Rapunzel's Lice Boutique

What Rapunzel's Lice Boutique does

Rapunzel's Lice Boutique is a privately held, founder-owned specialty service business founded in fall 2008 by Sarah Casello-Rees in Michigan. The company provides professional, in-person head lice removal services at six physical boutique locations across Michigan and northern Ohio: Ann Arbor, Farmington Hills, Sterling Heights, Swartz Creek, Kalamazoo, and Toledo. Treatments use an all-natural, non-toxic methodology centered on proprietary enzyme-based product formulations (Lice Neutralizer, Nit Glue Dissolver, Nit Combing Solution) and specialized combing techniques, with a One-Visit Guarantee and 30-day free re-treatment. Standard treatments are priced at $169, with a $139 tier for children under three and individuals with short hair, and all services are FSA/HSA eligible. The company has successfully treated more than 20,000 cases over its operating history.

The business operates a dual-revenue model combining in-clinic professional services with a Shopify-based e-commerce storefront selling treatment products, prevention items (shampoo, leave-in conditioner, prevention kits), and bundled treatment packages for home use. Standalone products range from $16.99 for a nit comb to $29.99 for a 32oz Nit Glue Dissolver, with complete bundled treatment packages priced between $59.99 and $174. Customer acquisition relies on local SEO, Google Reviews, two dedicated phone hotlines, and online appointment booking via Google Forms. The primary customer segment is families with children, with specialized sub-segments for young children and clients with textured hair. The company is bootstrapped with no disclosed external funding, operates as an independent local business, and has no parent company, subsidiaries, or M&A activity on record.

Name

Rapunzel's Lice Boutique

Legal name

Rapunzel's Lice Boutique

Website

https://rapunzelslice.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Rapunzel's Lice Boutique is a Michigan-founded, founder-owned specialty service business operating six boutique clinics across Michigan and northern Ohio, providing professional non-toxic head lice removal treatments with a one-visit guarantee and a complementary e-commerce product line.

Ownership category

akta.pro rank

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Professional Lice Treatment Services: In-clinic lice removal treatments offered at 6 boutique locations. Customers book appointments and receive professional head checks and treatment services.
2. Product Sales (E-commerce): Online sales of lice treatment, removal, and prevention products through Shopify storefront. Includes combs, solutions, neutralizers, shampoos, and bundled kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rapunzel's Lice Boutique provides professional in-person head lice removal and treatment services at six boutique clinic locations across Michigan and northern Ohio, supported by a Shopify e-commerce store selling proprietary all-natural, enzyme-based treatment and prevention products. The signature service is backed by a One-Visit Guarantee with free re-treatment within 30 days, and the company has successfully treated more than 20,000 cases since 2008.

Product overview

Rapunzel's Lice Boutique is a lice removal and treatment service with a dual offering: professional in-person treatment services and consumer products. The core service is an all-natural, non-toxic head lice treatment performed at their six clinic locations (Ann Arbor, Farmington Hills, Sterling Heights, Grand Blanc, Kalamazoo, and Toledo) with a One-Visit Guarantee and 30-day free re-treatment. Standalone products include professional-grade tools (Rapunzel's Nit Comb) and treatment solutions (Nit Glue Dissolver, Nit Combing Solution, and Lice Neutralizer) designed for home use. Prevention products include Lice Prevention Shampoo and Lice Prevention Leave-In Conditioner, which are also sold as bundled kits (Small and Large Lice Prevention Kits). Complete treatment bundles (Complete Treat Small and Large) combine multiple treatment and prevention products with bonus items like shower caps and combs for comprehensive home treatment kits.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard In-Clinic Lice Treatment Professional head lice removal treatment priced at $169, including head check and complete lice removal with a 30-day One-Visit Guarantee (free re-treatment if lice return within 30 days). No up-selling and no additional charges for long hair or advanced infestations. FSA/HSA eligible.
• Children 3 and Under / Short Hair Treatment Specialized lice removal treatment priced at $139 for children age three and under and for individuals with hair two inches or shorter, addressing the unique needs of the youngest clients and those with very short hair.
• Rapunzel's Nit Comb Professional-grade serrated nit comb that grinds up nits without damaging hair, can be boiled for sterilization, and includes a manufacturer's lifetime guarantee. Priced at $16.99.
• Nit Glue Dissolver (32 OZ) All-natural, enzyme-rich formula that breaks down the stubborn glue binding nits to hair. Sprayed on hair, left for 20 minutes, then nits are combed out gently. Priced at $29.99.
• Nit Combing Solution (8 OZ) All-natural conditioner combined with natural enzymes that eases removal of lice eggs from hair and helps remove stubborn nits with ease. Priced at $19.99.
• Lice Neutralizer (8 OZ) Extra Strength Lice Neutralizer that exterminates lice in seconds using a silicone-based formula that suffocates lice by clogging their breathing apparatus. Non-toxic and does not rely on chemicals to which lice develop resistance.
• Lice Prevention Shampoo Shampoo infused with peppermint and tea-tree oil to help prevent head lice. Keeps hair clean and lice free, gentle enough for the whole family. 78% organic and sulfate-free formulation. Priced at $19.99.
• Lice Prevention Leave-In Conditioner 95% organic leave-in conditioning spray infused with natural essential oils with anti-insect properties. Can be used after shampooing or applied to dry hair before school, sleepovers, and camp for extra protection. Also effective against mosquitoes and other insects.
• Get Started + Nit Glue Dissolver Bundle Treatment package including one 32oz Nit Glue Dissolver, one 8oz Extra Strength Lice Neutralizer, and one Rapunzel's Nit Comb. A $76.97 value for $59.99.
• Get Started + Combing Solution Bundle Starter treatment package including one 8oz bottle of Lice Neutralizer, one Nit Comb, and one 8oz bottle of Combing Solution. A $66.97 value for $49.99.
• Complete Treat Small + Prevention Kit Complete treatment kit ideal for treating 1 individual, including treatment products plus Lice Prevention Shampoo and Leave-In Conditioner. A $167.95 value for $124.
• Complete Treat Large + Bonus Items Complete treatment kit ideal for treating 2 individuals. Includes 4 Lice Neutralizers, 2 Nit Combs, Combing Solution, Nit Glue Dissolver, lint roller, rattail combs, clips, and 6 shower caps and scrunchies. A $213.92 value for $149.
• Complete Treat Large + Prevention Kit Complete treatment kit ideal for treating 2 individuals. Includes all treatment products plus prevention shampoo and conditioner. A $244.92 value for $174.
• Lice Prevention Kit (Small) Prevention kit containing 1 bottle of Lice Prevention Leave-In Conditioner and 1 bottle of Lice Prevention Shampoo. A $40 value for $36.
• Lice Prevention Kit (Large) Prevention kit containing 2 Lice Prevention Leave-In Conditioners and 2 Lice Prevention Shampoos. An $80 value for $68.

Quantifiable outcome

• Successfully treated more than 20,000 head lice cases since 2008
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Larada Sciences (AirAllé): Developer of the AirAllé medical device that uses heated air to dehydrate lice and nits, and operator of branded lice clinics. Comparable as a clinic-based lice service but differentiates through proprietary FDA-cleared device technology rather than enzyme-based formulations.

Direct peers

• Lice Clinics of America: Largest US lice removal franchise network, operating hundreds of clinics using the AirAllé medical device. Most directly comparable to Rapunzel's by service model (clinic-based, single-visit treatment, professional staff), but operates at significantly greater scale and with proprietary medical device technology.
• Fairy Lice Mothers: Long-standing independent lice removal service operating multiple locations with a similar boutique-style, family-focused, non-toxic treatment approach. Closely comparable in service philosophy, founder-driven culture, and multi-location independent operator model, though operating primarily in the UK.
• The Head Lice Center: Independent multi-location lice removal service offering professional combing-based treatments with home visit options. Comparable service model (in-person professional treatment, prevention products, family focus) at similar independent operator scale.

Broad incumbents

• Licefreee!: National OTC lice treatment brand owned by Tec Labs, offering home-use products (sprays, shampoos, kits) sold through mass retail. Comparable through its lice treatment product portfolio, particularly relevant to Rapunzel's e-commerce prevention and treatment product line.
• Hand and Stone Massage and Facial Spa: Multi-location franchise offering appointment-based personal care services (massage, facials) with membership-driven repeat utilization. Comparable in service-business fundamentals: appointment-based delivery, multiple retail locations, and reliance on local brand trust and word-of-mouth.
• European Wax Center: Multi-location personal care service franchise specializing in hair removal. Comparable as a multi-unit retail service business with a similar boutique-format, single-service, repeat-visit business model, though serving a different personal care category and operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapunzel's Lice Boutique