IMAHALAB)
- akta.pro secondary industries
- Heavy Equipment, Fleet & Dumpster Pad Washing (HSAIAMAJ), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)
Keywords
Where Rushing Enterprises, Inc. is headquartered
LocationHeadquarters
- HQ city
- Dothan
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rushing Enterprises, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Fleet Wash Equipment Manufacturing & Sales: Design, fabrication, manufacturing, and installation of automated fleet truck wash cleaning systems including REK-1000, REK-3000, Gantry Rollover Systems, and Underbody Corrosion Mitigation Systems. One-time capital equipment sales with installation services.
- Specialized Cleaning Products: Sale of concentrated, heavy-duty cleaning products including Step 1 Acidic Brighteners, Step 2 Alkaline Cleaners, pressure wash cleaners, degreasers, specialty products (concrete removers, waxes, rinse aids), and food safety/trailer washout products. Recurring consumable revenue from chemical replenishment.
- Technical Support Services: Nationwide technical support division providing service programs with trained technicians across the US to optimize uptime for customer cleaning systems.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rushing Enterprises, Inc. product offering
Product offeringCore offering
Rushing Enterprises designs, fabricates, manufactures, and installs automated fleet truck wash cleaning systems and produces specialized cleaning chemicals for commercial vehicle cleaning applications. The company also supplies water reclamation systems, underbody corrosion mitigation systems, pressure wash systems, and provides nationwide technical support services for its installed base of fleet cleaning equipment. Its flagship offering combines proprietary REK-series automated wash equipment with the Hydroshock two-step acidic/alkaline chemical cleaning process, sold primarily to commercial trucking fleets and food transportation companies.
Product overview
Rushing Enterprises is a national leader in the design, fabrication, manufacturing, and installation of fleet truck wash cleaning systems and cleaning products. Their portfolio centers on two main categories: automated truck wash systems (REK-1000, REK-3000 Drive Through Wash System, RE-Washlt Automated Gantry System, RE-Kleen Trailer Washout System) and cleaning products (Step 1 Automated Acidic Brighteners, Step 2 Automated Alkaline Cleaners, Specialty Products, Shop Maintenance Products, Grocery Industry Products). Supporting these core offerings are water treatment/reclamation systems, underbody corrosion mitigation systems, pressure wash systems (portable, stationary, and custom built), interior trailer cleaning units, dispensing equipment (chemical dispensing modules, foaming systems), and accessories (trigger guns, hoses, hose reels). The company also provides technology and training programs including the Science of Fleet Cleaning training and various technical support services. The flagship Hydroshock cleaning method employs a two-step process using Step 1 acidic cleaners followed by Step 2 alkaline cleaners.
Differentiator
Problem solved
Functional benefit
Products and services
- REK-1000 System Premium-level automated truck wash system featuring heavy-duty stainless steel arch support frame, multi-point precision chemical injection, heated water, fixed-in-place side brush units, high and low pressure rinse application using CAT pumps and Vertical Stage Pump, PLC controls, and water softening. Targeted at commercial fleet operators running premium automated wash installations.
- REK-3000 Drive Through Wash System Advanced automated fleet wash system featuring independent rear door chemical application (Step 1 and Step 2 arches), SN-250 Underbody Corrosion Mitigation System, upgraded PLC control with wireless data recording and remote access, water softening system, hot water heater, high pressure undercarriage rinse, and drag mop assembly. Marketed as a comprehensive fleet cleaning solution for high-volume fleet operators.
- RE-Washlt Automated Gantry System Automated gantry rollover wash system for precision and efficient vehicle washing featuring high-pressure nozzles, customizable wash cycles, durable construction, space-efficient design, user-friendly interface, and versatile applications for trucks and buses. Targeted at fleet operators with space-constrained sites needing overhead gantry washing.
- RE-Kleen Trailer Washout System Automated trailer washout system for thorough and reliable interior trailer cleaning, designed to meet the high demands of the food transportation industry and FSMA compliance requirements. Targeted at food transportation and grocery distribution operators.
- Water Treatment/Reclamation Systems State-of-the-art water reclamation equipment specified based on customer wash volumes and local municipality requirements, including water recycling, reclamation, and RO spot-free rinse systems. Targeted at fleet operators needing environmental compliance with effluent discharge rules.
- Underbody Corrosion Mitigation Systems Advanced underbody corrosion prevention wash systems that safeguard vehicles from road salts, chemicals, and moisture through thorough cleaning and protective coatings, featuring high-pressure cleaning, corrosion inhibitor (SN-250) application, and customizable treatment cycles. Targeted at fleet operators in northern climates and harsh road-salt environments.
- Portable Pressure Wash Systems Flexible portable and mobile handheld pressure wash units adaptable to various power sources including electricity, LP, diesel, or gasoline engines, customizable for specific environments and operations. Targeted at operators needing mobile or field-deployable cleaning.
- Stationary Pressure Wash Systems Custom-manufactured stationary pressure wash units configurable to fit most spaces or pressure wash needs, available in cold or hot water variants operating on electricity and various fuels. Targeted at fleet operators and maintenance facilities with fixed cleaning bays.
- Custom Built Pressure Wash Systems Tailored pressure washing solutions including custom-designed hand-held high-pressure spray wash systems, available in portable/mobile units, single and two-step cleaning systems, configured to specific operational requirements. Targeted at customers with non-standard cleaning requirements.
- Interior Trailer Clean Units Custom-manufactured food industry cleaning units covering the broad spectrum of grocery and food distribution cleaning needs, designed for uniquely challenging situations in food-related transportation. Targeted at grocery and food distribution operators.
- Step 1 Automated Acidic Brighteners Acid-based cleaners essential to the Hydroshock chemical cleaning method, formulated to tackle tough oxidation and inorganic soils on automated and pressure wash equipment, providing clean and bright surfaces. Targeted at fleet operators using automated wash systems.
- Step 2 Automated Alkaline Cleaners Alkaline cleaners designed to enhance the effectiveness of Step 1 acidic cleaners as part of the Hydroshock cleaning process, neutralizing acidity, loosening stubborn road soils, and ensuring compliance with environmental standards for effluent discharge. Targeted at fleet operators using automated wash systems.
- Hand-Held Pressure Wash Cleaners Hot and cold pressure wash cleaner products with acidity or alkalinity depending on application, solvency, detergency, and proper sudsing for high-pressure machines, designed to remove organic residue from bugs, tar, gear oil/grease, road film, and engine smut. Targeted at pressure wash and fleet washing operators.
- Specialty Products Specialized cleaning products including concrete removal solutions for delivery trucks, waxes for automated wash equipment, and rinse aids for both automated and manual cleaning systems. Targeted at industrial and concrete-hauling operations.
- Shop Maintenance Products Shop cleaning solutions including floor cleaners, heavy-duty degreasers for equipment like forklifts and engines, and specialty hand soaps for shop environments. Targeted at fleet maintenance shops and industrial facilities.
- Grocery Industry Products (Trailer Washout) Trailer washout products and automated trailer washout systems designed for the food transportation industry, ensuring safety, compliance, and efficiency while meeting FSMA requirements. Targeted at food transportation and grocery distribution operators.
- Chemical Dispensing Modules State-of-the-art chemical dispensing modules customized for each system and application, providing efficient and economical chemical application systems for use with Rushing wash systems. Targeted at fleet operators automating chemical dosing.
- National Technical Support Services Nationwide technical support service programs provided by trained technicians located across TX, AL, TN, NC, GA, KY, and PA to optimize uptime of customer cleaning systems. Targeted at existing fleet wash equipment customers requiring ongoing maintenance and service.
Quantifiable outcome
- Grew from 500 customers in 2004 to over 2,000 by 2018
- +2 more outcomes
Companies that use Rushing Enterprises, Inc.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Rushing Enterprises, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rushing Enterprises, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- State Transportation AssociationscoreRushing Enterprises works directly with State Transportation Associations as member organizations to provide consistent support and training for critical fleet cleaning requirements. These partnerships keep the company updated on industry trends, regulations, and best practices, enriching their training programs with current knowledge and skills.
Scale indicators6 records
Recent moves12 records
Expansion highlights5 records
Rushing Enterprises, Inc. competitors and assessment
Company assessmentDirect peers
- Mi-T-M Corporation: US-based manufacturer of industrial and commercial pressure washers, air compressors, and water-reclamation systems. Closely competes with Rushing in stationary, portable, and custom pressure-wash equipment for fleet and industrial customers.
- Istobal S.A. Spanish manufacturer of commercial vehicle wash systems, including roll-overs, gantries, and bus/truck wash equipment. Direct competitor in heavy-vehicle automated wash hardware with installed base across European and Latin American fleets.
- Belanger, Inc. US manufacturer of vehicle wash systems including conveyor, in-bay automatic, and commercial wash equipment serving fleet, dealership, and mass-transit operators. Competes with Rushing in vehicle wash hardware design, manufacture, and installation.
- Landa (Karcher Group): North American brand of industrial and commercial pressure washing equipment, now under Kärcher. Directly comparable product line to Rushing's stationary and portable pressure wash units targeting fleet operators and dealerships.
- DRB Systems (DRB Holdings): Major US provider of vehicle wash equipment, chemistry, and tunnel control systems with strong fleet and commercial-truck segment presence. Overlaps Rushing across wash hardware, consumables, and ancillary services.
- Kärcher (including Hotsy / Alkota brands): Global market leader in cleaning equipment, parent of Hotsy and Alkota industrial pressure washer brands. Kärcher directly overlaps Rushing in industrial/commercial pressure washing equipment and cleaning chemistry, with deeper R&D and broader international footprint.
Broad incumbents
- Spartan Chemical Company: Privately held US manufacturer of industrial and institutional cleaning products and sanitation chemistries. Comparable to Rushing's specialty chemistry line for fleet, food-transportation, and industrial cleaning applications.
- National Carwash Solutions (NCS): US provider of vehicle wash equipment, chemistry, and aftermarket parts serving both passenger car-wash and commercial fleet segments. Comparable breadth of equipment-plus-chemistry-plus-service offering to Rushing, though with larger passenger-car focus.
- WashTec AG: Europe's largest vehicle wash systems manufacturer with growing North American presence, primarily in car-wash tunnels rather than heavy commercial fleets. Adjacent peer given shared end-market (commercial vehicle cleaning) and engineering depth.
- Zep Inc. Large US manufacturer of professional and industrial cleaning/maintenance chemicals across automotive, fleet, industrial, and institutional channels. Overlaps Rushing on the chemistry side of the value chain, especially in vehicle wash and degreasing product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rushing Enterprises, Inc. social profiles
Digital presenceRushing Enterprises, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rushing Enterprises, Inc. leadership team
Management profileNumber of profiles
Profiles3 records
Rushing Enterprises, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rushing Enterprises, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rushing Enterprises, Inc.
What does Rushing Enterprises, Inc. do?
Rushing Enterprises designs, fabricates, manufactures, and installs automated fleet truck wash cleaning systems and produces specialized cleaning chemicals for commercial vehicle cleaning applications. The company also supplies water reclamation systems, underbody corrosion mitigation systems, pressure wash systems, and provides nationwide technical support services for its installed base of fleet cleaning equipment. Its flagship offering combines proprietary REK-series automated wash equipment with the Hydroshock two-step acidic/alkaline chemical cleaning process, sold primarily to commercial trucking fleets and food transportation companies.
Is Rushing Enterprises, Inc. a public or private company?
Rushing Enterprises, Inc. is a private company. It is classified as family owned and is currently operating.
When was Rushing Enterprises, Inc. founded?
Rushing Enterprises, Inc. was founded in 1974.
Where is Rushing Enterprises, Inc. based?
Rushing Enterprises, Inc. is headquartered in Dothan, United States, in the North America region.
How does Rushing Enterprises, Inc. make money?
Three revenue lines are on record. Fleet Wash Equipment Manufacturing & Sales are the primary driver. The others are specialized Cleaning Products and technical Support Services.
Who are Rushing Enterprises, Inc.'s main competitors?
Direct peers on record are Mi-T-M Corporation, Istobal S.A., Belanger, Inc., Landa (Karcher Group), DRB Systems (DRB Holdings) and Kärcher (including Hotsy / Alkota brands). Broad incumbents are Spartan Chemical Company, National Carwash Solutions (NCS), WashTec AG and Zep Inc..
Does Rushing Enterprises, Inc. have an API?
No public API is recorded for Rushing Enterprises, Inc..
What industry is Rushing Enterprises, Inc. in?
Rushing Enterprises, Inc.'s product category is Commercial Fleet Wash Equipment Manufacturing. Its primary akta.pro industry code is IMAHALAB, Pressure Washing & Jetting Equipment, with a secondary code of HSAIAMAJ, Heavy Equipment, Fleet & Dumpster Pad Washing. Its NAICS code is 333310 and its SIC code is 3560.