Reliable Traffic Counts Llc

Name

Reliable Traffic Counts Llc

Legal name

Reliable Traffic Counts, LLC

Website

https://reliabletrafficcounts.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Traffic Engineering Data Collection Services

NAICS

Parking Lots and Garages (81293)

SIC

Transportation Services (4700)

akta.pro primary industry

Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)

akta.pro secondary industries

Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Automatic Number Plate Recognition (ANPR) / Video Tolling & Enforcement (TLAJABAB)

Keywords

• Traffic data collection
• Manual traffic counts
• Traffic engineering surveys
• ATR traffic recording
• Vehicle classification counts

Headquarters

HQ city

East Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Traffic Counting Services: Service-based revenue from providing various traffic counting and surveying services including manual turning movement counts, vehicle occupancy counts, pedestrian movement counts, survey interviews, vehicle accumulation/duration counts, ATR recording, and video surveillance. Services are delivered on a per-project basis to engineering firms, municipal clients, and private developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Reliable Traffic Counts, LLC provides field-based traffic data collection and surveying services in Connecticut. The company records traffic volumes, vehicle classifications, pedestrian and bicycle activity, vehicle occupancy, and parking duration using manual methods (Jamar DB-400 equipment), automated recorders (ATR), and video surveillance (Mini Cam). Services are delivered on a project basis to transportation engineering firms, municipal engineering departments, and private developers.

Product overview

Reliable Traffic Counts, LLC provides traffic data collection services rather than a unified software platform. The company offers a portfolio of complementary counting and surveying services including Manual Turning Movement Counts (using Jamar DB-400), Vehicle Occupancy Counts, Pedestrian Movement Counts, Survey Interviews, Vehicle Accumulation Counts, Vehicle Duration Counts, Automatic Traffic Recorder (ATR) data collection, and Video Count Mini Cam surveillance. These services serve transportation engineering firms, municipal engineering departments, and private developers requiring traffic studies and data collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Turning Movement Counts Field service that records traffic volumes, vehicle classifications, pedestrian activity, and bicycle activity using Jamar DB-400 manual counting equipment. Designed for transportation engineering firms, municipal engineering departments, and private developers needing accurate turning-movement data for transportation planning and traffic impact studies.
• Vehicle Occupancy Counts Field service that records all vehicle occupants by time of day. Used by transportation engineers and planners to assess vehicle occupancy rates for roadway, transit, and parking studies.
• Pedestrian Movement Counts Field service that records pedestrian activity by time of day. Supports pedestrian safety studies, sidewalk and crosswalk planning, and pedestrian infrastructure assessments for municipalities and developers.
• Survey Interviews Field service that conducts personal one-on-one interviews with the public. Supports origin-destination studies, travel behavior surveys, and public-input data collection for transportation planning.
• Vehicle Accumulation Counts Field service that records license plates on parked vehicles by time of day at both on-street and off-street locations. Supports parking demand studies, parking utilization analyses, and curbside management assessments.
• Vehicle Duration Counts Field service that tracks vehicle duration for on-street and off-street parking using license plate records. Provides parking turnover and dwell-time data for parking studies and curbside management.
• Automatic Traffic Recorder (ATR) Automated field deployment that records traffic volumes, vehicle classification, and speed data. Provides continuous, unattended counts at roadway locations for engineering studies, traffic impact analyses, and infrastructure planning.
• Video Count Mini Cam Field-deployed daily and weekly video surveillance capturing traffic volumes, vehicle classification, pedestrian activity, and bicycle activity. Provides video-based counts for locations where manual or pneumatic counts are impractical.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights1 record

Direct peers

• Traffic Data Service, Inc. Traffic counting and survey provider serving transportation engineering and municipal clients in the Northeast. Directly comparable manual and automated traffic data collection services.
• Quality Counts, LLC: National traffic data collection firm offering manual counts, ATRs, and video-based counts to engineering firms and municipalities. Directly comparable service portfolio and customer base, but operating across multiple states versus RTC's Connecticut-only footprint.
• WDM USA: Traffic data collection services provider offering manual counts, automatic traffic recorders, and video-based surveys. Directly comparable service mix and municipal/engineering client base.
• CNT (formerly Creative Non-Traditional): Traffic data collection and transportation engineering services firm (now part of GHD Group). Directly comparable manual turning movement counts, ATR, and intersection studies for public and private clients.

Broad incumbents

• Iteris, Inc. Broader smart mobility infrastructure and traffic analytics provider. Overlaps with RTC's customer base of transportation agencies and engineering firms but offers a much wider portfolio (software, sensors, consulting).
• INRIX, Inc. Large-scale traffic data and analytics provider serving public agencies and private developers. Comparable customer base (municipalities, developers) but relies on probe and sensor data rather than field collection crews.

Emerging players

• Miovision: Video-based traffic data collection and traffic signal optimization platform. Comparable at the data collection layer (intersection video counts, multimodal classification) but adds software analytics — an emerging threat and potential partner for RTC.
• NoTraffic: AI-powered traffic management platform with automated intersection analytics. Provides alternative automated data collection that may substitute for manual turning movement counts at municipalities RTC serves.

Others

• Transoft Solutions: Transportation engineering software provider (traffic simulation, intersection design). Adjacent ecosystem player whose engineering-firm customers overlap with RTC's core market.
• Jamar Technologies: Manufacturer of traffic counting equipment, including the Jamar DB-400 pneumatic counters RTC uses. A key supplier relationship and adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/reliable-traffic-counts-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliable Traffic Counts Llc