Rapidus Optika (volt Premium Vision)

What Rapidus Optika (volt Premium Vision) does

Rapidus Optika (legal entity SZ-G Rapidus Kft., previously Premium Vision) is a Budapest-based ophthalmology and optical retail practice founded in 1993, operating a single premium showroom at 1075 Budapest, Asbóth utca 14. The company combines clinical ophthalmology services — vision testing, OCT imaging, visual field analysis, contact lens fitting, neuro-optometry, vision therapy, and disease screening (glaucoma, cataract, diabetes, macular degeneration) — with a full-service optical retail operation selling prescription lenses and frames. It is a ZEISS Expert Optics certified partner utilizing the ZEISS i.Profiler (0.01 dioptre precision), ZEISS Visual Profile system, and FreeForm digital lens manufacturing, and carries premium lens brands (ZEISS, Seiko, Rodenstock, Interoptik, Synchrony, Exelens) and fashion frames (Oakley, Vogue, D&G, Armani, Ray-Ban, Michael Kors, Ralph Lauren).

The business operates through three channels: a city-center optical salon requiring appointments, an e-commerce platform with virtual try-on, and a uniquely equipped mobile ophthalmic screening bus (Szemészeti Szűrőbusz) that delivers on-site corporate vision testing across Hungary at up to 3-4 simultaneous locations. Customer segments span individual consumers (primary), corporate/employer clients seeking occupational health compliance and dioptric safety eyewear, and children requiring myopia management (ZEISS MyoCare). Pricing is unit-based per service (HUF 1,500-91,670), with a loyalty card offering 10-30% discounts and referral bonuses.

Revenue mechanics rest on a mix of professional service fees, prescription eyewear sales (one-time transactions), and corporate screening contracts. The company has secured two Széchenyi 2020 EU/state grants totaling approximately 20.4 million HUF (2020 and 2022) for equipment and mobile-screening capability. Ownership is founder-led under Managing Director Szalay Szabolcs, with no external equity investment disclosed. The company does not publish revenue, headcount is small (seven identified professionals), and its digital infrastructure includes a virtual try-on platform and the ZEISS OVS online vision screener layered atop its predominantly in-person clinical practice.

Name

Rapidus Optika (volt Premium Vision)

Legal name

SZ-G Rapidus Kereskedelmi és Egészségügyi Szolgáltató Korlátolt Felelősségű Társaság

Website

https://rapidus.hu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Rapidus Optika is a Budapest-based premium ophthalmology and optical retail practice (ZEISS Expert Optics certified) offering clinical eye care, prescription eyewear, and a unique mobile corporate screening bus serving individual consumers, employers, and pediatric myopia patients across Hungary.

Ownership category

akta.pro rank

Product category

Ophthalmology and Optical Retail Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Ophthalmology services
• Prescription eyewear
• Optical retail
• Vision testing
• Corporate vision screening

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Optical Products Sales: Sale of prescription eyeglasses, lenses (ZEISS, Seiko, Synchrony, Starlite, Interoptik, Rodenstock), frames, sunglasses, and accessories. This is the primary revenue stream, with lenses being a core product category.
2. Ophthalmology and Optometry Services: Professional eye examinations, vision tests, OCT imaging, visual field testing, contact lens fitting, neuro-optometric testing, vision therapy, and specialized screenings (cataract, glaucoma, diabetes, macular degeneration).
3. Corporate Vision Screening Services: Group vision testing for companies using the mobile screening bus, including dioptric safety eyewear for workplaces. Targets corporate clients with on-site examinations.
4. Loyalty Program and Referrals: Loyalty card program offering 10-30% immediate discounts on purchases, with referral bonuses credited to cardholders when new customers make purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rapidus Optika operates a Budapest-based ophthalmology and optics center providing clinical eye care services (vision testing, OCT imaging, contact lens fitting, neuro-optometry, vision therapy, and disease screenings) combined with premium optical retail selling prescription eyeglasses, lenses (primarily ZEISS), frames, sunglasses, and safety eyewear. The company distinguishes itself with a ZEISS Expert Optics-certified mobile ophthalmic screening bus that delivers on-site corporate vision screening and dioptric safety eyewear across Hungary.

Product overview

Rapidus Optika is a Budapest-based ophthalmology and optics center with more than 20 years of experience, offering a comprehensive portfolio of eye care services and vision correction products. The core offering centers on clinical ophthalmic services (vision testing, OCT imaging, contact lens fitting, neuro-optometry, vision therapy, and specialized screenings) combined with a full-service optical retail operation. The product line includes prescription eyeglasses and lenses from premium brands — primarily ZEISS (ClearMind, SmartLife PRO, SmartLife Young, MyoCare, DriveSafe, Officelens), Synchrony, Seiko, Rodenstock, and Interoptik — plus prescription safety glasses (Carl Zeiss, Infield, UVEX, Univet) and sports eyewear. Key differentiators include a mobile ophthalmic screening bus bringing diagnostics to workplaces, FreeForm digital lens personalization technology, ZEISS i.Profiler high-precision measurement, ZEISS Visual Profile habit analysis, AI-based fundus/OCT evaluation, virtual try-on for frames, and a specialized myopia control program for children. The company operates as both a clinical practice and premium optical retailer, with ZEISS Expert Optics certification and ongoing product launches including ZEISS MyoCare (2026) and ZEISS Expert Optics with i.Profiler (2025).

Differentiator

Problem solved

Functional benefit

Products and services

• Vision Test / Eye Examination Objective and subjective vision testing to determine diopter requirements, performed by optometrists and ophthalmologists. Service is offered on a pay-per-visit basis with prior appointment required.
• Contact Lens Fitting Contact lens fitting service ensuring proper lens selection for comfort and unobtrusive daily wear, including trial lenses, training, and 1-month follow-up. Available with optometrist (22,000 HUF) or ophthalmologist (35,000 HUF).
• OCT Scan (Optical Coherence Tomography) Painless ophthalmological procedure using Optopol Revo FC OCT equipment to detect diseases of the retina, macula, and optic nerve. Available standalone (18,000 HUF by optometrist) or as part of comprehensive screening packages.
• Neuro-optometry and Vision Therapy Neuro-optometric testing and visual rehabilitation treatments for patients with visual processing issues. Vision therapy sessions priced at 12,000 HUF.
• Ophthalmic Screening Bus (Szemészeti szűrőbusz) Mobile vision screening service bringing ophthalmic examinations to corporate sites nationwide, capable of operating at 3-4 locations simultaneously. Includes OCT imaging capabilities (Optopol Revo FC). Targets corporate clients for occupational health screenings.
• Screening Tests (Szűrővizsgálatok) Comprehensive ophthalmic screenings including cataract (30,000 HUF), glaucoma (up to 55,000 HUF), diabetes (up to 45,000 HUF), macular degeneration (up to 45,000 HUF), visual field (17,000 HUF), eye pressure, corneal thickness (pachymetry), CFF, polateszt, and fundus examination.
• Myopia Control Program (Rövidlátás kontroll) Pediatric myopia management program including ZEISS MyoCare lenses for children ages 6-12, regular monitoring, and lifestyle recommendations to slow myopia progression. Includes free 2-week ophthalmic control and 8,000 HUF 6-monthly vision screening.
• Dioptric Safety Spectacles (Munkavédelmi szemüveg) Prescription safety eyewear from Carl Zeiss, Infield, UVEX, and Univet brands, certified with Hungarian EU type certificates for workplace protection. Targeted at corporate clients with workplace compliance needs.
• Dioptric Sunglasses Prescription sunglasses with lenses ground directly into sports and sun frame models for UV protection and visual correction.
• Dioptric Sports Eyewear Prescription sports glasses for professional clubs and athletes, meeting specialized optical requirements for athletic performance. Dioptric lenses can be ground directly into numerous sun and sports frames.
• Eyeglass Frames Premium eyeglass frames including Oakley, Vogue, D&G, Armani, Ray-Ban, Michael Kors, and Ralph Lauren, with virtual try-on capability via webcam or mobile.
• ZEISS Eyeglass Lenses Premium lens products including ZEISS ClearMind, SmartLife PRO, SmartLife Young, MyoCare, and DriveSafe lenses for various vision correction needs, with ZEISS Expert Optics personalization.
• Single-Focus Lenses (Egyfókuszú lencsék) Single-distance vision correction lenses for near, intermediate, or distance vision.
• Multifocal / Progressive Lenses Progressive addition lenses (multifocal) allowing clear vision at all distances — near, intermediate, and far — without changing glasses.
• Work Progressive / Office Lenses (Munkaprogresszív) Occupational progressive lenses designed for computer work and office environments, providing optimal vision at near and intermediate distances.
• Bifocal Lenses Two-power lenses with distinct upper (distance) and lower (reading) dioptric zones, available in circular or shield-shaped designs.
• Photochromic / Light-Darkening Lenses Adaptive lenses with UV-activated special layer that remain transparent indoors and darken outdoors, combining prescription glasses and sunglasses in one.
• Glasses for Driving Specialized driving lenses including ZEISS DriveSafe (Luminance Design technology, up to 43% larger intermediate field of view) and Exelens SV Racing (UV420 filtering, BlueGT coating).
• Glasses Repair Professional eyeglass repair including front support replacement (1,500 HUF), screw replacement (1,500 HUF), metal soldering (from 15,000 HUF), titanium soldering (from 16,500 HUF), stem replacement (from 7,500 HUF), and frame resizing.
• Loyalty Card Program (Hűségkártya) Loyalty program offering 10-30% immediate discount on purchases and rewards for referrals (10% credit on referred first purchase value). Full vision test fee credited toward next purchase for loyalty card holders.

Quantifiable outcome

• 502+ verified customer reviews with 'Excellent' rating on Google
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ZEISS (Carl Zeiss)coreTechnology or IntegrationPrimary lens supplier and technology partner. ZEISS Expert Optics certified partner with i.Profiler precision measurement system. Offers ZEISS SmartLife PRO, SmartLife Young, ClearMind, MyoCare, DriveSafe, and other premium lenses. Provides visual profile technology for personalized lens recommendations.
• SeikocoreTechnology or IntegrationPremium lens brand alongside ZEISS in the optical product portfolio. Provides high-quality prescription lenses for various vision correction needs.
• RodenstockcoreTechnology or IntegrationPremium lens manufacturer in the product range, offering advanced optical solutions alongside ZEISS and Seiko products.
• InteroptikcoreTechnology or IntegrationPart of the lens product portfolio offering quality optical solutions for prescription eyewear.
• SynchronycoreTechnology or IntegrationLens brand featured in multifocal glasses special offers. Synchrony Progressive Easy View HD/Short HD lenses with FreeForm technology offered at promotional pricing.
• StarlitecoreTechnology or IntegrationPremium lens brand included in the comprehensive lens portfolio alongside ZEISS, Seiko, Rodenstock, and Interoptik.
• Infield (Safety Eyewear)coreChannel Partner/ Reseller/ DistributorDioptric safety eyewear supplier for corporate clients. EU-certified protective eyewear for workplace compliance. Part of occupational health service offering.
• UVEXcoreChannel Partner/ Reseller/ DistributorSafety eyewear brand for dioptric protective glasses. German manufacturer known for occupational safety products. Provides EU-certified workplace protection eyewear.
• UnivetcoreChannel Partner/ Reseller/ DistributorItalian safety eyewear manufacturer for workplace protection. Provides dioptric protective eyewear with EU certification for corporate clients.
• ExelenscoreTechnology or IntegrationSV Racing lens brand specialized for driving. UV420 filtering material with BlueGT coating for glare reduction. Available in single vision, multifocal, and photochromic versions.
• English for English Online (Online Nyelviskola)minorOthersLanguage school partner featured in blog content collaboration. Example of community/business partnership for mutual promotion.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Specsavers: Large European optical chain integrating in-store optometry, OCT, and prescription eyewear dispensing — directly comparable business model of clinical eye-care services plus optical retail under one roof, with similar multi-tier pricing and partnership-led technology stack.
• MultiOptica: Italian optical retail chain combining in-store optometry services with prescription eyewear dispensing and premium lens partnerships. Comparable mid-sized European optical retailer with similar blend of clinical exam services and frame/lens retail.

Broad incumbents

• Krys Group: French optical retail group operating Krys, Vision Originale, and other banners, with in-store optometry plus dispensing and exclusive frame partnerships. Comparable European optical chain blending clinical and retail offerings, anchored by group purchasing power.
• GrandVision: Multinational optical retail group (now part of EssilorLuxottica) operating banner brands such as Vision Express and Générale d'Optique. Comparable as a broad incumbent combining optometric exams, retail dispensing, and premium lens brands across European markets.
• Fielmann: European optical retail leader operating a large store network in Hungary, combining optometric services with prescription eyewear at scale. Comparable as a multi-tier optical retailer in the same geography but operating a mass-market rather than premium-only positioning.
• Optic 2000: French cooperative optical retail network combining optometry services with prescription eyewear across hundreds of stores in Europe. Comparable large-scale optical retailer operating a clinical-plus-retail model with multi-tier pricing.
• Alain Afflelou: Large French and Southern-European optical chain combining in-store optometry, prescription dispensing, and exclusive frame brand collections. Comparable broad incumbent combining clinical eye services with optical retail in continental European markets.

Emerging players

• Mister Spex: European online-led optical retailer offering prescription glasses, contact lenses, and virtual try-on technology. Comparable through its virtual try-on platform (the same digital capability Rapidus integrates via Oakley/Vogue/D&G/Armani) and direct-to-consumer premium lens positioning.

Regional players

• Visilab: Swiss optical retail chain (part of the EssilorLuxottica network) combining in-store optometry with frame and lens dispensing, focused primarily on the Swiss market. Comparable regional premium-ish optical retailer with an integrated service plus retail model.

Others

• Carl Zeiss Meditec / ZEISS Vision: Strategic technology partner and supplier of premium lenses (SmartLife, MyoCare, DriveSafe), FreeForm equipment, ZEISS i.Profiler, and Visual Profile — also operates ZEISS-branded vision centers in some markets. The primary product and tooling supplier behind Rapidus's differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/premiumvisionbp
• LinkedInlinkedin.com/company/premium-vision

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapidus Optika (volt Premium Vision)