RUFFRIDGE JOHNSON EQUIPMENT
Ruffridge Johnson Equipment is a Centerville, Minnesota-based multi-brand road construction and aggregate equipment dealer founded in 1936. It sells, rents, services, and finances equipment for contractors, aggregate producers, and municipal governments across the Twin Cities and greater Minnesota market.
- Company typePrivate
- Founded1936
- HeadquartersCenterville, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What RUFFRIDGE JOHNSON EQUIPMENT does
Ruffridge Johnson Equipment is a road construction and aggregate equipment dealer founded in 1936 and headquartered at 2065 Commerce Drive, Centerville, Minnesota. The company sells, rents, services, and finances new and used heavy construction and aggregate processing equipment, operating as a multi-brand authorized dealer representing more than twenty manufacturers including Cedarapids, Terex, BOMAG, Carlson, LeeBoy, JLG, Masaba, Doppstadt, Wacker Neuson, SkyTrak, Rosco, RoadHog, Ecoverse, Cratos, Bagela, Revolver, New Beuthling, and Felling Trailers. Its customers are road construction contractors, aggregate producers, and municipal governments, with the primary market being the Twin Cities metropolitan area and greater Minnesota.
The business generates revenue from four streams: one-time equipment sales (new equipment priced from roughly $70,000 to over $1.3 million per unit, used equipment from approximately $45,000 to $718,000), subscription-style equipment rentals (e.g., $16,000/month for trommel screens and stackers), parts sales (new, used, repaired, and OEM remanufactured inventory from major brands), and service and repair delivered through a full-service shop and field technician team. A dedicated finance manager arranges financing through a network of third-party lenders, lowering buyer capital barriers. Distribution is direct via the rjequip.com website, phone-based field sales, in-person visits to Centerville, and a multi-territory Minnesota field sales team.
Ruffridge Johnson operates as part of the Road Machinery & Supplies Co. (RMS) family of companies, alongside RMS Rentals, RMS Hydraulics, U.S. Shoring & Equipment, RMS Tritec, RMS Mining Solutions, and Pit & Quarry Supplies, which together provide cross-vertical channel coverage. Leadership includes CEO Mike Sill II and operating managers covering aggregate operations, parts, and territory sales. The company maintains CDK Global's MyDealer platform for digital account management and runs a content-led marketing program including a monthly newsletter, downloadable product guide, and SEO-optimized equipment inventory listings.
RUFFRIDGE JOHNSON EQUIPMENT firmographics
Firmographics- Name
- RUFFRIDGE JOHNSON EQUIPMENT
- Legal name
- Ruffridge Johnson Equipment Co.
- Website
- https://rjequip.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ruffridge Johnson Equipment is a Centerville, Minnesota-based multi-brand road construction and aggregate equipment dealer founded in 1936. It sells, rents, services, and finances equipment for contractors, aggregate producers, and municipal governments across the Twin Cities and greater Minnesota market.
- Ownership category
- akta.pro rank
Where RUFFRIDGE JOHNSON EQUIPMENT is headquartered
LocationHeadquarters
- HQ city
- Centerville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RUFFRIDGE JOHNSON EQUIPMENT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Equipment Sales: Sale of new and used heavy construction equipment including crushers, screeners, pavers, rollers, and conveyors. Equipment prices range from approximately $85,000 to over $1.3 million for major items like closed circuit plants.
- Equipment Rentals: Rental of equipment including trommel screens, stackers, and pavers with monthly rental rates (e.g., $16,000/month for certain equipment).
- Parts Sales: Comprehensive parts inventory for equipment maintenance and repair, including new, used, repaired, and OEM remanufactured parts from major brands.
- Service and Repair: Full-service shop and field service technicians for scheduled maintenance and emergency repairs, including telehandler repairs for brands like SkyTrak and JLG.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Equipment - High-value construction equipment |
| One time/ perpetual license | Pay-as-you-go | Used Equipment - Pre-owned construction machinery |
| Subscription | Monthly | Equipment Rental |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
RUFFRIDGE JOHNSON EQUIPMENT product offering
Product offeringCore offering
Ruffridge Johnson Equipment sells, rents, services, and finances new and used road construction and aggregate equipment and parts. The dealership represents manufacturers including Cedarapids, BOMAG, Carlson, LeeBoy, Masaba, JLG, SkyTrak, Doppstadt, Wacker Neuson, and others, and provides parts supply, service and repair, and equipment financing through partner lenders.
Product overview
Ruffridge Johnson Equipment is a road construction and aggregate equipment dealer founded in 1936, serving the Twin Cities and greater Minnesota area. The company operates as a multi-product dealer offering equipment for sale and rental across multiple categories. The product portfolio includes crushing equipment (Cedarapids, Terex, Sandvik, Evoquip jaw and cone crushers, horizontal shaft impactors), screening and processing equipment (Doppstadt and Revolver trommel screens, Masaba screen plants, JCI and Simplicity screens), conveying systems (Masaba telescoping stackers, conveyors, Ecoverse track conveyors), and asphalt paving equipment (Carlson commercial pavers, LeeBoy pavers, BOMAG rollers, Rosco chip spreaders and oil distributors). Additional product lines cover compaction equipment (BOMAG, Beuthling, Wacker Neuson, Vibromax), environmental processing (Doppstadt high-torque shredders), aerial work platforms (JLG), and light equipment (Wacker Neuson generators, light towers, pumps). The company also provides comprehensive product support including parts supply, service and repair, and equipment financing services.
Differentiator
Problem solved
Functional benefit
Products and services
- New Equipment Sales Sale of new heavy construction and aggregate equipment from manufacturers such as Terex/Cedarapids, BOMAG, Carlson, LeeBoy, Masaba, JLG, and Wacker Neuson. Pricing ranges from approximately $70,000 to over $1.3 million per unit.
- Used Equipment Sales Sale of pre-owned road construction and aggregate equipment, priced from approximately $45,000 to $718,000. Examples include 2022 Doppstadt Inventhor Type 6 High-Torque Shredder at $718,000.
- Equipment Rentals Rental of construction and aggregate equipment including trommel screens, stackers, and pavers on a monthly subscription basis (e.g., $16,000/month for Masaba Magnum 36x150 or Evoquip Falcon).
- Parts Supply Comprehensive parts inventory for equipment maintenance and repair, including new, used, repaired, and OEM remanufactured parts from major equipment manufacturers.
- Equipment Service and Repair Full-service shop and field service technicians providing scheduled maintenance and emergency repairs across all represented equipment lines, including SkyTrak and JLG telehandler repairs.
- Equipment Financing Equipment financing and credit services tailored to customer financial needs through partnerships with a broad range of lenders, with a dedicated Finance Manager.
Companies that use RUFFRIDGE JOHNSON EQUIPMENT
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
RUFFRIDGE JOHNSON EQUIPMENT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
RUFFRIDGE JOHNSON EQUIPMENT partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core.
- Allen EngineeringcoreRepresents Allen Engineering product line including screeds, trowels, spreaders, sprayers, saws, and hand tools for sale and rental.
- BagelacoreRepresents Bagela asphalt recyclers for sale and rental.
- BOMAGcoreRepresents BOMAG articulating rollers and compaction equipment including tandem rollers and single drum rollers.
- CedarapidscoreRepresents Cedarapids crushers, screens, and feeders including cone crushers, jaw crushers, and screening plants.
- CarlsoncoreRepresents Carlson commercial class pavers for asphalt paving applications.
- CratoscoreRepresents Cratos products including Sherpas, mini excavators, and electric wheelbarrows.
- DoppstadtcoreRepresents Doppstadt shredders, grinders, and trommels for material processing applications.
- EcoversecoreRepresents Ecoverse equipment including Doppstadt, Backhus, Backers, Ecosift, Tiger Depack, Ecostack, Roco, Menart, and Ecochar product lines.
- Felling Trailers Inc.coreRepresents Felling trailers for equipment transportation.
- LeeBoycoreRepresents LeeBoy pavers, motor graders, and rollers for road construction.
- JLGcoreRepresents JLG aerial work platforms, scissors, booms, and telescopic forklifts.
- MasabacoreRepresents Masaba conveyors, crushing plants, feeders, screen plants, and wash plants.
- New BeuthlingcoreRepresents New Beuthling compactors.
- Revolver Screening SystemscoreRepresents Revolver trommel screens.
- RoadHogcoreRepresents RoadHog attachment road saws and mills.
- RoscocoreRepresents Rosco chip spreaders, oil distributors, and sweepers.
- SkyTrakcoreRepresents SkyTrak telescopic forklifts.
- TerexcoreRepresents Terex Cedarapids cone crushers, jaw crushers, screens, Simplicity screens and feeders, and horizontal shaft impactors.
- TruckWorkscoreRepresents TruckWorks street flushers and water trucks.
- Wacker NeusoncoreRepresents Wacker Neuson compaction equipment, pumps, generators, and light towers.
- Road Machinery & Supplies Co.coreParent company and primary member of the family of companies including RMS Rentals, RMS Hydraulics, U.S. Shoring & Equipment, RMS Tritec, RMS Mining Solutions, and Pit & Quarry Supplies.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
RUFFRIDGE JOHNSON EQUIPMENT competitors and assessment
Company assessmentDirect peers
- Kirby-Smith Machinery: Komatsu-led heavy equipment dealer serving Oklahoma, Texas, Kansas, and surrounding states with crushing, paving, and aggregate equipment lines. Directly comparable dealer model with parallel OEM mix and full parts-and-service support.
- Road Machinery & Supplies Co. Parent company and fellow RMS family member, distributing Komatsu, Metso, and other heavy construction and aggregate equipment across the Upper Midwest. Directly comparable as a road construction and aggregate equipment dealer serving an overlapping Minnesota geography.
- Foley Equipment: Caterpillar dealer serving Kansas, Missouri, and Oklahoma with road construction, aggregate, and general construction equipment, plus full-service shops and parts inventory. Comparable as a multi-state, multi-line heavy equipment dealer with a strong aftermarket focus.
- RDO Equipment Co. One of the largest John Deere construction equipment dealers in North America, operating across multiple states with full sales, rental, parts, and service capabilities. Closest large-scale analog to Ruffridge Johnson's multi-line dealer model serving road building and aggregate customers.
- Holt Cat: Largest Caterpillar dealer in the United States, providing new and used equipment, rental, parts, and service for road construction and aggregate customers across Texas. Directly comparable full-line construction equipment dealer with integrated financing.
- RMS Rentals: Sister company within the RMS family of companies, focused on rental of road construction and aggregate equipment. Comparable as a parallel channel serving the same Minnesota customer base, and a useful benchmark for equipment rental economics in the region.
Broad incumbents
- Terex Corporation: OEM whose Cedarapids crushing and screening equipment is represented by Ruffridge Johnson. As the underlying manufacturer in the supply chain, Terex illustrates the structural risk of OEM disintermediation that any dealer faces.
- H&E Equipment Services: Public, large-scale equipment distributor and rental company operating across the United States with new and used heavy construction equipment. Broader incumbent with overlapping product categories and rental capabilities, useful for benchmarking equipment dealer economics.
- Caterpillar Inc. The world's largest construction and mining equipment OEM and the dominant force shaping dealer economics, OEM-direct initiatives, and electrification roadmaps. Sets the strategic context within which any independent dealer such as Ruffridge Johnson competes.
Regional players
- Vermeer Midwest: Regional Vermeer industrial and environmental equipment dealer serving Iowa and surrounding states with sales, parts, and service. Comparable as a regional heavy equipment dealer outside of Minnesota that nonetheless competes for similar aggregate, environmental, and infrastructure customers in the broader Upper Midwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RUFFRIDGE JOHNSON EQUIPMENT social profiles
Digital presenceRUFFRIDGE JOHNSON EQUIPMENT financial estimates
Financial estimateRevenue estimate
Valuation estimate
RUFFRIDGE JOHNSON EQUIPMENT leadership team
Management profileNumber of profiles
Profiles7 records
RUFFRIDGE JOHNSON EQUIPMENT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RUFFRIDGE JOHNSON EQUIPMENT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RUFFRIDGE JOHNSON EQUIPMENT
What does RUFFRIDGE JOHNSON EQUIPMENT do?
Ruffridge Johnson Equipment sells, rents, services, and finances new and used road construction and aggregate equipment and parts. The dealership represents manufacturers including Cedarapids, BOMAG, Carlson, LeeBoy, Masaba, JLG, SkyTrak, Doppstadt, Wacker Neuson, and others, and provides parts supply, service and repair, and equipment financing through partner lenders.
Is RUFFRIDGE JOHNSON EQUIPMENT a public or private company?
RUFFRIDGE JOHNSON EQUIPMENT is a private company. It is classified as corporate owned and is currently operating.
When was RUFFRIDGE JOHNSON EQUIPMENT founded?
RUFFRIDGE JOHNSON EQUIPMENT was founded in 1936. It employs 1 to 10 people.
Where is RUFFRIDGE JOHNSON EQUIPMENT based?
RUFFRIDGE JOHNSON EQUIPMENT is headquartered in Centerville, United States, in the North America region.
How does RUFFRIDGE JOHNSON EQUIPMENT make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, parts Sales and service and Repair.
Who are RUFFRIDGE JOHNSON EQUIPMENT's main competitors?
Direct peers on record are Kirby-Smith Machinery, Road Machinery & Supplies Co., Foley Equipment, RDO Equipment Co., Holt Cat and RMS Rentals. Broad incumbents are Terex Corporation, H&E Equipment Services and Caterpillar Inc.. Vermeer Midwest is listed as a regional player.
Does RUFFRIDGE JOHNSON EQUIPMENT have an API?
No public API is recorded for RUFFRIDGE JOHNSON EQUIPMENT.