REPCAR S.A.U

What REPCAR S.A.U does

REPCAR S.A.U is a privately held Spanish industrial equipment distributor headquartered in Castellón de la Plana, founded in 1987 and operating under the S.A.U. (Sociedad Anónima Unipersonal) legal form. Since 1991 it has held the official STILL distribution rights for the province of Castellón, selling, renting, and servicing STILL-branded forklifts and warehouse handling equipment. Its core product range covers electric counterbalanced forklifts (RX family, 1-8 tonne capacity), diesel and gas forklifts including hybrid RX 70 series (1.6-18 tonnes), electric stackers with Dynamic Load Control (up to 2 tonnes, storage heights above 5 metres), and manual and electric pallet trucks (up to 2.5 tonnes), with lithium-ion battery options available across multiple lines.

The company's offering extends beyond equipment sales to a full lifecycle service stack: flexible forklift rental on daily/weekly/monthly terms, ongoing technical service and maintenance using STILL Original Parts with overnight spare parts supply, certified operator training delivered in partnership with GEC Cursos, and STILL TotalFlexible financing covering purchase, renting, and leasing options. The business serves industrial and manufacturing companies, warehouses and logistics centers, construction and building materials operators, and retail/distribution businesses across Castellón province. Go-to-market is direct, via a single physical location, phone/email contact, a basic website with product catalogs, and presence on Facebook and LinkedIn.

Revenue is generated through a mix of one-time equipment sales (new and used), recurring rental and service contracts, and ancillary fees from training and financing facilitation. Pricing is quote-based and not publicly disclosed. REPCAR also invested in a 35.2 kWp solar photovoltaic self-consumption installation at its facility, supported by IVACE and FEDER public funding, signalling an operational energy transition. The company is founder-owned, with no disclosed institutional investors, parent entity, subsidiaries, or external funding rounds.

Name

REPCAR S.A.U

Legal name

REPCAR S.A.U

Website

https://repcarsa.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

REPCAR S.A.U is a privately held Spanish distributor based in Castellón de la Plana, selling, renting, and servicing STILL forklifts and warehouse handling equipment for industrial, logistics, construction, and retail customers across Castellón province since 1987.

Ownership category

akta.pro rank

Headquarters

HQ city

Castellón De La Plana

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Forklift Sales: Sale of new STILL forklifts including electric, diesel, and gas-powered models along with accessories and equipment
2. Used/Second-hand Forklift Sales: Sale of refurbished and used forklifts - the company's original business since 1987
3. Forklift Rental: Flexible rental options for forklifts and machinery with daily, weekly, or monthly terms. Includes renting entire fleets or single units with flexible notice periods
4. Technical Service and Maintenance: Ongoing maintenance, repairs, and technical assistance for forklifts using STILL Original Parts with overnight spare parts supply
5. Training Services: Operator training courses for forklift drivers including theory and practical driving exercises, offered in partnership with GEC Cursos de operador de carretillas
6. Financing Services: TotalFlexible financing options from STILL including direct purchase, renting, and leasing with tax advantages

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

REPCAR S.A.U is the official STILL distributor for the Castellón province in Spain, selling, renting, and servicing new and used forklifts, electric stackers, and electric/manual pallet trucks for industrial and logistics operations. The company provides complete lifecycle support including equipment sales, flexible rental, technical maintenance with original STILL parts, TotalFlexible financing, and certified operator training programs.

Product overview

REPCAR S.A.U is a distributor of STILL forklifts in Castellón, Spain, offering a complete portfolio of material handling equipment. The core offering includes electric forklifts (STILL RX family: RXE 10-16C, RX 20, RX 60 series), diesel and gas forklifts (RCD/RCG and RX 70 hybrid series), electric stackers, and manual/electric pallet trucks. These are complemented by rental services, technical assistance, flexible financing (TotalFlexible), and operator training programs. The company serves industrial, construction, and logistics sectors across Castellón province.

Differentiator

Problem solved

Functional benefit

Products and services

• STILL RX Electric Counterbalanced Forklifts (Carretillas Contrapesadas Eléctricas STILL RX) Electric counterbalanced forklifts from the STILL RX family, available in three and four-wheel configurations with capacities from 1.0 to 8.0 tonnes, featuring lead-acid or lithium-ion battery options and intelligent assistance systems for emission-free warehouse and industrial operations.
• STILL Diesel and Gas Forklifts (Carretillas Contrapesadas Diésel y Gas STILL) Diesel and LPG counterbalanced forklifts with advanced engine technology, including hybrid RX 70 series models with capacities from 1.6 to 18 tonnes, designed for heavy load transport and outdoor operations.
• STILL Electric Stackers (Apiladores Eléctricos STILL) Electric stackers for pallet handling with capacities up to 2 tonnes, storage heights exceeding 5 meters, featuring intelligent assistance systems like Dynamic Load Control (DLC) for pallet stacking, rack organization, and high-level storage applications.
• STILL Electric and Manual Pallet Trucks (Transpaletas Eléctricas y Manuales STILL) Electric pallet trucks with lifting capabilities up to 2.5 tonnes including models with variable work heights up to 760mm, lithium-ion technology, and OPTISPEED innovative tiller, plus manual pallet trucks for basic horizontal transport of goods.
• Used and Refurbished Forklifts (Carretillas de Segunda Mano) Sale of refurbished and second-hand forklifts, which was the company's original business when founded in 1987, providing quality-assured pre-owned equipment.
• Forklift and Machinery Rental (Alquiler de Maquinaria) Flexible rental service for forklifts and construction machinery offered on daily, weekly, or monthly terms, including renting entire fleets or single units with flexible notice periods for short-term needs or peak demand periods.
• Technical Service and Maintenance (Asistencia Técnica STILL) Ongoing technical support, maintenance, and repair services for forklifts and warehouse equipment using STILL Original Parts with overnight spare parts supply, including vehicle safety inspections, rack inspections, and security technology supply.
• TotalFlexible Financing (Financiación TotalFlexible STILL) Flexible financing options from STILL including direct purchase, renting, and leasing with monthly payments and purchase option at contract end, with tax deduction benefits.
• Operator Training (Formación de Conductores GEC) Operator training courses for industrial forklift drivers delivered in partnership with GEC Cursos de operador de carretillas, including intensive programs covering theory, driving techniques, and stacking exercises.

Quantifiable outcome

• 363 pallets transported in 8 hours - record productivity in RX 60-25/35 testing
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• STILLcoreChannel Partner/ Reseller/ DistributorOfficial STILL distributor for Castellón province since 1991. REPCAR sells, rents, and services STILL forklifts and warehouse equipment including the complete RX electric, RCD/RCG diesel, and hybrid RX 70 series. STILL provides technical support, original parts, and marketing materials for product promotion.
• IVACE (Instituto Valenciano de Competitividad Empresarial)minorOthersRegional government body that provided funding support for REPCAR's installation of solar photovoltaic panels for self-consumption at their facilities, supporting the company's energy transition to renewable sources.
• GEC Cursos de operador de carretillasminorStrategic or Co-development PartnerPartnership for delivering forklift operator training courses. GEC provides the curriculum and certification while REPCAR facilitates the training delivery to customers' operators in the Castellón area.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Jungheinrich España: German intralogistics OEM with established Spanish dealer coverage providing forklifts, pallet trucks, and warehouse equipment that directly competes with REPCAR's STILL range in the regional market.
• Toyota Material Handling España: Spanish arm of the world's largest forklift OEM, distributing competing material handling equipment through its own dealer network across Spain. Competes with REPCAR for the same industrial and logistics customers in Castellón and adjacent regions.
• Linde Material Handling: Major German forklift OEM with a Spanish dealer network offering electric and IC-engine forklifts directly competitive with STILL. Targets the same industrial and warehousing customer base in Spain.
• Manitou Group: French material handling OEM offering rough-terrain forklifts and telehandlers serving construction and industrial customers that overlap with REPCAR's construction and building-materials segment.
• KION Group: Parent group of Linde Material Handling and other forklift brands, one of Europe's largest material handling conglomerates. Competes with REPCAR indirectly through its multi-brand Spanish dealer footprint.
• Crown Equipment Corporation: US-headquartered material handling OEM with European dealer networks offering forklifts and warehouse equipment competing for the same industrial and logistics customers as REPCAR.
• Hyster-Yale Materials Handling: Global forklift OEM (Hyster, Yale, and Nuvera brands) with European dealer presence selling competing material handling equipment to industrial and warehousing customers across Spain.

Others

• STILL GmbH: German intralogistics OEM and supplier whose full product line (electric, diesel, hybrid forklifts, stackers, pallet trucks) REPCAR exclusively distributes in Castellón. Comparable as the upstream brand and reference point for REPCAR's offering.

Emerging players

• BYD Forklift: Chinese electric forklift specialist with growing European dealer footprint focused on lithium-ion forklifts, increasingly competing with REPCAR's STILL electric offering as fleet electrification accelerates.
• Cesab Material Handling: Toyota-owned European forklift brand sold through dealer networks in Spain and across Europe, offering counterbalanced forklifts and warehouse equipment that compete with REPCAR's STILL range at similar price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/repcarsacs
• LinkedInlinkedin.com/in/repcar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REPCAR S.A.U