EXELENS

What EXELENS does

Exelens (legal entity Noptiker Kft.) is a Hungarian ophthalmic spectacle lens manufacturer headquartered in Budapest, founded in 1992 by CEO László Nagy and presented as the only exclusively Hungarian-owned lens producer in the country. The company manufactures a comprehensive portfolio of prescription lenses — single-vision, multifocal, digital/freeform progressive, office/computer, and specialty variants for sport, motor racing, and blue-light filtering — serving a B2B customer base of optical shops and opticians across Hungary under a two-year warranty.

The company's core technology stack centers on FreeForm lens production enabled through its 2015 partnership with German OptoVision, combined with in-house surface hardening and anti-reflective (AR) coating capabilities, a proprietary IT system for manufacturing and order tracking, and a 2020 deployment of the Eyoto cloud-based quality-control platform (the first installation of this system in Hungary). Capacity was doubled in 2020 through the acquisition of another domestic lens producer's assets, and production runs from a 1,000 m² facility established in 2005.

Exelens operates a B2B, sales-led distribution model selling lenses wholesale to independent optical retailers in Hungary; pricing is per-lens with differentiation driven by product tier, customization, and coatings rather than disclosed subscription or platform economics. The company is privately held and family/founder-controlled, with no public funding rounds, M&A beyond the 2020 transaction, or disclosed revenue.

Name

EXELENS

Legal name

Noptiker Kft.

Website

https://exelens.hu

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Exelens (Noptiker Kft.) is a Budapest-based, Hungarian-owned ophthalmic spectacle lens manufacturer founded in 1992, producing single-vision, multifocal, FreeForm, office, and specialty lenses for optical shops and opticians across Hungary.

Ownership category

akta.pro rank

Product category

Ophthalmic Lens Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Ophthalmic lens manufacturing
• Prescription eyeglass lenses
• Progressive multifocal lenses
• Anti-reflective lens coatings
• Freeform lens technology

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Eyeglass Lens Manufacturing and Sales: Manufacturing and distribution of prescription eyeglass lenses including multifocal, digital, office, and single-vision lenses with various surface treatments. Revenue generated from B2B sales to optical shops and retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

EXELENS (operating as Noptiker Kft.) manufactures and distributes prescription ophthalmic spectacle lenses — including multifocal/progressive, digital, office, and single-vision lenses — along with surface treatments (anti-reflex, blue light filtering, hard coatings) for optical retailers. The company produces its lenses using FreeForm manufacturing technology powered by the German OptoVision program, with in-house surface hardening and vacuum evaporation anti-reflective coating capabilities, and uses the Eyoto cloud-based quality control system.

Product overview

EXELENS (Noptiker Kft.) is a Hungarian eyeglass lens manufacturer offering a comprehensive portfolio of prescription lenses organized into four main product lines: Multifocal lenses (MultiMate and MultiFree series for progressive lens users), Digital lenses (SMART+ series for young presbyopia onset), Office lenses (MANAGER+ and Office series for indoor/computer work), and Single Vision lenses (MAX, FIT, Racing, and Sport for distance or near correction). The company also provides specialized lens types including photochromic options (Transitions Signature GEN8, XTRActive, PhotoCrome, Drivewear) and UV-protection variants (Ultra UV420). Surface treatments including SELFIE (anti-reflective), BlueBlock (blue light filtering), HMC, and SHMC are offered as add-ons. The entire product range is manufactured using FreeForm technology for personalized customization, with in-house surface hardening and anti-reflective coating capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• MultiMate MAX+: Premium personalized multifocal lens with maximum precision, customizable with 0.01 diopter accuracy, designed with 30,000 measurement points analysis.
• MultiMate FIT+
• MultiFree EGO
• MultiFree RACING
• MultiFree SPORT
• Multi PRO+
• Multi INI
• SMART+
• MANAGER+
• Office
• MAX
• FIT
• Racing
• Sport
• BlueBlock Ultra
• SELFIE
• Ultra (UV420)
• Transitions Signature GEN8
• Transitions XTRActive
• PhotoCrome
• Transitions DriveWear

Products and services

• Multifocal Lens Series Progressive multifocal lenses for presbyopia correction, including MultiMate MAX+ (premium personalized, 0.01 dioptre precision, 30,000 measurement points, binocular optimization), MultiMate FIT+ (premium digital fitness), MultiFree EGO (optimized everyday), MultiFree RACING (driving-optimized with UV420 filter, BlueGT blue light filter), MultiFree SPORT (sports-optimized, high base curve compatible), Multi PRO+ (standard advanced for higher additions), and Multi INI (beginner multifocal, 2 channel lengths). Targeted at optical retailers serving both new and advanced progressive lens wearers.
• Digital Lens Series (SMART+) Digital lenses with near-assistance accommodation support in the lower segment, available in three addition levels: SMART+ 0.5 (for 20-30 year-old constant wearers needing slight near focus help), SMART+ 0.8 (for 30-40 year-olds transitioning to presbyopia), and SMART+ 1.1 (for 40-45 year-olds struggling to adapt to multifocals). Built using FreeForm technology to prevent end-of-day digital eye fatigue.
• Office Lens Series Indoor office lenses based on progressive lens principles, including MANAGER+ BOOK (1-2 m sharp vision for reading), MANAGER+ PC (2-3 m for monitor distance), MANAGER+ Room (3-4 m for client meetings and computer use), and Office (standard 0.5-1 m degressive work lens, two degression options A-0.80D, B-1.50). Targeted at optical retailers serving desk-based professionals.
• Single Vision Lens Series Single vision lenses including MAX (custom, wide field of view for all dioptre ranges), FIT (FreeForm for average wearing position), Racing (driving-optimized with BlueGT blue light filter and Lowflex AR layer), and Sport (wide-field sport lens compatible with high base curve frames B5+).
• Photochromic and Specialty Lens Types Specialty lens options offered as add-on variants to the core lens families, including Ultra (UV420 blue light blocking), Transitions Signature GEN8 (6% base, 6%-85% adaptation), Transitions XTRActive (11% base, darkens behind car windshield to 50%, 11%-90% adaptation), PhotoCrome (cost-effective 11% base, 11%-85%), and Transitions Drivewear (combined Transitions photochromic plus NuPolar polarized technology for driving).
• Lens Surface Treatments Surface treatments applied to lenses, including SELFIE (anti-reflective with no residual color, for media appearances), BlueBlock (blue light filtering from LCD/LED/tablet/smartphone, 99.5% light transmission, anti-static, easy-clean), HMC (hard coating with 8-layer anti-reflective, 99.5% light transmission), and SHMC (super hard multi-coating with anti-static, grease and dust repellent properties).

Quantifiable outcome

• 0.01 dioptre precision in refraction values
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• EyotocoreTechnology or Integration · 1 January 2020Cloud-based quality control program for dioptre and surface inspection of multifocal and office lenses. First introduced in Hungary by Exelens in 2020, providing cloud-based quality verification for every lens.
• OptoVision (Germany)coreTechnology or Integration · 1 January 2015German technology partnership providing the FreeForm manufacturing program. This partnership enables Exelens to produce precision eyeglass lenses using the most advanced FreeForm technology available, with the program launched in 2015.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Satisloh: Global supplier of optical lens manufacturing equipment and anti-reflective coating machinery. Comparable as an enabling technology provider supporting Exelens-type FreeForm and AR coating lens manufacturers.
• Transitions Optical: Photochromic lens technology licensor (now part of EssilorLuxottica) whose technology Exelens uses. Comparable as an enabling partner in the lens supply chain, rather than a direct competitor.

Broad incumbents

• Hoya Corporation (Vision Care): Japanese-headquartered lens manufacturer with significant European operations. Comparable as a global spectacle lens manufacturer with FreeForm technology and progressive lens portfolios serving optical retailers.
• Rodenstock: German ophthalmic lens manufacturer with a century-long history of precision spectacle lens production. Comparable to Exelens on European precision lens manufacturing heritage and B2B optical retail channel.
• Carl Zeiss Meditec (Vision Care): German premium ophthalmic lens manufacturer with FreeForm technology and global brand presence. Closely comparable to Exelens on FreeForm-based precision lens manufacturing and German engineering pedigree.
• EssilorLuxottica: The world's largest ophthalmic lens and eyewear group, encompassing Essilor (lens manufacturing) and Luxottica (retail/brands). Direct comparison lens for Exelens as a manufacturer of prescription spectacle lenses, though at vastly greater global scale.

Direct peers

• OptoVision: German ophthalmic lens manufacturer whose FreeForm factory program is licensed to Exelens. Directly comparable FreeForm technology platform, with OptoVision also serving European optical retailers as a manufacturer.
• Shamir Optical Industry: Israeli premium progressive and FreeForm lens manufacturer with strong European distribution. Directly comparable on FreeForm multifocal/digital lens technology and B2B optical retailer model.
• Younger Optics: US-based ophthalmic lens manufacturer specializing in specialty and photochromic lenses for the wholesale optical market. Comparable as a prescription spectacle lens manufacturer with photo-chromic offerings (similar to Exelens's Transitions partnership).
• Seiko Optical Europe: Japanese-founded European optical lens manufacturer offering FreeForm progressive and single-vision lenses to optical retailers. Comparable FreeForm-based lens technology serving similar B2B optical shop customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXELENS